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00:00So, a little bit about why we do what we do.
00:08So if I was to say there are over 16 million disabled people across the UK, that just doesn't
00:14mean the only people that are impacted by disability.
00:19Actually about when we think about carers, wider family members, friendship groups, we're
00:25talking about one in four of households affected by disability.
00:30It's something that a number of us will be impacted about over time, and it's not without
00:36money.
00:37You know, often a misconception is that disability, you know, that there's an anxiety there about
00:45getting out and about, and actually there's a reference called about Purple Pound, which
00:49is the available spend across disabled people, which were £249 billion in the last year
00:54alone.
00:55So when we talk about accessibility, we talk about a potential UK audience of about 20
00:59million.
01:00So that's on its broadest contextual basis.