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00:00Today's Gacchiri Monday is all about...
00:04Trial-and-error business!
00:08Tasting at supermarkets,
00:11trying on apparels,
00:13writing test papers at stationery stores,
00:16and so on.
00:17There's a lot of trial-and-error business, isn't there?
00:20In fact, trial-and-error business has been escalating recently.
00:26Trial-and-error business for self-driving cars,
00:29trial-and-error business at furniture stores,
00:32trial-and-error business on the Internet,
00:37and so on.
00:38If you try too much, you won't make much money.
00:41Then, this happened.
00:44It's about 400 million yen.
00:46400 million yen?
00:47It's 6.1 billion yen.
00:49He made a lot of money.
00:53Chili peppers, curry, and even alcohol.
00:55You can try all of them for free.
00:57There's a tasting shop.
01:00But...
01:02It's 100% sold by the manufacturer.
01:06Even if it's 0 yen,
01:08there's a mystery of 1 billion yen.
01:12From puzzles to tricycles,
01:14you can play with all the toys in the shop.
01:18Can I stay here for 2 hours?
01:19Of course.
01:20How much is it?
01:21It's free.
01:23You can just try it.
01:25You don't have to buy it.
01:27But what do you mean by
01:29the more you try, the more you make money?
01:32Today's Gacchiri Monday is
01:34a trial-and-error business.
01:36It's 30 minutes of trial-and-error business.
01:42Good morning.
01:43Today is a trial-and-error business.
01:45Do you try, Shindo?
01:47I try a little bit.
01:49You try, right?
01:50I try, but...
01:52If I try for free,
01:54I feel confident in the company.
01:57And as a human being,
01:59I think about whether I should buy it or not.
02:03I think it's a good business.
02:05Psychologically.
02:06Let's see the latest trial-and-error business.
02:09I'll do it again.
02:10Please.
02:14Good morning.
02:15Good morning.
02:16Excuse me.
02:17Is this your first time?
02:18No.
02:19I came here 9 years ago
02:21as a trial-and-error business.
02:33Good.
02:35I have to do my best.
02:37That's why I'm talking in front of you.
02:42Paradise.
02:43What?
02:46Are you kidding me?
02:48This way.
02:50Let me introduce today's guests.
02:52Mr. Takanori Sakaguchi, a management consultant.
02:55And Mr. Satoshi Mukai, a dancer.
02:57Nice to meet you.
03:00Mr. Mukai does a lot of trial-and-error business.
03:03He does a lot of trial-and-error business.
03:06So he's a good partner.
03:07I see.
03:08When a new program starts,
03:10he invites people who feel safe.
03:13He's like a young Tsurube.
03:16That's a good sign.
03:18He's invited.
03:19It's okay if it's just me.
03:21But if it's a trial-and-error business,
03:23I do it on a special edition.
03:24If it's popular, I do it on a regular edition.
03:26There are a lot of pilot versions.
03:29If it goes well,
03:31when it's on a regular edition,
03:32I'll have Mr. Kotoge.
03:36Why?
03:37If it's on a regular edition,
03:38I'll have Mr. Kotoge.
03:40Is trial-and-error business a big business?
03:43If it's a long-term business,
03:45everyone's money doesn't grow that much.
03:48I see.
03:49So the demand for trial-and-error business
03:52is very high.
03:55I see.
03:56Trial-and-error business is a business
03:58where you can eat anything.
04:00It's a dream-like trial-and-error business.
04:03Trial-and-error business.
04:07At Daikanyama Station in Tokyo,
04:09we met with Mr. Sekikawa,
04:11who runs a trial-and-error business.
04:15You're young, aren't you?
04:17I'm 29 years old.
04:1829 years old?
04:19Yes.
04:20How much do you make a year?
04:22I make about 100 million yen a year.
04:24100 million yen?
04:25Yes.
04:26That's amazing.
04:27What kind of trial-and-error business
04:29makes you so rich?
04:31You're spending a lot of money.
04:33That's right.
04:34This is Megudai.
04:36This shop, Megudai,
04:41has sweets like roll cakes and cookies,
04:45bacon and sausages,
04:48and various kinds of sake.
04:52If you try too many foods and drinks,
04:56this is a trial-and-error shop.
04:58A trial-and-error shop?
05:00What's that?
05:01That's right.
05:02Megudai is a trial-and-error shop.
05:06There are more than 80 kinds of products in the shop.
05:10You can try them all,
05:12and they're all free.
05:16Is this curry retro?
05:19Is it 1,500 yen?
05:21That's right.
05:22You can try it.
05:23It's made by a meat manufacturer
05:25that runs a butcher shop.
05:27There's a lot of good quality meat.
05:29He's good at explaining.
05:31If you want to try something,
05:33you take the card in front of the product
05:35and give it to the shop assistant.
05:37They'll prepare it for you.
05:39They'll prepare it right away?
05:40Most of the products in the shop
05:43are made by local manufacturers
05:45that are a little different.
05:47What is this?
05:49This is a wine made by a manufacturer
05:51that makes audio devices.
05:54If you listen to the music
05:56during the fermentation,
05:57the taste changes.
05:58No way.
06:00It's fashionable.
06:02The taste of the wine changes?
06:03That's right.
06:04I'm curious about that.
06:06Let's try it.
06:08Here it is.
06:11Wow.
06:12The curry comes with rice.
06:15This is the best.
06:20This is apple butter.
06:22They put it on crackers.
06:26The chili pepper spice
06:28can be used as an accent
06:30of the consomme soup.
06:33And the wine that was fermented
06:35by listening to the music
06:38is a wine that didn't listen to the music.
06:40I want to try it.
06:42You can compare it.
06:43You can compare the wine
06:45that listened to the music.
06:47Is it really different?
06:49This is more delicious.
06:51Do you know this person?
06:55Of course,
06:56if you like the product
06:58that you tried for free,
06:59you can buy it right away.
07:01If it's delicious,
07:02you can buy it right away.
07:04Did you buy it right away?
07:05Yes.
07:06I bought it.
07:07She bought it.
07:08It's very popular.
07:11If you like the product,
07:12you can bring the card back
07:14and read the QR code.
07:16You can buy it on the Internet.
07:18You don't have to bring back
07:20heavy things.
07:22It's getting more and more popular.
07:24It's profitable.
07:26I thought so.
07:28I give 100% of the sales to the producer.
07:31What?
07:32How much do you get?
07:34I don't get anything.
07:36What?
07:37Megudai,
07:38you give all the sales
07:40to the manufacturer.
07:43Then,
07:44how do you make money?
07:47This is the place fee
07:49and the marketing fee
07:51of Megudai.
07:53I see.
07:55Megudai
07:56rents the space
07:58in this small space
08:00for 80,000 yen a month.
08:04I want to advertise
08:06in Tokyo,
08:08but it's difficult
08:09because it costs a lot of money.
08:11It's popular with local manufacturers.
08:14Can you make 80,000 yen a month?
08:16The biggest profit point
08:18of Megudai
08:20is that we ask customers
08:22to write a questionnaire.
08:25When I look at the questionnaire,
08:27it's full of questions.
08:31Isn't it troublesome to write a questionnaire?
08:33It's troublesome,
08:35but if I'm asked to do it,
08:37I'll do it.
08:38That's right.
08:39That's why I get good feedback.
08:41That's how I feel.
08:43I see.
08:44When customers try it for free,
08:46they naturally want to cooperate
08:48with Megudai.
08:50I see.
08:51That's right.
08:52In addition,
08:53Megudai's questionnaire
08:55is special to the manufacturer.
08:57According to Mr. Hayakawa,
08:59a soy sauce miso maker
09:01in Miyazaki Prefecture
09:03who puts truffle-flavored miso powder
09:05in Megudai,
09:07you can ask
09:09your customers
09:11to write a questionnaire, right?
09:13We can do it,
09:15but it's not a choice.
09:17I think customers often
09:19write a questionnaire.
09:21It's hard to express
09:23negative things.
09:25It's hard to say
09:27negative things
09:29directly to the person who made it,
09:31but if it's Mr. Megudai
09:33in the third company,
09:35he can say anything.
09:37That's what the manufacturer
09:39wants to hear.
09:41He can't say it to himself.
09:43In addition,
09:45it can be a business.
09:47This is
09:49sea urchin soy sauce
09:51with egg.
09:53According to
09:55Mr. Hayashida of Kiyoya,
09:57the manufacturer in Nagasaki,
09:59the number of buyers
10:01is about 10.
10:03That's amazing.
10:05I want to try it.
10:07It's four times.
10:09Not only ordinary customers
10:11come to Megudai,
10:13but also department stores and hotels.
10:15When they see it,
10:17they have a big chance.
10:19Megudai is a shop
10:21where you can try it for free.
10:25The shape of the tasting
10:27is also new.
10:29It's amazing.
10:31How many stores
10:33are there
10:35of sea urchins
10:37that cost 80,000 yen?
10:39About 80 places.
10:41That's about 6.4 million yen.
10:43From there,
10:45we provide
10:47marketing support.
10:49That's more profitable
10:51and profitable.
10:53In order to extract the data,
10:55we use the service
10:57called tasting.
10:59How much do you get?
11:01About 5 million yen
11:03per company per year.
11:05That's a lot.
11:07Is it cheap?
11:09If you borrow
11:1180,000 yen,
11:13you can calculate
11:15whether it's worth it
11:17when you go to Tokyo.
11:19It's a good way
11:21to test the market.
11:23Rather than borrowing a lot,
11:25it's a big business chance
11:27to test how much
11:29profit and sales
11:31you can get
11:33in one place.
11:35You don't need a lot of investment
11:37to get a good result.
11:39Next,
11:41we came to a shopping mall
11:43in Yokohama.
11:45This is
11:47a toy store
11:49called Bonerundo.
11:51They sell clay,
11:53stuffed animals,
11:55tricycles,
11:57and many other toys.
11:59They have 53 stores
12:01all over Japan.
12:03Their annual income is
12:051,000,000 yen.
12:07Mr. Hayakawa from Bonerundo
12:09is selling toys.
12:11What does that mean?
12:13You can try
12:15some toys here.
12:17I see.
12:19Some toy stores
12:21let you try some toys.
12:23But Bonerundo
12:25has a different scale.
12:27You can try
12:29all the toys here.
12:31All of them?
12:33You can try all of them.
12:35It's like a dream world.
12:37You can try car toys,
12:39block toys,
12:41and even a tricycle.
12:43If you don't have a sample,
12:45you can go to the warehouse
12:47to get it.
12:49That's why
12:51kids play with toys
12:53all over the store.
12:57Mr. Hayakawa says
12:59you can play for hours.
13:01But
13:03if you can try so many toys,
13:05kids will be satisfied.
13:07If you take
13:09a sample toy out of the box,
13:11it won't be for sale anymore.
13:13As a store,
13:15isn't it a loss?
13:17He thinks so.
13:19Mr. Hayakawa
13:21says something surprising.
13:23You can take
13:25a sample toy out of the box
13:27and play with it.
13:29The price will be doubled.
13:33There is a special table
13:35for you to try.
13:37If you play
13:39with more toys,
13:41the price will be doubled.
13:43The price will be doubled.
13:45The price will be doubled
13:47just by putting a sample toy.
13:51If you put a sample toy
13:53on the special table,
13:55the price will be doubled.
13:57It's profitable.
13:59I think it's good
14:01to see kids playing.
14:05I think I should buy
14:07because they play more than I thought.
14:09How much is it?
14:11It's less than 20,000 yen.
14:13It's a good price.
14:15It's a good price.
14:17When kids play
14:19with toys,
14:21parents want to buy them.
14:23It's not easy
14:25to try too many toys
14:27at Monelund.
14:29At the back of the shop,
14:31you can see
14:33this.
14:35This is
14:37a large indoor playground
14:39called Kido Kido.
14:41There are
14:43big athletic toys
14:45that you can only try
14:47here,
14:49such as
14:51this.
14:53You can try
14:55all of them for
14:571,600 yen.
14:59Of course,
15:01you can buy
15:03this table
15:05and this trampoline.
15:07Trampoline?
15:09Yes, you can buy them.
15:11It looks fun.
15:13You want to buy them.
15:15In the case of
15:17these large toys,
15:19you can buy them
15:21with a special customer
15:23other than your family.
15:25The customer
15:27uses
15:29a Toyota car.
15:31A Toyota car?
15:33A toy
15:35at a Toyota store?
15:37It's here.
15:39It's here.
15:41It's a kids' corner.
15:43It's a kids' corner.
15:45It's a kids' corner
15:47It's a kids' corner.
15:49Families with
15:51small children
15:53often buy cars,
15:55so the kids' corner
15:57can attract customers.
15:59Now,
16:01more than half of
16:03all Toyotas in Kanagawa
16:05have a kids' corner
16:07made of Bonelund toys.
16:09I'm surprised.
16:11How many kids
16:13are there?
16:15I think the number
16:17has increased a lot.
16:19I think the number
16:21has increased a lot.
16:23There are many
16:25Toyotas with
16:27Bonelund toys.
16:29There are hospitals
16:31and hotels,
16:33and there are
16:35boat races
16:37with families.
16:39There are
16:4135,000 boats
16:43and the number
16:45has increased a lot.
16:47Bonelund
16:49is perfect
16:51for toys.
16:53Kids
16:55are like
16:57a lump of
16:59Ego.
17:01Ego?
17:03They don't move.
17:05They are dangerous.
17:07If they do that,
17:09parents have no choice
17:11but to sell them.
17:13If they are
17:15fun to play with,
17:17they want
17:19more.
17:21Is that right?
17:23That's right.
17:25Please correct me
17:27if I'm wrong.
17:29I don't think
17:31the number of stores
17:33has increased
17:35as much as
17:37the number of
17:39car dealers.
17:41I think we should
17:43sell our know-how
17:45and make the most of it.
17:47B2C doesn't have to be
17:49that big.
17:51That's where B2B comes in.
17:53Next,
17:55we visited Kayak
17:57in Kamakura.
17:59There is
18:01a service
18:03that you can't try
18:05enough.
18:07Miyamoto,
18:09what can you try?
18:11You can try
18:13moving.
18:15Moving?
18:17People are
18:19thinking about moving.
18:21People in their 20s and 30s
18:23are thinking about changing jobs.
18:25People in their 50s and 60s
18:27are thinking about moving.
18:29Kayak
18:31is a mobile information
18:33site called
18:35SMOUT.
18:37If you look at SMOUT,
18:39you can find
18:41information about moving
18:43in the city.
18:45You can search
18:47your favorite prefecture.
18:49According to Miyamoto,
18:51all 47 prefectures have it.
18:53There are no prefectures
18:55you can't try.
18:57But
18:59what does it mean
19:01to try moving?
19:03The program staff
19:05decided to try moving
19:07using SMOUT.
19:09First, they searched for candidates.
19:13There are many options.
19:15If you twist the road,
19:17you can go to a natural hot spring.
19:19A natural hot spring?
19:21What kind of Florida do you feel?
19:23In Kagoshima?
19:25I don't know much about Florida.
19:27Where can you try moving?
19:29How much does it cost?
19:31Also,
19:33you can search for
19:35remote work
19:37and baby care.
19:39You can search for
19:41more than 80 keywords.
19:43Do you have any recommendations?
19:45Well,
19:47my recommendation is
19:49Ina City in Nagano Prefecture.
19:51It's a city with
19:53a lot of forests.
19:55Actually,
19:57Ina City in Nagano Prefecture
19:59is ranked as the first
20:01in two consecutive years.
20:03Then,
20:05I'll go there.
20:07She decided to move
20:09as she was told.
20:11On the day of the trial move,
20:13it takes three and a half hours
20:15by bus from Tokyo.
20:17When she arrives at
20:19Ina City's bus terminal,
20:21Good morning.
20:23I'm Monde.
20:25Nice to meet you.
20:27Nice to meet you, too.
20:29Mr. Pak,
20:31who is in charge of moving in Ina City,
20:33welcomes her.
20:35On the first day of the move,
20:37he shows her
20:39where she needs to live
20:41such as food shops and restaurants
20:43for about an hour.
20:45The door she arrives at
20:47is the inn where she will stay
20:49during the trial move.
20:51Wow.
20:53It's beautiful.
20:55Please come in.
20:57She's prepared a place
20:59where she can stay
21:01during the trial move.
21:03Moreover,
21:05this inn usually costs
21:075,500 yen per night.
21:09I see.
21:11If you come during the trial move,
21:13you don't have to pay anything.
21:15If you stay here,
21:17you don't have to pay anything.
21:19Only the fee?
21:21No, it's free.
21:23Wow,
21:25this room is free.
21:27Moreover,
21:29that room is free, too.
21:31Really?
21:35You can try the move
21:37on the website called SMOUT.
21:39If you try the move
21:41in Ina City,
21:43you can get
21:45a free accommodation fee.
21:47That's not all.
21:49You can get a rental car fee
21:51as well.
21:53Normally,
21:55you have to pay 200,000 yen for the move.
21:57Really?
21:59I want to try the move.
22:01Ms. Paku said
22:03that you can try
22:05another important thing
22:07during the trial move.
22:09You can work here
22:11from today.
22:13Can I work here?
22:15That's right.
22:17The trial move is not a sightseeing.
22:19Of course, you have to work there.
22:21So,
22:23you can try
22:25whether you can find a job
22:27in Ina City.
22:29This time,
22:31Ms. Nishimura, a flower farmer,
22:33is going to work
22:35harvesting flowers.
22:37Please cut
22:39the flowers
22:41like this.
22:45That's right.
22:47Please do your best.
22:49The trial move
22:51with Ms. Nishimura
22:53is two weeks
22:55and one month.
22:57Of course,
22:59you can get paid
23:01for your work.
23:03You don't have to pay the rent.
23:05Actually,
23:07Ms. Nishimura is working
23:09in forestry
23:11for a month
23:13in Ina City.
23:15When I went to Ina City,
23:17I couldn't find a job.
23:19It didn't go well.
23:21So, I had to go back.
23:23The hurdle
23:25to come back
23:27was much lower.
23:29According to Ms. Nishimura,
23:31only last year,
23:33390 people experienced
23:35the trial move in Ina City.
23:37In addition,
23:39220 people
23:41experienced the trial move
23:43in Ina City.
23:45You can use
23:47the site for free
23:49if you want to move.
23:51If you want to move,
23:53you can upload
23:55the plan of the trial move
23:57for 88,000 yen per month.
23:59The number of registered localities
24:01is more than 1,000.
24:03The number of users of smart
24:05is more than 60,000.
24:07That's it.
24:09Smart and
24:11Ina City trial move
24:13in Ina City.
24:15Have you ever thought of moving?
24:17I'm doing
24:195 regular radio shows.
24:21You're doing a lot.
24:23I can deliver the radio
24:25only by sound.
24:27Even if I don't come to the studio,
24:29I might move.
24:31I'm thinking about it.
24:33It's a job
24:35that can be done
24:37at two locations.
24:39Will the number of registered localities increase?
24:41I think so.
24:43Smart is
24:45scouting.
24:47For example,
24:49when you register,
24:51not only do you search,
24:53but also the viewers
24:55want you to come.
24:57If I'm scouted,
24:59I'll be motivated.
25:01You're wanted.
25:03We've seen a lot.
25:05Finally,
25:07please tell us about the trial move business.
25:09That's
25:11after CM2.
25:17Please tell us
25:19about the trial move business.
25:21Fender Flagship Tokyo
25:23Fender is a
25:25musical instrument store.
25:27If it's a regular musical instrument store,
25:29you have to connect it to an amplifier.
25:31You have to play in front of a scary fan.
25:33It takes a lot of courage.
25:35Even more so.
25:37Fender Flagship Tokyo
25:39uses headphones.
25:41Do you go there?
25:43I bought a bass.
25:45I tried it.
25:47I also
25:49got all the jobs
25:51with no character.
25:53I'm like a sample entertainer.
25:55It's so funny.
25:57You go without being called.
25:59I did it once in Canada.
26:05I see.
26:13If you want to watch this program again,
26:15go to TVER or
26:17you-next.