(Adnkronos) - “Il dato significativo sono gli arrivi internazionali che crescono del 22% e un raddoppio del tasso di internazionalizzazione nella nostra Regione. I nostri aeroporti superano i 10 milioni di passeggeri e gli addetti nel comparto del turismo sono più che raddoppiati rispetto al 2015”. Lo spiega Aldo Patruno, direttore dipartimento Turismo di Regione Puglia, in occasione della partecipazione di Regione Puglia all’edizione 2025 del Bit a Milano, la più importante manifestazione in Italia per l’innovazione nel settore dei viaggi e del turismo.
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00:00We have presented the data of 2024, now consolidated, which see an increase of 10% of arrivals and
00:12attendance overall.
00:13In reality, the significant data is that international arrivals and attendance are
00:19growing by double, by 22%.
00:22But the even more interesting thing is that looking at a wider arc, the last 10 years,
00:27in which we have implemented these policies, using, from our point of view, at best,
00:32the European structural funds that have been made available to us, we have a double
00:37of the rate of internationalization in our region.
00:39It was 20% in 2015, we have exceeded 41%.
00:44We exceed 20 million in attendance, an important psychological threshold, we have exceeded
00:5010 million passengers at the Bari-Brini airports, and it has been increasing for a few months.
00:57And this has allowed us to open the route, the direct connection between Bari and New York,
01:03which was a goal we were aiming for.
01:05And finally, the most interesting fact of all, is the occupation.
01:09The tourists in the tourism sector exceed 200,000 occupants and double, more than double,
01:16compared to 2015.
01:18So, extremely important results that are born from the ability to put together, first of all,
01:24tourism and culture.
01:25And now it is not enough anymore, because tourism and culture will have to face,
01:29in turn, economic development, agriculture, the environment, the landscape,
01:34and above all, training.
01:36Because the challenge today is the qualification of this tourist offer in terms of services,
01:41products, tourist organization, and above all, professional competence.