David Croye explains the inspiration behind JustWatch Media

Transcript

00:00I think most people know Just Watch strictly as sort of a consumer app.

00:06It's obviously so much more as we saw in that video.

00:08So explain the business and what you're doing out here in LA to evolve it.

00:14Yeah, it's great.

00:15Great to be here.

00:16Yeah.

00:17I think many people stopped me already when they saw my name tag and that they used the

00:20app and loved the app, but nobody really heard of this best kept secret of Just Watch Media.

00:26That's our business side.

00:28And what we do there is we use all the data we gather on the app and all the insights

00:31we have to do YouTube, Instagram, TikTok, and digital campaigns.

00:37And we actually worked on 93% of all global studio titles somewhere in the world last

00:42year.

00:44So it's either one market somewhere in Europe or it's five or 10, sometimes over 20 markets.

00:49The only market we didn't work in really is the US.

00:52So that's why I'm here and I want to change that.

00:55Okay.

00:56And let's dig a little deeper into what exactly it is you're doing.

01:01What data you're getting and where it heads.

01:05So I love movies and TV shows and my background is in ad tech and data and technology.

01:11And I got like 10 years ago when we started a company, I got like a lot of horror trailers

01:16on YouTube as ads.

01:17And I hate horror.

01:19But I like rom-coms, but nobody knows because I'm not in the socio-demographic.

01:23So I never got those trailers and missed some movies at a cinema.

01:27So I didn't like that.

01:28And I thought you need data to really know about taste instead of socio-demographics.

01:33And then it's really about having them on scale and fresh data all the time.

01:38So that's why we have two sides of the business.

01:40One is the consumer side.

01:41Just watch the streaming guide.

01:43We have the app live in 140 markets, 60 million unique users.

01:48And out of those, we create rich data profiles of what people actually watch and where they

01:53watch it.

01:54And that's kind of like what we use on the big platforms to run trailer campaigns.

02:00And the data is really about taste mostly and consumption.

02:03If people want to wait for streaming, if they want to go to cinema and all these different

02:08windows, and we work on all of them.

02:13We've got a lot of fun.

02:33We've got a lot of fun.