(Adnkronos) - Benessere individuale, personalizzazione su larga scala e digitalizzazione. Sono i punti cardine del welfare contemporaneo. Tre punti chiave imprescindibili per le nuove generazioni che spingono così le imprese a rendere il welfare un elemento centrale della strategia aziendale. Se n'è parlato alla terza edizione del Welfare day 2025, un evento organizzato, a Palazzo dell’informazione a Roma, da Comunicazione Italiana in collaborazione con Pluxee Italia, azienda specializzata nei benefit e nel coinvolgimento dei dipendenti.
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00:00Individual well-being. Personalization on a large scale. Digitalization.
00:09These are the three pillars on which the contemporary welfare is based.
00:13Three key points for the new generations that push companies to make welfare a central element of corporate strategy.
00:20This was discussed at the Palazzo dell'Informazione in Rome at the Welfare Day 2025,
00:25the third edition event organized by Comunicazione Italiana in collaboration with Plaxi Italia.
00:31When we talk about welfare, we talk about a multitude of services.
00:35From the simplest, such as good meals, good purchases and good fuel, to the most sophisticated welfare platforms.
00:41What else? They are not huge digital containers of various services, such as health care, insurance,
00:48health and leisure activities.
00:50We see a growing market, a market that is positively impacted by the regulations for both companies and employees.
00:57A market that pays particular attention to what are the logics of incitement of the employee.
01:04At the same time, we see some challenges.
01:06We see, above all, a logic of accompanying companies in a path of training and training,
01:13especially in SMEs, small and medium enterprises, where the adoption of welfare tools is still not so high.
01:19Corporate welfare becomes a central element of the employee's return package.
01:24In some parts of the welfare, companies will gradually replace those parts that the State can no longer guarantee.
01:35If, for example, I refer to health care, I refer to complementary insurance,
01:43over time, these two aspects will represent an increasingly important part of what the company will give to its employees.
01:54The impact of benefits and support initiatives to the employee is very positive.
01:59They generate well-being among the population, thus contributing to making work sustainable.
02:04From this point of view, Procter & Gamble has made a number of choices,
02:09such as articulating welfare on four fundamental pillars.
02:15Welfare dedicated to physical, mental, financial well-being and the reconciliation of life and work.
02:23This model of our Employee Value Equation is centered on this.
02:30Finally, we are adopting a flexible approach to the design of welfare solutions,
02:39in order to make them simpler, with a wider range and more adaptable to the different needs of people through the different phases of their careers and lives.