TOKIOテラス 2025年2月15日 ＃115「新時代を築いたスタートアップ！成功のカギに迫る～Airbnb編～」
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#EnglishMovie #cdrama #drama #engsub #chinesedramaengsub #movieshortfull
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TVTranscript
00:00This is the world's largest home-sharing platform, Airbnb, which has been used by more than 200 million people in more than 220 countries and regions in the world.
00:15In 2014, Airbnb landed in Japan from the United States.
00:18Not only travelers from overseas, but also Japanese users who use it for domestic travel,
00:24It is an innovative service that brings the impact of using private homes and property to Japan.
00:33There are more than 7 million guest houses called listings.
00:37It is easy to choose just by filling in the items of hope on your smartphone.
00:42The style of a new journey that transcends the daily life is the secret of popularity.
00:48Wow, it's beautiful.
00:51If you put this in the air, it will change to green.
00:53Wow, it's beautiful.
00:54It's a new experience of staying at home.
00:58The person who gave birth to a culture that was not familiar in Japan is the representative of Hanabe, Airbnb Japan, who is familiar with Yasu.
01:08I thought at that time that this might change my journey.
01:12He joined the Singapore people of Airbnb in 2013.
01:18It seems that he has started to have strong feelings for the development of Japan by experiencing it himself.
01:25The first time I used it was in San Francisco.
01:28I've been to San Francisco many times, but it looked completely different.
01:33The reason is that when you enter the hotel, you go to the city by taxi.
01:37Oh, it's a nice city.
01:38The buildings are expensive.
01:40I just stay at home.
01:42The place where I got off the taxi was a residential area.
01:45I was impressed by the fact that I could get off here.
01:49I put my number in and the garage was open.
01:51Isn't it fun from there?
01:55I feel like I'm back home even though it's not my house.
01:59There's a nice croquette shop on this curved road.
02:02If you keep going down this road, you'll see a trash can.
02:05It's a very interesting experience to see how people live.
02:11I'm sure this will be fun.
02:15You can enjoy the charm of the area that you don't know unless you live there.
02:19I want to spread this touching experience in Japan.
02:23I started Nippon Hojin in 2014.
02:26Oh, that's what it is.
02:28There are many hardships and beliefs hidden behind it.
02:31How did you overcome the wall and spread it?
02:35The National Dictionary cuts in.
02:37Is the head office in the United States?
02:41That's right.
02:43When we launched Asia, everyone was hired in Singapore.
02:46From there, we launched Japan, South Korea, and Southeast Asia.
02:51To settle in Japan, we needed Nippon Hojin.
02:55That's why we established Hojin in 2014.
02:58Did Mr. Tanabe do that bridge?
03:01Can I say that?
03:03I'm afraid I'll look cool.
03:06The first time I thought it was interesting was when I saw the website.
03:10I was excited to find out that I could stay in a building like this.
03:15Certainly, there is a limit to where you can stay.
03:21It's a hotel.
03:23If you like architecture, you can only see famous buildings in that country.
03:28But even from the point of view of a building that is not famous,
03:33you can stay in a beautiful place.
03:35It's a local place, but it's a very good place.
03:40That's right.
03:42Why are you talking better than me?
03:45That's right.
03:48You've been using it, haven't you?
03:50I've been using it since I was a college student.
03:53The search method is unique.
03:56You can search by the genre you want to stay in.
04:01What?
04:02Is it a hut of the world of swims?
04:05Is there such a genre?
04:07That's right.
04:09It's not just a place to stay when you're traveling.
04:13It's not a place to stay after you've decided your destination,
04:17such as the sea view or the mountains.
04:20It's not a place to stay after you've decided your destination,
04:23but it's a place to stay after you've decided your destination.
04:26It's a place to enter from various cut-outs in the sense of going on a trip.
04:30If you were to stay at Mr. Tanabe's house,
04:34what kind of genre would you choose?
04:39There's a genre called, unfortunate salaryman.
04:42There's no such genre.
04:45Then, you'll decide to go to a different place.
04:50You'll choose at home.
04:52You'll decide to go to a cave,
04:55which is a little more extreme.
04:57In the end, you'll decide to go to a hut where you can buy sheep.
05:03If you travel like this, you'll end up going to a place you don't usually go to.
05:09So, it's connected to the high-end hobby.
05:12So, even in the countryside,
05:17if you divide these fine genres,
05:19that will become a new tourist attraction.
05:23That's right.
05:25Mr. Tanabe.
05:27You're happy, aren't you?
05:29You look like an actor from a Sunday theater.
05:33Thank you very much.
05:35Air B is a place where you can find accommodation all over the world.
05:39What kind of facilities are there in Japan?
05:44We headed to Awajishima.
05:47Awajishima is amazing right now.
05:48Awajishima is amazing right now.
05:50It's located on a small hill by the sea.
05:52It's not just a place to stay.
05:54It's a place where you can enjoy a quiet life,
05:57away from the hustle and bustle of everyday life.
06:06You can spend a relaxing time
06:09while looking at the natural scenery outside.
06:14This is Mr. Negishi, a host of Listing.
06:16Mr. Negishi.
06:18I've always liked to travel.
06:21I've been able to discover
06:24unique accommodations
06:27and maniacal accommodations
06:29that you can't find in other places.
06:31So, I used Air B a lot.
06:37Mr. Negishi used to be a user.
06:40He wanted to convey the joy of home-sharing,
06:43so he became a host himself.
06:46His unique joy is...
06:54Aizome experience.
06:57Aizome.
06:59Aizome aims to be an industrialization of Chiba in Awajishima.
07:02I didn't know that.
07:04The deep blue of natural origin
07:06is considered Japan Blue by foreigners.
07:10It's beautiful.
07:13When you touch the air,
07:14it turns green.
07:16Wow, it's beautiful.
07:18Wow, amazing.
07:21It's a valuable experience for foreigners.
07:24Right.
07:26Aizome is a professional artist,
07:29but the user has a non-daily experience.
07:34The house was beautifully designed with Indigo dye.
07:37It was a very unique experience.
07:40It was also interesting to have an art and culture experience.
07:43While staying in Awajishima,
07:45I strongly recommend you to stay in this house.
07:48He praised it a lot.
07:50Aizome itself is very fun and wonderful.
07:54I wanted to convey the wonderful thing
07:57that colors can be made from plants,
08:00but I also felt like I was traveling
08:04because I was taught about the life over there.
08:08You can enjoy accommodation and local experience at the same time.
08:12This is a new form of travel created by Air B.
08:17And this is Shimizu-cho, Hokkaido.
08:21Shimizu-cho aims to expand its host city.
08:25What does that mean?
08:27Shimizu-cho is the 5th largest producer of milk in Japan.
08:31It's a city based on agriculture,
08:34but there are some areas where tourism is very weak.
08:37So we had to focus on other industries
08:40other than agriculture.
08:43I see.
08:45At peak season,
08:47the population was 18,000,
08:49and now it's less than half.
08:51By using Air B,
08:53he wanted to stop local businesses
08:56such as the closure of shops and the increase of bakery shops.
08:59People who come to Shimizu for business
09:02tend to stay behind.
09:04So I thought I had to find a way to stop people.
09:08I thought I had to do it,
09:11so I decided to do it.
09:14I'll do it, too.
09:16You, too?
09:18Surprisingly, Choucho himself took the lead
09:20and became the first Choucho host in Japan.
09:23Wow, that's cool!
09:25Actually, I have four children,
09:27and they've all grown up.
09:30I've been waiting,
09:31so I can provide them with one or two rooms.
09:35The fee is 9,000 yen per night.
09:38They'll have dinner at a nearby restaurant,
09:41and the next morning,
09:43they'll be given a souvenir set from Shimizu.
09:46If I can get along with people like that
09:48and include tourism,
09:50I think I'll be able to create a brighter city.
09:54I'm really glad
09:56that it's going in this direction.
10:01Wow, the local government is also working.
10:04The chief is also a host.
10:06A host?
10:08Among the people who stayed at the chief's house,
10:10some people have already moved out.
10:12What?
10:14It's a city that's not a tourist destination,
10:16and it's getting humid,
10:18so even if you say,
10:20let's build a hotel,
10:22you don't have that much money.
10:24So you can use the vacant lot well, right?
10:26That's right.
10:28When people get along,
10:29they buy water, bread, and other things the next morning, right?
10:33Then the number of residents will increase.
10:36Then an economic effect will be born.
10:38It would be nice if there was someone who could help with cleaning.
10:41Businesses will be born around the area.
10:43Then,
10:45you don't have to build a hotel,
10:47but if you have a vacant room,
10:49you can start.
10:51In Japan, there are more than 1,700 city-dwellers,
10:54and the culture is completely different.
10:56Just showing your daily life
10:58will make it a great tourist destination.
11:01In the sense of a tourist destination where you can show your daily life,
11:04there are so many.
11:06In that sense,
11:08if you take advantage of it,
11:10maybe it will be a good shape for the locals.
11:13That's the proposal I'm making.
11:15Wow, that's amazing.
11:17So,
11:19the representative recommended
11:21the accommodation facility.
11:22He told me about it.
11:24Here it is.
11:26There are various items.
11:28Is there anything you are curious about?
11:30Everything.
11:32Mt. Fuji and Meisaku are also very impressive.
11:35A movie theater?
11:38This is a movie theater called Mount Theater, right?
11:42This is a historical movie theater that closed in 2012.
11:46Inside the movie theater,
11:48there is a place where you can stay
11:50and a place where you can watch movies.
11:52You can stay there for a night.
11:54You can stay there not only for a night, but for several nights.
11:56Wow, it's so cool.
11:58I know, right?
12:00I don't think there is a movie theater like this now.
12:02It's nice.
12:04Also,
12:06there is a tree house.
12:08Is this in Japan?
12:10It's a tree house in Nago City, Okinawa.
12:13Wow.
12:15It's all natural.
12:17It's all open.
12:19360 degrees.
12:20Wow.
12:22This will be a great memory.
12:25It's unrealistic.
12:27This is the world of anime and movies.
12:31Also, this is the world of Ghibli.
12:34This is a straw bale house.
12:36Straw is a straw.
12:38It's supposed to be hardened with a bale.
12:40It's like making a wall of a house with straw.
12:43It's a dirt wall.
12:45It's cool in summer and warm in winter.
12:48I see.
12:50It's a house that is very environmentally friendly.
12:52I wonder what it is.
12:54I saw it in the photo,
12:56and I was like, let's go here.
12:58Where is this?
13:00Is this Bangladesh?
13:02That's right.
13:04When I first saw the website,
13:06I thought it was entertainment.
13:08Wow, it's interesting.
13:10Wait a minute.
13:12If you want to build a new house from now on,
13:14I think so.
13:16Is there anyone who wants to build a house?
13:18Especially a villa.
13:20I see.
13:22If it's a villa,
13:24you can rent it out once when you don't live there.
13:26Yes, I can.
13:28You really thought about it.
13:30You really thought about it.
13:32In addition to hotels and hotels,
13:34AirB is one of the new destinations.
13:36AirB is a place that is unfamiliar in Japan.
13:39To spread the first service in the United States in Japan,
13:42it was a series of challenges and innovations.
13:46It was too new,
13:48and there were almost no Japanese users at first.
13:51Foreigners already knew about AirB,
13:55and Japan is a place that everyone wants to go.
13:58Why isn't there AirB?
14:00In the sense that there is no place to stay for people who want to come,
14:03the first thing to do is to increase the number of hosts who build houses.
14:07That's where it started.
14:09That's where it started.
14:10How did you find hosts?
14:13It was difficult.
14:15That's right.
14:17I met the hosts one by one,
14:20and I said,
14:22I want to be like this in the future.
14:24I want everyone to know more about their hometowns
14:27and have fun by traveling like this.
14:29I want you to travel like you live.
14:31When I said that,
14:33the hosts gathered and said,
14:35we didn't have much money,
14:37so we rented a cafe space,
14:38gathered the hosts,
14:40and the hosts who sympathized with us
14:43gradually gathered the people around them.
14:46It's a bare sense,
14:48but at the time when there were about 100 hosts in Tokyo,
14:51it spread by word of mouth.
14:53At first, it spread without advertising.
14:57That's right.
14:59That's amazing.
15:01We did the same activity.
15:03We went to Fukuoka, Nagoya, and Sapporo.
15:06That's amazing.
15:08I thought we did it systematically,
15:11but in the end,
15:13it was the closest we could go
15:15to conveying the passion of the people.
15:18At first, I worked in the car.
15:20What do you mean?
15:22I didn't have an office,
15:24so I worked in the car,
15:26went to various places,
15:28and talked to the hosts.
15:30At the time of the launch of Nippon Houjin,
15:32there was no office,
15:34so we gathered the hosts.
15:36In addition,
15:39I didn't have a good impression of people staying overnight in Japan.
15:43I understand.
15:45It was written in my apartment
15:47that people were not allowed to stay overnight.
15:49That's right.
15:51It was noisy.
15:53I had that image for a while.
15:55At first,
15:57Japan couldn't do business
15:59without the law,
16:01so we lobbied for a long time.
16:03There were so many needs,
16:05so we needed the law.
16:06We lobbied with various Japanese companies,
16:09and the law was passed in 2018.
16:12At the time of the implementation of the law in 2018,
16:15we were surprised that there was no law until then.
16:19We were surprised that Airbnb was illegal.
16:23Then,
16:25there was a rumor that it was a strange service.
16:29We put a lot of effort into the law,
16:32and it has a great economic effect in various regions.
16:36If you welcome guests,
16:38the hosts will be encouraged.
16:40If guests travel to live,
16:43they will get to know the region deeply.
16:46It was known that there were various benefits,
16:49so by getting excited with Japanese companies and Japanese hosts,
16:54the bad image was gradually eroded.
16:59There were only three members.
17:02They started with their business in the car,
17:04but they grew little by little,
17:07and now they have set new standards in the Japanese travel industry.
17:11Airbnb Japan is shaping what travelers want to do.
17:15We visited the Japanese office
17:18to see how the service was born.
17:23Welcome to Airbnb.
17:26Please come in.
17:28Wow, it's stylish.
17:30Let me stay here.
17:34This is a floor called the pantry.
17:38The employees usually have lunch here once a week,
17:43and the lunch is served for free, so we all eat together.
17:47There were only three people,
17:50but now there are more people.
17:53It's amazing.
17:55It's amazing.
17:57It's amazing.
17:59It's amazing.
18:01It's amazing.
18:05It's amazing.
18:07They aim to improve production
18:10by creating a healthy cafe space
18:13that can refresh you.
18:15Moreover,
18:17they offer豪華なケータリング
18:19that ordinary companies can't offer.
18:22We are told that it is important to take care of our health.
18:26They give us nuts, sweet potato,
18:28There are also people who have allergies, so they can see what's in the ingredients on the panel.
18:38The health of the employees is the most important.
18:40It's an office that has been thought out for the sake of the workers.
18:45This is the office space where everyone usually works.
18:50Please come in.
18:52It's a long corridor.
18:53That's right.
18:55There are about 60 employees.
18:59There's this much space, but it's basically remote work.
19:06All the desks are in the shape of an elevator.
19:09You can stand up like this.
19:14You can change the height according to the height of your work.
19:17You can also work standing up.
19:20It looks fun.
19:21Why do you have to stand up?
19:23If I sit down and work online, I won't be able to exercise.
19:30It seems that it was introduced for staff who are concerned about lack of exercise.
19:37The conference room has the name of the area.
19:40The design of the space is based on the actual listing.
19:43Don't forget the cost.
19:45Don't forget the cost.
19:49And what motivated the employees?
19:52What?
19:53It's a torch for the Seika Runner.
19:55What kind of torch is it?
19:56Airbnb is the official sponsor of the Olympics.
20:02It's a commemorative torch for the employees who ran at the Tokyo Olympics in 2020.
20:09Participating in a world-class event,
20:11it led to the expansion of the host and the motivation of the employees.
20:16When you look out of the office, you can see the host and the guests.
20:20It was a kind space for the employees filled with the spirit of Airbnb.
20:27The company's motto is to make sure that everyone in the company is connected.
20:30The company's motto is to make sure that everyone in the company is connected.
20:34The workplace is a comfortable place where people can communicate.
20:39There is always an office called the pantry.
20:43Everyone gathers there to have a snack or drink alcohol in the evening.
20:50It is designed so that you can interact with people in the department you don't usually talk to.
20:56Is there a possibility that new ideas will be born by talking to people you haven't interacted with before?
21:03That's right.
21:05What are you thinking about in the future?
21:10As Japan, we need to expand the tourism industry.
21:14However, if we don't spread it, it will lead to over-tourism.
21:19We are still in a situation where we don't know anything about home-sharing or Me-Impact.
21:26I think there are still a lot of things we need to do to make use of it.
21:33What if you were to stay at a celebrity's house?
21:36Can I ask you a favor?
21:38I don't know, but if you're an artist and there's a studio at home.
21:43If you knew the background of the song, you'd want to stay there.
21:51If you say you're just going to stay there, and the song plays as soon as you go to bed,
21:56and the person is playing it live.
21:59Should I do it?
22:01That's great.
22:02It's really good.
22:04This is also entertainment.
22:11Next time, we will introduce Japan's next-generation low-priced start-up that will reduce traffic jams.
22:19He's an amazing person.
22:20He's really amazing.
22:21The world is paying attention to him.
22:2427 years old.
22:25Two young talents will move the Philippine government.
22:30I want to cooperate.
22:32I can only say, good luck!
22:34Yes, yes, yes.