PH National Marketing Conference to be held on Nov. 8 | Business and Politics - video Dailymotion

The Manila Times

PH National Marketing Conference to be held on Nov. 8 | Business and Politics  Philippine Marketing Association (PMA) will be holding a National Marketing Conference entitled “Ready Marketing One” on November 8, at Dusit Thani Hotel in Makati city. It will be a gathering of marketers across the country to talk about new and successful marketing strategies including the Metaverse. The event is open to all.   Subscribe to The Manila Times Channel - https://tmt.ph/YTSubscribe   Visit our website at https://www.manilatimes.net   Follow us:  Facebook - https://tmt.ph/facebook  Instagram - https://tmt.ph/instagram  Twitter - https://tmt.ph/twitter  DailyMotion - https://tmt.ph/dailymotion   Subscribe to our Digital Edition - https://tmt.ph/digital   Check out our Podcasts:  Spotify - https://tmt.ph/spotify  Apple Podcasts - https://tmt.ph/applepodcasts  Amazon Music - https://tmt.ph/amazonmusic  Deezer: https://tmt.ph/deezer  Stitcher: https://tmt.ph/stitcher Tune In: https://tmt.ph/tunein  #TheManilaTimes #SMNIBusinessandPolitics

Transcript

00:00 Let's talk about PMA. What's going on in your organization? Obviously you're doing advocacy on sustainability. You're doing mentoring

00:06 also

00:08 as an organization, but also as individual members

00:12 What can we see?

00:15 in a near future from you guys

00:17 So maybe I'll start. The PMA is also doing its national marketing conference. Okay. It's the gathering of

00:27 marketers all over the country to talk about

00:30 Metaverse marketing. Our theme or title is called Ready Marketing One inspired by the film Ready Player One

00:38 Yes, gamified everything so we would be talking about actual use cases

00:45 actual successful case studies abroad that could be implemented here in the country and even local case studies that could be seen

00:53 by the CMOs and

00:56 SMEs to implement in their own company. So that's one of the

00:59 It's going to happen on November 8th. Okay at the Ducitani Hotel

01:05 Is that something that people can go to or do you have to be a member of the PMA?

01:09 It's open to everyone. We'll be announcing the

01:13 Ticket platforms where they can purchase. It's open to all if you want to know more about

01:19 Metaverse marketing actual executions possible of executions

01:24 Omni-channel all the things that we've talked about earlier

01:27 There'd be an in-depth talk with the experts that we've invited local and abroad

01:33 Interesting and then for the youth, what's the is this something that they can participate in as well?

01:40 or

01:42 For the professionals. That's why we also want to invite

01:46 Okay, you to become members of the Philippine Marketing Association

01:50 And what does it take to be a PMA? Well as of the moment our parameter is you need to have at least five years

01:57 experience, okay, I

01:59 And but if you are a manager

02:02 You are functioning

02:05 Functioning as a manager. We only need at least two years. I see as an experience. Yes. Oh, yeah, so

02:11 In PMA, it's not you do not look

02:16 You do not just learn you you are actually being a platform to to elevate your career

02:22 You get to have awards. You also have Agora Awards

02:26 For the professionals and also for the youth so we recognize

02:31 top-caliber

02:33 marketing

02:34 What about companies are looking to network or maybe to?

02:37 Yes, get some coaching. Is that is the marketing association a place to do that or yes

02:45 It's a community of thought leaders

02:48 and then

02:50 we

02:52 Being as a head of them. Maybe we can act as mentors to the young ones

02:56 Or we learn from them, reverse mentoring. Sure. We learn from each other

03:02 Practices actual execution so sometimes because we're agnostic and there's various industry in PMA

03:08 You get to learn her industry his industry. Sure an example is I don't know anything about papers

03:14 But when I met Leigh and PMA, you know, I get to be immersed in in her company

03:19 Yeah, well, you know you since you brought up that's very interesting you work for prestige paper products

03:24 You know, there's certainly the topics of

03:28 sustainability

03:30 Right. It comes to mind

03:32 What drew you to the Philippine Marketing Association?

03:36 And how has it benefited you as an executive of prestige?

03:41 Well, because I think this is the perfect platform to really promote for you know, responsible

03:47 Promotional materials. Okay, like as we know we do a lot of point-of-purchase materials in marketing

03:54 Especially on the retail aspect of it. We do a lot of posters

03:59 We want to advocate more

04:02 biodegradable and recyclable materials

04:05 So this is a perfect community for that and also we also want to advocate better packaging to elevate our brands

04:13 Especially for the micro a small and medium companies to become more globally competitive in terms of packaging

04:20 But keeping sustainability in mind because you cannot just elevate your packaging

04:25 But doing a lot of plastic lamination or is still packaging it with plastic

04:30 So sorry like because the trend right now. It's the purpose there when you do the lamination, right? Yes, that's why

04:36 being me in the

04:39 My presence in the Philippine Market Marketing Association is that we also have some sort of like we call it self branding

04:45 Sure, or personal branding. So I'm known in the Philippine Marketing Association as a sustainability advocate

04:52 Okay, what about you Brian? I mean you're in your business interests are more diverse, but what are you known as?

04:58 In PMA I started there

05:01 Volunteering for events and my company's really more of the creatives and event execution side

05:07 okay, so we actually did together with Donald Lim the first Philippine blockchain week and we did the

05:14 Southeast Asia games of the Call of Duty mobile. So I'm into really

05:21 As a millennial, I'm really into gaming and the new emerging technology

05:27 So we support the creatives graphics execution. Actually next year. We'll be launching newer games as I stepped down as the president

05:35 So I'd be focused more on our business and aside from that we have a mall

05:41 It's called 88 square. It's a family business

05:47 It's located at the Paraniake and we have the in relation to sustainability

05:52 We have the first

05:55 interactive

05:56 SDG museum in the country called change makers

06:00 2040 so if you get to visit

06:02 That you'll be immersed more when it comes to sustainability while integrating

06:09 AR/VR into the equation, so it's a combination of both when you visit that interactive you see

06:16 Well, Brian is the metaverse guy

06:18 You're the sustainability guy

06:23 You're the metaverse guy, but just going back to something more serious, you know, and I we started with this question

06:29 How far are we from you know?

06:33 your vision of the future of marketing because

06:36 We talked about these technologies. We talked about the problems on the ground here

06:41 You guys are practitioners yourself you talk to other

06:45 practitioners

06:48 You know our our marketing professionals competitive in this new era of

06:54 metaverse AI

06:57 Quantum mechanics. I mean, are we how far are we from becoming really major players?

07:02 You think Filipino Filipino businesses Filipino managers?

07:06 Filipino marketing professors, how far are we?

07:08 Siguro I could say that we are not really that far. Okay, because we are good

07:14 We are really curious and we really seek seek the knowledge the advancements you'd see Filipinos participating into

07:22 international conferences and we are fast when it comes to

07:27 Migrating adapting. So maybe it's our it's part of our culture and as Donald Lim says, you know

07:34 We are not probably far to become the

07:37 Asia's blockchain capital of the world

07:42 Although I must say that we are not yet at the maturity stage. Yes

07:46 We're still there are a lot of communication efforts still that we need to do. Sure

07:51 And what would be the message of of that? Is it as you said about sustainability?

07:57 Is it about ethics or is it simply know-how?

07:59 Because as you say, you know, we're we're not too far off

08:03 But when you say there's communication that needs to be done what what would the messaging entail?

08:11 well in when it comes to probably with metaverse what

08:14 So basically

08:17 Technical is that is our this? Yes the technical know-how

08:19 Because the creatives we have it already

08:22 Even outside countries outsource it from the Philippines, right?

08:26 So with the push of the government with the push of private entities to really empower everyone all the stakeholders

08:33 We are really towards there. Yeah, right

08:36 I'm not saying that we're there already. Yeah, but there are some companies already was practicing it

08:41 We just have to follow the examples sure, but in terms of planet we are lagging behind

08:46 So we need to have more concrete actions now because the communication part has been done. Sure

08:53 Yes, especially to need to push. Yeah, yeah act on it. Okay, and then you know

09:00 The government is doing a lot of digitalization

09:04 But you know, they're there and with the purpose of reducing bureaucracy

09:08 Do you see some convergence there with what you do? And I don't know what your

09:14 Particularly your customers say about you know, not just with marketing but maybe

09:19 In doing business in general in the Philippines. What are you hearing from them?

09:25 First I applaud the president's really pushed for

09:30 Digitalization, right? There are a lot of platforms really collaborating with the government to really execute the best way to really digitize

09:38 our systems our processes

09:41 It's just that

09:43 Not all are really adopting yet

09:45 But if blockchain would be adopted examples of applications would be NFT land titles

09:53 National ID that is an NFT in the blockchain

09:56 So, you know, you need to work on the data privacy data privacy. So, you know, there are so many things

10:02 we've

10:04 Implemented the blocking of the SIM cards and yet right now we're still getting I'm still getting

10:09 It's actually the enforcement of law and for sustainability if I may just add

10:18 Because there's a lack of

10:21 There's a lack of ecosystem. For example, the recycled waste the recycled plastic. There's no

10:26 There's no

10:29 And buyers, right you recycle it but who's buying the recycled material?

10:33 So, you know the enforcement of the EPR law is also very important and you know

10:38 There should be a value chain total value chain not just only collecting the waste recycling the waste

10:44 But who's using the waste sure, but we are still very hopeful that it's going to be implemented. Well because they are

10:51 anchoring the private

10:53 Right the private institution as well and the consumers is also demanding from it aside from gamification

10:59 Sustainability is really one main aspect that consumers are looking at. I think the data is around

11:04 loyalty also

11:06 Interesting and the Gen Z's are really more cognizant in terms of you know of of sustainability

11:11 And then they buy products that that resonates with them. They buy products that has value

11:19 So that's why we also be we as marketers as well

11:23 We need to prepare ourselves in terms of catering to that market because five years from now

11:28 We will be mostly catering the Gen Z's. These are the complicated

11:32 market that we need that

11:35 Because the millennials as they said are actually the

11:39 They accumulate a lot of things but they are not very concerned in terms of the generational shift

11:45 There is a generational shift actually. Interesting. Well, you know, it's such an interesting topic

11:50 But that's the time that we have for for this program. I want to thank you for

11:55 For taking time for this, but before we go maybe you'd like to leave our audience with a message ladies first

12:02 Would you like to say something to our audience before we go?

12:06 Well first we would like to thank you for inviting us

12:11 At least we have a another platform to really communicate our advocacies in the Philippine Marketing Association

12:17 And then at the same time we would like to anchor everybody to become more sustainable

12:21 Not only by talking it's not only about talking about it. Let's all take action. Sure and thank you. Ryan

12:29 First of all, yes

12:31 Thank you for inviting us the show and I'd like to invite everyone to join us and experience

12:37 Metaverse marketing at the National Marketing Conference happening this November 8 at Bucit Tani Hotel

12:43 Please stay tuned to the Philippine Marketing Association page for more details

12:48 You

12:50 You

12:52 You

12:55 You

12:57 [BLANK_AUDIO]

PH National Marketing Conference to be held on Nov. 8 | Business and Politics

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