Here's How To Lure A Billionaire Investor: Have Vision

Forbes

Tanya Van Court, the CEO of financial technology startup Goalsetter, joins Forbes senior writer Jabari Young at the Nasdaq MarketSite to discuss the startup’s $9.6 Series A extension raise. Van Court founded Goalsetter in 2016 and lured investors, including billionaire Robert Smith, NBA stars Chris Paul and Kevin Durant, and former New York Yankees pitcher C.C. Sabathia.  Subscribe to FORBES: https://www.youtube.com/user/Forbes?sub_confirmation=1  Fuel your success with Forbes. Gain unlimited access to premium journalism, including breaking news, groundbreaking in-depth reported stories, daily digests and more. Plus, members get a front-row seat at members-only events with leading thinkers and doers, access to premium video that can help you get ahead, an ad-light experience, early access to select products including NFT drops and more:  https://account.forbes.com/membership/?utm_source=youtube&utm_medium=display&utm_campaign=growth_non-sub_paid_subscribe_ytdescript  Stay Connected Forbes newsletters: https://newsletters.editorial.forbes.com Forbes on Facebook: http://fb.com/forbes Forbes Video on Twitter: http://www.twitter.com/forbes Forbes Video on Instagram: http://instagram.com/forbes More From Forbes:  http://forbes.com  Forbes covers the intersection of entrepreneurship, wealth, technology, business and lifestyle with a focus on people and success.

Transcript

00:00 Learn before you burn, learn to earn.

00:02 It's two of the many features

00:04 of FinTech startup Goalsetter.

00:06 Diving into the world of financial literacy

00:08 right now at the NASDAQ Market Site.

00:10 Hello everyone, this is Jabari Young,

00:14 senior writer here at Forbes,

00:15 and we are at the NASDAQ Market Site.

00:18 I'm joined by the CEO of Goalsetter,

00:20 Ms. Tanya Van Korten.

00:22 And Goalsetter is a spending, savings,

00:24 wealth building and financial education platform.

00:27 And you might recognize Tanya's face

00:28 because you were at our inaugural

00:30 Forbes BLK Summit last November in Atlanta.

00:32 Tanya, thank you for coming back to the NASDAQ.

00:34 How are you?

00:35 - I am doing well, thank you for having me.

00:36 - Well, I appreciate it, yeah.

00:37 Well, listen, it's financial literacy month, right?

00:39 And so I have to kind of start off with that.

00:42 What's the biggest piece of advice

00:44 that you would give someone right now

00:45 about financial literacy?

00:46 And listen, you're coming off of,

00:48 are you smarter than the 12th grade quiz?

00:50 A serious A extension, we'll get into all of that.

00:53 But again, financial literacy is the core of this app.

00:55 What's the biggest thing that you learned

00:56 that you can offer?

00:58 - The biggest thing that I've learned Jabari

00:59 is that financial literacy is not something

01:01 for folks who are 20 years old,

01:04 or 30 years old, or 40 years old.

01:05 It's actually something for people

01:07 who are five years old, and six years old,

01:08 and 16 years old, and by the way, 26, 36, and 46, right?

01:12 And in the past couple of generations,

01:15 people actually have not gotten any financial education.

01:18 And so we're really lacking in their financial literacy.

01:20 And what does that mean?

01:21 That means multiple generations of a lack of knowledge.

01:24 And so we find that 80% of wealthy families,

01:29 actually 90% of wealthy families, sorry,

01:32 are losing their wealth by the third generation.

01:34 So even those who have made it,

01:36 they lose their wealth because they're not able

01:38 to pass on that institutional knowledge.

01:41 So it's not just about institutional

01:42 and generational wealth, it's about generational knowledge.

01:45 And so for financial education month,

01:47 what I would say is start to teach your kids early,

01:51 teach them no matter how old they are,

01:53 because whatever you have managed to scrape together

01:56 during your lifetime will certainly go away

01:59 if you haven't gotten them on the path

02:01 of financial education very early.

02:03 - Absolutely, and what better way to start that

02:04 than using Goal Setter, right?

02:05 - What better way? - Absolutely.

02:06 So let's take me into this Series A extension round, right?

02:10 You raised 9.6 million, it was a Series A extension,

02:13 again, in March, right?

02:14 And that was led by Massachusetts Mutual,

02:16 life insurance company, MassMutual,

02:18 and that's a part of their 100 million fund.

02:20 And I believe this is 30, 20, about 30 million so far

02:23 that you've raised, coming off 15 million 2021.

02:26 And a 3.9 Series A and 20, excuse me,

02:29 3.9 C round in 2021, January.

02:31 I remember that, right?

02:32 I wrote that one.

02:34 But take me into this Series A extension.

02:36 What are you guys planning on doing with the money?

02:38 - So two things about the Series A extension.

02:40 The first thing is MassMutual was a big part of it,

02:43 and Edward Jones was a big part of it as well.

02:45 And so, you know, the signal of that is so important

02:49 because to have those kind of strategic partners

02:51 who are stalwarts in the wealth management space,

02:54 and what do they care deeply about?

02:56 They care deeply about ensuring that they are partnering

02:59 with folks like Goalsetter,

03:00 who can help the next generation to be financially fit.

03:04 They're serving families every day,

03:05 they're serving adults in those families every day.

03:08 And it is clear that in today's world,

03:10 the future of finance has to be family finance.

03:13 So I think that's the most significant thing

03:15 about that round,

03:16 that we have such incredible strategic partners

03:19 like MassMutual and Edward Jones.

03:21 I think the second thing that's really important

03:24 about this round for us is,

03:25 is that it really signals our depth

03:28 in the B2B financial capability space.

03:32 Goalsetter is not just about direct to consumer anymore.

03:35 In fact, that's not the preponderance of our business.

03:39 We are really focused on how do we enable banks,

03:42 credit unions, wealth management institutions,

03:45 and school systems to serve their next generation

03:49 of clients, and to in fact, develop and cultivate

03:52 that next generation of customers.

03:54 And so that's what we're doing with this 9.6 million.

03:57 We are activating banks, credit unions,

03:59 financial advisors, RIAs,

04:01 wealth management firms across the country,

04:03 and we're also putting financial education

04:05 into school systems.

04:07 Now we're in 10 different school systems

04:09 in 10 different states across the United States.

04:11 >> Yeah, absolutely.

04:12 What goes into seeking a Series A extension, right?

04:15 You come off those Series As,

04:16 and then people think maybe you go right to the Series B,

04:18 and then C, and so forth, if you need it.

04:20 But why a Series A extension,

04:22 and what is the decision behind that?

04:23 >> Yeah, absolutely.

04:25 So, you know, last year when we decided

04:28 that we needed some additional capital

04:30 in order to fuel all of our B2B activities,

04:33 we looked around the ecosystem,

04:35 and what we realized is that FinTech was really

04:38 in a very dangerous place last year, right?

04:44 There were a bunch of direct-to-consumer FinTechs

04:47 where they are taking a lot of investment,

04:50 but burning through that investment very, very quickly

04:52 with marketing campaigns, you know,

04:54 spending a lot of money

04:55 on those direct-to-consumer marketing campaigns.

04:57 Goalsetter has not done that,

04:59 and that's not the kind of FinTech that we are.

05:01 So in looking at a very vulnerable market

05:04 for FinTechs overall,

05:06 we had to realize a couple of things.

05:08 One is our business model is very different,

05:10 and we do have a very strong and resilient business model.

05:14 But two, given the market dynamics

05:16 of the overarching American economy,

05:18 and then of where FinTechs are in particular

05:21 in this economy, we had to say,

05:23 "Look, raising a Series B might be difficult

05:25 "for us right now because of the overarching factors

05:28 "at play, not because of anything about our business,

05:31 "but we've got to respond to those factors and say,

05:33 "Hey, we just need a little bit more capital

05:36 "to give us a little bit more runway

05:37 "to continue to execute on our plan."

05:39 And the great thing is that other people saw value

05:42 in our business model, the plan that we're running,

05:44 our ability to strategically not only position ourselves

05:48 for the future, but truly demonstrate

05:50 how we are knocking down our milestones today.

05:53 And so our strength is what allowed us

05:56 to raise a really strong Series A extension

05:59 in a really vulnerable American economy.

06:01 - And other investors, Chris Paul, Kevin Durant,

06:04 NBA stars, and then Robert Smith, the billionaire,

06:07 getting to, you pitched that to them later.

06:09 But when you think about raising capital,

06:12 and again, me and you have these conversations all the time,

06:14 we talk about specifically women,

06:17 black women especially have a tough time raising money,

06:20 but here it is, you did raise almost $30 million, right?

06:22 What are the tips and tricks

06:23 that people need to know about doing it?

06:24 Because I'm sure that everyone wants to raise 100 million,

06:28 but even getting to 30 is tough, but you did it.

06:30 - Absolutely.

06:31 So Jabari, the thing that I would say is,

06:33 look, when you look at the overarching ecosystem,

06:35 we also know that such a small percentage

06:38 goes to black women.

06:39 And we are no longer in the post-George Floyd times

06:43 where people are becoming more cognizant

06:48 of where their dollars are going

06:51 and saying we need to diversify these dollars.

06:52 That's not really happening in the ecosystem

06:55 that we're in today, right?

06:56 And so for black women in particular,

06:58 you have to look at your value proposition

07:01 and how you are helping other people to succeed,

07:04 to make money, to reach a new demographic

07:06 that they haven't been able to reach.

07:08 At the end of the day, investors are investing in you

07:11 and it didn't matter if it was 2021 or 2024,

07:15 investors still invest in you

07:17 because they think you are going to allow them

07:19 to make money on their capital, right?

07:21 And so for me, it really is about identifying

07:24 where those strategics are in the overarching industry,

07:28 who you can help.

07:29 It's not about them helping you anymore.

07:31 You've got to say, who can I help

07:34 in order to extend their overall market,

07:39 their overall consumers, get to a new consumer base,

07:43 generate additional revenue.

07:44 So that's the first aha moment, right?

07:47 No one is helping you, you are helping them.

07:50 And so identify those strategics who you can help.

07:53 The second thing is there really is a difference

07:55 between raising from institutional investors

07:58 who do this for a living, right?

08:00 VCs who do this for a living

08:02 and raising from strategic investors

08:05 who do this because it is good business for their business.

08:09 And so my ability to really fragment those two markets

08:13 and say, hey, I don't necessarily want to

08:16 or need to go to VCs right now

08:19 because institutional investors

08:21 are not only more interested in the product

08:23 and the service that I'm offering,

08:24 but they are likely to be my next partners.

08:27 And what do we all need as startup companies?

08:29 We need revenue.

08:30 And so partnering with an institution,

08:33 partnering with a strategic investor

08:35 is not only great for your overall round today,

08:38 it's also good for your business prospects

08:40 and your revenue prospects moving forward.

08:42 - Yeah, talking to another CEO, Dr. Ben Harvey,

08:44 he was up here and he just raised money

08:46 for his startup, AI Squared.

08:49 And we were talking, he said, hey,

08:50 if you are a startup and you're looking to go

08:53 from venture to growth,

08:55 you should probably present three to 5 million

08:57 in recurring revenue to attract that capital.

09:00 You agree with that?

09:01 - 100%.

09:03 So, what people are looking for is not a one-off deal,

09:07 but a deal that demonstrates that

09:09 you will have recurring revenue over many years.

09:11 They are also looking for,

09:13 do you have a product that is scalable

09:15 where not only one partner would be interested in it,

09:19 but you can take that up and extend that to other partners.

09:23 And when you demonstrate that success

09:25 with one or two or three, excuse me,

09:28 with one or two or three or four or five partners,

09:30 then the propensity of that model

09:34 to work for other partners as well is absolutely higher

09:37 and makes investors much more interested.

09:39 - What's it like being CEO of a company?

09:41 - Oh, wow.

09:42 - You've worked in corporate America now,

09:43 but I've never asked you, what is it like to be the CEO?

09:46 You call the shots, you make, what is it like?

09:48 - Listen, being the CEO of a company

09:51 is the hardest job I've ever had.

09:53 Actually, probably only paralleled by being a mother.

09:57 And so, all the mothers out there

09:59 and probably the fathers too can understand that analogy.

10:01 - Thank you for that, Tom, thank you.

10:02 - Absolutely, the fathers too.

10:04 Although we are on the cusp of Mother's Day, so you know.

10:07 But certainly, it is really hard

10:09 because you are making all of those strategic decisions.

10:13 And yes, you get some degree of credit when those go right,

10:16 but you know at the end of the day,

10:19 if this company goes out of business,

10:20 it is because of the decisions that I made.

10:23 And so, you know, you really, every night,

10:26 you are weighted down by that factor of,

10:29 you've taken investments from not only major corporations,

10:33 but from friends and family members very early on, right?

10:36 And so, it is critically important

10:38 that every decision you make

10:40 is made both with the company in mind,

10:42 but also with those investors in mind.

10:44 - Absolutely, and people may not know the name

10:46 Tanya VanCourt, I know her, right?

10:47 But people may not, tell us about your background.

10:49 Where did you grow up?

10:50 - I grew up in Oakland, California.

10:52 My mom was an elementary school teacher

10:54 in the Oakland Public Schools.

10:55 She was a single mom of six kids

10:57 who used to bring home more kids on the weekends.

10:59 And so, you know, she really imbued in me early on

11:04 a love for education, a love for building bridges

11:07 and closing gaps in our community.

11:09 And so, that really is my DNA and what I care deeply about,

11:13 and why I started GoalSetter,

11:14 and why we are positioning GoalSetter to change the lives

11:18 for all of those community members

11:20 who never had financial education.

11:22 You know, we want them to have a better option

11:24 than just a debit card in their kids' hands

11:27 where they are teaching their kids

11:28 how to send and spend money, right?

11:30 You talked about learn before you burn.

11:32 Our debit card actually comes

11:34 with financial education quizzes

11:35 where that kid's debit card will freeze on Sunday morning

11:38 if they haven't taken their financial literacy quiz

11:40 for the weekend, right?

11:41 - One of my favorite parts about that, right?

11:42 - That's right, that's right.

11:44 But that's my mother coming through me, right?

11:46 That is the educator in her saying,

11:48 "Hey, you don't need to be out spending that money

11:50 "when you don't know about the key principles

11:52 "of saving and investing first."

11:54 And so, that's my background.

11:55 I went to Stanford, got a couple degrees in engineering.

11:58 - A couple, that's a nice floss, right?

12:00 A couple of them in engineering.

12:02 Engineering is a hard degree to obtain, right?

12:04 You just don't go and get them.

12:05 - No, that's right.

12:06 It is a hard degree to obtain,

12:07 but I'll tell you something

12:09 that was even harder for me, Jabari.

12:10 I came out of Stanford, had a bunch of interesting jobs.

12:12 I was 28 years old, working at a company in Silicon Valley.

12:15 They gave me a bunch of stock and stock options,

12:18 and I didn't have what?

12:19 What we're talking about today.

12:21 Financial education, right?

12:23 And so, I didn't know what to do with the stock.

12:24 I just left it there.

12:26 By the time I was 28,

12:27 the stock was worth about a million dollars, Jabari.

12:30 But that was at the beginning of the day,

12:31 because by the end of the day,

12:32 the big tech bubble had burst.

12:34 - 20,000 is when it dropped to, right?

12:35 - 20,000 by the end of the day, right?

12:37 So, we had a million going down to 20,000

12:39 by the end of the day,

12:39 because I didn't know about diversification

12:41 or asset allocation.

12:42 I didn't know about stock vesting

12:44 and what I should have done.

12:46 So, that was what really precipitated me

12:49 to understand the fact that financial education

12:52 is not something that just one segment of society needs.

12:56 It is everyone.

12:57 It doesn't matter if you are rich or wealth-seeking.

13:00 It doesn't matter if you are highly educated

13:04 or not very educated at all.

13:06 It is critical that everyone in this country

13:08 have financial education, and so many don't.

13:10 I talk to chief marketing officers,

13:14 other executives every single day

13:15 who are like, "Tonya, don't tell.

13:18 "I don't understand this stuff myself,"

13:20 because no one ever taught them,

13:21 and they have too much shame to raise their hands

13:24 and say, "I don't understand these concepts."

13:26 And so, it's time for us to take away that shame

13:29 and reverse that curse of a lack of financial understanding.

13:33 - And after Stanford, you go on and work at Nickelodeon,

13:36 and then back in 2015,

13:38 I remember you telling Morgan Stanley about your daughter,

13:40 when she was asking you for a bike

13:41 and an investment account, and it kind of blew you away.

13:44 But one quote that you said,

13:47 "America has never taught us how to be savers or investors.

13:50 "America's only taught us to be consumers."

13:52 You told Forbes that in 2022, I remember that.

13:55 I love that quote.

13:56 Dive into that a little bit.

13:57 I mean, when you talk about going from being consumers

14:00 to now thinking financial literacy and being savers

14:03 and thinking about the future,

14:04 that transition I'm sure is very tough for kids nowadays,

14:07 but where are we at now with that?

14:09 - Well, listen, I think the bottom line

14:12 is that COVID really accelerated our existence as America

14:17 to a cashless environment, right?

14:20 So pre-COVID, you could go to a pumpkin farm in Wisconsin

14:24 and use cash.

14:25 I have a team member who lives in Wisconsin,

14:27 and she's like, "Tonya, you cannot even go

14:28 "to a pumpkin farm and use cash now," right?

14:30 So everyone has digital spending vehicles, right?

14:35 Kids are signing up for Cash App.

14:37 Kids are getting debit cards early.

14:39 We are still doing what America has always done,

14:43 which is find that next generation of consumer,

14:46 get that next generation of consumer swiping my card,

14:49 and then I make money off of that, right?

14:51 Goal Setter is trying to reverse that trend

14:53 because when we start kids off learning nothing

14:57 but sending and spending and swiping,

15:00 we are truly setting them up for a lifetime of failure.

15:03 And so, you know, I actually think

15:05 that we're not much better now, Jabari, than we were

15:09 10 years ago or 20 years ago.

15:10 America has always taught kids how to be consumers

15:13 and not savers and investors.

15:14 So, you know, we really want to reverse that trend.

15:18 I think the good news is, in 30 states around the nation,

15:22 financial education is now being required for high schoolers

15:25 before they graduate from high school.

15:27 And so those financial education classes

15:30 are going to be critical.

15:32 But those financial education classes

15:34 have to be paired with tools that are not allowing our kids

15:37 to develop behaviors that are wrong.

15:40 Because there's one thing to have the knowledge,

15:42 there's another thing to demonstrate the knowledge.

15:44 So, you know, with Goal Setter, you have a savings account,

15:47 you have an investment account, no matter how young you are.

15:50 You have goal-based savings.

15:51 So, you know, my six-year-old can say,

15:53 "Hey, I'm saving for a robotic dinosaur."

15:56 But my 16-year-old can be saving for college

15:59 or can be saving for a new computer or a new phone.

16:01 So we are reaching kids where they are

16:04 and giving them fun and engaging tools

16:07 so that they learn how to save,

16:08 but also have financial education quizzes

16:10 at their age level, right?

16:12 We have financial education quizzes for six years old,

16:14 for 10 years old, for 12 years old, for 16 years old.

16:17 And that's what's really critical,

16:19 teaching the kids at their age

16:20 and meeting them where they are.

16:21 - And you speak of quizzes, right?

16:22 Again, we were touching on,

16:23 are you smarter than a 12th grader, right?

16:25 It is quizzes that Goal Setter put out,

16:28 top of the month in April.

16:29 And it was kind of hard to look at the stats

16:32 and see that we are regressing from a financial standpoint.

16:35 Socioeconomics, put that aside,

16:37 it was a whole bunch of groups.

16:39 I believe you guys had over 1,000 kids

16:41 that you asked to take this quiz.

16:43 - We did.

16:44 - And the numbers just did not represent

16:47 that we're heading up.

16:49 - Jabari, these students who we reached out to

16:51 were at Stanford, Harvard,

16:53 and the University of Pennsylvania, right?

16:55 Top 10 colleges in the country.

16:57 We got 1,000 undergraduates to take the quiz.

17:00 The quiz had 15 financial education questions

17:03 that were high school level questions.

17:05 On average, these kids got 51% right.

17:09 So we have students who are at the top universities

17:12 in the country who aren't even understanding concepts

17:15 like compound interest versus simple interest, right?

17:19 Only 48% of the kids knew the difference between the two.

17:22 Not understanding the 50/30/20 rule.

17:24 So, hey, I should be saving a certain percentage

17:27 of my money that I get out of my check every month

17:30 or investing that percentage.

17:32 They don't understand that.

17:33 Only 48% of kids had ever heard about or been exposed to

17:36 or understood the 50/30/20 rule.

17:39 55% of the kids thought that they were financially competent

17:42 before taking the quiz.

17:43 After taking the quiz, 30% of them said,

17:46 "I'm financially competent."

17:47 So we have also lulled these kids into believing

17:51 that they understand financial concepts

17:53 when really when they're presented with financial concepts

17:56 that are going to impact them every single day, right?

18:00 The rule of 72, compound interest,

18:02 the 50/30/20 budgeting rule.

18:03 If they don't understand those basic financial concepts,

18:07 they really are going to be suffering

18:09 in terms of building their own wealth

18:11 and budgeting their own dollars

18:13 when they get that first paycheck

18:14 when they get out of college.

18:15 So no, we are not progressing.

18:17 We are regressing.

18:18 And the purpose of that quiz was to demonstrate

18:21 that it is all of us.

18:22 - Yeah, absolutely.

18:23 Get you out of here on some last minute,

18:25 quick, rapid reaction style questions.

18:27 And I'll start with generative AI.

18:29 That's still a buzzword, right?

18:31 Generative AI.

18:32 What comes to mind when you hear generative AI?

18:34 Will it hurt or help your business?

18:36 - Oh, when I hear generative AI,

18:38 I hear new technology, new capabilities

18:41 that make it easier for people to access information.

18:44 And so just saying that in and of itself,

18:47 easier for people to access information,

18:50 that is always a good thing when it comes to our business.

18:53 So we are absolutely exploring generative AI

18:56 and how we can take all of the amazing content

19:00 that we've developed and use generative AI

19:03 to make it more accessible at more fingertips

19:06 and make financial education more fun and engaging

19:09 than it has ever been before.

19:10 So generative AI, good for us.

19:12 And I think good for our users as well.

19:14 - Absolutely.

19:15 When you think about in one word, right?

19:17 One word, somebody has you on an elevator

19:19 and they say, what is the one trait you need?

19:21 One word that you need to pitch

19:24 to guys like billionaire Robert Smith

19:26 and Kevin Durant and Chris Paul

19:27 and all the many apps that you have as your investors.

19:30 What is the one thing you need?

19:31 The one trait, one word.

19:33 - Vision. - Vision.

19:35 Why vision?

19:36 - Because people like Robert Smith and Chris Paul,

19:43 some of the brightest people, quite frankly,

19:47 in this country,

19:48 and they are presented with ideas every single day.

19:52 They could be doing a lot of things with their money

19:55 and with their time and with their support.

19:57 So why choose you?

19:59 They would only choose you if they believe

20:01 that you have the capability to transform the world.

20:04 And that requires vision.

20:06 It's not about solving a problem that's this big.

20:09 It's about transforming neighborhoods and communities

20:12 and families and our nation.

20:14 And that's why they've invested in GoalSetter,

20:16 in my opinion.

20:17 It's because of the vision

20:18 and the potential that we have for impact.

20:21 - Absolutely.

20:22 US presidential races here without picking size, right?

20:24 Without picking size as a CEO of a company,

20:27 what is your concern?

20:27 What do you wanna see?

20:28 What do you wanna hear from the candidates?

20:30 - As a CEO of a company,

20:33 but also quite frankly, as an American,

20:37 what I wanna hear from candidates is that

20:40 they care about people who are living on the margins.

20:45 And the people who are living on the margins today, Jabari,

20:48 are not 5% of people or 1% of people.

20:52 Wide swaths of Americans are now living check to check.

20:56 They are trying to figure out

20:57 how to send their kids to college.

21:00 With college being at an exorbitant all-time high

21:04 and the average family cannot afford it.

21:07 People are going into monumental debt

21:10 before their kids, on behalf of their kids,

21:12 and then for those kids before they even start working.

21:15 They're $400,000 in debt, right?

21:17 So many Americans are now living

21:20 in a space where they are worried about money,

21:23 stressed about money,

21:24 and don't see a lot of light at the end of the tunnel.

21:27 And so what I wanna hear from candidates is

21:29 how they're not taking care of the top 10%,

21:32 but how they're taking care of the rest of the 90%.

21:34 Because I truly believe that it's the remainder of the 90%

21:38 that absolutely need financial help in this country.

21:40 - 100%.

21:42 Good to great time, right?

21:43 Get you outta here on this, right?

21:44 What is the difference, and you should know, right?

21:46 What is the difference between a good fintech platform

21:49 and a great one?

21:51 - Wow.

21:52 The difference between a good fintech platform

21:55 and a great fintech platform is, I would say, twofold.

22:00 The first thing is, a good fintech platform

22:04 may be good for users and users like it.

22:07 A great fintech platform is one that users like,

22:12 but one that is also transforming those users' lives

22:16 in some really significant way.

22:19 In sometimes ways that they don't even know about,

22:21 because it is changing their behaviors

22:23 or preparing them for a brighter and better future.

22:27 So in my mind, that's the difference between good and great.

22:29 In the case of GoalSetter,

22:31 because we are partnering with banks

22:32 and financial institutions and credit unions

22:34 and wealth management systems,

22:35 how I would define a great fintech platform

22:39 is one that doesn't only change the lives of that end user,

22:42 but one that changes the lives

22:44 of our financial institution partners,

22:47 so that they are expanding their scope

22:50 and bringing more people under the tent

22:52 and really cultivating that next generation

22:55 of customer, of member, of user.

22:56 - Yeah, absolutely.

22:57 Boston Consulting Group,

22:58 they estimate fintech platforms and services right away

23:01 is 2% now of the global financial sector market,

23:03 about 12.5 trillion.

23:05 That's going to grow to 7% by 2030.

23:08 So definitely make sure you have a great fintech platform,

23:10 because a lot of money out there to capture.

23:12 Tanya Van Court, thank you so much for the time.

23:14 Happy Financial Literacy Month.

23:15 - Thank you.

23:16 - Let us know when a goal set is ready

23:18 for that series B or C, right?

23:19 If you need it that much,

23:20 but definitely want to continue

23:22 to keep monitoring the company.

23:23 - Thank you, Jabari.

23:24 Thank you for having me.

23:25 - Thank you.

23:26 Thank you for watching here at the NASDAQ MarketSite.

23:28 See you next time.

23:29 (upbeat music)

23:32 (upbeat music)

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