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AnimalsTranscript
00:30It's a real transformation of our practice.
00:32It's important for EDF to measure the carbon footprint of our campaigns.
00:36We want our practice to evolve before we are complied to by the law to come.
00:41We benefit from the AVAS carbon calculator thanks to very concrete elements
00:47such as the length of the video, the media we decided to choose,
00:51the duration. We improve each time the way we mediatize our campaign.
00:57I feel proud of the fact that we were able to reduce our carbon footprint on the shoot with Sanofi.
01:03Sustainable business practices are a shared goal
01:06and productions are a place where we can make a big difference.
01:13We implement those very concrete measures for the Paralympics campaign
01:18and thanks to AVAS we reduce by half the impact of this campaign.
01:23We limited our printed materials, we traveled together to and from set
01:28and interestingly we were able to return a lot of our wardrobe, props
01:34and we were able to recycle a lot of the materials that were used on set.
01:39Once it's measured we can no longer ignore it.
01:41We measured a dozen campaigns in 2024.
01:44The idea is to go beyond to actually reduce our emissions.
01:47We are currently working with BTC on a global approach for 2025.
01:51First to measure all our productions,
01:54then to establish concrete objectives to reduce our footprints.
02:01Caring, responsible and bold.
02:03Meaningful, transformation and collaborative.