Rivolta (Prenatal): "Lanciato progetto Generazione G per supportare famiglie fragili"
(Adnkronos) - "Noi cerchiamo di fare la nostra parte e quest'anno abbiamo lanciato il progetto di attivismo sociale. Un progetto chiamato Generazione G, con l’iniziale della parola genitori, per dare supporto alle famiglie fragili con raccolta fondi e donazioni da parte dei nostri clienti e delle aziende partner”. Sono le parole di Alberto Rivolta, amministratore delegato di Prenatal alla IV edizione degli Stati Generali della natalità, in programma all’Auditorium della Conciliazione di Roma.
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00:00It is obvious that it worries us, it is a theme not only that concerns our company, but it concerns
00:08society as a whole. A country with less births means a country less rich, a country less
00:14fertile from a cultural point of view, which obviously poses important questions, especially
00:19as regards the future. We, as Prenatal, are trying to do our part, this year we launched
00:25a social activism project, we called it Generazione G, or Generation of Parents, precisely to
00:33guarantee support to fragile families through fundraising and donations from both
00:40clients and partner companies. I am particularly proud, because it is precisely on this stage,
00:46on this stage, that last year we announced that we wanted to do this type of project,
00:50a year later we find ourselves with the objectives that have been achieved. We have raised more
00:56than 700,000 euros from our clients, from partner companies that have supported us, such as Kikko,
01:01Clementoni, Mattel, Fater, Mam, Ok Baby, which I want to thank for their solidarity, and we are
01:09starting to provide support to more than 500 families throughout the Italian territory,
01:13fragile families that need a guide, concrete aid, a guide precisely to ensure
01:19that their families grow and can take care of their children as best they can.