The rapid adoption of generative AI will require more advanced data centers, which in turn, require massive amounts of electricity to power them.
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TechTranscript
00:00Today on Forbes, the trillion-dollar AI data center tsunami coming to a field near you.
00:09Last month on his Facebook blog, Mark Zuckerberg wrote, quote,
00:12This will be a defining year for AI.
00:16He was hyping his plan to invest $65 billion in 2025, most of it in support of growing
00:22Meta's AI capabilities and building upon its Llama 4 model.
00:27The locus of these efforts appears to be on 2,250 acres of flat farmland in northeast
00:33Louisiana, where Meta has begun work on a $10 billion data center project.
00:39This grandest of Meta's 20 worldwide data centers will be called Sucre, or Sweep, and
00:45cover 4 million square feet of floorspace on 2,250 acres.
00:50To power racks lined with thousands of NVIDIA H100 GPUs, Sucre will require 2.23 gigawatts
00:58of 24-7 electricity, enough to power more than 2 million homes, which utility company
01:04Entergy will provide via twin high-efficiency natural gas turbines at a capital cost of
01:11$3.2 billion.
01:14Meta's plans also call for $250 million in related infrastructure spending, including
01:19roads and water systems.
01:21Construction jobs will peak at 5,000.
01:24So is this really going to get built?
01:26And is it even a good idea, given recent revelations from DeepSeek that building advanced machine
01:32intelligence might be cheaper and less energy-intensive than initially believed?
01:37Zach Kraus, an analyst at energy consultancy East Daily Analytics, tracks data center announcements
01:44and works on handicapping both their likelihood of getting built and how developers expect
01:48to provide for their electricity demand.
01:51Kraus says he has been encouraging his institutional investor clients — many natural gas and
01:56power generation investors among them — not to panic over the implications.
02:01Kraus, who includes on his list 290 data center projects with a decent likelihood of getting
02:07built, says, quote,
02:08We've seen a short-term overreaction by the market to new tech.
02:14Even if AI energy efficiency improves exponentially, the silicon brains of the future will need
02:20all of those server farms, and then some.
02:23That's because of a dynamic called the Jevons Paradox, named after English economist William
02:28Jevons, who in 1865 noticed that efficiency breakthroughs in steam engine design did not
02:34reduce coal consumption at all, but instead caused demand for the fuel to surge.
02:40Jevons Paradox has also been observed, for example, in explosive demand for modern conveniences
02:46like air conditioning, passenger airplanes, and MRI machines.
02:51Microsoft CEO Satya Nadella in late January tweeted about Jevons Paradox.
02:56He said, quote,
02:58As AI gets more efficient and accessible, we will see its use skyrocket, turning it
03:03into a commodity we just can't get enough of.
03:07Economist Hugh Wynne at Power Research Group concurs, saying, quote,
03:11The demand for power to train and operate AI models could be materially reduced.
03:16However, if these efficiency gains also drive down the cost of AI, the adoption of AI-based
03:22services could be significantly faster and more widespread.
03:27And that will wipe out any expected energy savings.
03:31Krauss sees America's tsunami of advanced data centers demanding an additional 81 gigawatts
03:36of electricity by 2030.
03:39That's enough to power all of Texas today.
03:42If developers used natural gas to run them all, it would take about 12.9 billion cubic
03:47feet per day, he figures, equal to 10 percent of national natural gas supplies.
03:52He says, quote,
03:54The meta-project is circled in red ink for its eventual impact to the natural gas market.
03:59Krauss figures that Sucre will require 360 million cubic feet of natural gas per day.
04:05The energy equivalent of about 60,000 barrels of oil.
04:10And Sucre is not even the biggest.
04:12OpenAI is partnering with Oracle, SoftBank, Microsoft, and others on the Stargate project,
04:17which they say will be a $500 billion multi-site data center expansion, beginning with Abilene,
04:23Texas.
04:24In time, Stargate will need more than 5 gigawatts of electricity, though Krauss has only factored
04:29in a small fraction of that demand until they build something.
04:34Microsoft plans $80 billion of capital investment on AI and cloud computing this year.
04:39Meanwhile, Amazon has earmarked $100 billion for AI over the next decade, and may spend
04:45$35 billion just in northern Virginia's data center alley.
04:50For full coverage, check out Christopher Hellman's piece on Forbes.com.
04:56This is Kieran Meadows from Forbes.
04:58Thanks for tuning in.