Content creator Leenda Dong gives an example from a positive brand partnership

Transcript

00:00What was a recent campaign that you can think of where you partner with a brand and you felt like

00:04what you created, the content, aligned with the brand but also really resonated with your audience?

00:09I just want to say first off, it's really cool hearing from the brand side,

00:13like just how everyone's thinking and it's like caring about the creator. A brand that did

00:19really well on my channel, I think it was like 10 million the first week, and so that one did

00:27really well because that brand was already a fan of my channel and they were already reading what the

00:35people in the audience were commenting. So on my TikTok, I'm usually like, I stay home and I have

00:43like a messy hair bun and I'm like in my scrubs and for some reason my audience wanted to see me

00:49glow up. Not sure why, but it was all over the comments. It's getting thousands of comments.

00:54Can you glow up? Can you just like put on makeup? And I'm like, I know, but I was like, and then so

01:02I was like, hmm, maybe. And then a brand saw that. So that's where it was so smart for them to come

01:08because one, it's already advertised on my channel that I want to do this. It's what the audience

01:13wants. And now here you are. Hey, we have a makeup brand. How about you put a video of you putting

01:19makeup? And yeah, and so that one went viral. That was just like a great integration. The community

01:25loved it. You know, they, they, yeah, they just saw it happen. And it's like also a positive impact

01:31for the brand too, because it's like, oh, hey, you're here helping this create, not really helping,

01:35but like you're here with this creator with what we wanted to see. So it's like, you're listening to

01:40two sides of the people.