NYC/Boston Marathon Resurgence: Behind the Numbers
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00:00 SportsFest, Rick Harrow and Southern 1.3 trillion dollar business of sports with your
00:06 Daily Numbers game.
00:07 How about the Boston Marathon?
00:09 You're not going to bet on it, but you can bet on darn near everything else.
00:12 And when you think of marathons in general, Boston then leading to New York, a few trends.
00:18 Participation up way up after COVID, 50,000 participants with the New York City Marathon.
00:24 Second, viewership.
00:25 ESPN attracts about 400,000 viewers, not a World Series or an NFL number, but pretty
00:30 significant and pretty steady on the way up.
00:33 And third, it attracts sponsorships.
00:35 When you think about it, the companies that are on the targets of these deals, like TCS,
00:41 spending 30 to 40 million dollars on a national sponsorship package annually, especially with
00:47 its series.
00:49 Boston at the front end, New York at the back end of an elaborate summer series, and more
00:54 clearly to come.
00:55 SportsFest with Rick Harrow, Daily Numbers game.
00:57 [MUSIC PLAYING]