Hindustan Unilever has finally decided to drop the words "fairness", "whitening" and "lightening" from its products. But will this end India's obsession with fairness creams?
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00:00And we'll see you in the next one.
01:20Fair and lovely.
01:34Marketing people for cosmetics get more success when they say a product is for fairness rather
01:42than for any other thing.
01:44Fairness is the supermost requirement.
02:13When I saw the commercial, it took me looking at myself and seeing that commercial for
02:38me to understand that I'm standing for exactly what made me insecure as a teenager.
02:44And then I got out of the contract, of course, and never did it again, but it took me actually
02:48seeing myself saying that and remembering what I felt like as a 12-year-old when I used
02:53to watch the commercials and buy those creams and try and change my skin tone because I
02:58would be prettier.
03:00And I don't think that's the standard of beauty I want for my children or for the children
03:04of the world.
03:05I faced a lot of rejection as well.
03:06I would meet people, they would give me excuses how they can't cast me, sometimes because
03:07of my complexion.
03:34I think that's the standard of beauty I want for my children and for the children of the
03:35world.
03:36I think that's the standard of beauty I want for my children.