Honey is now the official jersey sponsor of the LA Clippers
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00:00 The LA Clippers have a new jersey sponsor and it is Honey. The Clippers
00:05 previously had the brand Bumble as their jersey sponsor in a multi-year deal that
00:09 began in 2018. Throughout that time span, Honey has found themselves
00:13 aggressively becoming more and more part of the Clippers campaigns, whether it was
00:18 becoming their practice facility sponsor, their practice jersey sponsor, or
00:22 creating the seal of a deal campaign. The favorite campaign amongst fans that
00:26 allowed them to get tickets for much cheaper prices if they came earlier.
00:30 Clippers president Gillian Zucker spoke with us about, you know, what went behind
00:34 the scenes for creating that deal and it was more so just a situation where the
00:39 brands aligned in such a perfect way, where both the Clippers were aggressively
00:43 pursuing fans and becoming more and more of a bigger name and so was Honey.
00:47 And this time Honey's figured out a way to sponsor Mr. Beast, Kawhi Leonard, and
00:53 Rob Gronkowski. They've been getting every name in the book and
00:57 probably the most popular segment and the most, you know, thing that fans
01:01 remember Honey the most for is the iconic Kawhi Leonard commercials where
01:05 he's kind of figured out a way to replace Blake Griffin as the deadpan
01:09 comedic humor person of the LA Clippers. That's something you can expect more of
01:13 too. So the Clippers have a new jersey sponsor, it is Honey, it is a multi-year
01:18 deal and they're hoping to get things in the right start for next season.