Understanding School Sponsorship and Media Rights Revenue
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SportsTranscript
00:00The big ticket items you would think would be the media rights deals, where that's the
00:08vast majority of money that's coming into the schools, sponsorship revenue, primarily
00:13from the larger national, international brands.
00:16And then I think at a lower level, probably revenue that comes in from ticket sales.
00:21And I think what's important with respect to any settlement is that there's not a cap
00:26that's put in place as to how much revenue can or is going to be shared on a school by
00:31school basis.
00:32Because I think if that happens, all that the NCAA and the schools are doing is inviting
00:38yet another lawsuit.
00:40I think the big reason why you would want a settlement at this juncture, where it would
00:43probably pay out at least a billion dollars to get there, is for some assurance that it's
00:50not going to find itself consistently back in the judicial system, where as of late,
00:55it continues to lose time and time again.