Maxwell Minute: Louisville In-Game Collections Raise Thousands

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00:00 Sportscaster Rick Harrow, Insider 1.3, trillion dollar business of sports with your Maxwell

00:08 Minute brought to you by the Maxwell Football Club, all things college football.

00:12 Louisville Circle, 502 Circle, NIL Collective, certainly significant, especially after they

00:17 knock off Notre Dame and rise to number 14, but their Flash Give collection during the

00:23 game raises $50,000 for the benefit of Louisville athletes, and this is the first connection

00:29 of this kind between a collective and a school going on during the game.

00:35 And obviously people responded in a game under the lights with significant implications and

00:40 a national audience a great upset.

00:43 And the NIL issue has always been one, do you keep your distance, do you embrace?

00:49 This is not only embracing, but it's raising significant dollars and it's celebrating the

00:54 NIL at a time where the need most currently exists for order and structure.

01:01 See where it goes.

01:03 (upbeat music)

01:05 (electronic music)