(Adnkronos) - È in svolgimento a Milano l’80esima edizione di Eicma, l’Esposizione internazionale delle due ruote. La sei giorni espositiva quest’anno accoglie il numero record di 2026 brand, con 700 espositori diretti, di cui il 67% proveniente dall’estero in rappresentanza di 45 Paesi con il 30% delle imprese che espongono per la prima volta.
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00:00 The 80th edition of EICMA, the international exhibition of the two wheels,
00:06 cheers the pavilions of Erofiera Milano with a record number of brands and exhibitors.
00:13 In terms of brand numbers, we will have more than 2000 brands represented.
00:17 It is a record for EICMA, it has never happened before.
00:21 The thing we like most is that of these 2000 brands, in addition to having 700 direct exhibitors,
00:26 we have more than 30% of new exhibitors.
00:30 So an expansion that continues both from the point of view of recovering some brands,
00:35 which after the Covid had decided not to participate, but above all to have many new brands.
00:41 Sign that mobility and the two wheels, but above all the mobility on two wheels,
00:45 is increasing not only in numbers but also in brands and therefore also in companies.
00:49 To attract and involve the younger generations and to innovate every year,
00:53 the proposals of the exhibition have been set up in several special areas.
00:57 The special areas represent not only a challenge,
01:01 but a need to continue to offer new content to our visitors.
01:07 So every year we are going to create areas through dedicated projects,
01:12 structured ad hoc, that can somehow generate appeal and enthusiasm for our user.
01:17 Not only B2C but also B2B.
01:19 As an example, this year and at the moment we are in one of these areas,
01:24 in the YUM area, Urban Mobility, an area that was conceived to photograph the present of mobility.
01:32 So how much the two wheels, with a pedal engine,
01:36 already represent a solution to the needs of the mobility of cities.
01:39 The two-wheel market, after a joke of arrest dictated by the pandemic period,
01:44 is now experiencing a moment of growth.
01:46 The two-wheel market in Italy is doing very well.
01:49 After the pandemic, sales have grown continuously and structurally in the following years.
01:57 To reach 2023, we registered 311,000 vehicles on October 31.
02:05 These are figures that go up to 2011,
02:09 so I would say that we have overcome an extremely important period of crisis.