• last year
Cute smartphone trends

Smartphones are now an essential part of our lives, and since almost everyone has one, naturally there’s also a vast range of accessories, both functional and decorative. Japanese designers are especially inventive - smartphone cases might have flip-out make-up mirrors, or resemble furry dolls. A big focus is cuteness, and a major hit just now is a series of sweet animal shapes that protect the ends of charging cables, looking just as if they are biting your phone.

VIDEO BY MINISTRY OF FOREIGN AFFAIRS OF JAPAN

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Transcript
00:00 [MUSIC]
00:10 [MUSIC]
00:11 These days, pretty much everyone carries a smartphone.
00:15 [MUSIC]
00:17 So naturally, there's a vast range of accessories, both functional and decorative.
00:22 Japanese users are especially fond of designs that add a touch of cuteness to their phones.
00:29 I saw it first on Instagram. It's super cute.
00:33 Harajuku is the center of Tokyo's kawaii pop culture and home to everything cute.
00:40 Right now, flashy mirror cases are a trend, especially among young women.
00:45 Some even feature actual mirrors for fixing your makeup on the go.
00:58 Charming animal designs are always popular.
01:01 Is this a smartphone case or a stuffed doll?
01:06 Is she holding a phone or a fluffy toy?
01:12 Here's another amusing concept, one that's very practical, too.
01:17 Smartphone stands have inspired whole miniature worlds like these cats.
01:23 Soaking in a hot spring.
01:28 [MUSIC]
01:30 Or enjoying TV.
01:32 [MUSIC]
01:35 Such designs add a touch of comfort to any interior.
01:39 Even power banks get the cute treatment. Here's one shaped like a Japanese street snack.
01:46 And this one is a popular manga character.
01:49 [MUSIC]
01:56 One of the biggest hits right now is this range of tiny cable accessories.
01:59 Since their debut a year and a half ago, over 7 million have been sold.
02:05 When you connect a cable, it looks like a tiny animal is chewing your phone.
02:10 This was the brainchild of Ayaka Taniguchi.
02:14 Everything I design aims to give products a more likeable, human feel.
02:22 These fit firmly over the cable end when you're charging your phone.
02:26 The snug fit keeps the connection solid and ensures the cable won't fray.
02:31 Because charging cables are constantly being plugged in and pulled out,
02:37 it's quite common for the ends to fray and fail.
02:39 For Taniguchi, this was a problem looking for a solution.
02:44 The idea came to her one day seeing a dog on a leash.
02:52 A little animal on the end of the cable would add strength and be fun too.
02:58 These accessories aren't just super cute, they're functional too,
03:03 as they protect your cable and extend its life.
03:06 Taniguchi put a great deal of thought into the design.
03:09 Look at his sweet little bottom, doesn't that make you feel good?
03:13 And the eyes droop a little with a gentle expression so they never seem angry.
03:19 One user on a social media site took her concept as far as it could go.
03:23 It's so cute! It looks like he's chewing my phone, I love it so much!
03:32 Smartphones may be essential for our life and work,
03:37 but there's nothing to stop us making them fun.
03:39 And that's exactly what these cute Japanese accessories do.
03:42 And that's exactly what these cute Japanese accessories do.
03:45 And that's exactly what these cute Japanese accessories do.
03:47 And that's exactly what these cute Japanese accessories do.
03:49 And that's exactly what these cute Japanese accessories do.
03:52 And that's exactly what these cute Japanese accessories do.
03:54 And that's exactly what these cute Japanese accessories do.
03:55 [BLANK_AUDIO]

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