Sony Pictures Entertainment Zakia Holland talks about the role of Gen Z with growing your business
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00:00Zakiya, you're at SPE, you work, as you mentioned, and Barry, you too, you know, across many different demographics.
00:08How do you see the role of Gen Z in growing your business?
00:13Well, it's super important because, you know, Gen Z consumes more media and entertainment than any other demographic.
00:20So, and not to mention that they consume probably seven or more hours a day of media and entertainment.
00:28So, figuring out for us, and because we have shows that run the gamut from, I think I mentioned Outlander, which is an older audience, or maybe even Sausage Party, which is very much so a Gen Z brand.
00:41And just figuring out how to work with, you know, the intent and the creators of the show, how they wanted to bring it about, working with our partners like Hulu and so forth, figuring out their strategies and acquisition plans.
00:53And then creating snackable content that feeds into the marketing hooks and delivering them into the right places at the right time.
01:02That's really how we work.
01:03But it is a very important generation for us because their spending power will be massive very soon.
01:10Thank you very much.