Three major Asia media powerhouses join forces to promote sustainability

The Star

The Asia ESG Positive Impact Consortium (A-EPIC) was officially launched by Malaysia's Prime Minister Datuk Seri Anwar Ibrahim on June 21.  Comprising three influential media partners, Star Media Group, Indonesia’s Media Group of Kompas Gramedia (KG Media) and the Inquirer Group of Companies from the Philippines, the consortium aims to further efforts in promoting progressive environmental, socio-economic and governance commitments for future prosperity across the region.  WATCH MORE: https://thestartv.com/c/news SUBSCRIBE: https://cutt.ly/TheStar LIKE: https://fb.com/TheStarOnline

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00:00The Asia ESG Positive Impact Consortium, AEPIC, was officially launched by Malaysia's Prime

00:09Minister Datuk Seri Anwar Ibrahim on June 21.

00:13Comprising three influential media partners, Star Media Group, Indonesia's media group

00:19of Kompas Gramedia, KG Media, and the Inquirer Group of Companies from the Philippines, the

00:24consortium aims to further efforts in promoting progressive environmental, socio-economic

00:29and governance commitments for future prosperity across the region.

00:33The consortium will use its platforms for thought leadership workshops, local summits

00:38and editorial content to promote ESG principles, share knowledge, and showcase success stories.

00:45Saim Darby Property Berhad has also been named as a partner for its flagship initiatives,

00:50ensuring their success.

00:52We envision a sustainable and thriving Asia where innovative media collaboration leads

00:58to progressive environmental, socio-economic and governance commitments, ensuring prosperity

01:04for future generations.

01:06ESG is more relevant now than ever because it plays a pivotal role in combating climate

01:12change, promoting social responsibility, and ensuring good governance, giving the global

01:18focus on these areas.

01:20Adopting ESG practices is no longer optional, but essential for future success.

01:26The Asia ESG Positive Impact Consortium, the vision is to envision a thriving and sustainable

01:35Asia which is committed to delivering and practicing ESG principles with the end in

01:43mind of achieving prosperity for future generations.

01:47And how important do you think ESG is for the world at this current moment?

01:51Definitely it's something that should be prioritized.

01:56We cannot achieve growth without observing ESG principles.

02:01So if we want to aim for a sustainable future, we should practice ESG principles.

02:10I think the vision of the IPEC consortium is to unite the powerhouses, the media powerhouses

02:17throughout Asia to fight for the common cause, which is to improve the sustainability of

02:23the whole earth.

02:24As we know, the United Nations, all countries member of the United Nations, we have a common

02:31goal to achieve sustainable development goals by 2030.

02:35But there are major challenges to achieve those goals.

02:39And specifically in Asia-Pacific, there is a significant slowdown as well during COVID

02:44to the achievement of those goals.

02:46So to be able to accelerate the achievement of SDGs, we believe that all countries within

02:53Asia-Pacific should collaborate with each other, including the media industry as well.

02:58Well, the consortium is highly relevant because ESG factors are increasingly critical in today's

03:09business environment.

03:13We can see consumers, investors, and regulators, they are demanding more transparency and accountability.

03:22As such, sustainable practices are essential for long-term business viability and social

03:30well-being.

03:31And at the same time, investors and consumers are increasingly prioritizing ESG, making

03:39it a key factor in decision-making and trust.

03:44Natural Resources and Environmental Sustainability Minister Nik Nazmi Nik Ahmad and Malaysia

03:50External Trade Development Corporation Deputy CEO Abu Bakar Yusof were also present to show

03:56their support.

03:57I believe this collaboration is a crucial starting point so that we don't just do it

04:04within our own borders, but we get outside and we are going to our nearest neighbours.

04:11We are going to Indonesia, we are going to Philippines, and I think next year Malaysia

04:15is chairing ASEAN.

04:17So this sort of cross-border collaboration is very important.

04:21I believe that we want to go to cover all of ASEAN because by 2030, we will be the world's

04:29fourth biggest economy.

04:31In order for us to achieve these ESG goals, there needs to be a lot of hard work, there

04:36needs to be a lot of collaboration, there needs to be a lot of pooling of resources,

04:42learning from best practices that are not only done, you know, we tend to look at only

04:47the developed world, but actually a lot of the best practices happen in our own countries,

04:52within these three countries.

04:54So I think this is an opportunity for us to do so.

04:56This collaboration will facilitate the congregation of the ecosystem partners, ecosystem players

05:05in the ESG industry, not only in Malaysia but also in the region, in the ASEAN region.

05:11And ESG is becoming more important as a way of life and also from a business perspective,

05:20this will facilitate our enterprises to be ready for embarking in the international arena.

05:30So these collaborations are humbling and I think this is going to be an interesting and

05:38exciting journey for Malaysia and also ASEAN countries to be able to work closely together

05:43in establishing a more structured framework of ESG.

05:49AEPIC's launch marked a watershed moment for the three media partners which are taking

05:54on a shared mission to drive influence of ESG principles in facilitating the region's

05:59green economic growth.

06:01This unprecedented cross-border alliance aims to collectively impact 123 million people

06:08across the region.

06:19For more UN videos visit www.un.org

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