Here’s the story of how this former school teacher hacked the secret to Twitter growth – and now makes over $40K per month. Pay attention, class is in session!
I had the pleasure of chatting with one of my most anticipated guests, The Art of Purpose, better known on Twitter as @creation247, to discuss how exactly he went from band teacher to Twitter Masterclass teacher. He detailed his insane journey of progressing from never writing a tweet before to having nearly 16K tweets under his belt. For him, content creation is not just a hobby, but an innate part of his life. AOP is constantly writing tweets and brainstorming ideas – even when cutting the grass. If there’s one thing he wants creators to know, it’s that they need to get comfortable with creating.On this episode of the pod, I got a lesson in content writing, starting a successful Twitter account, growing a Masterclass community, and advice for new creators from the Twitter growth guru himself.
FOLLOW ME:
Twitter: https://twitter.com/WOLF_Financial
TikTok: https://www.tiktok.com/@wolf_financial?lang=en
Insta: https://www.instagram.com/wolfinancial/
Weekly Howl Newsletter: https://marketmadness-newsletter.beehiiv.com/
I had the pleasure of chatting with one of my most anticipated guests, The Art of Purpose, better known on Twitter as @creation247, to discuss how exactly he went from band teacher to Twitter Masterclass teacher. He detailed his insane journey of progressing from never writing a tweet before to having nearly 16K tweets under his belt. For him, content creation is not just a hobby, but an innate part of his life. AOP is constantly writing tweets and brainstorming ideas – even when cutting the grass. If there’s one thing he wants creators to know, it’s that they need to get comfortable with creating.On this episode of the pod, I got a lesson in content writing, starting a successful Twitter account, growing a Masterclass community, and advice for new creators from the Twitter growth guru himself.
FOLLOW ME:
Twitter: https://twitter.com/WOLF_Financial
TikTok: https://www.tiktok.com/@wolf_financial?lang=en
Insta: https://www.instagram.com/wolfinancial/
Weekly Howl Newsletter: https://marketmadness-newsletter.beehiiv.com/
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NewsTranscript
00:00 I went from being flat broke at age 32
00:04 to becoming a millionaire by age 39.
00:06 And a lot of it had to do with the content
00:07 I was consuming on Twitter
00:09 and investing and being self-disciplined.
00:11 - Good morning all, and welcome to the Wolf Podcast.
00:23 Today we're having a chat with someone
00:25 who I've wanted to get on a podcast for a while,
00:27 and that is The Art of Purpose, or @Creation247 from Twitter.
00:32 He's a millionaire educator.
00:33 He's all over Twitter with his masterclass community
00:36 and so much more.
00:38 And today we're gonna dive into both
00:39 his professional background,
00:40 as well as how did he start on Twitter,
00:43 what is the purpose and goal of his brand,
00:46 and what advice does he have for others
00:48 who wanna replicate his success.
00:50 Welcome to the podcast, AOP.
00:51 Great to chat with you, excited to have you on.
00:53 I'd love to start out with just a little bit
00:55 of your professional background,
00:56 because you actually started in teaching
00:58 before migrating over to this area.
01:00 How did you get started in teaching,
01:02 and what was the cause for change?
01:04 - Thank you for having me on today.
01:05 I really appreciate having me here.
01:08 I've been a teacher for 20 years
01:11 before I started my Twitter account.
01:13 I don't talk about this often,
01:17 because I don't think that credentials really equal success,
01:22 but I do have a master's degree in education,
01:25 and my bachelor's is in music education.
01:28 I taught band for 20 years in the state of Texas.
01:30 It's a good job, I enjoyed it.
01:33 Coronavirus shut down my classroom,
01:36 and it compelled me.
01:38 I didn't wanna sit around being dark all day
01:40 with how the world was in May of 2020.
01:43 It was rough.
01:45 So I decided to pursue creative,
01:49 get into, tap into my creative instincts,
01:53 and start my own classroom on Twitter.
01:55 - That's awesome.
01:56 So what did it look like off the bat
01:57 when you came into Twitter?
01:58 Had you used Twitter on a different account
02:01 previously at all?
02:02 Did you have a feeling for the environment?
02:04 Did you start looking up courses on how to grow,
02:06 or was it just you putting out your thoughts?
02:08 - Well, that's a great question.
02:09 I had never written a tweet before in my life,
02:12 which is, I find it funny. (laughs)
02:14 So I'd never written a tweet before.
02:17 I started my Twitter account,
02:18 and I was one of those guys that was just on Twitter
02:22 that was following all the personal,
02:23 like the personal finance accounts/stock accounts,
02:26 pretty much all the guys that you follow,
02:27 like, you know, Ramp, and The Fly,
02:31 and Chess & Wine, and those guys.
02:33 And I had started many side hustles as a teacher,
02:37 so I came into a lot of extra cash.
02:40 So I decided to, I wanted to learn more about investing.
02:43 So I started to follow all of those Twitter accounts
02:45 back in 2013, '14.
02:48 And those guys helped me make a few bucks,
02:51 I'm not gonna lie, shout out to all of them.
02:53 But I started my Twitter account in 2020,
02:56 and I only read one book.
02:59 It was Ed Latimore's content creation course.
03:02 Now, in my guides, I do a lot of guides, right,
03:06 for how to grow on Twitter,
03:07 and I teach a lot of people currently.
03:10 But as I hopped on, I wanted to make the content
03:13 that I write the basis for my account.
03:16 I didn't wanna, like, grow by any cheap hacks.
03:19 I wanted to grow because of what I was writing
03:21 was so compelling that people needed to share it
03:23 by dropping retweets on it.
03:25 - And so that writing and that stuff,
03:27 where does it come from?
03:28 And I think a lot of people have different approaches
03:31 to this as they start out with.
03:32 You mentioned something like a ramp,
03:34 or like a Doug Boneparth,
03:35 where it's often a little bit self-deprecating, right?
03:37 It's humor, and they're really playing off of that emotion.
03:41 There's also a lot of people
03:42 where it's purely engagement-based.
03:43 For a long time on Twitter, I was just asking questions.
03:46 And just tweeting out questions, you know,
03:47 you get a lot of engagement, it comes back.
03:49 But there seems to be different pieces of that taken
03:52 and then implemented within your content.
03:54 A lot of it where, you know,
03:55 we can talk about the tweet that you just put out,
03:57 which is doing quite well,
03:58 where you said, "A boy becomes a man
03:59 "when he realizes no one will save him except himself."
04:02 What's the mindset behind the way that you're writing?
04:06 And then how much content are you creating at a time?
04:08 Is it written out and then scheduled for the week,
04:10 or is it at will?
04:12 - Well, you know, right now,
04:13 I think as we're recording this,
04:15 I have something like 130,000 followers.
04:17 What I do now is a lot different
04:18 than what I did when I got started, right?
04:20 When I got started, one of the things that you need to do
04:23 is you need to get comfortable writing.
04:25 So I would sit down at like five in the morning,
04:27 'cause I had a job, I was a teacher.
04:29 I would get down and sit down,
04:30 write down five in the morning.
04:31 I'd write down 10 tweets fresh on my mind
04:33 from when I woke up in the morning.
04:35 Where were they coming from?
04:37 Everything that you write about should come from your life.
04:41 And this is basically it.
04:42 Everything is a reflection
04:44 of what has happened in the past.
04:45 And when I started writing,
04:47 I started writing for my former self,
04:50 because I had made a lot of personal growth.
04:53 Like I went from being flat broke at age 32
04:57 to becoming a millionaire by age 39.
04:59 And a lot of it had to do with the content
05:01 I was consuming on Twitter
05:03 and investing and being self-disciplined
05:05 with all of that approach.
05:07 So a lot of what I write is to my past self.
05:11 All of it's a reflection on my life.
05:12 All of it is to, because there's other people.
05:15 You have to think about this.
05:16 What you have gone through in life and your experiences,
05:19 they're worth sharing with other people.
05:21 There's somebody else sitting in the same shoes
05:23 that you have done, you have been in the past.
05:26 And that kind of stuff is valuable to people.
05:30 Those lessons that you've learned,
05:31 those rules that you've picked up,
05:33 they're valuable to people and people need to hear them.
05:36 - So I hear what you're saying
05:38 with a lot of those experiences.
05:39 What would you say to people
05:41 who maybe don't have as much experience, right?
05:43 Somebody that wants to come on Twitter
05:44 and start growing at age 20, 21,
05:47 they really want to build that audience
05:48 and have those opportunities,
05:49 but they maybe can't write from as many experiences, right?
05:51 Maybe they've just experienced college and a job or two,
05:54 right, they don't have decades.
05:55 What should they be pulling from?
05:57 - Well, again, the same rule applies.
05:59 Your content and whatever you produce,
06:03 and this doesn't matter.
06:04 The rule of Twitter, it could be LinkedIn,
06:05 it could be Instagram,
06:06 it could be anything that you're writing, emails even.
06:09 Everything that you're writing about
06:10 is some kind of form of reflection in your life.
06:12 It doesn't matter if you're 22, right?
06:15 You should be writing about what you're doing then, right?
06:19 Or you can even be, right,
06:20 I'm sure that you've picked up something
06:22 that you've learned in the past six months.
06:24 I think young men,
06:25 especially go through those stages a lot quicker, right?
06:28 You know, that you look back at what you've been doing with,
06:30 like, let's say you're 24, right?
06:32 Let's say you look back at what you were doing
06:34 and how you thought when you were 19,
06:36 I bet you might cringe at some of those things, right?
06:39 So that's something that you could be tweeting about, right?
06:42 There's a lesson, there's a part of you that changed.
06:44 That transformation is what you need to put into words
06:47 and distill it into a single tweet.
06:49 - How often are you taking your thoughts
06:50 and turning them into tweets versus threads?
06:52 - Versus threads?
06:54 Well, I'll tell you this.
06:56 I write down thoughts and ideas every single day.
06:59 So I'm a very busy person these days,
07:03 so I don't have enough time to sit down
07:05 and write threads as much as I would
07:07 because I'm very busy with communities, coaching,
07:11 writing contents, courses, emails.
07:14 It's a full-time gig.
07:16 As far as writing down ideas,
07:19 and I don't think I'm a good example
07:21 is where I'm at right now.
07:22 Like, in fact, what I wanna be talking about,
07:24 most of the listeners aren't in my position, right?
07:28 They're mostly at a stage where they're trying to grow
07:30 or be at a lower stage.
07:32 So I'm gonna be giving advice to them,
07:34 not as a reflection exactly what I do, okay?
07:37 So what I would say is if you're somebody
07:40 who doesn't know what to tweet about,
07:42 you need to be carrying some kind of device or notebook
07:46 or something with you at all times.
07:48 And when you have these really great ideas,
07:50 you need to get just in the habit of writing these down.
07:53 And this has probably happened to you before.
07:55 You're walking around and you're like,
07:56 "Whoa, I have this really great idea."
07:58 And one of the worst feelings in the world
08:00 is that you don't remember
08:01 something that you came up with
08:03 that was like an absolute banger tweet
08:05 or even a banger course.
08:07 I wrote a course, "101 Ways,"
08:09 and I got the idea of writing it
08:11 while I was mowing my lawn.
08:12 And I was like, "You know what would be awesome?
08:15 "Twitter templates for all different kinds of tweets,
08:17 "all of the best Twitter templates that are out there
08:19 "will help people who don't know what to tweet about."
08:22 And I immediately pick up my phone and jot it down.
08:27 I'm always taking voice notes.
08:29 Most of my viral tweets are just written,
08:31 just I'm sitting down, I have this idea,
08:33 I put it into words, boom, it goes out there.
08:36 So you need to get comfortable
08:38 with the process of creating.
08:40 And there's an idea out there
08:42 that's known as the creativity faucet.
08:47 And I've been a musician my whole life.
08:51 And you've probably noticed this too,
08:52 it's all about getting in the zone.
08:54 And one of the things you're good at
08:56 is you do these spaces all the time.
08:58 I'm not sure, you probably don't have to sit there
09:00 and go like, "Oh boy, today I'm gonna do X, Y, Z."
09:04 I need to remember to ask this.
09:05 You've internalized this, it's part of you
09:08 because you're doing it so much.
09:10 And the same process applies to all content.
09:13 Now, I am always, so when am I writing tweets?
09:16 All the time.
09:18 If I wake up and have a great idea, I'm writing it down.
09:20 I'll aim for something like eight or nine
09:24 to 10 ideas per day.
09:25 James Althussier has this great idea
09:28 where you write down 10 ideas per day
09:30 just to get comfortable with.
09:31 So if you're brand new at the game,
09:33 write down 10 tweets per day.
09:35 Actually sit down, try to write,
09:37 or just be in the flow with what's going on.
09:40 It's all about building awareness in your life.
09:42 And I get too many people, they come to me and they go,
09:44 "I don't know what to tweet about."
09:46 Well, are you alive?
09:47 What are you doing?
09:49 Do you just sit in front of a TV?
09:51 Even if you sat in front of a TV all day,
09:53 you would be able to come up with 10 tweets, right?
09:56 Because what you need to do, and I think writing,
09:59 and this is why writing is so powerful,
10:01 writing makes you more aware of the world around you.
10:06 It builds your awareness.
10:08 So let me give you a tip or two.
10:09 If you're totally like have writer's block,
10:12 after you consume some content,
10:14 what you need to do is you need to reflect on it.
10:17 Let's say that you'll watch a movie, okay?
10:20 Like I just recently watched "The Founder,"
10:22 which was a really great movie about,
10:23 what's his name, Ray Kroc?
10:27 The guy who built a, you know who I'm talking about?
10:30 The guy who built, was it McDonald's?
10:32 McDonald's, that's right, yeah.
10:34 Yeah, I'm familiar.
10:36 You're familiar with him.
10:37 It was a great movie, great movie, by the way.
10:39 So after you, and I don't really watch many movies, okay?
10:43 But when I do, I ask myself a few questions.
10:46 What was, like try to distill the movie down
10:49 into one big takeaway.
10:50 What was the one big takeaway?
10:52 And the one big takeaway from that
10:53 is that he had this like unwavering self-confidence
10:56 because he knew that his ideas,
11:01 the way that he thought, the way he aligned his thoughts
11:04 and his positive thinking became a reality for him, right?
11:09 So whenever you're consuming media,
11:11 try to distill the big takeaway into one sentence.
11:14 Ask yourself, does this remind you of any other story
11:17 that you've seen before?
11:18 Do you agree or disagree with the takes in the movie?
11:21 The more aware you are of your surroundings,
11:24 you're gonna be able to use that
11:25 as a starting point to write content.
11:28 So don't just sit there and be a passive consumer.
11:30 Be an active consumer.
11:32 And it's a much higher level of consumption
11:35 when you're actually taking part in thinking alongside
11:39 what you're either reading or watching.
11:42 - Do you think being a strong writer
11:43 requires a lot of reading?
11:45 - Yes, absolutely.
11:47 Yeah, that's-- - What type of reading?
11:50 - What type of reading?
11:51 I'm not gonna sit here.
11:54 I know many writing people out there will go,
11:58 ah, you need to read fiction.
12:01 I know a lot of people are into fiction.
12:02 Your fiction's gonna make your writing more playful, right?
12:06 It's gonna expand your vocabulary.
12:08 You could read poetry.
12:09 You can read all the great poets out there
12:14 and you can look at their rhythm and you can internalize.
12:18 After reading enough of it,
12:19 you're gonna start to internalize some of the concepts.
12:21 You can even try your hand at writing some of it too.
12:24 You can read nonfiction as well.
12:27 Influence, the Cialdini book,
12:31 all the persuasion type books, heavy psychology.
12:35 I spent years reading psychology.
12:37 And I think a lot of that bleeds into the type of tweets
12:41 that I write.
12:42 I'll give you a huge upper hand
12:43 reading a lot of psychology books.
12:45 Marketing and sales books.
12:48 You can read as much as you need to read.
12:50 You make it a habit every single day to sit down
12:53 and read something.
12:54 But the point is you're not just gonna sit there
12:56 and consume it.
12:57 You need to try to internalize these concepts.
12:59 The other thing that you need to do
13:01 is you need to have discussions with your friends.
13:03 I'm very big into networking.
13:05 I'm a big networker.
13:07 Form small groups of friends where you're discussing.
13:11 Talk about, it wasn't just me watching "The Founder."
13:15 All my friends were talking about it.
13:16 Eddie Kwan, who I'm good friends with, was like,
13:18 "Hey, you should watch this movie."
13:21 And then after we watched it, we discussed it.
13:22 We're like, "What did you like about it?"
13:24 So the goal is to become more aware of what you consume
13:27 and the discussions can lead to really great tweets.
13:30 Some of my best tweets that have been written
13:32 have been part of conversations
13:33 that have been going on in my networks, right?
13:37 So surround yourself with the right people,
13:41 read the right books, and curate all of the bad stuff.
13:45 What's bad consumption?
13:48 It's something that is trying to make you addicted
13:51 to watch more and more and more and more and more.
13:54 I avoid all of those things.
13:57 I avoid things that are just,
13:59 almost there's just like too candy-ish.
14:02 Any good content that's out there in the world
14:04 is gonna make you think, provoke discussions.
14:07 And if it's not doing that,
14:09 you're likely consuming something
14:12 that's not really worth your time.
14:13 - Interesting.
14:14 So more maybe like a trivial TV show or something like that
14:18 versus something like "The Founder"?
14:21 - Yeah, absolutely, absolutely.
14:23 - Got it.
14:24 Yeah, funny that you actually mentioned "The Founder."
14:25 I only even heard of Ray Kroc 'cause I was reading,
14:28 I'm sure you're familiar with it.
14:30 It's the, "How to Think Rich and Get Wealthy,"
14:34 something like that, I don't know.
14:35 - Oh, Napoleon Hill?
14:36 Yeah, he-- - Napoleon Hill, yeah.
14:38 - Yeah, well, in the movie,
14:39 he actually listens to Napoleon Hill quite a bit.
14:42 And it's funny you mentioned Napoleon Hill.
14:45 Now, a lot of people will think,
14:46 "Think and Grow Rich" is just this BS.
14:48 I've heard a lot of BS about it.
14:51 I think there is something to it.
14:52 I never once, even when I was building my net worth
14:57 and investments, I never once doubted myself.
15:00 Now, you might go, "Oh, well,
15:01 it just happened to align with you."
15:03 Okay, but I've noticed in life
15:07 that the most successful people that I've ever met
15:09 tend to be the most optimistic.
15:11 And this is something that I've noticed.
15:14 I've actually tweeted that before,
15:17 that optimistic, being wildly optimistic
15:21 is a trait for most millionaires that I meet.
15:24 And that's not a coincidence.
15:27 - Yeah, yeah, I think that makes sense and it lines up.
15:30 Because often, the optimist is the one
15:32 that's actually looking for opportunity
15:34 because they believe that it's there.
15:37 Do you think that there is a best time of the day
15:39 for people to be reading and writing?
15:40 - Yes, I think at nighttime.
15:42 Now, I don't wanna say it's best for you
15:44 because everybody's different.
15:46 But in the mornings, I think it's your most productive.
15:50 And this is me, right?
15:52 Like I wake up, I'll lift some weights.
15:54 Then, now these days, I used to just wake up
15:56 and write tweets because I had a condensed schedule,
15:59 but I'll lift and then I'll spend an hour or two
16:02 maybe reading and/writing at the same time.
16:05 It's kind of like a mixed bag right there.
16:08 I have like a few blogs that I really enjoy reading.
16:12 I don't really read too much Twitter content.
16:15 I like to see what some of the other big accounts
16:18 are out there are writing about.
16:20 And I like to see what people are talking about
16:23 and what's on their mind.
16:25 I think that's important.
16:27 And then I'll compose, I'll write a few tweets
16:29 and then I'll see which one I like
16:30 and then I put the ones I don't like into a bag.
16:32 And then I'll probably, I have like 2,000 tweets
16:35 in my drafts folder.
16:36 I'll never tweet any of those.
16:38 They're just not good enough.
16:39 I look at what I write and it's like,
16:40 no, that's not good enough.
16:41 No, I don't like that.
16:45 And I think reading at night is probably
16:47 one of the best things that you can do.
16:50 Your mind is in that, hey, I'm gonna read
16:54 and then you sleep on it and you come back the next day
16:56 and you kind of internalize it.
16:58 - Yeah, that's kind of what I've been doing.
16:59 It's a bit of a dual purpose.
17:01 One, yes, you could sleep on it,
17:02 but two, reading does often make me sleepy.
17:05 So it kind of helps with putting into
17:07 that sleep cycle process.
17:10 Okay, couple questions.
17:11 You did talk a lot about the network.
17:13 When did you start building a network within Twitter?
17:17 I've seen obviously your Discord, right?
17:19 You're associated with people like Steve
17:21 and JK Malina and other ones like that.
17:23 How did that inner circle kind of form
17:26 and how does it operate?
17:28 Do you, I guess, there's a lot of people
17:32 that exchange engagement on Twitter.
17:35 They exchange knowledge.
17:36 They exchange different pieces.
17:37 What are you getting and giving with the network?
17:40 - Okay, so I'm actually gonna pull this up.
17:44 Actually, I'll get to you in a second there.
17:45 So your network, right?
17:47 There's a big misconception for what Twitter is.
17:51 Twitter is a networking site.
17:55 It's not a site about tweets, all right?
17:57 It's about you building relationships with other people.
18:00 Now, I think a lot of people, they come on here
18:03 and they think Twitter is all about
18:04 getting likes and retweets.
18:05 That's not the fact.
18:06 It's about you building relationships
18:08 and forming friends, making lifelong friends.
18:12 I don't, and I cringe at the term network, right?
18:16 I cringe at it.
18:17 It's all about making friends.
18:20 So when did I start doing it?
18:23 Well, you mentioned something about engagement groups, right?
18:26 So if you don't know, if you're listening
18:28 and you don't know what an engagement group is,
18:30 consider yourself blessed, all right?
18:33 'Cause engagement groups are horrible.
18:34 They're absolutely terrible.
18:37 So there's all these, on Instagram and on Twitter,
18:40 people form these networking groups
18:41 where they share all this mediocre content together
18:44 and they give each other likes and retweets
18:46 so that they can like, you know,
18:48 astroturf their presence
18:50 because they're having a hard time growing their account.
18:53 And what you should be doing
18:56 is instead of joining networking groups,
18:58 you should be joining masterminds.
19:00 And what a mastermind is, is a whole group,
19:02 it's a community that's talking about what's working,
19:05 what's working for them, why it's working,
19:08 gaining a higher understanding and awareness.
19:11 We're sharing ideas.
19:13 We've had so many, we've had one guy, you know,
19:16 who's in our mastermind community this month
19:18 have 200 followers
19:19 and organically go to 10,000 followers in a month.
19:22 Why?
19:23 Because he's paying attention to what's working
19:25 from other accounts like Clint Murphy, Tessa Davis,
19:28 who have all gained like, you know,
19:29 30, 40,000 followers in the past month
19:31 and they're all in our communities.
19:33 What's more valuable?
19:35 Joining an engagement group where you're forced to like
19:37 and share other people's posts
19:39 or actually learning what's going on
19:41 from other accounts that are successful, right?
19:44 - The learning part.
19:45 - The learning part.
19:46 And that's what we built, right?
19:47 And as a teacher, I've done this for 20 years.
19:50 You know, the people who are engagement groups,
19:53 they're not really understanding what works
19:55 because they're not paying attention.
19:57 Their numbers are fake.
19:59 So they're not really able to get a grasp
20:02 on what their audience is really interested in.
20:05 And that's the big problem.
20:07 Meanwhile, in a mastermind, it saves you so much time
20:11 because instantly you're going to learn
20:14 what's working for all of the big accounts.
20:15 We share, that's what a mastermind is.
20:18 That's what a mastermind, all of us are saying,
20:20 hey, I had this viral thread.
20:21 This was what was going through my mind when I wrote it.
20:24 Or Save Your Sons, who has 250,000 followers on Twitter
20:27 is telling you some of the growth tactics that he has used
20:31 to grow on Twitter and Instagram.
20:34 And all these guys that are writing threads,
20:36 they're sharing how they come.
20:38 That's what a community should be,
20:40 not sitting here liking and forcing people
20:42 to write retweets.
20:43 So when I was growing through Twitter,
20:46 the teacher in me was looking at all these
20:48 engagement groups and I was like, this is lame.
20:52 What we need to do instead is start communities
20:54 and start talking with each other
20:55 and start learning and what's going on.
20:56 So my masterclass, I would call it an outer circle.
21:00 And it's important for everyone to be
21:02 in an outer circle of friends.
21:04 So you build an outer circle of friends
21:06 and you join a community and you get to see
21:08 what all of the outer groups are.
21:10 What I suggest from there is to start forming
21:13 an inner circle from there.
21:15 So from your outer, you go like, hey,
21:17 I have an inner circle of friends that's smaller.
21:19 So from the community, you can meet other people.
21:23 You can form friendships with other people.
21:26 And you can start to peel off and have your own
21:29 little circle and group too, where you start discussing,
21:32 hey, I'm working on this project.
21:33 I have these clients.
21:35 What offers are you putting together?
21:38 And we're very open with what we share.
21:40 Like my inner circle group chats have launched
21:43 many six figure products, okay?
21:46 And it's because we're sharing an open knowledge
21:50 of what we're doing together.
21:51 And that's how your circle of friends should be working.
21:54 I don't let any, if you're not somebody
21:58 who's gonna be sharing and helping each other out
22:00 and I'm not interested in having you in my circle
22:04 of friends, but if you are, you know,
22:07 one thing, I think people get networking mix up.
22:11 They go into it, they think, what can I get out of it?
22:15 Right?
22:15 If you're going in with that kind of mentality,
22:17 you've already failed.
22:19 You should be going in there wanting to make
22:21 actual friendships, going to drinks with people,
22:24 get, you know, I've met up with some guys on the side
22:27 and you should be sharing what you're doing.
22:29 You should be helping each other out.
22:31 That's what a good circle of friends is gonna do.
22:34 And if you don't have that circle of friends,
22:35 you need to go form it.
22:38 And if you don't, if you're having a hard,
22:40 you just need to get out there and make one.
22:42 So that's what our Mastermind community,
22:43 Masterclass247does.com, Masterclass247.com.
22:47 It helps you know what all of the big accounts are doing.
22:50 So it saves you tons of time.
22:52 And you're gonna be able to grow much faster
22:54 because you're gonna know what everybody is winning with
22:56 and their mistakes.
22:57 We share our wins and losses in there.
23:00 So you'll see what we're doing
23:01 and you'll see all the different approaches
23:02 and you'll see how we're making money online.
23:04 And it'll save you all of the time
23:05 so you can start implementing our strategies on your own,
23:08 if you'd like.
23:10 And then you can share some of the wins that you have.
23:12 And you can get feedback for that.
23:14 - Is there a way to, if you had to like boil it down
23:16 to, you know, maybe three to five points
23:19 that most accounts that are trying to grow
23:23 should be doing but aren't doing yet,
23:25 would you be able to list out a few of those things?
23:27 - Yeah, absolutely.
23:29 One, the biggest mistake accounts make
23:31 is they have this broke mindset
23:33 when they come onto Twitter.
23:35 It's like, hey, I'm gonna join this
23:37 and you're gonna like and retweet my post.
23:41 And they don't really have an idea of how they're gonna,
23:44 they don't have an end game in mind.
23:46 And I've seen a lot of accounts,
23:47 in fact, I've even been there.
23:48 It's like you join and you're not really sure
23:49 why you're there, right?
23:52 Your content should align with how you're gonna monetize
23:55 in the long run.
23:56 So if, for instance, you're a fitness account,
23:59 you should be showing what you're doing in your life
24:01 to be the guy that's gonna be a fitness coach, for instance.
24:04 Or if you're a trader, right?
24:06 What are some of the trades that you're making?
24:08 Why?
24:09 What are you doing?
24:10 What makes you the person that's gonna earn
24:12 somebody's business?
24:13 So a lot of the accounts,
24:14 they come in with this broke mindset
24:16 because they think that they should just
24:18 get people's business.
24:19 Like, hey, I made this offer.
24:21 I deserve people.
24:23 It's one of the cool things about starting your own business
24:26 and being an entrepreneur is it's incredibly humbling.
24:29 It's incredibly humbling because it's really,
24:32 it's how the world really works.
24:35 Like, if you don't provide value to the world,
24:37 you're not going to get paid.
24:38 So if you're somebody who just thinks,
24:41 hey, I deserve people's business, wrong.
24:43 You need to flip and you need to think about
24:45 how you're going to earn people's business.
24:48 So you need to provide immense value to the world
24:50 where people are lining up to pay you for these reasons.
24:54 So people need to ditch that broke mindset
24:57 and get out of that, it's consumer mindset.
24:59 That's what it really is.
25:00 They're so used to like going to McDonald's
25:02 and getting it your way right away
25:04 that they think that that's how the whole world operates.
25:07 And I think the public school system's a large at fault
25:09 for that and I can say that being a public school teacher
25:12 for 20, it doesn't really encourage people
25:15 to critically think and it encourages people
25:17 to follow all of the rules and they think
25:19 that's what is good, that's not what is good.
25:22 Like you need to take a look at what works,
25:25 what people are interested in,
25:26 and then you need to fill the gap in what is there.
25:29 So get rid of that consumer broke boy mindset is number one.
25:33 Two is to understand that Twitter
25:37 is a networking site first.
25:39 People will start an account and they'll think,
25:42 oh, I have five followers,
25:44 I'll tweet like the world's greatest tweet
25:46 and I'm going to blow up and I've been there as well.
25:48 Like I wanted a win with content at an early stage.
25:51 The problem with that is that nobody will see your tweets.
25:54 So you need to start networking and talking
25:56 with other people and forming relationships
25:59 because at the early stages,
26:01 you're gonna need to start having people,
26:03 you're gonna need, and you're gonna need to comment
26:05 on other people's posts as well
26:06 because you're gonna need to draw traffic to your site.
26:08 I mean, you've been there Wolf, right?
26:10 You know one of the hardest things to do
26:11 is grow a Twitter account
26:12 when you have less than 100 followers.
26:14 (laughing)
26:15 - Yeah, tell me about it.
26:17 - It's the hardest thing in the world
26:18 because nobody's gonna see your tweet.
26:20 You're tweeting it to a wall.
26:22 And I think a lot of people, they come out there
26:24 or they start their accounts and they think,
26:26 it's like, I'm gonna write the world's greatest,
26:27 and some of them write great tweets and nobody sees them.
26:30 Well, you need to, this is why the communities
26:32 are so important, especially in an early stages
26:34 because people are gonna see you
26:36 and they're gonna see some of your tweets more often,
26:39 which is gonna draw traffic to your site,
26:40 which is gonna help you grow a lot quicker.
26:43 So those are the two biggest tips.
26:45 One is you gotta ditch the consumer mindset.
26:47 Two, you have to understand how Twitter works
26:50 and use it as a networking site
26:52 or you're never gonna get any ads on your account.
26:55 - What's the best way to network?
26:56 Is it to write a well-crafted DM?
26:58 Is it to comment on their posts regularly?
27:01 For example, I do a couple of workshops on this in the past.
27:03 I did one two weeks ago where I talked to people about,
27:07 if you really want to make a splash,
27:08 first, interact a minimum of 10 times with me
27:11 on the timeline with comments
27:13 that actually add value to my posts.
27:15 Then move into the DMs.
27:17 Once I've interacted back with you,
27:19 wait for an interaction back.
27:20 If it takes 10, 20, 30 times, whatever it is,
27:23 come into the DMs, introduce yourself in the DMs,
27:26 say who you are, what you do, what you want,
27:28 and what you can offer, and that gives me a full picture.
27:31 I've seen you on the timeline, I know you're engaged,
27:33 now I know exactly who you are, what you want,
27:35 what you can offer, and we can move to the next steps
27:37 of building that relationship.
27:39 That's how I put it out.
27:40 I'd love to hear your thoughts
27:41 on how to establish those relationships in the beginning.
27:43 - Yeah, I mean, that's great
27:45 for how to establish relationship with you, right?
27:48 But I don't even think a brand new account
27:50 should even be trying to establish relationship with you.
27:53 So what I think is what you need to do
27:56 is you need to establish relationships first
27:58 with other accounts that are at the same stage as you are.
28:00 So if you're an account with 50, 100, 200 followers,
28:04 why don't you try reaching out to other accounts
28:06 that are under 1,000, that are in the same niche as you,
28:10 have content as you, and try to form a relationships
28:15 with people who are on the same journey.
28:17 You're gonna form the strongest bonds with them.
28:19 You're not gonna form the strongest bonds with me, okay?
28:23 This is not gonna happen
28:24 because I have way too many people DMing me
28:26 and trying to get in touch with me, all right?
28:28 It's just not gonna happen.
28:29 Sorry, it's unrealistic.
28:31 So start to form relationships with people
28:34 who are at the same level and stages that you're at.
28:38 Start growing with them.
28:39 Start providing value onto their timeline.
28:42 And then later on, once you have a few thousand followers,
28:45 then you can start reaching out
28:46 to some of the bigger accounts
28:47 because then you've proven
28:48 that you've put some time into this, right?
28:51 And if you wanna go after,
28:54 and if you wanna talk to a Wolf or myself
28:56 or Save Your Sons or all of these bigger accounts
28:59 that are out there, what you should do
29:00 is you should try to establish a relationship
29:03 on the right foot.
29:04 And it's really no different than coming at a bar.
29:06 If you're gonna talk to somebody at a bar, all right?
29:09 I think that Twitter should be treated like cheers, all right?
29:13 Where everybody knows your name and having a good time.
29:17 But you don't go to somebody,
29:19 and some of the worst DMs I get are,
29:21 they're kinda like, "Hey," or "Can you retweet my post?"
29:25 I bet you get all those all the time.
29:27 I block and delete those people instantly.
29:29 I mean, who wants to do that?
29:31 Could you imagine walking up to somebody at a bar
29:33 and being like, "Hi, I need you to buy me a drink."
29:37 I mean, that's basically what you're--
29:38 - Yeah.
29:38 - "Doing in my face."
29:39 Okay?
29:40 You're out of cheers, right?
29:42 So what you need to do is you need to establish relationships
29:45 with people the right way.
29:47 Go up to them and say, "Hey, can I buy you a drink?"
29:50 Right?
29:51 "Hey," you know, or go up to them and be like,
29:54 "I really love this thread that you posted.
29:57 "Be genuine about this too.
29:59 "I really like this thread you posted
30:00 "or the spaces that you had."
30:02 You can go up to Wolf and be like,
30:03 "Yo, that spaces that you had with XYZ, I loved it.
30:06 "Why don't you bring AOP on more often?"
30:09 Because he really brings the knowledge the right way
30:12 and he's not as corporatey as some of these other guys.
30:14 Anyway, but the relationships you should be talking,
30:19 the things you should be talking about DM
30:21 should be like genuine conversations.
30:23 And/or if you're from a business perspective,
30:26 come to them with an offer that's a no-brainer.
30:29 So some of these guys will like pitch me these offers
30:31 and it's just like, "Why would I, what, why?"
30:34 But maybe you can say, "Hey, I can do this for free for XYZ.
30:38 "See how you like it."
30:40 Those are the right ways to approach it with people.
30:43 So my biggest tip to you if you're networking
30:46 is to A, get in a community so that you can start
30:49 finding accounts that are around the same size as yours
30:51 and seeing what all the big accounts do.
30:53 B, treat it more like building a friendship.
30:56 And C, always go into it with the idea
30:58 that you're gonna give more than you get, okay?
31:01 You will never lose with these strategies.
31:04 You will never lose.
31:05 And then as you get bigger and bigger and bigger,
31:08 you actually make your inner circle
31:09 smaller and smaller and smaller.
31:11 That's one of the things that I do
31:14 is I only associate with other people
31:16 who have that same mentality as mine
31:18 that are gonna give more than they get.
31:20 - Got it.
31:21 - So I'll curate my friendships over time.
31:24 - That's a really interesting concept.
31:25 I've actually never heard of anyone speaking
31:28 of going from a bigger circle and culminating that,
31:32 well, or cultivating that into a smaller circle
31:35 as they grow.
31:36 I've only really seen people do it the opposite way
31:38 where they start with the smallest circle
31:39 and grow into a bigger one.
31:40 - That's a big mistake, yeah.
31:42 So no, well, I suggest that people
31:44 actually have two circles, right?
31:46 You should have two circles of friends,
31:48 one a large circle, right?
31:50 And basically your large circle is going to be a pool
31:53 for who's gonna be in your inner circle.
31:56 I mean, you ever see "Meet the Parents"
31:57 where DeNiro's like, you know,
31:59 you got the circle of trust, right?
32:02 Ultimately, you should be forming a small circle of trust.
32:05 - Got it.
32:06 What's your main goal with Twitter?
32:08 - Oh, that's a great question.
32:10 I came onto this platform with,
32:12 I just wanted to share ideas and start a classroom
32:17 and give back to the world as much,
32:20 like Twitter changed my life.
32:21 I'm not gonna lie.
32:23 - Same.
32:24 - Yeah, isn't it unbelievable?
32:25 Twitter changed my life.
32:27 I was broke and I was in a bad shape in life
32:30 and I started consuming the right content in life.
32:33 And what you have to think about this,
32:35 like I know so many people knock Twitter,
32:37 but Twitter's beautiful.
32:38 If your Twitter feed is bad,
32:39 it's a reflection of your mind, right?
32:42 You need to follow the right people.
32:44 You need to follow the people that inspire you,
32:46 bring you knowledge.
32:47 And, you know, I found the right people.
32:51 I started consuming the right content.
32:54 Compare it and contrast it to what you see on the TV.
32:57 The TV is complete, pure propaganda.
32:59 Every single thing you see on TV is 100%.
33:03 It's all, you know, producers only want you
33:07 to see certain things that are in line
33:09 with advertisers in mind.
33:11 There's a whole set of ideas.
33:14 That's why, you know, you can see news broadcasts
33:16 from all around the world and they'll all hit the same,
33:18 use all the same talking points
33:20 because that's what they want you to think.
33:22 Twitter is what you choose to think, right?
33:26 It's gonna, you're the one that's seeking out what you want.
33:29 And the beauty of social media is that it's an alternative
33:32 to what you see on cable.
33:35 And it's free, which is mind blowing.
33:37 You don't have to pay to watch this
33:39 or read any of these great things.
33:41 And it's gonna change your life
33:42 and it's gonna make you wealthier and richer.
33:44 And if the people you're following
33:45 don't make you wealthier and richer,
33:47 well, then you need, and healthier,
33:49 then you need to follow the right people.
33:51 So what's my end game?
33:53 I don't know.
33:54 I think like at the end of the day,
33:56 I want to help change the world.
34:00 And I know this sounds just absolutely nuts,
34:03 but like, it sounds like, you know, something crazy.
34:06 You see it, but no, I wanna shift people's perception.
34:09 I want people to believe that they have full control
34:13 over their lives because I think society has pushed us.
34:17 We're, I think we're in a crisis.
34:19 I really believe this.
34:21 Society's in a crisis where people feel helpless.
34:25 They feel like they can't, you know, make ends meet
34:29 and they can't, you know, it's just overwhelming.
34:32 This is why you saw so many people in the great resignation,
34:34 just get out of their jobs
34:36 because it never was fulfilling to them in the first place.
34:39 And that's why I picked the name, The Art of Purpose.
34:41 I became a millionaire,
34:43 but it did nothing for me spiritually.
34:44 And I'm not saying the money's bad.
34:48 Like money does equal a bit of happiness,
34:51 but deep down inside,
34:53 there's something that we should all be pursuing
34:55 that's far deeper.
34:56 And my account serves, exists to help people realize
35:01 that you have a purpose in life,
35:03 that there are big ideas that you can share with the world.
35:07 And there's so much more than what you see on TV.
35:11 I'm very, very like anti cable news,
35:15 video games even really, and modern and media
35:19 and popular music,
35:20 which is all written by the same like two people really.
35:23 Anyway, I'm all against all of that kind of stuff
35:26 and people thinking for themselves.
35:27 And the more people that I can change,
35:30 I'm kind of giving it back, right?
35:33 The whole way I'm kind of giving it back to the world
35:36 and showing people you can make a full-time,
35:39 you can make full-time money online.
35:42 I make so much more now.
35:45 I make 10 times now what I made as a teacher, all right?
35:48 I just straight, okay?
35:50 And the reason why,
35:51 and that's the beauty of being an entrepreneur.
35:53 An entrepreneur offers those kinds of opportunities,
35:58 and there's a different kind of lifestyle that is out there.
36:00 And that's the lifestyle that I'm gonna be promoting.
36:02 Free thought, free thinking,
36:04 living on your own, living on your terms.
36:07 - I really liked that as a note to kind of wrap up on here,
36:09 especially the thing that you said about purpose.
36:13 And I kind of had a moment last night, actually,
36:16 I was having dinner with my mom,
36:18 and she said something just very offhand,
36:20 which kind of ties in a lot
36:22 to what we've talked about here today,
36:24 especially where you were talking
36:25 about the optimistic people.
36:27 And the conversation we were having was
36:29 some of the people that are actually going through
36:31 the hardest things that we've seen in life,
36:34 people that have lost kids and other stuff like that,
36:37 they sometimes turn out to just be
36:40 the most optimistic and happiest people that we've seen.
36:43 And we were curious,
36:44 and we were kind of trying to weasel into why that is.
36:48 And one of the things that we noticed
36:50 was they all really focused their lives on giving back.
36:54 And they gave back to the community,
36:56 they were engaged with communities,
36:58 they were helping out, and all those type of things.
37:00 And just very offhand, my mother was like,
37:03 "That's the secret to life, be purposeful."
37:05 And I thought that it worked in really well
37:08 with what we were going over today,
37:09 with that art of purpose,
37:10 where exactly like you said, right,
37:11 that money can come, and it can do a lot,
37:14 and it can make you happy.
37:15 But I think that there is diminishing returns
37:17 at a certain point, and these increasing returns
37:20 really start with having purpose.
37:22 - Absolutely, I think that a lot of,
37:25 I hate saying this, but a lot of depression,
37:27 especially with men, can be cured
37:30 if they understand why you're here.
37:32 So one of the things that changed my life in 2013
37:36 is I actually sat down.
37:37 Every man should sit down and write down
37:39 what their purpose in life is.
37:41 Like you should have a mission statement in life.
37:43 And if you don't have a mission statement in life,
37:45 you're really missing something.
37:46 You're missing the point.
37:48 Why should I do this AOP?
37:49 Why should I sit down and write a mission statement?
37:51 Well, when you decide to write this down,
37:54 your words are going to have power.
37:56 Your words are gonna have real power.
37:58 You're gonna write this down,
37:59 and you're gonna take a look at it.
38:01 And let's say you're like, "Hey, my purpose right now
38:04 is to become a better man that is gonna be virtuous,
38:09 and I'm gonna build my wealth and build a family."
38:11 Let's say that you write something like that.
38:12 And then, you know what, your homies come to you
38:14 on Saturday night and say, "Hey, do you wanna drink
38:16 until four in the morning?"
38:17 Well, you're gonna look at your purpose,
38:18 and you're gonna go, "Well, do my actions align
38:22 with what that purpose is?"
38:24 So what you're gonna do is you're gonna write down
38:25 this purpose, and then you're gonna start looking
38:26 at your life using the purpose as a way,
38:31 as a kind of like a prism, right?
38:34 You're gonna see, it's like a lens.
38:36 You're gonna see everything through this purpose now.
38:38 And then once you use this purpose,
38:40 it's gonna help you make decisions
38:41 for all your future actions.
38:42 And then when you align your actions with your purpose,
38:44 it's an absolutely beautiful thing.
38:47 - That's awesome.
38:48 And that gives you just, you know,
38:49 another reason to get up in the morning and get out of bed,
38:51 because I think that's where some people falter, right?
38:54 It's literally just getting out of bed with a reason.
38:57 - Everything in life should bring you energy.
39:00 And this ties back to why I'm so anti-consumption.
39:04 When you watch a lot of these news, TV shows,
39:07 Netflix shows, they're designed to get a reaction from you.
39:12 They're designed to get you addicted.
39:13 They're designed to make you depressed
39:15 and steal your energy.
39:17 Everything in life should be bringing you more energy.
39:20 And the more you tap in your creative instincts,
39:23 the more you build, the more you create,
39:25 the more energy you're going to have in life.
39:27 I wake up every single day full of energy.
39:30 And a lot of it is because I sit, I create 24/7.
39:34 I'm constantly in tune with what life is bringing me,
39:37 always trying to figure out what is going on,
39:40 building my awareness and creating new things.
39:43 So my biggest tip to all of you out there,
39:46 just pay attention to what is going on in the world
39:49 and align it with your values
39:51 and start building and creating every single day.
39:54 - Beautiful.
39:56 Now to wrap up on,
39:58 for those that want to really dive deeper into this
40:00 and perhaps even learn from you,
40:02 where's the best place for them to contact you,
40:04 reach out and continue learning more about this topic?
40:07 - Join our community, masterclass247.com.
40:12 It's our mastermind community of social media entrepreneurs.
40:15 We have accounts in there
40:16 with a quarter of a million followers.
40:17 Wolf is in there with us.
40:18 I'm actually going to interview Wolf later on.
40:21 Couple of weeks, we're going to talk about
40:22 how to put on spaces
40:24 because I love what you've done with that.
40:25 It's just absolutely fantastic.
40:28 And it's all of our huge accounts
40:30 that are out there on Twitter.
40:31 We're all in a community,
40:32 we're all sharing what works
40:33 and we're teaching each other what we know.
40:36 I hope you have a chance to join us
40:38 inside of masterclass247.com.
40:41 - I'll echo the sentiment there.
40:42 I am inside of the Masterclass Discord,
40:44 recommend you hop in,
40:45 especially for the one coming up in a couple of weeks.
40:48 If you made it to the end of the podcast here,
40:51 go ahead and drop me a DM on Twitter.
40:53 Let me know if you enjoyed any parts of it.
40:56 Specifically, if you've had any big takeaways,
40:58 I'll be sure to respond to you.
40:59 It's a great way to get an answer through the DMs.
41:01 That's going to do it for today's episode
41:03 of the Wolf Podcast with the Art of Purpose.
41:06 Thank you all for tuning in.
41:07 I hope this was super helpful for discovering your purpose
41:10 and a bunch of different ways and reasons to use Twitter.
41:15 (upbeat music)
41:17 (wind whooshing)
41:20 [BLANK_AUDIO]