(Adnkronos) - Arriva il nuovo Bimby®: Vorwerk, azienda di vendita diretta numero uno in Europa e leader al mondo nella vendita diretta di elettrodomestici di alta qualità, ha presentato a Berlino il Bimby® TM7, sviluppato in risposta alle esigenze di una community sempre più estesa. Il nuovo Bimby®, dotato di un ampio schermo multitouch da 10 pollici, di un nuovo motore e di un’interfaccia digitale connessa alla piattaforma Cookidoo®, con oltre 100mila ricette da tutto il mondo per un’esperienza culinaria sempre più nuova, è molto più di un elettrodomestico da cucina: è il cuore di un ecosistema connesso, pronto a trasformare il modo in cui cuciniamo tutti i giorni.
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00:00ELECTRODOMESTICS
00:04Not just a kitchen appliance anymore, but the heart and soul of a connected ecosystem,
00:09ready to transform the way we cook every day.
00:13The new BIM-BTM7, presented in Berlin by Forwerk,
00:17the number one direct-sale company in Europe,
00:20is leading the world in the direct sale of high-quality appliances,
00:24developed in response to the needs of an ever-expanding community.
00:28Since the 1970s, it has been the kitchen robot by itself,
00:32and the new heir of the most beloved and desired multifunctional appliance
00:36presents innovations in design, with the large 10-inch multi-touch screen,
00:41the digital interface and the cookie-doo platform,
00:44with over 10,000 recipes for an ever-new culinary experience.
00:58From 2007 to 2024, we as Forwerk Group are very proud to say
01:03that we doubled the amount of people which are joining us in our community as advisors,
01:09from around 60,000 to 117,000 by the end of last year.
01:15For our new BIM-BTM7, we had to make a lot of research,
01:21especially to develop the new motor and all the digital features.
01:25The total investment over the last four years in developing so little product
01:29sum up to 173 million euro alone.
01:32BIM-BTM7 presents a completely renewed design,
01:35in which the elegance of black predominates,
01:37a choice not only dictated by the style,
01:39but also to facilitate the incorporation of a greater number of recycled materials
01:44in the device, as a sign of sustainability.
01:47The design we have changed massively from TM6 to TM7,
01:50we are extremely proud.
01:53The biggest change is for sure the color,
01:55so we are going for a black elegant design of our Thermomix TM7,
02:00and then we are having two stages, one for the bowl, one for the big screen.
02:05The screen is a 10-inch big display,
02:08to showcase in particular the benefits of cookie dough,
02:11and when it comes to design and the bowl,
02:14it is covered with an insulation cover in beautiful plissé design,
02:18so you could not only use it in the kitchen,
02:20but also on your table, while having dinner with your family.
02:23The latest born at Forwerk, therefore,
02:25is affirmed as an integrated ecosystem,
02:27a combination of an avant-garde device,
02:29with the digital world of CookieDoo, the Bimbi recipe platform.
02:33So, CookieDoo is the answer to the question,
02:36what am I cooking today?
02:38CookieDoo is featuring more than 100,000 guided cooking recipes
02:41with success guarantee.
02:43It is the home for our community,
02:45sharing tips and tricks around recipes,
02:48creating recipes on CookieDoo,
02:51and inspiring also us with great recipe ideas.
02:54And it is inseparable from the TM7,
02:57so we truly believe that you can only make most out of your TM7,
03:01if you are on CookieDoo.