Burkina Faso: From accounting to selling chicken and fish

Agribusiness TV

"Timi Multi Services" is a company that offers pre-plucked chickens, as well as fish and seafood for consumption. The founder, Korotimi SANON/ZOANGA, decided to set up the business because she noticed that as the festive season approached, people were spending hours in the markets and yaars to buy chicken.  Korotimi SANON/ZOANGA, who used to work as an accountant in a private company and at the same time started Timi Multi Services, decided to devote herself fully to her business by giving up her job. Despite the difficulties she encountered, she has no regrets about this choice today, as she is proud to be able to employ other people.  Her ambition is to set up a modern processing unit, with quality equipment to move from manual to semi-mechanical processing, in order to satisfy her customers. Find out more about the work of this brave lady by following the video!

Transcript

00:00 I can't regret leaving my job for entrepreneurship because today I would say it's a pride for me to be an employee.

00:08 Because today I also went from a staff employee to an employee.

00:12 I started from a check-up. We do hours in the market to get chicken.

00:24 My mother would send us to the market to buy chicken. And I thought, why not already chicken before the holidays and condition it for the sale.

00:35 We started with 25 chickens, then 50. We realized that it was more interesting for our loved ones.

00:41 As the years went by, I was able to have more clients thanks to social media.

00:47 From 2010 to 2017, I worked as a account manager in a private company. It was a bit difficult to manage both.

00:55 So at one point I decided to stop working and focus on my activity.

01:00 That's when mayonnaise started to take over, of course.

01:03 At first it wasn't easy, but my parents supported me a lot, financially, morally.

01:16 I agreed with him. He said, "Do what you like."

01:21 He wanted to focus on the sale of chicken and fish.

01:28 He said it was a very good thing. Now we can encourage him.

01:40 After the chicken is received, it is sorted. When the chicken does not reach 1.5 kg, it is sold whole.

01:46 We can't cut it. So beyond 1.5 to 2 kg, the chicken is cut.

01:52 We have different parts. We also have the zaba, the zizi, and the zizi and foie.

02:00 We have chicken fillet. And we also turn the chicken into mayonnaise, pâté, and sausage.

02:07 In addition to chicken, I would say that at Timi Multiservice you will also find fish and seafood.

02:13 We have at least 12 varieties of fish. In terms of seafood, you have crabs, shrimp, shrimp, lobster.

02:20 And you also have spices for good cooking.

02:23 We usually order large quantities. We are in the Nordic Trader field.

02:27 So it can range from 40, 80, up to often 100 kg.

02:31 Today, with our lady Timi, she has the ability to deliver a very large quantity.

02:37 So with her, we don't have to look cold to order.

02:41 In the week, we currently sell 300 to 500 chickens.

02:45 So in the month, we have 2,000 chickens, minimum.

02:49 It is thanks to Timi Multiservice that we were able to open this restaurant in February 2023.

02:59 Today, the vision of Timi Multiservice is to be able to set up a modern transformation unit

03:06 with high-quality equipment and with great capacity.

03:10 To go from manual to semi-mechanical.

03:13 And it will be a school case to train our young people.

03:17 Because in Burkina Faso, we don't have a school that trains in chicken cutting, which actually values the chicken.

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