ウラマヨ！2025年3月29日 #738 大革命時代到来！進化する和スイーツの裏側
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00:00In fact, the era of Japanese sweets revolution has just arrived.
00:07For example, at the convenience store's sweets shop...
00:11Don't you feel that Japanese sweets have been increasing recently?
00:16Yes, it's increasing.
00:18What Fabry Mart has been working on since the end of last year is...
00:21Neogashi, a mix of Japanese sweets and Western sweets.
00:26Until last year, Neogashi was a product line-up that focused on the classic.
00:30Our goal was to expand the range of sweets.
00:33We decided to develop Neogashi as a way to work on a mix of Japanese and Western sweets.
00:40Daifuku has evolved and was born.
00:42It's a raw daifuku with an irresistible texture.
00:46In this spring, strawberry whipped cream and condensed milk flavor are newly introduced.
00:51Furthermore, dorayaki has evolved and was born.
00:54It's a very thick dorayaki burger with a lot of chocolate mousse and milk chocolate mousse.
01:00The chocolate mousse is a chocolate based on the original chocolate of Fabry Mart.
01:04It's a chocolate based on the cocoa beans of Ecuador.
01:08It's a flavor that makes you feel the chocolate.
01:13Now, Mr. Babazono, please try it.
01:19It's pretty big.
01:25It's delicious.
01:29What era is this?
01:33In addition, even at 7-Eleven...
01:36We recognize that the keywords such as Neogashi and Western sweets are popular on the street.
01:48The popular Japanese sweets in spring are sakura-scented sakura mochi.
01:52It's a mochi that can be chewed by steaming it in a steamer.
01:59It's a mochi that can be chewed by steaming it in a steamer.
02:05And this spring, a new product is released.
02:07It's a strawberry daifuku with matcha.
02:11I had a hard time adjusting to the taste of matcha and the taste of strawberry.
02:21Now, Mr. Kosugi, who has no eyes for strawberries, please try it.
02:25I like strawberries.
02:27The talent maker likes strawberries.
02:34It's delicious.
02:36The Japanese sweets that had a dull image until now have become cute and fashionable.
02:42It's the Japanese sweets revolution.
02:45A woman who has no experience in making Japanese sweets has created a cute sweet.
02:51Is this really a yokan?
02:53A new type of Japanese sweets has been discovered.
02:57In addition, Hankyu Umeda's main store is in full swing.
03:01If you take this, there's no doubt.
03:03I'd like to introduce you to Temiyage.
03:07Temiyage is recommended by a professional.
03:09I'll introduce you to the never-slip Temiyage Japanese sweets.
03:15In addition, Mr. Umezawa and Ms. Aoki will show you the delicious Temiyage they usually buy at the store.
03:23It's delicious.
03:24It's delicious.
03:25I like this.
03:27It's delicious.
03:28It's the best.
03:30Now, the Japanese sweets revolution is behind the Japanese sweets.
03:36It's just right for a souvenir.
03:38That's right.
03:39Can I eat Japanese sweets?
03:41If I say Japanese sweets, I'm called Tommy of Japanese sweets.
03:44Tommy of Japanese sweets.
03:45What's that?
03:46And this is the first appearance, Mr. Aoki Genta.
03:50Nice to meet you.
03:51Nice to meet you.
03:53Do you eat Japanese sweets?
03:55I love sweets.
03:58I'm on a diet.
04:00My hobby is muscle training.
04:02I'm on a diet, so I'm careful.
04:04I eat sweets every day.
04:07I eat sweets, but I only eat them once a month.
04:12There are times when you don't want to eat sweets.
04:17So I prepared this card.
04:19Please choose it yourself.
04:21If you say you don't want to eat sweets, I'll go home.
04:25What will he do?
04:29After this, the latest Japanese sweets that will definitely make you happy will appear one after another.
04:43A large-scale survey of the Japanese sweets revolution.
04:46What will you tell me?
04:48Nice to meet you.
04:49Nice to meet you.
04:50Nice to meet you.
04:51I'm Reika Yasuhara, the 13th generation of the 30,000-year-old store.
04:55The 30,000-year-old store is a Japanese sweets store in Tatsuno City, Hyogo Prefecture, which has been in business for 360 years since the middle of the Edo period.
05:03Neri-yokan, which has been in business since the beginning of the Edo period.
05:08Soy sauce buns made with Tatsuno's famous soy sauce.
05:14And the Japanese sweets that Mr. Yasuhara, who was born as the 13th generation, makes.
05:19The product on the signboard is this sweet called Cheesecake Jitate from Imoyokan.
05:24You can enjoy it as a new kind of sweet that is a combination of dense Imoyokan and rare cheesecake.
05:31In fact, it goes very well with dense Imoyokan and a little refreshing rare cheesecake.
05:37Some people are surprised to hear that this is Imoyokan.
05:43In addition, the new Azuki and Cacao sweets are a combination of the 30,000-year-old secret Imoyokan and 58% Imoyokan.
05:50It's a new kind of Imoyokan sweets with Belgian high-grade chocolate.
05:55It tastes like Gâteau au Chocolat, and it has a deep taste of Imoyokan.
06:00Even if you're not good at Imoyokan, you can enjoy it deliciously.
06:05Now, Mr. Umezawa, please try Azuki and Cacao.
06:13Wow!
06:15It's amazing!
06:17It's so fluffy!
06:19It's amazing!
06:21That's amazing!
06:23Let's ask Ms. Yasuhara about the behind-the-scenes of Japanese sweets.
06:28About 10 to 15 years ago, the so-called pâtissier boom came.
06:34The pâtissier added Japanese ingredients, such as matcha and yuzu, to Japanese sweets.
06:43I think that's how the Japanese sweets boom started.
06:49In the past, the Japanese sweets craftsman was a man's job.
06:52There was also a time when women were not allowed in the kitchen.
06:57Now, the female Japanese sweets craftsman is increasing rapidly.
07:01So, I think that the Japanese sweets are becoming more and more important because of the sense of beauty and delicacy of women.
07:12The freedom of making Japanese sweets has increased, and the sense of women has been incorporated.
07:22The era of the great revolution of Japanese sweets has arrived.
07:27Ms. Yasuhara is a Japanese sweets researcher at Hanako magazine.
07:35Recently, she has been observing new Japanese sweets on sale at Super Life.
07:41She is a person who has a strong trust in youkai.
07:44Ms. Yasuhara will tell us about three Japanese sweets that she is particularly interested in.
07:52The first one is Mori no Hagi.
07:55This is a small shop in Toyonaka City, Osaka.
08:00You can enjoy cute-looking Japanese sweets.
08:04This is what a normal Japanese sweet looks like.
08:08The revolutionary Japanese sweets lined up in Mori no Hagi are round and round.
08:14This is a size that is easy for women to get.
08:18In addition, there are many unusual flavors such as mitarashi and hojicha.
08:26It looks delicious.
08:27There are various types, and they are small and easy to eat.
08:31There are various flavors, so I think it's good to enjoy the season.
08:40Ms. Yuriko Mori was the one who created Mori no Hagi.
08:43The third one.
08:45I am particular about the taste of red bean paste and soybean flour.
08:50I use less sugar to make use of the taste and aroma of red bean paste.
08:56And I wrap the mochi in red bean paste.
08:58This is rare.
09:00This is mitarashi zakkoku mochi.
09:04I made mitarashi no hagi because I thought no one had eaten it.
09:10Why didn't you have it?
09:12There are many types of mochi, such as dango.
09:14There are about 30 types, including seasonal products.
09:19In many cases, they can sell 3,000 pieces a day.
09:25Ms. Mori, who created such a popular Japanese sweet, actually...
09:29I've never made Japanese sweets before I opened a Japanese sweet shop.
09:34Originally, I was working as a designer in the fiber industry.
09:39When I was working in the fiber industry, I had a hard time.
09:43I had a limited number of jobs.
09:46My husband told me that if I had time, I should start something new.
09:55I'm getting tired of talking to you two.
10:02So she decided to challenge her favorite sweet, ohagi.
10:06How did you come up with a small ohagi that didn't seem to exist?
10:11It was hard to taste.
10:15I made it in a normal size.
10:18If I made a variety of flavors of ohagi, I had to eat them all.
10:23If it was too big, my stomach would be full.
10:27That's right.
10:28This small ohagi was made for the reason that if you taste a variety of flavors, you will be full.
10:35If I make this, I can eat eight of them.
10:38You can eat all of them.
10:39I can't eat all of them at once.
10:41You can eat all of them.
10:42I can eat four of them.
10:44The Japanese sweets recommended by the Japanese sweets expert Yasuhara.
10:48What's next?
10:51Japanese sweets are a staple in the evacuees in France.
10:54It's a new sense of Japanese sweets.
10:58What does it look like?
11:04The Japanese sweets recommended by the Japanese sweets expert Yasuhara.
11:08What's next?
11:12Suetomi, a Kyogashi store founded in 1893.
11:17It is a store that specializes in matcha sweets.
11:24Suetomi Aokyu is a new brand founded in 2022 by a Kyogashi store.
11:31This is especially popular.
11:34Financier
11:36Financier is a French dessert.
11:38I think that the ingredients of Japanese sweets are combined to make a new product.
11:45The contents of this bottle are red bean paste, which Suetomi has been making for many years.
11:51This is a new sense of Japanese sweets.
11:59Mr. Yoshida, please try it.
12:08Red bean paste and Financier go well with each other.
12:11Which is it?
12:13It's like Tom and Jerry.
12:15Do you know that there is a lot of chicken skin?
12:17I don't know.
12:21This is a classic red bean paste.
12:26This is a miso paste.
12:29You can enjoy three flavors.
12:32However, it is unusual for a Japanese sweets store to make Financier.
12:39I don't think it's a good idea to use ingredients that have a strong scent when drinking tea.
12:45Do you use butter in the world of Japanese sweets?
12:51I don't think it's a good idea to use ingredients in the world of Japanese sweets.
12:58Why did Mr. Yamaguchi, who looks tough, start making Financier?
13:05Mr. Yamaguchi often participates in events with foreign patissiers as a Japanese sweets craftsman representing Japan.
13:13It is said that such encounters lead to the development of new Japanese sweets.
13:18When the event is over, I make red bean paste, Financier, and cookies.
13:25When I saw that people from Japan and France wanted to eat this red bean paste,
13:34I thought it was interesting, so I came back to Japan and tried to make it.
13:42The way foreign patissiers ate the leftovers of the event.
13:47That's where the combination of Financier and red bean paste was born.
13:54What is the third Japanese sweets that Mr. Yasuhara recommends?
14:00When I saw it for the first time, I thought it was a yokan.
14:07First of all, I would like you to enjoy the appearance.
14:12The yokan is Uchuuwa Gashi in Kamigyo-ku, Kyoto.
14:17This is what a general yokan looks like.
14:21This is a new yokan I've never seen before.
14:28The beautiful appearance of colorful fruit cans in pure white is a yokan revolution.
14:35It's made of white bean paste, but if it's just white bean paste, it looks beige.
14:43By adding lemon juice and egg white, it expresses whiteness.
14:51I put fruit in it, and every time I cut it, I try to make it look beautiful.
14:59I'm making it with the idea of arranging fruits.
15:05It's delicious!
15:07It's delicious!
15:09I should open a shop right now.
15:12Oh, it's already out. I made a mistake.
15:16It's weird, but you're honest.
15:19Uchuuwa Gashi was founded in 2010.
15:23In fact, the boss, Mr. Katsuya Kimoto's occupation is closely related to this yokan.
15:30Originally, the boss was using a cute character called Sanryo.
15:39I worked on character design.
15:43Yes, the boss, who designed a cute character with Sanryo, made this white yokan based on the cuteness of its appearance.
15:52It's the same with other sweets.
15:55First of all, from the visual.
15:58There are a lot of characters.
16:03I've seen a lot of young people since I was a kid.
16:11After this, Yuriko Mori, the owner of Mori no Ohagi, will appear in the studio.
16:16Let's take a look at the cute behind the scenes of Mori no Ohagi.
16:20Mori no Ohagi is here.
16:23What are you going to do this time?
16:29I'll eat it.
16:31That was fast.
16:34Of course I want to eat it.
16:38I haven't eaten any sweets yet this month.
16:41I haven't eaten red bean paste in six months, so I'll eat it.
16:48In one bite?
16:51I'll eat it.
16:56It's soaked.
17:00Why are you holding it down?
17:04It's like a boxer after clearing a light weight.
17:08It's so delicious that it's soaked.
17:11It's like a boxer.
17:14The graininess of the glutinous rice is also excellent.
17:18I'll eat it.
17:23You don't have to eat it all at once.
17:28It's infinite.
17:32It's not too sweet.
17:34It's delicious.
17:37Red bean paste, red bean paste in soybean flour, and red bean paste in mitarashi are all sweet.
17:45That's amazing.
17:48I want you to feel delicious when you eat it.
17:51I can't forget this mitarashi.
17:54It's like a bad woman's hand.
17:57What do you mean?
17:59It's delicious.
18:01It's delicious, but I can't forget it.
18:04Next time I'll spend a lot of money.
18:06I don't live in such a world.
18:09I'm doing it with a kind husband.
18:12I don't have any experience in making Japanese sweets.
18:16That's amazing.
18:18I've never made red bean paste before I started this shop.
18:22There are various Japanese sweets such as Monaca and Yokan.
18:27Why did you decide to open a Japanese sweets shop?
18:30It's my dream to open a Japanese sweets shop.
18:33When I talk to people around me,
18:35I write down what I want to eat.
18:42I make it every day and eat it.
18:49I think you've made a lot of mistakes.
18:51You succeeded.
18:53Strawberry daifuku is very delicious.
18:58I thought it would be delicious to make strawberry ohagi.
19:02I made it and ate it.
19:05I thought it wasn't delicious at all.
19:09It's like a rice rolling in a lunch box.
19:13It's the worst.
19:16It's sweet and delicious.
19:18In the summer, there is ohagi with grilled corn.
19:22It looks delicious.
19:24At first, I mixed corn with red bean paste.
19:28No matter how many times I eat it, it tastes bad.
19:32What do you think of that?
19:34Is it bad?
19:36It's bad.
19:38After that, I mixed corn with rice rolling in a lunch box.
19:41Delicious products were completed.
19:44The shop's popularity increased with the repeated trial and error.
19:4811 years ago, I opened a second shop in Kitashinchi.
19:52Here is the behind story.
19:55I dared to open a second shop in Kitashinchi.
19:59What does that mean?
20:01When I was a child, I was excited to open a souvenir that my father brought home as a souvenir.
20:10I thought it would be great if my father could bring it home and be excited about it.
20:19When I opened the lid, I found that my father brought it to his sister.
20:25I thought it was his intention.
20:29I was excited because I thought my father would be happy with it.
20:38That's because you don't know much about the world.
20:41Why do you say that?
20:43I wanted my father to buy it.
20:47Is it okay for Shinji's father to buy it for his children?
20:53I don't want to buy it.
20:55I don't want to buy it.
20:57Only Umesawa-san is nodding.
21:01Only three people are nodding.
21:03Can you bring a souvenir from Ginza to my house?
21:07Ginza will be exposed.
21:10Shinji will be exposed.
21:13Home party at a friend's house.
21:16Greeting an important person.
21:18Souvenirs are needed in various situations.
21:24But there are so many kinds that you can't decide which one to choose.
21:31So this time, we asked the owner of the store.
21:37I would like to introduce you to a souvenir that you can bring to your house in various situations.
21:45Thank you very much.
21:47It's helpful.
21:49It's hard to choose Japanese sweets for souvenirs.
21:57It's hard to choose Japanese sweets.
21:59It's cool to be able to bring Japanese sweets to your house.
22:04There are more than 10 events in the department store.
22:10It's getting more and more popular.
22:15I think this is a good place to show your sense.
22:20First of all, it's perfect when you want to make your loved ones happy.
22:24A little gorgeous souvenir.
22:27There is a main store in Okayama Prefecture.
22:30This is a new brand made by a traditional Japanese confectioner.
22:36It's called Kohakutou Okada.
22:41Here's a look at it.
22:44Kohakutou is made from agar and sugar.
22:47It's crispy on the outside and soft on the inside.
22:52Only the right person can choose.
22:59There are 12 sweets.
23:04What do you think it is?
23:07A. Seiza
23:09B. Tanjou Sekki
23:12C. A souvenir from Kitashinchi.
23:18What are you doing?
23:25The answer is...
23:27Tanjou Sekki.
23:30It's a brand that expresses each of the sweets like a jewelry.
23:37For example, if it's June when Yoshida was born, it's Pearl.
23:42If it's July when Kosugi was born, it's Ruby.
23:45They design Tanjou Sekki for each month.
23:49In March, Aquamarine is a Tanjou Sekki.
23:52If someone's birthday is in March,
23:55or if someone's birthday is in March,
23:57if you give them Aquamarine in March,
24:00they'll remember it and cherish it.
24:05I really recommend it.
24:07Aoki, Tasaki, and Yoshida can eat Kohakutou.
24:12It's crispy.
24:16The texture is interesting.
24:18The outside is crispy and the inside is really sweet.
24:22Aoki, you're eating without a lid. Are you okay?
24:25It's true.
24:27This broadcast will end at the end of March,
24:30so I'll eat this for April.
24:33Is it possible?
24:35It's delicious.
24:37I thought it would be like a gummy.
24:39It's crispy.
24:41Crispy and sweet.
24:43Umeda-san, please listen to the crispy sound.
24:47Yes, I can hear it.
24:49He's really angry.
24:51He's really angry.
24:54The next situation is
24:56when he goes to meet a friend from far away in Osaka,
24:59he wants to bring a souvenir.
25:01Actually, there is a traditional Japanese candy
25:04that looks like a souvenir from Osaka.
25:07But when you give it to someone,
25:09it's hard to choose.
25:11Actually, there are a lot of them.
25:14This is what I recommend at that time.
25:18It's a stick-type Japanese candy
25:20that you can enjoy various flavors.
25:24Here's the Santa Quiz again.
25:28Actually, this is something that has evolved
25:30from a specialty of Osaka.
25:33What has evolved?
25:35This is a motor.
25:37A. Iwaokoshi
25:39B. Sakura Crepus
25:41C. The silence after Kosugi fired the firecracker
25:45What is this choice?
25:53What is this Japanese candy?
25:58C. Iwaokoshi, a specialty of Osaka
26:02C. Iwaokoshi
26:04I think you all know Iwaokoshi.
26:07It's a ginger flavor.
26:09I thought it was a little hard.
26:11It's hard for me to eat.
26:13But when I ate it, it was completely different.
26:16At first, I thought it was a little hard.
26:19But when I ate it, it was soft.
26:21It was delicious.
26:24Ando Okoshi, which is only available
26:26at the Hankyu Umeda main store,
26:28is Japan's first premium
26:30Iwaokoshi specialty store.
26:33The most popular are almonds,
26:35macadamia nuts, etc.
26:37Mixed nuts.
26:40There are 8 flavors in total.
26:42You will definitely find your favorite flavor.
26:44You should be happy as a souvenir.
26:48It's a good sound.
26:50It's a good sound.
26:52It smells good.
26:54It smells like nuts.
26:56The almonds are fragrant.
26:58It has a nutty taste.
27:00It's delicious.
27:01Next, it's definitely a home party.
27:04Even children will be happy.
27:08This is Nakataya,
27:10which is famous for Kintsuba.
27:14Nakataya was founded in Kanazawa
27:16in the early 19th century.
27:18It is a famous shop for Kintsuba,
27:20which is very particular about azuki beans.
27:24Actually, now,
27:25people are talking about how cute
27:27the Japanese sweets
27:29they eat are.
27:32Now, it's time to choose.
27:36Japanese sweets are popular for their cuteness.
27:39What kind of Japanese sweets do you think they eat?
27:44A. Decorating a cake with anko.
27:47B. Pinching it like a macaron.
27:50C. Stealing Yoshida's eyes
27:52A. Stealing Yoshida's eyes
27:54B. Pinching a hamburger.
27:56Give it back to me.
27:57This is a different story.
27:59It's all a lie.
28:01Which one is it?
28:03Don't mess with me.
28:05It looks interesting.
28:07I recommend this one.
28:10It's a product called Antoiro.
28:15A. Putting anko on a colorful skin.
28:19A. It's like eating a macaron.
28:21A. It's a very cute Japanese sweet.
28:23The moment you put it on,
28:25the colorful skin
28:27will sink to the side.
28:29I think it will be fun
28:31to have a party with children.
28:33You can choose the amount
28:35you want to eat.
28:39It's crunchy.
28:43It's delicious.
28:45It's elegant and sweet.
28:47You put it in before you eat it,
28:49so it's crunchy.
28:51I see.
28:53It's a crunchy Monaca.
28:55I see.
28:57It's the best Monaca.
29:01It's delicious.
29:05It's like eating anko.
29:09I don't know if the rubber part of my pants
29:11is itchy, but bear with me.
29:15Today, Umezawa-san and Aoki-san
29:17brought Japanese sweets
29:19that they usually eat.
29:25Umezawa-san, what did you bring?
29:27I brought Asahi-san's
29:29Dorayaki.
29:31It's delicious.
29:33Anyway, there are a lot of people
29:35waiting in line,
29:37so sometimes I can't buy it.
29:39I'm going to line up there.
29:41I can't buy Dorayaki.
29:43You can't buy Dorayaki.
29:45You can't buy Dorayaki.
29:47Aoki-san, do you eat
29:49Umezawa-san's Kameju?
29:51Yes.
29:53I eat it.
29:55It's very important
29:57in the entertainment world.
29:59If it's a gift from Umezawa-san,
30:01I'll eat it.
30:05That's why I made Dorayaki
30:07that doesn't make a sound.
30:09It's really delicious.
30:11Let's eat.
30:17The balance of sweet and sour is good.
30:19Yes, it's good.
30:21The dough is good.
30:23It's like a pancake.
30:25I think it's the best.
30:27The Dorayaki I've eaten so far is really good.
30:29The Kameju is gone.
30:31We've been together for a long time.
30:33This Kameju's father is a scammer.
30:37That's why Umezawa-san made it.
30:39I don't think it has anything to do with me.
30:41I don't think it has anything to do with you.
30:43Aoki-san, what did you bring?
30:45I'm from Okazaki City,
30:47Aichi Prefecture.
30:49It's a Taiyaki shop
30:51in my hometown.
30:53The fried Taiyaki is
30:55very famous here.
30:57It's fried.
30:59Taiyaki is fried?
31:01Taiyaki is delicious,
31:03but fried Taiyaki is really delicious.
31:05It looks delicious.
31:07It's the first time I've eaten fried Taiyaki.
31:09It's delicious.
31:11The dough is fragrant and delicious.
31:13It's like a rice cake.
31:15Would you like to eat?
31:17I want to eat.
31:19You hold it very tightly.
31:21Why do you hold it all?
31:23It's amazing.
31:25It's all.
31:33It's cheap, isn't it?
31:35It's delicious.
31:37I like it.
31:39It's delicious.
31:41The texture and aroma of fried Taiyaki are added.
31:43The saltiness is the best.
31:45It's delicious.
31:47It's sweet and salty.
31:49Umezawa-san's recommended Taiyaki
31:51is sold at Umeda Main Store in Hankyu.
31:53You can buy it if you like.
31:55Aoki-san's recommended fried Taiyaki
31:57is also available,
31:59so please try it.
32:03In Kyoto, the home of Japanese sweets,
32:05there is a cafe where you can eat Japanese sweets.
32:09I went to Hotel Emion,
32:11which is located from JR Kyoto Station
32:13to Hito Station.
32:15It's called Sasaya Iori.
32:17Hello.
32:19Welcome.
32:21Mr. Tamaru Miyuki,
32:23the owner of Sasaya Iori,
32:25welcomed me.
32:27In fact, this owner
32:29is the one who revolutionized Sasaya Iori.
32:35Speaking of Sasaya Iori,
32:37it is a Japanese sweets shop
32:39that was established in 1716
32:41in the middle of the Edo period in Kyoto.
32:43As expected of Kyoto's history.
32:45300 years.
32:47It's 300 years old.
32:49Among the many products,
32:51the most famous one
32:53from the Edo period
32:55is Dorayaki.
32:57Here it is.
32:59It's different
33:01from what I thought.
33:03Dorayaki?
33:05Dorayaki that you know
33:07is Dorayaki
33:09because it looks like the round shape
33:11of the temple's Dora.
33:13Our Dorayaki
33:15uses the temple's Dora
33:17and it's called Dorayaki
33:19because it's baked on top of it.
33:21It's completely different.
33:23It's said that
33:25we are the origin of Dorayaki.
33:27Wow.
33:29Around the red bean paste,
33:31the only Japanese sweets
33:33that are made by wrapping
33:35soft thin skin.
33:37It takes a lot of time to make
33:39and it's only sold for
33:4120 to 30 days a month,
33:43so it's called the phantom Dorayaki.
33:47A store in Kyoto
33:49offers revolutionary Japanese sweets
33:51at this cafe.
33:53Here it is.
33:55This is
33:57Japanese afternoon tea.
34:01When it comes to Japanese sweets,
34:03it's tea,
34:05but it's an afternoon tea set
34:07that was created to be enjoyed
34:09with coffee and black tea.
34:11The mochi Dorayaki
34:13with sweet skin,
34:15mochi Dorayaki,
34:17and mochi Dorayaki.
34:19Sausage?
34:21Also,
34:23this is a new specialty
34:25that's only sold
34:27for a limited time.
34:29At first glance,
34:31it looks like
34:33it's just filled with red bean paste,
34:35but it's actually
34:37a revolutionary sweet
34:39that you scoop with a spoon.
34:41You have to eat it in one bite.
34:43You can't stop eating it.
34:45Some people say
34:47they'll eat it all in one bite.
34:49It's also called a dangerous sweet.
34:51You have to eat it all in one bite.
34:53Although it's a new specialty,
34:55it's not limited to that.
34:57It's a revolutionary sweet
34:59called Sasaya Iori's Okami.
35:01But what's behind it?
35:03When I see people complimenting me
35:05that I'm doing my best,
35:07I say,
35:09I'm doing my best.
35:11Okami is said to have
35:13an unknown story.
35:17Miyuki was born
35:19in Higashi Sumiyoshi, Osaka,
35:21not Kyoto.
35:23She used to work
35:25as a teacher
35:27at a small company
35:29and a middle school.
35:31One day,
35:33she met Tamaru Michiya,
35:35who was 10 years older than Sasaya Iori.
35:37I was introduced to Tamaru by a friend.
35:39On that day,
35:41in Japanese,
35:43it's called Bibibikkon.
35:45Bibibikkon.
35:47She didn't know what to do
35:49with her right or left hand,
35:51so she decided to go to Sasaya Iori,
35:53run by her husband, Michiya.
35:57Mom,
35:59I'm counting on you from today.
36:01I'm counting on you, Miyuki.
36:03Miyuki
36:05stood in front of the store
36:07and started serving customers.
36:09Suddenly,
36:11she received a message from Kyoto.
36:13I'm scared.
36:15Welcome.
36:17How many
36:19Sakura Shigure shoes do you have?
36:23Please wait a moment.
36:29That's a lot.
36:33Thank you for waiting.
36:35I'm sorry for taking so long.
36:37I just put on my kimono.
36:43It's a nice kimono.
36:47It suits you.
36:53Miyuki was happy
36:55to be praised for her kimono.
36:57Miyuki,
36:59that kimono
37:01is called Iyami.
37:03What?
37:05What do you mean?
37:07A shop assistant's wife
37:09wears an ori kimono.
37:11An ori kimono
37:13is a simple and simple kimono
37:15that is woven with a thread
37:17and has a pattern.
37:19I see.
37:21I didn't know that at all,
37:23so when I was in the store,
37:25I wore a dyed kimono
37:27and was told
37:29that I was Iyami.
37:31Mom,
37:33you should have told me earlier.
37:35I'm begging you.
37:37What kind of city is Kyoto?
37:39And
37:41not only the rules of Kyoto,
37:43but also the unique
37:45situation of Shinisei wagashi shop.
37:47Yes.
37:49This is Iori Sasaya.
37:51Hello.
37:53I'm from Kansai TV.
37:56TV coverage?
38:03I'm sorry.
38:05We refuse your coverage.
38:07Yes.
38:09Iori Sasaya
38:11was a shop assistant who refused
38:13TV coverage.
38:15There are many customers
38:17like us in Shinisei.
38:19There are many customers
38:21who think that the value
38:23of Shinisei wagashi shop
38:25is too high.
38:27It was a time when
38:29we were not allowed
38:31to appear in the media.
38:33However,
38:35Miyuki, who came from Osaka to Kyoto,
38:37learned the culture of wagashi
38:39thoroughly
38:41and started a revolution
38:43in Iori Sasaya.
38:47Mom,
38:49Iori Sasaya
38:51What do you think
38:53about TV coverage?
38:57I think it's better
38:59to let more people know.
39:01Anyway,
39:03I want everyone to see
39:05such a wonderful thing.
39:07I think
39:09Iori Sasaya
39:11can't be stopped.
39:15Due to Miyuki's rampage,
39:17Iori Sasaya,
39:19who was not allowed
39:21to appear in the media,
39:23was fired.
39:25The craftsmen
39:27resisted for the first time.
39:29I want many people
39:31to see the content.
39:33I want them to know
39:35how Iori Sasaya
39:37did it.
39:39I think
39:41it's a good thing.
39:45After this,
39:47let's take a look at the revolution.
39:49Iori,
39:51if you were praised for your kimono,
39:53you would be praised, right?
39:57Are you on good terms with your mother?
39:59She passed away.
40:03We're on good terms.
40:05That's the best.
40:07That's the best.
40:11This time,
40:13Iori Sasaya brought us wagashi.
40:15Amazing.
40:17The craftsmen
40:19baked it by hand.
40:21On the skin of the dorayaki,
40:23there is a white bean
40:25that is made of white bean paste.
40:27It's rare.
40:31Aoki, do you want to eat it?
40:35I'll eat it.
40:39Did you hear that?
40:41He said it was a salad.
40:43I'll eat it as a salad.
40:47It's the same system as Date-chan.
40:49I'll eat it.
40:51Please eat it.
40:53This is delicious.
40:57It's not sweet.
40:59The dough is very chewy.
41:01A little sweet bean paste
41:03and white bean paste.
41:05It's salty.
41:07How did you make it so salty and delicious?
41:09Secret.
41:11It's very delicious.
41:13It's very delicious.
41:15What is this?
41:17When you open the lunch box,
41:19there is white bean paste on one side.
41:21Even if you want to eat a little,
41:23even if you want to eat a lot,
41:25you can eat it separately.
41:27I made it so that you can eat it.
41:29That's right.
41:31This is
41:37delicious.
41:39It's delicious.
41:41The texture of the bean paste is also good.
41:45It's exquisite.
41:47I think some people will say this.
41:49All of them?
41:51Yes.
41:53And Iori Sasai
41:55summarized the revolution in the Japanese sweets industry.
41:57Here it is.
41:59First of all,
42:01he named Okami for the first time at the Kyogashikai.
42:03Mr. Oshutome
42:05didn't look at me.
42:07I see.
42:11Iori Sasai
42:13summarized the revolution in the Japanese sweets industry.
42:15Here it is.
42:17First of all,
42:19he named Okami for the first time at the Kyogashikai.
42:21The world of Kyogashi is a male society.
42:23The world of Kyogashi is a male society.
42:25So there is no woman
42:27on the table.
42:29So when I came here,
42:31everyone in the store
42:33called me a wife.
42:35But they didn't call me Okami-san.
42:37Because there is no such custom.
42:39Yes.
42:41But it's hard for everyone to call me Okami.
42:43So I decided to call myself Okami.
42:45I see.
42:47If you just say the name,
42:49it sounds like a leader.
42:51Okami.
42:55When I opened the homepage,
42:57I made a blog called Okami's Room.
42:59I made a blog called Okami's Room.
43:01I see.
43:03Mr. Oshutome
43:05didn't look at the homepage.
43:07So I thought he wouldn't notice it.
43:09So I thought he wouldn't notice it.
43:11In the digital world.
43:13I see.
43:15You started a cafe
43:17even though it was a Japanese sweets store.
43:19What does it mean?
43:21I started a cafe
43:2321 years ago.
43:25At that time,
43:27I didn't know
43:29what the name was.
43:31You didn't know what the name was.
43:33Didn't your neighbors tell you?
43:35Like,
43:37this store is bad.
43:39They don't say Kyoto.
43:41Osaka.
43:43I think they would say Osaka.
43:45But Kyoto people don't say Omote.
43:47But Kyoto people don't say Omote.
43:49So they say it in the shadows.
43:51So they say it in the shadows.
43:53The customer who said Kiboru
43:55came again and said,
43:57I'm going to come again.
43:59I see.
44:01I see.
44:03I see.
44:05A quiz from the shrine in Kyoto.
44:07A quiz from the shrine in Kyoto.
44:09If you receive the souvenir
44:11that the customer brought,
44:13you will be scolded by Mr. Oshutome.
44:15Why?
44:17By the way,
44:19he received it like this.
44:27He was scolded by this.
44:29He received it like this,
44:31but he can't do it now.
44:33Why was he scolded?
44:35Why was he scolded?
44:37Why was he scolded?
44:39Why was he scolded?
44:41He came from Osaka.
44:43He came from Osaka.
44:45He came from Osaka.
44:49By the way,
44:51please bring our souvenir.
44:53Can I bring it?
44:55I can't give it.
44:57Thank you very much.
45:01Please sit down.
45:03Please sit down.
45:05I received it.
45:07I received it.
45:09It should have fallen to the floor.
45:11It should have fallen to the floor.
45:13Thank you for your help the other day.
45:15Thank you very much.
45:19No, no.
45:21Oh, I'm so sorry.
45:23I'm so sorry.
45:25Lower, lower.
45:27What about this?
45:31Mr. Tazaki, thank you for the other day.
45:33I'm sorry.
45:35Is that okay?
45:37I'm sorry.
45:39Excuse me.
45:43What?
45:45What?
45:47What?
45:49What?
45:51Don't make a sound.
45:53Don't make a sound without words.
45:55What?
45:57You're a genius.
45:59You're a genius.
46:01What do you think of Gawamaru-choba?
46:03Oh, no.
46:05You didn't think of Gawamaru-choba, did you?
46:07No, I didn't.
46:09Why don't you do Gawamaru-choba?
46:11I came up with it, so I can do it.
46:13I'm not stupid.
46:15You're amazing.
46:17I was surprised.
46:19What's your answer?
46:21I'm sorry for the trouble.
46:23I'm sorry.
46:25I'm taking care of you.
46:27Don't say that.
46:29Take it.
46:31Take it.
46:33I couldn't repay you.
46:35It's okay.
46:37It's not a big deal.
46:39I'm really sorry.
46:41Take it.
46:43Take it.
46:45It's not a big deal, but I'm just being honest.
46:49Well, then...
46:51Of course.
46:53She's so proud of herself.
46:55I see.
46:56Up to that point?
46:57Yes.
46:58Up to that point?
46:59You had to hold back.
47:00Yes.
47:02But in Kyoto, if you say,
47:03I'd like a cup of tea,
47:04and they say,
47:05I'd like a cup of tea,
47:06and you say,
47:07I'd like a cup of tea,
47:08and they say,
47:09I'd like a cup of tea,
47:10and you say,
47:11I'd like a cup of tea,
47:12and you say,
47:13I'd like a cup of tea,
47:14and you say,
47:15I'd like a cup of tea,
47:16and I go,
47:17I'd like a cup of tea,
47:18and you guys are like,
47:19ah okay,
47:20and you know,
47:21that's how it happens with those guys,
47:22so I thought you guys were idiots.
47:23I thought you guys were idiots.
47:24We never said no.
47:26We don't even know what Kyoto is like.
47:29You guys were stupid!