AI Replace The Internet's Creators? 13 Top Creators Weigh In

Forbes

From the 2025 World Governments Summit in Dubai, a group of content creators from the Forbes Top Creators list give their inside take on the implication of AI for the creator economy.  Featuring Josh Richards, Brianna LaPaglia, Ian Boggs, Van Toan, Morgz, L'Ron Hines, Woody and Kleiny, Drea KnowsBest, Dylan Page, MyHealthyDish and Erika Kullberg.  Subscribe to FORBES: https://www.youtube.com/user/Forbes?sub_confirmation=1  Fuel your success with Forbes. Gain unlimited access to premium journalism, including breaking news, groundbreaking in-depth reported stories, daily digests and more. Plus, members get a front-row seat at members-only events with leading thinkers and doers, access to premium video that can help you get ahead, an ad-light experience, early access to select products including NFT drops and more:  https://account.forbes.com/membership/?utm_source=youtube&utm_medium=display&utm_campaign=growth_non-sub_paid_subscribe_ytdescript  Stay Connected Forbes newsletters: https://newsletters.editorial.forbes.com Forbes on Facebook: http://fb.com/forbes Forbes Video on Twitter: http://www.twitter.com/forbes Forbes Video on Instagram: http://instagram.com/forbes More From Forbes:  http://forbes.com  Forbes covers the intersection of entrepreneurship, wealth, technology, business and lifestyle with a focus on people and success.

Transcript

00:00What's your prediction on the future of AI and creators?

00:03Man, I hope we can just like, you know, come together and just be like this mega, almost

00:10like the NBA all-star team, because I feel like they have, AI has really good qualities

00:15that we could use, but then we also have really good qualities that AI could use, so it's

00:19like, if we just work together and not be so reliant upon one another, then I feel like

00:24it'll be a perfect balance.

00:25I really love AI because it helps creators be able to get access to things that they

00:31might not have the money to get access to.

00:33For example, when I was starting off, I needed to pitch myself to brands, but I didn't know

00:38how to like, write the lingo and talk in a certain way to make me sound professional.

00:43Now I need to use AI to be like, hey, I'm trying to pitch myself to this brand, how

00:46can I make myself look very strong, so strong prompts.

00:49I think AI too is really good for creators on the rise, and also creators who are established

00:53too, like data is really big.

00:56When I'm creating videos, if I want to like, look up what's trending, and I have to spend

00:59hours and hours watching, you know, on the algorithm, seeing what's trending, if AI can

01:03spit out to me like, here's what's trending, specifically with my target audience, it's

01:09going to make my job cut down a lot of time, and I can focus on being creative, focus on,

01:13you know, more output.

01:15It's going to happen, right?

01:16We know it's going to happen, and we've just like, got to join the fun, I guess, do you

01:20know what I mean?

01:21I just think that as creators anyway, like that personal touch, what you have as a creator,

01:26there's always a place for it, and I think that people relate to people, you're not relating

01:30to a computer, like, all the stuff that AI does can bring so much to the table, but these

01:36other things, what AI can't do, and that connection, will always be there, and I think people always

01:42want that.

01:43Everyone's scared of AI, and I'm actually really looking forward to AI, I feel like

01:47AI is meant to make our jobs easier, to open up more time for us to be more creative, and

01:54use AI as a tool, so I think AI will actually make the creators who use it rise to the top,

02:00and the ones who are scared of new things are the ones who are going to fall behind.

02:06I think there's a lot of talk about AI replacing creators, I don't think we're anywhere close

02:10to that yet, I think what it does is it enhances creators, because you know, a lot of creators

02:16run this small team, but now, with AI, you can have people using chapter T, I use it

02:20all the time, to help me research, and this is, you know, it can help me speed the process

02:24up, even, you know, image creation apps, you know, Sora, stuff like that, it just enhances

02:29creators that notoriously have a small team.

02:32I think it will completely take over, already now, actually, the AI is the most powerful

02:39tool, I use it every day when I make content.

02:41Well, I really hope it doesn't take my job, that would be nice, but I think it's really

02:48exciting to find new ways to use it, to streamline the process of getting more content out, I

02:54feel like it can help a lot with the editing side of it, helping with ideas, scripting,

02:58and that type of stuff, but hopefully it can't replace me.

03:01It'll make creators more efficient, and it'll also become competition.

03:07I think we'll start to see a lot of creators utilizing AI to connect more with their audience,

03:13like having a full-time AI version of yourself that's able to respond, able to go into chat

03:19rooms, able to even, like, have video calls, or almost, like, conversations on your phone,

03:24where it's like, it would be like having a conversation.

03:27How you would respond to that, yeah.

03:29I think it's also, with a lot of visual creators, where they have effects and new stuff, I think

03:34it's gonna be a huge help and tool to them, and then kind of stuff that we do, lifestyle,

03:39people are gonna possibly get sick of all the crazy videos that they see, that people

03:43are gonna watch more vlogs, people are gonna want more appealing to it, so I think it's

03:47gonna be a good tool.

03:48They will not replace creators, because at the end of the day, the most important thing

03:52is authenticity, and I think in the future, content creation will be more interactive

04:01and community-driven, so AI will help to produce more content and find new ideas, but

04:09not replace creators.

04:12I don't think AI could ever replace a real human being, like, unless your eyesight's

04:18really bad, or you have really bad hearing, or, like, you're just, like, not intuitive

04:23towards what humans are actually like, AI can never replace humans, because there's

04:28always gonna be that inevitable, like, non-humanist, something that's made from technology.

04:32Yeah, like, no one can replicate what goes on in the human brain.

04:37It can try really hard, and it can go viral for that fact, that it's making something

04:40that's not real, but it'll never replace real.

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