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FunTranscript
00:00All right, so we are about to try the world's most expensive supermarket.
00:04I've traveled all the way to LA to try this gaff.
00:08This is Erewhon, the most expensive supermarket you will ever, ever step foot in.
00:13It's the home of some of the biggest celebrities in the entire world.
00:16And to be honest with you,
00:18they're probably the only ones that can afford to shop at a place like this.
00:21Some of the prices here are genuinely gonna blow your mind.
00:25Hey, all right, let's see what this is about.
00:30Look at all this stuff, bro.
00:31Oh my god, you know what?
00:32You know what's crazy?
00:33It doesn't even have prices here.
00:35I can't record.
00:37Oh, really?
00:39Okay.
00:42As with most of the celebrity hotspots,
00:44we were instantly shut down by security and told we strictly could not film.
00:48But of course, with me being a YouTuber and having flown all the way over to LA for this,
00:52I wasn't gonna leave it there.
00:54So, undercover we went.
00:55I'm actually gonna close the screen.
00:57Yeah, yeah, shut the screen and just pray, yeah.
01:00How much is this?
01:01$17.
01:03Oh my god.
01:04Right, so this here, $11 for a bit of butter.
01:09And I'm gonna grab some eggs.
01:10Oh my god, hold on.
01:12$17 for eggs.
01:14Look at this, $21 for some almond butter.
01:20Sorry.
01:21Oh my god, raw activist Manuka honey, $90.
01:25Are you out of your mind?
01:27$18 for...
01:29What are we doing?
01:30Oh my god, this is actually insane.
01:32Strawberry jam, $20.
01:34What the hell is this boy in it?
01:35Crap.
01:36Even then I'd have a word.
01:38Now, this is how you know you're in a bougie spot, honestly.
01:40They're doing Wagyu ground beef, Wagyu beef burgers.
01:45Bacon.
01:46Oh my god, everything is so expensive.
01:48Look at this, guys.
01:49This right here, for two bits of fillet steak, $51.
01:54You're never paying that back at home, out of the supermarket.
01:57That's like restaurant prices.
01:59Yeah, I'm getting that.
02:03Oxygenated water, grand.
02:06Patagonia makes salmon.
02:11Right, I swear they just make jumpers for people in tech.
02:15I did not realise.
02:17Oh mate, look how cool these...
02:20The branding is so cool though.
02:22I'm just gonna get this for the branding.
02:24I don't even like sardines.
02:26$30 for ice balls.
02:27Hold on, I gotta see these things.
02:31I can't believe that.
02:33Look at these.
02:34This is $16 for ice cubes.
02:37$30 for ice cubes.
02:39Nah.
02:40Do you want to know one thing that is genuinely insane?
02:42It's just the amount of staff here.
02:44They're everywhere and they all have earpieces in, like they're part of the CIA.
02:48So we're having to do this on the low.
02:50Oh, whoa.
02:53Is this not just the most satisfying thing ever?
02:57I gotta film this, sorry.
02:59You guys are getting film inception but...
03:02Whoa.
03:04This right here, $15.
03:08For that.
03:09That goes straight in my basket.
03:10Right.
03:11Oh my god, $99 for marine collagen.
03:15What the hell?
03:15Is this like a lobster's collagen?
03:17What are we doing here?
03:19What the hell is a Bulgarian rose?
03:21Raise your vibrations.
03:22What the hell is this?
03:24For $70, you get 356 Bulgarian roses.
03:27What is this?
03:28Oh my god.
03:29Has the highest measured vibrations at 320 megahertz among essentials.
03:35So they measured the vibrations of the oil.
03:39Nah, the world's gone mad.
03:41All right.
03:41So into a place I know very well.
03:43The christen...
03:44Hold on.
03:45Why is that 16?
03:50Tortilla chips.
03:51It's for $16.
03:53Nah, I'm putting that back.
03:53I simply cannot...
03:55$16.
03:56What are we doing?
03:57They just seem to think you put it in some nice funky branding
04:00and then all of a sudden I'm forking out 16.
04:02Oh my god, popcorn.
04:04They're charging $7 for popcorn.
04:07What's going on?
04:07What's happened to my beautiful world?
04:10This place is so bougie.
04:12They have their own apparel.
04:13Do you know how mental that is?
04:15Some of the items include a zip-up hoodie for $145
04:19and even a tote bag at $135.
04:22Who is buying these?
04:23Hi there.
04:25Yeah, could I grab one of these ones though?
04:27Is that all right?
04:28Now I'd actually realized I didn't try one of the most important parts
04:32of the whole Erewhon experience.
04:34The mac and cheese.
04:35So I went back another day to give it a whack.
04:38Right.
04:38I made a grave mistake.
04:39I realized I didn't get one of these trays
04:41and everybody told me on TikTok
04:43you gotta get one of these like healthy food trays with mac and cheese.
04:50This mac and cheese is really good.
04:52I got the mac and cheese.
04:54I mean, it smells unreal.
04:56At a very small price of $27 for some chicken and mac and cheese.
05:04I bottled it and went with the broccolini
05:05but I felt like, look, while I'm out in LA,
05:08I haven't been eating very healthy.
05:09So these will be my greens for the week.
05:11First things first.
05:12I'm very picky when it comes to the old mac and cheese.
05:14I'll be honest with you.
05:15Looking very liquidy.
05:16Not the consistency I like my mac and cheese.
05:18So there was also a gluten-free option
05:20but as you know, I stayed far away from that.
05:24You know what?
05:27American mac and cheese can kind of be a little bit too much sometimes.
05:31Like you only want to have a little bit of it
05:33and then you feel a bit sick.
05:34But this is actually really nice.
05:38I would argue this might be the best mac and cheese I've had in the US.
05:41Can we just take a moment to appreciate how unreal this shot is?
05:45Cameraman G Film has just alerted me as to how good this is looking.
05:49Do you want to know something else that looks good?
05:51Having signal.
05:52Having signal and more importantly having data when you're roaming abroad.
05:56Now you guys know I've teamed up with Olafly.
05:59They're the people that I use whenever I travel and I need data on my phone.
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06:11So it makes life so much easier.
06:13It's an archaic way to have to take out the SIM card.
06:17Oh I've got a new SIM card to put that in.
06:18Or you've got a new number for the week that you're here.
06:21Nowadays you can just download an eSIM and so you can still keep your old number
06:25and get the unlimited data that you get with Olafly.
06:28It's so much easier.
06:29It's so much faster and more importantly for you guys it is so much cheaper as well.
06:33As I said there's no hidden fees so you're not going to get surprised
06:35with a big fat bill at the end of your time abroad.
06:38One of the really good things as well is if you're traveling with a friend
06:40you want to be able to hotspot onto your laptop.
06:42Well with Olafly you can hotspot.
06:44So many places don't let you hotspot.
06:46I don't think you realize how much of a big deal that is and how much of a lifesaver it is.
06:50Gfilm has been rinsing my hotspot this entire trip.
06:53Anyways like I said use my code 5%off.
06:56If you're going traveling it's a must have.
06:58It's $20.25 for god's sake.
07:01Get a new SIM.
07:02Who knew that I'd be reviewing broccoli on this channel.
07:07Everyone if you're going to make a case for $27 for this you're doing a pretty good job of it.
07:13Oh teriyaki chicken.
07:15Oh my god it's a bit spicy that.
07:17Since when is teriyaki chicken spicy?
07:20Before we cut back I just need to say I underplayed the mac and cheese.
07:23That was unbelievable.
07:25I'm still thinking about it.
07:26I might be up there with the best I've ever had.
07:28I'm not sure.
07:29Let's teleport back to try out all of the ridiculous things I just spent my life savings on.
07:35All right so this total what I'm about to take out came out to $225.
07:42It is the most random selection of items but in no world should this ever have costed anything.
07:48So let me take you through it.
07:49Right this thing right here 20 US dollars about 17 quid 16 quid maybe.
07:55This thing better rock my world.
07:58I better start on Justin Bieber for 17 quid.
08:03It's called strawberry glaze to be fair.
08:11It's just a strawberry shake I don't get it.
08:13While I slurp on this smoothie I have a little browse of my receipt there.
08:18To be fair when I got to the checkout the lady literally said to me
08:22oh you got all the TikTok items.
08:24Out of all these things don't get me wrong there's so many crazy things in here to dissect.
08:28This milk about 13 quid.
08:32Grade A raw.
08:34Like what what does that mean?
08:35Is that safe to put in my gob?
08:39This right here might be the craziest thing on the list.
08:42Coming in at 26 US dollars.
08:49And you know what was insane?
08:51The lady literally said to me it's just water.
08:54So she just knows that she's just outright scamming people.
08:59Look at this thing right.
09:00It's called Ofora water for wellness nano cure restructured hyper oxygenated.
09:08I can't believe this G film.
09:10I must say it's aesthetically very pleasing in there.
09:13The vegetable section was an absolute highlight for me.
09:16Truly incredible.
09:18Also they were very funny about us filming.
09:20As soon as we got in there they came over to G film and just said to him
09:23yo you can take pictures but no filming.
09:27But everybody in there was filming but just because we got a bit of a
09:30wow Cybertruck.
09:32Sorry that's so LA coded of me.
09:35Qualities of Ofora drinking water.
09:38Nano pure medical grade water.
09:41You're gonna have to explain that.
09:42What does that mean?
09:44Stabilized oxygen.
09:45pH balanced.
09:47It's coming in with a load of nonsense here.
09:48Bottled in glass for non-leaching purity.
09:51I can't even get the fucking thing open right.
09:56I'm ready to be transformed into the superhuman person that I can be
10:02with this oxygenated water.
10:06Highland spring clears.
10:10Highland spring clears up.
10:11What are we doing?
10:13LA what has happened?
10:14Should we see what else I got?
10:19The chocolate cake.
10:20I am excited for this.
10:21Look you know what for the steak I'm getting 300 grams of steak here for $10.
10:28I think that's all right you know.
10:29To be fair it does look quite nice.
10:31It's got it's red in the middle.
10:35That is quite nice actually.
10:37And I think for 300 grams of steak in like a to-go box.
10:43I think that's actually not as overpriced as pretty much everything else in there.
10:49I'm happy with that.
10:50I don't feel like I was scammed.
10:52Unlike.
10:56This is a criminal list.
10:57Also I have to apologize.
10:58I'm eating everything with my hands because I didn't get any cutlery in there.
11:01A box of fruit $16.
11:03That that seems excessive.
11:07Is it coming in fresh?
11:08It looks incredible.
11:13Two pound sip that was.
11:14Kiwi.
11:17I'm not gonna lie that kiwi is nice.
11:19Very aesthetic.
11:20They're never gonna sell you a moldy strawberry are they?
11:23And to be fair for that price I wouldn't fucking hope so.
11:29I'm just being chinned by a strawberry.
11:32Jesus Christ.
11:33That is dying.
11:34It does feel a bit not fake.
11:39But like they've given the fruit steroids.
11:41Do you know what I mean?
11:41Like fruit shouldn't be this perfect.
11:44But for $15.
11:47Out of everything you've tried so far would you pay what you paid here in the UK?
11:52No.
11:52Not really good.
11:53No.
11:53No you wouldn't.
11:54I reckon you could get a cup of milk, chocolate cake.
11:59That all of this for about 10 quid.
12:03Maybe less actually.
12:04Probably less.
12:05Probably about eight quid.
12:06The steak actually would be the problem.
12:08Whereas here 25, 20, 30.
12:12What's that?
12:1220, 25.
12:14That takes me to 50.
12:16Takes me to 80.
12:17Milk bottle deposit.
12:19Why the fuck have I paid a deposit for the milk bottle?
12:22What do you-
12:23If you bring-
12:24If I bring this bottle back do I get $3 off?
12:27$17 for this.
12:29I think if I-
12:30Oh my god no.
12:31This is insane.
12:32It's actually $20 for this.
12:36But if I come back I get $3 back.
12:39Has this been milked from Justin Bieber's mother's tits?
12:43Because otherwise...
12:47Fuckin' hell.
12:48Smells off.
12:49Before I drink it get a whiff of that.
12:51That's gonna make me sick.
12:52That's gonna make me sick innit?
12:54It's got cheese.
12:55Yeah it's a bit cheesy.
12:56It's a bit gone off this.
13:00I mean it's not, it's not gone off.
13:02Just grade A bro.
13:03Grade A.
13:10What's going on bro?
13:12How are you?
13:13You good bro?
13:14I used to watch when I was 10.
13:16Really?
13:16How old are you now?
13:18I've been doing this for too fucking long.
13:21If you guys have made it this far there are over 60% of you guys
13:24that simply have not subscribed and you're watching this.
13:27So please hit that button because I'm gonna be making the best food content of 2025.
13:31Of course it doesn't stop there.
13:32There's so much more value out of this $221.
13:36First thing first.
13:38Ooh the sushi.
13:40Now hear me out on this one actually.
13:41I actually think this is okay priced.
13:44$20 about 15 quid.
13:45Back at home sushi is absurdly expensive.
13:48Believe this or not I actually reckon we're getting a bit of a bargain here.
13:52So I got the seared salmon nigiri.
13:58It's alright.
14:02It's reasonably priced but for the place it is I thought
14:07the sushi would be a little bit better quality.
14:09It's okay but it's not like if their whole thing is $25 water.
14:16Best of the best.
14:17This doesn't quite live up to it but I also have to remember it's also like supermarket sushi.
14:24Which is never great.
14:25Okay what's next in our surprise box?
14:27What are we overpaid for?
14:30Six eggs.
14:31I'll be honest with you guys I am on a bit of a health grind
14:34but I'm not gonna be eating the raw eggs on camera today or off camera for that matter.
14:39But $9 that puts each egg at roughly like $1.30.
14:46So these are about a pound per egg.
14:48At home for a box of six just like this you'll pay between £1 and £1.50.
14:53Potentially even £2-£3 if you're buying the really bougie Tori eggs.
15:00This is about six to eight times more expensive than that.
15:04Oops feeling a bit dehydrated and I feel like I've not got enough oxygen in my blood.
15:15Now I know honey can be expensive right?
15:19I'm well aware of Manuka honey and how much that can cost.
15:22But this right here this was made by Wendell.
15:25The Wendell estate.
15:27Honey.
15:27Why do they always cream?
15:29What the hell is creamed milk and creamed raw prairie honey?
15:37I'm gonna try and find out.
15:43Oh my god.
15:44What the fuck is that?
15:45Give that a smell.
15:49Mate what is that?
15:50That's not honey.
15:52Well over 80s has produced the finest honey from Canadian prairies.
15:56Oh mate it's rock solid.
15:58Smells of gone off milk doesn't it?
16:01It smells like beeswax.
16:03Oh does it?
16:04Yeah.
16:06Is that what beeswax smells like?
16:08Well it's like wax.
16:08A waxy smell like earwax.
16:10Earwax mate that's very different to fucking beeswax.
16:13Sorry.
16:16$40 for some gone off beeswax.
16:20The good thing is the comment section is going to crucify me because they're going to go
16:23this is what you put in your like lattes or whatever like.
16:26It's going to be like special milk but like you're not allowed to drink it.
16:29Yeah yeah yeah someone's going to tell me you're not supposed to drink this raw.
16:33But I can't imagine what else you would...
16:36Nah don't say that G-Film you give me anxiety.
16:40The butter.
16:41Hold on.
16:44$11 for just a brick of butter.
16:48Something you'd pay no more than a couple of quid for back at home.
16:51I'm not sure why I bought this in the end.
16:53It's not like I can try a block of butter but oh what's this?
16:57Oh yeah.
16:58Now what was interesting about this was the guy was removing loads from the shelf
17:04as if they were being recalled and I was there like um I'm gonna have to try that
17:08before you bin all that toxic stuff.
17:10Anyways I thought the actual branding was really cool and I'd never seen it before so I got it.
17:15Having read the key ingredients I understand why it's being sold in Erewhon.
17:19Because it's got ashwagandha in it.
17:23Fruit punch.
17:25I'm not gonna lie that is actually banging.
17:27Seems pretty healthy as well.
17:29Contains 8% juice.
17:31So what's the other 92% made out of?
17:34Oh this thing.
17:36This was the thing you told me to try off a TikTok.
17:39So it's glow potion.
17:41Radiate beauty.
17:42Fucking hell.
17:42Could do with a jug of it.
17:44It's got watered lemon, pitaya, lavender, marine collagen, maple syrup.
17:49All right and this thing has run me seven and a half dollars.
18:01Tastes like Cinderella's piss.
18:04Isn't it insane?
18:05I might as well just lit a five pound note on fire there.
18:08But see stuff like this I just feel like it's such a scam.
18:12What has that done?
18:13I've just necked a bunch of lavender water.
18:16Oh yeah here was this was another just sports drink.
18:19I don't know why I keep buying sports drinks.
18:21This one maybe doesn't have the ashwagandha in it.
18:23It's got the oh of course it does.
18:25Sorry.
18:26Can I just say the branding and stuff.
18:27This is called local weather.
18:28It's not this isn't sponsored or anything.
18:30But how cool does that look?
18:33If you go ah fuck what the hell is happening man?
18:36Why can't I open anything in this country?
18:38This one here three dollars for this.
18:44Oh no.
18:45Oh that's wild.
18:47That tastes like someone's farted and they've turned it into a flavor.
18:49This is much benighter.
18:51This one barcode.
18:53Yeah no.
18:56Canned fart juicer.
18:57They managed to ruin fruit punch which is just like the easiest flavor to get right.
19:02All right look who that is.
19:05My Erewhon Hall.
19:07You haven't tried the chocolate cake.
19:08Oh the chocolate cake.
19:10Yeah.
19:11Oh for god's sake I've just spilled.
19:17This cake came in at just shy of 10 quid.
19:20I'll be honest with you.
19:22Portion size.
19:24We're portioning.
19:25We're seriously portioning here.
19:27Now like I said I did not get any cutlery when I was in there.
19:29So we're having to raw dog this.
19:32The true test is how the chocolate cake lands.
19:40That's an unbelievable chocolate cake.
19:42I'm being deadly serious.
19:44Fluffy.
19:45I'm loving the fudge.
19:47This is a great chocolate cake.
19:49Okay.
19:50You're allowed to charge 10, 11 dollars for that.
19:54That's good.
19:54Let me wash it down with Hailey Bieber's ass juice.
20:00Let me oxygenate my bloodstream after toxicating it with that filth.
20:07And now what?
20:07Do I just have to knock about with it like this?
20:10For the rest of the day.
20:11It's a massive glass thing.
20:14Where does this even go?
20:15What bin does this go in?
20:17My final verdict on this is it's actually quite nice.
20:20At first I thought it was just strawberry thing.
20:22But then now I'm getting all the syrups and things.
20:23In no world should this thing ever run you 20 dollars.
20:27In no world should all that what I've just had there run me 221 dollars.
20:34Guys that's 200 pounds or like 190 pounds.
20:37There'll be a conversion on screen right now.
20:40That that cannot be a thing.
20:43The biggest scam of all was our good friend.
20:47The Afora water.
20:48What are we doing?
20:50I'd say the best value was genuinely probably the sushi.
20:53I'm actually impressed with that.
20:55That right there is straight up the most expensive supermarket,
20:59grocery store, whatever you want to call it.
21:01It is absolutely mental in there.
21:05Is it that different anywhere else?
21:06Not really.
21:07Was it cool to go and see?
21:09Sure.
21:10Am I fed up of all the packaging?
21:13I just don't know how it works.