Paramount Streaming's Domenic DiMeglio talks employing AI at every step

-Paramount Streaming's Domenic DiMeglio talks employing AI at every step

Transcript

00:00First off, Dominic started it, so I'm going to stay on this topic.

00:04You talked about using AI to actually generate creative.

00:09For the panel, is that something that is happening in your teams?

00:14Is that something that you see as useful?

00:16Is that something that you've worked with partners on?

00:19Yeah, for sure.

00:20I mean, I think our creative teams have embraced AI tools.

00:24I think a good example of something we did last year that we were very proud of for the movie If

00:29We worked with Adobe and Firefly and GenStudio

00:32and basically did a social stunt where we had fans on social sort of give us

00:38what they would like to see as their If, their imaginary friend.

00:43And basically, we had a team of designers.

00:46It was six designers, two social media managers, and we took those inbound.

00:49We basically, the design team set a sort of a framework reference file

00:54and sort of design template for Firefly.

00:57We took what we heard from the fans on social.

01:00We sort of edited that to a prompt.

01:02We got an image back, and then basically from there, if necessary, we threw it into Photoshop

01:07for tweaks, and then the social media managers posted it.

01:11And over the course of two hours, we were turning these out every two minutes, basically.

01:16And it was incredible.

01:17And, you know, one fun, not fun, but more heartwarming example was somebody asked to see their dearly

01:23departed father as an owl.

01:25And so the team huddled on Slack, what was the best way to prompt the AI, and we came back

01:29with a sketch of an owl holding a heart.

01:32And the person loved it.

01:33And so that was like a really nice moment for us to create brand connection, you know, with

01:37a fan through the project.