• 12 hours ago
(Adnkronos) - “Stiamo anche portando avanti progetti di innovazione come il biglietto digitale regionale che permetta ai nostri clienti di acquistare il biglietto comodamente da casa”. Queste le parole di Maria Annunziata Giaconia, direttore Business Regionale e Sviluppo Intermodale di Trenitalia, in occasione del punto stampa organizzato da Fs all’edizione 2025 del Bit a Milano, la più importante manifestazione in Italia per l’innovazione nel settore dei viaggi e del turismo, per discutere delle novità inerenti al servizio Regionale e Intercity di Trenitalia.

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00:00In 2025, another 100 new trains will be added to the 500 that arrived last year, and in 2027 the completion of the entire regional fleet, over 80% renewed.
00:20In addition to the renewal of the new fleet, which is the latest generation of trains, we are carrying out new innovation projects, the regional digital ticket without check-in, because it was a nuisance, but that allows our customers to buy the ticket comfortably from home, to be able to change the train a minute before departure and, if they want, to be able to buy it in digital format also in the ticket offices.
00:50It is a modality that is added to the card, because there are still the tobaccos, our entire online sales network, but the digital ticket offers customers the possibility of being updated during their journey, because we know that they are on board, and at the same time, if the train should, but hopefully not, delay beyond a certain level of delay, also have the anonymity of delay automatically.
01:20But it is not only the regional digital ticket, the innovation that we wanted to carry out with the regional, because we have already experienced since last year, now gradually extended, the tap-in-tap-out purchase mode.
01:36What is it about? With the credit card, placing it on our ticket offices, you can buy the ticket. We have tried before on the connection Venice-Verona, then gradually all the relations in Veneto, then the airport connections Torino-Caselle, Cagliari, Palermo, Leonardo Express, Florence-Pisa, and then gradually bring this new purchase mode in all regions for all routes.
02:06We also want to experience a further purchase mode, but I give you an advance, which is the virtual tap-in with the GPS. It is clear when we talk about this methodology, it is also good to understand the complexity of the project that is carried out, because compared to the metropolitan areas, we do not have the fixed rate,
02:27so in our work we had to experience that technological development that allowed us to be able to identify the rate in our routes and even, if you do a relationship several times, if you travel several times, to be able to pay the best rate. So not only the purchase, but also to be able to have the best rate.

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