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00:00I'm looking for big bucks. I won't be working, you will be working.
00:06Lord Sugar's on the hunt for a brand new business partner.
00:11The whole point of this is to prove that we can start a business with £250,000.
00:16This is not about chance in your arm. I want a business model, a business plan. I want someone who's going to go for it.
00:23Ready to fight for his funding, 20 aspiring entrepreneurs.
00:28This place is full of sharks. You've got a noose here around your neck. I am the judge, jury and executioner.
00:36On the table, a quarter million pound investment and a 50-50 partnership with Britain's toughest backer.
00:45Are you having a laugh? I'm telling you for the last bloody time, clean your act up and stop being a clown.
00:52Come on girls, we can do it.
00:54It's a deal worth fighting for.
00:56I saved the pitch. You're already speaking rubbish. They're all covering their own backsides.
01:0220 candidates. Well done, I'm going to hug you.
01:0612 tough weeks. I'm running this task. When I finish, you can finish.
01:13One life-changing opportunity.
01:16You're fired. You're fired. It's too little, too late. You're fired.
01:27Previously on The Apprentice.
01:30I'm going to start things off a little bit differently.
01:33An early shocker from Lord Sugar.
01:36I've decided to kick off with 20 candidates.
01:40Then a day to seek out sky-high sales.
01:43We're going to wear short skirts, lipstick, high heels.
01:46Project manager Sarah put forward a plan.
01:49I didn't bring any short skirts. We need to hike it up then.
01:54But got a dressing down from her team.
01:56I mean, Sarah as a PM, it's just been a disaster from her side.
02:00You look absolutely amazing.
02:02Lawyer Felipe led the boys.
02:04Let's do this.
02:05But a slow start...
02:07Do we have enough cheese?
02:09Left his team running behind.
02:11We didn't get to sell the T-shirts, no.
02:14In the boardroom...
02:16Decadence.
02:17The girl's name came under attack.
02:19I think you might want to have a rethink.
02:22But an early win...
02:24Yes!
02:25..left Felipe in the dock.
02:28I think I was an excellent manager, Lord Sugar.
02:30Really?
02:31Scott was singled out.
02:33And was you hiding?
02:34I wasn't hiding at all, Lord Sugar.
02:36Robert got a roasting.
02:38I am fed up discussing hot dogs.
02:42But it was Charles...
02:44The T-shirts were the one mistake I made, absolutely.
02:46..who paid the price.
02:48Charles, you're fired.
02:51He became the first casualty of the boardroom.
02:56Now 19 remain to fight for the chance
02:59to become Lord Sugar's business partner.
03:135.20am.
03:20Hello?
03:21Good morning.
03:22Lord Sugar would like you to meet him at Imperial College.
03:25The car's on the outside in 20 minutes.
03:27Thank you. Bye.
03:29Imperial College in 20 minutes!
03:34I'm really hoping that the next project manager
03:36is going to do as well as I did, really,
03:39because at the end of the day, we won,
03:41so we want to do that all over again, don't we?
03:44There's still 19 of us left.
03:46Lord Sugar can do it every once,
03:48and I would not put it past him to fire three, four people.
03:51I'm actually quite looking forward to getting rid of some of the crap.
03:54Give me a better chance of winning it.
04:06We can't have the girls embarrass us any more.
04:09We're going to smash it out of the park this time.
04:11Do you want to be caught with our trousers down again?
04:13No.
04:15BELL RINGS
04:17Imperial College, London.
04:21World-famous centre for engineering and technology.
04:45Good morning. Good morning, Lord Sugar.
04:48Welcome to Imperial College.
04:51This place has been the home of some of the greatest innovations
04:55in technology in the last century.
04:58What is very fashionable at the moment
05:00is something called wearable technology,
05:03and that's exactly what this task is all about.
05:07Not only have you got to come up with a brilliant, innovative idea,
05:13you've got to make sure that a consumer is going to be happy wearing it.
05:18I have laid on three retailers.
05:21You will pitch your product to those retailers,
05:25and the team that comes up with the most orders wins,
05:29and in the losing team, at least one of you will be fired.
05:33Now, Robert, in the last boardroom,
05:36you came across as this innovative, fashion-minded,
05:41Shoreditch-loving person.
05:43This is the typical consumer of this product.
05:47So whilst I don't wish to choose the project manager from your team,
05:52you might wish to consider it.
05:55Good luck, and I'll see you in a couple of days' time. Off you go.
05:58Thank you, Lord Sugar.
06:02From smart sportswear, which measures your workout,
06:06to hoodies with built-in headphones,
06:09wearable technology is a growing trend worth millions.
06:15First, for both teams, some words of advice from industry experts, CuteCircuit.
06:21Wearable technology should be garments that are beautiful and functional at the same time.
06:26So, for example, this miniskirt is controlled via an app,
06:29and if I just swipe this little interface, it's going to start lighting up,
06:33so you can have one outfit and then hundreds and hundreds of different patterns.
06:39Who would like to put themselves forward as project manager on these tasks?
06:42Before they begin, both teams need leaders.
06:46So, guys, obviously my name is flagged by Lord Sugar.
06:49I think with what I want to do in business,
06:53it's going to be extremely luxury high-fashion retail.
06:56Personally, I don't see this as a luxury high-fashion retail task,
07:00therefore I'm not sure if I'm the right person for this.
07:04You need to be a very brave man to actually ignore pretty firm instructions from Lord Sugar.
07:10My word, Robert shirked that within seconds.
07:14If someone has a really inspirational idea that they want to drive forward,
07:18then put your hand up.
07:19Solly, you have major, major experience in technology.
07:23I work online. I run a social media business.
07:25All of my experience is purely based online, not bringing technology into the physical space.
07:29I don't have a clear understanding of fashion.
07:32For you to dismiss yourself worries me a little bit.
07:34Dan, I'll move on.
07:35I would be happy to put myself forward.
07:37Two weeks before this, I actually attended a conference on wearable technology.
07:41Wow. Scott, you've got my backing, mate.
07:43And I'm sure you've got everyone else's.
07:44Can I just say, are you comfortable?
07:46Because Lord Sugar did kind of point in the direction of you.
07:49I would rather Scott puts it forward based on his passion.
07:52OK, thanks, guys.
07:54My industry background is working within clinical research, health care.
07:58My idea would be that you wear something that could actually monitor people's diets,
08:03what's actually going on inside their body.
08:05Something that you could put on in the morning,
08:07and that you've got all day, all night, until you go to your bed.
08:10Can I make a point? It helps people, but we're looking for mass market here.
08:13So should we say it was a good idea, but it's not quite right for this?
08:16As a leader, I expect my team to be hardworking and loyal.
08:20If something's gone wrong, I react by pointing the finger.
08:23Generally speaking, it's usually someone else's fault.
08:25Guys, you aren't supporting me as a team, right?
08:27You guys have decided to change it.
08:29You went against what I said in the health care pharmaceutical group that I chose.
08:32So, Sia, from now on, I'm putting this back on you guys.
08:35Right? Done.
08:38I've got two suggestions. Tenacity.
08:40And also pursuit.
08:42In need of a new team name.
08:44I quite like tenacity.
08:45The girls.
08:47Are we 100% sure on what it means?
08:50Gutsy, strong-willed, you know, it's a real go-getter sort of word.
08:54Tame tenacity. Great.
08:57Decadence, ditched.
08:59This is a fashion beast.
09:01Next, pick a project manager.
09:04Isn't your business idea involving fashion?
09:06Well, the business idea is hosiery and tights,
09:08so I wouldn't say it was fashion.
09:10You work in styling at the moment, don't you?
09:12I manage a styling team. I don't do the styling myself.
09:15I do personal branding.
09:17You're in, don't you?
09:18I do scarves and I do Asian boutique, but that's totally different.
09:22But yours is more fashion, kind of trendy stuff?
09:25I don't design my clothes. Like I said, it's all retail.
09:27We're looking for somebody who is used to looking.
09:30Looking at things, what is good, what is not good.
09:33You can lead us in a direction of a strategy
09:35with the knowledge within that market.
09:37I'm more than happy to PM on this
09:40if you feel that I have the right skill set.
09:43I personally feel you're the strongest person.
09:46I'm not really happy on how they lumbered it on me
09:48thinking that I would be the best person
09:50just because I sell scarves at a market store.
09:52I think there were other people
09:53who would have been much better project managers.
09:55Yeah, absolutely.
09:56All right, perfect. Project manager.
10:00There's no USB to that. We want monitoring.
10:03Wait, wait, wait, wait, wait.
10:05Down the hall...
10:06Guys, guys, guys, guys, guys.
10:08..Scott's concept scotched.
10:10Wait, wait, wait, wait.
10:11New idea needed.
10:13Listen, listen. Dan, Dan, Dan.
10:15Listen, listen, listen. Yous are all talking over each other.
10:17Dan's shouting at me, James is shouting at me,
10:19you're shouting at me, you're shouting at me.
10:21Guys, we've got to be decisive.
10:23My idea is light leggings.
10:25It's got a light strip down the side that changes colour.
10:27The more you do it, the more you reach your goals.
10:29I've got quite a simple idea.
10:30A T-shirt which you could use your smartphone,
10:33take a photograph of something
10:35and use that photograph as the design.
10:37I think this is our best idea.
10:38Right, done.
10:40What about if we have, like, a heated jacket or something like that?
10:43A heated jacket would be good. Do you know what I mean?
10:45Focusing on what's hot...
10:46I think that's a fantastic idea.
10:48..the girls...
10:49All women are wearing jackets
10:50and I think if we do the collar,
10:52so you just do that bit that lights up,
10:54so you can have a black jacket, you can change it to pink
10:57if you've got a pink top on, yellow, change the colour,
10:59so it's a jacket to suit all occasions.
11:01Could we not combine the two?
11:03So, Lindsay's idea about the jacket with the lapels
11:05and then yours which has the heat.
11:07So we're all in agreement, really, aren't we?
11:09Yeah, yeah. OK.
11:1111.30am.
11:14Both teams head out to put their ideas to the public.
11:20Scott made it very clear that he sat a conference on this exact subject.
11:24I thought he would have had some very good content
11:26but he just didn't want any responsibility.
11:28And then he's just complete arse-covering by going,
11:30well, you guys have disagreed with me.
11:31And as a result, we're going to the focus group with one idea
11:34as opposed to being able to pitch a number of them.
11:40Trend-spotting in the West End, half the girls led by Bianca.
11:45We're designing a new jacket and basically it will have
11:47some technology embedded into the jacket.
11:49If you had a lapel here, this would be digital.
11:51So using your phone, you could change the colour of the lapel
11:54to match what you're wearing.
11:55Oh, my God, I'd love that.
11:57Yeah, fantastic.
11:58That is a wonderful idea.
12:01Pitching their jacket to some professionals, the rest of the girls.
12:06The product is a jacket that allows you to regulate your temperature.
12:11That would be really good, really handy.
12:13And the lapels could change colour depending on where you were.
12:17Would that appeal to you at all?
12:19No.
12:20I think if I turned up wearing that in the office,
12:22I think you'd all just laugh at me.
12:25Putting forward a bright idea.
12:27A solar panel charger so you can charge your mobile phone.
12:30Ella Jade.
12:32That would be very helpful.
12:33It is a really, really, really good function and that's what I would do.
12:36The other stuff that you mentioned doesn't really appeal to me at all.
12:41Hi, guys.
12:42Hi, Bianca, it's Katie.
12:44The two functions we're most interested in,
12:47the temperature regulation and the function to charge your mobile phone.
12:52They hated the lights.
12:53One thing we wanted to feedback, though,
12:55we did speak to one lady, a very fashionable woman.
12:57She felt that the lights and the lapels was a fantastic idea.
13:00OK.
13:01What about if we just do a trim line rather than covering the whole panel?
13:04Yeah, I think going for a very discreet, like a border.
13:08Neuron's been led down quite a few paths by quite a few people.
13:11Obviously, there's a lot of exciting ideas,
13:13lots of functionality, lots of fashion,
13:15but I don't think you can be all things to all people
13:17and that's what they're trying to do with this garment.
13:19Why don't you just do, like, around the edges of the lapel?
13:22Of the lapel? OK. That's a compromise.
13:25Hoxton, East London.
13:28So the idea that we've come up with is a jumper
13:31whereby using their smartphone they could take a picture
13:34and instantly upload it onto the garment.
13:36While Sanjay tries the selfie sweatshirt on for size...
13:40I don't think you'd go to work in it.
13:42You'd go to a festival in it or a party.
13:45..searching for a fetching fabric...
13:48We're looking for a high-quality material.
13:50..project manager Scott...
13:52I think we're really looking for costumes.
13:54This will be made up, knitted into a garment.
13:56..and aspiring fashion retailer Robert.
13:59It's a really nice material. Is that Italian as well?
14:01Italian, yeah. Great.
14:03PHONE RINGS
14:05Hello? Scott, it's Mark.
14:07Just wanted to let you know what we came back with from the focus group.
14:10The long-sleeve jumper was the best option with a front centre screen.
14:14Cool. So it's good news.
14:16I mean, what you've found we're resonating with.
14:20That's not Scott. It's too complex.
14:22Guys, guys, Scott, I think we're agreed on the concept.
14:24I think we need to prioritise what we want.
14:26Scott, can you hear? Let me finish. Let me finish.
14:28Rob's speaking, guys. Give him two minutes.
14:30Scott is not making any decisions
14:32because he doesn't want to be accountable for anything
14:34if it doesn't succeed.
14:36Robert should be project manager
14:38because of his experience in fashion,
14:40but he didn't want to put his neck on the line.
14:42This image idea, that's what we're going for, yes?
14:44Yes. OK, cheers, mate. Bye, bye, bye.
14:47Very good at talking, not good at listening.
14:49No, no, Robert was talking the whole time.
14:51Robert, he didn't want to be project manager.
14:53Do you know what, boys, boys, boys, let's not stoop to their level.
14:56Mid-afternoon.
15:01While half the girls get the design sewn up...
15:04We really want something that's going to nip in at the waist.
15:07We need two pockets, the sleeves are going to be full length.
15:10We want a heat regulator.
15:12..project manager Nooran...
15:14We also want the chargeable sort of element of it.
15:17..takes on the technology.
15:19So we want lights on the front as well.
15:21Just a little trim, nothing heavy.
15:23We've got charging, we've got lapel lights, we have heating.
15:26We're getting to a point where there's a lot of features here
15:29and I think that we might be getting a little ambitious.
15:32In terms of all the functionalities,
15:34I think we've got to compromise on something.
15:36I like the lights. The other team have conducted market research
15:39which supports the idea of the lights.
15:41Nooran, you decide. No, I think having that...
15:45I want to just need to decide which one. I know.
15:48I want us to have all three functions.
15:50Nooran, you need to make a decision.
15:52We're making it very, very over-complicated here.
15:55That's by virtue of the design.
15:57The design is getting over-complicated.
16:00I don't feel Nooran is in control of the task.
16:03She cannot control the strategy
16:05and the strong characters in the group.
16:08We need to make a decision.
16:10I know.
16:12Right, I'm going to take charge here
16:14because I don't think we're getting anywhere.
16:16The three functions that we would like,
16:18the mobile phone charger, LEDs in the lapel as a trim
16:21and the heat pads.
16:23It's kind of turning into a science lesson.
16:27James, nice to meet you. How are you?
16:29Tasked with briefing their tech designer, half of Scott's boys.
16:34What we wanted to do was have a jumper
16:36where a user could take a photograph
16:39and have that photograph transmitted onto the jumper.
16:43I've already worked on a project that has done almost exactly that
16:47and it would take a long time.
16:49The initial screen we discussed to go on the front is completely out.
16:53We need to look and think more about placing LEDs
16:56spaced out around the garment.
16:58We can't go into the boardroom with just a grey jumper
17:01and a few LEDs on, it needs to stand out.
17:03It needs to be original.
17:05Oh, my days, this chap.
17:07Scott, what was the next move you would like us to do, mate?
17:10You need to come in with a jumper and a few LEDs on.
17:13It needs to be original.
17:15Oh, my days, this chap.
17:17What would you like us to do, mate?
17:19You need to come to us with solutions, guys, not problems.
17:22You just need to make it work, guys.
17:24You need to make it work.
17:26Cheers, bye.
17:28We're in a difficult position now because we've come in here, Robert,
17:31with this idea that we've spent the last half a day on.
17:34Now we have to regroup and have a little think about our contingency plan.
17:38Yeah, absolutely.
17:40Ironing out details.
17:42Katie.
17:44We need to get near the heat pads, that would make sense.
17:47We can have the charging system hooked to solar panels.
17:50What we need to do now, really,
17:52is decide the best places to locate the solar panels.
17:57Somebody needed to take charge and lead us in a direction.
18:01And I was more than happy to step up and lead the team.
18:05Where in the jacket are you going to get the most amount of sunlight?
18:08Shoulders.
18:10I think you should go somewhere like here, what do you think?
18:12No, you can't have stiff arms in a jacket.
18:14I want it across the shoulder, the shoulder back.
18:16That's a decision? Yes.
18:23Hi, guys.
18:25OK, Bianca, we need two solar panels which will kind of sit
18:29like on the shoulders, like a shoulder pad.
18:31Is it under one layer of material?
18:33It's under the material, it's in the lining.
18:35Under the lining. OK.
18:37The sun needs to be able to get out. It does, yes.
18:39So it will have to be under the material, but in between...
18:42So it can't be lining. How can it be under the material?
18:45I don't know. Will it work?
18:47That's one thing we don't know.
18:49Will it work under the material? Um...
18:565.30pm.
18:58I'll let Rob talk you through the sketch.
19:00So in terms of the initial design,
19:02we're not going for anything too complicated.
19:04It is going to be a sweatshirt.
19:07While Robert focuses on fashion...
19:09Where I've seen logos are here, that side,
19:12but also on the collar, on the back,
19:14which is a little bit more discreet.
19:16Five minutes ago, you were all, yeah, it's the best idea you've ever heard.
19:19So we made a great point... You're going to make your mind up what you want.
19:22..unravelling the rest of the team.
19:25Guys, guys, guys, guys, listen,
19:27we're not getting anywhere by arguing about this all.
19:30Well, it's been a shambolic afternoon.
19:32Scott is the project manager.
19:34I'm going to sub-team manager. That's a bad start, isn't it?
19:37Yeah, hold on, finish, mate. You can talk in a sec.
19:39You don't stop saying that. It's getting boring.
19:41In terms of chaos, over ten years,
19:45this one is creeping very near the top.
19:48At the end of the day, if we don't decide in the next two minutes...
19:51We're not going to have anything. So we just need to.
19:53Guys, I don't know what you think.
19:55Maybe put a little camera in there,
19:57so people can record what they do on a daily basis.
19:59And if someone goes to a theme park and they're on the ride,
20:02and then you're going upside down and doing all that,
20:04and it's recording everything, you're not going to hold a camera,
20:06you're not going to do nothing. Yeah, that's potentially doable.
20:08If we brand it so that it's called On Air,
20:11and if you arrange this in one continuous line,
20:14and it turns into an O and an N in joined-up writing,
20:17and an R in joined-up writing,
20:19and then when you flick the switch to record,
20:21the lights come on to say On Air.
20:23You can do something like that.
20:25Today's been tough.
20:27We've done the design, we've done the manufacturing side of things,
20:30we've done all the fundamental stuff,
20:32and the project manager's been absent.
20:34The PM should have been with this team,
20:36because we've had to make all the critical decisions
20:38throughout the whole day. OK, it's a fair comment.
20:40And what they're creating is just a plain grey jumper.
20:44We've worked really hard, and I think we've done the best we can.
20:48Fashion fixed.
20:52Technology ticked off.
20:54Overnight, prototypes of both products will be produced.
21:069am.
21:09I think what will come through the door
21:11will be exactly what we've asked for.
21:18Hello there. For Scott's team...
21:20Thank you.
21:22Thank you.
21:24Here we go, boys.
21:26..a sweatshirt with a built-in video camera.
21:29Come on, James.
21:32The emoti-shirt.
21:34Ah!
21:36And that looks pretty cool.
21:38Yeah. It's good. I quite like that.
21:40I think the material looks really nice.
21:42My biggest concern really is the On Air.
21:44It looks a little bit like a Christmas tree.
21:46That's my only concern. The rest of it, I think, looks great.
21:48I love the logo at the back. I think it looks fantastic.
21:51What surprises me is that out of the chaos
21:53comes a product that actually stands a bit of a chance in the market.
21:57Bearing in mind what happened yesterday, I think it's a miracle.
22:00For the other team, a special delivery.
22:03Due to the complexity of your design,
22:06there has been a delay in producing your prototypes.
22:10We will endeavour to complete your final design
22:13within the remaining time frame available.
22:17It's particularly frustrating because I identified at a quite early stage
22:21that this product was trying to be all things to all people.
22:24Unfortunately, we've got to pitch this afternoon,
22:27potentially without anything to pitch with.
22:29God, guys, a pitch without the product would be an absolute disaster.
22:33While the girls wait...
22:35The fundamental side of things was the technology side.
22:39..dissecting day one.
22:41I was quite annoyed that you weren't there, Scott, OK,
22:43because I think they were the decisions that you should have made.
22:46The boys.
22:47There was no-one to say, this is what we're doing, this is how we're doing it.
22:51You guys can't work together as a team, then?
22:53No, no, no. Everyone can work in a team.
22:56It's like any sports team, they all need a manager.
22:59You guys need to be managed, then, right?
23:01So, moving forward, you guys need to be managed.
23:04It's not a criticism, Scott.
23:07No, no, no, I'm not taking it as a criticism.
23:11I'm just saying, do you guys need your hand held by a project manager?
23:15The only thing that was missing was a decision-maker.
23:17That doesn't mean we need managing, that doesn't mean we need a boss,
23:20all it means is we lack a decision-maker.
23:22Robert, you completely shied away from being the project manager of this task,
23:26and yet you seem to be wanting to backseat drive the entire way,
23:29and we were just getting you shouting down votes.
23:31I said, happy to lead, but I don't think this is my absolute...
23:35But if someone is extremely passionate to drive a product forward,
23:38then put your hand up. Scott was like, yes, yes, yes.
23:40You actually said, does anyone object to Scott doing this?
23:44Guys, you shied away from it, you went, I don't think this is right for me.
23:47But it's not fashion, yes, that's where I want to go in business,
23:50but it's luxury, super high fashion.
23:52Robert's experience as in this industry...
23:54I'm not designing any products, I'm buying...
23:56Scott and Robert disagreeing was not helpful at all.
23:58Scott's making a few excuses, making sure he's covering his tracks.
24:02I'm just losing respect for you because you're lying as a project manager.
24:05Hopefully Scott will get a grip.
24:07We should be concentrating on making sure we sell and we beat the girls.
24:12Fashionably late...
24:15Oh, it's the jackets! Oh, fantastic, thank you so much.
24:19..the girls' product.
24:22Named Little Smart Jacket.
24:28Shouldn't this be covered?
24:30That's not good. There's no way you'd have solar panels on your shoulders.
24:33Let Sarah try it on.
24:35We can sort of explain, but it's not finished yet.
24:37The shape of it is good on you. Is it?
24:39Yeah, yeah, cover the lapels. Oh, that's good.
24:42Can the sun penetrate through the material to the solar panel?
24:45Does the solar panel need to be exposed on the external?
24:47Of course it does. We needed to know that.
24:49That was fundamental. Why can't we just work with what we have?
24:52Hold on, hold on, let me finish.
24:54Just hold your hair back.
24:56Yesterday, we had Katie and Ella taking control of the meeting,
25:01asking all the technology questions,
25:03and now that the product has actually arrived,
25:05they've just decided to blame it on the PM.
25:07You're quite happy to take control when you want to, like yesterday.
25:10I said no, I'm just there.
25:12Just stand straight, Sarah. Put your hair behind your shoulders.
25:15Forget their solar panels and just look at them.
25:18They could look like stripes on the shoulders,
25:21it could be part of the design,
25:23and that is what we're going to have to go with.
25:26Today, teams must pitch their products to three major retailers.
25:32Getting to grips with their prototype...
25:35So, according to my calculations...
25:37..social media specialist Solomon.
25:40The frame width was 1920 by 1080, had a 30-frame second rate,
25:44two stereo audio at 48 kilohertz.
25:46Oh, wow, I'm glad that's solved.
25:48Thank God. Cheers, Solomon. I know all about it now.
25:50I'd like to introduce you to our tech guy.
25:53Lunchtime.
25:55First stop for Scott and half the boys,
25:58High Street giant JD Sports.
26:01Hi, good afternoon. I'm Scott.
26:03Here today to speak to you about our product, EmotiShirt.
26:07The garment is a sweatshirt, a video camera.
26:11We didn't want it to be some kind of hidden camera top,
26:14which might be a little bit creepy.
26:16We wanted to make it a little bit different.
26:18We didn't want it to be some kind of hidden camera top,
26:21which might be a little bit creepy.
26:23We wanted to make sure that it was really obvious and clear,
26:26so when the camera is in operation, the light goes red and flashes.
26:32Do you mind if we have a little video of you?
26:35Yeah, yeah, go for it.
26:37What we've actually recorded is here.
26:40There you go.
26:42It's upside down, surely?
26:44It's kind of like a bird's eye view.
26:46That's one of the position answers.
26:48Are you able to rotate it?
26:50Yeah, we can rotate it.
26:52Yeah.
26:54So this is how it would look orientated, as such.
27:00OK, are you happy with your demonstration, Stephen?
27:03Yes, yep, yes. OK.
27:06Shoreditch.
27:08Home to online retailer Firebox.
27:11This experiment essentially solves three problems.
27:14Looking for a big order of little smart jacket, Ella Jade.
27:19The first one is to do with the British weather.
27:22It can be typically unpredictable.
27:25If you're cold, this is the solution that can really help you to keep warm.
27:29Is it hot now, Sarah? Is it getting a bit warmer?
27:31It's getting a bit warmer. Is it getting a bit warmer?
27:33It's definitely warming up.
27:35So if you just want to...
27:37Slightly awkward.
27:42OK, great.
27:44The second problem is actually when you're running out of phone battery
27:48and you can actually charge your phone on the go.
27:51And the third, as you can see demonstrated by the lovely Sarah, is the lights.
27:55When you're in a big party or you want to really stand out from the crowd,
27:59what we're offering is something to help you get noticed.
28:02We can switch on a few lights and help you attract someone that you like.
28:07It's very true.
28:11Why didn't you decide to just focus on the charging element,
28:14which is obviously in its own right quite a big issue?
28:17You do know that it does quite a few things.
28:19You don't have to use all these things at once.
28:21It's just that the option is there if you wanted it.
28:24OK, good.
28:25This jacket definitely has a novelty factor.
28:27It's practical, it's different.
28:29If a retailer is interested in something new, something innovative,
28:33they'll buy this product.
28:34Thank you very much. Goodbye.
28:36If not, they've got a problem.
28:40Mid-afternoon.
28:43The Little Smart Jacket, as presented here by my wonderful model.
28:47While the rest of the girls tackle the sports brand...
28:50It also...
28:54Apologies.
28:55..preparing for their first pitch.
28:58Be confident, yeah? You all know your roles.
29:01You've had clear direction.
29:03Daniel's half of the boys.
29:05We all good? Yeah. Yeah.
29:08What my time was?
29:10Sorry.
29:11I was a successful market trader,
29:13but I believe I will succeed pitching to corporate clients.
29:16I've got the sales ability, the know-how.
29:18I'm a selling machine.
29:20Our idea was to have On Air as a slogan.
29:22It's a quirky thing to begin with, maybe,
29:24but it's going to lead on to be a brand.
29:26It's got a touch of Christmas jumper about it.
29:29Very good point. It does look a bit Christmassy.
29:33The camera, because in that area,
29:35is that a good idea for people to be, you know,
29:37staring directly at your chest if you're a girl?
29:39A very good point.
29:40I think it's kind of a quirky thing.
29:44If you're going into a club,
29:45is there any problems do you think that that might be?
29:47Not allow you in because they don't want filming?
29:49Yeah.
29:50To be completely honest,
29:51it's not really designed to go nightclubbing in any way.
29:54You wouldn't go in a public place. This is more to...
29:56You wouldn't go... You wouldn't go out and about.
30:00I personally wouldn't use it for that.
30:02I would wear it all day long out at night with my friends
30:05to record the moments we're having a beer, having a pint,
30:07the memories we've missed,
30:08or them spur-of-the-moment images and things like that.
30:10That's diverse market right there.
30:11I would use it in the day.
30:12I wouldn't personally go out in it at night.
30:14He would go out in the night.
30:15He's not even thinking about the date.
30:18I'm very disappointed in Daniel.
30:20He said he wouldn't wear our own product in a public place.
30:23If you're going to sell it to people,
30:25you've got to believe in your own product.
30:29You might have made a few statements that...
30:31Cost us. That you wouldn't wear it in public.
30:34Public? Yeah. I said I wouldn't wear it a night out.
30:37Oh, don't be silly, Daniel.
30:38It doesn't make sense how you can possibly jump on me
30:40for saying something. Don't be silly.
30:42It just strikes me as a bit of a coward's way out.
30:44They have to learn from their mistakes, don't they, Dan?
30:46No-one's getting on at you. No-one's...
30:48No, I disagree completely. I think you have gone on me.
30:50If I want to point across to you that you did wrong,
30:52then you need talent.
30:54Central London.
30:56Last chance for both teams.
30:59Department store, John Lewis.
31:06Selecting his sales squad...
31:09Hey, guys. Hi, guys.
31:11..Scott.
31:13Guys, I'm really keen finding out how you done in your pitch.
31:17Can you just give me a call?
31:20Scott, I just want to give you some feedback.
31:22We made fundamental errors.
31:24Daniel saying,
31:25I wouldn't wear this in a public place, could prove costly.
31:29No, come on, Mark. Come on.
31:31I said I wouldn't wear it in public place at night.
31:33The exact sentence, and I wrote it down at the time.
31:35I would not wear this in a public place.
31:41Hello.
31:42Hello.
31:43Hello.
31:44Hello.
31:45Hello.
31:46Hello.
31:48Hello, my name is Naren.
31:50Charging forward with their pitch, the girls.
31:53This jacket is targeted to all fashionable women in the mid...
32:03Oh, dear.
32:05Their age range of the late...
32:10..late 20s to the mid-50s.
32:14Guys, guys, guys, guys, guys, guys.
32:16Other than that one comment, how was Danny's performance?
32:20Poor. Poor?
32:22His pitch was poor.
32:24Wow.
32:26We hope that you like the product,
32:28and I hope by placing an order, you'll be making a very smart move.
32:34Thank you. Thank you.
32:36Is the battery only charged through the solar panels?
32:39It is in this specific prototype we have.
32:42I think the product would need some modification.
32:45OK, well, thank you very much. Thank you very much. Thank you.
32:51Guys, I'm relatively comfortable with who's going to do what roles in here.
32:55I'm going to have Mark, Solly, Robert, Dan.
32:59I'm going to be the last man speaking,
33:01and that's going to be the sales team to do this pitch.
33:04OK, guys, let's go. Good luck, guys.
33:09Mr Salesman.
33:10The only wait link was Daniel, and he's in there.
33:13And he's now recording.
33:15So if you just walk around the room, just look at Demi.
33:18Get your faces engaged. Get your faces engaged.
33:21That red light is kind of an icon on air, you know?
33:24That light, people will know they're being filmed once they see that red light on.
33:28It's a chance to really make a statement, you know?
33:31It's the new technology that we honestly believe is going to be the brand-new thing.
33:36Our argument is privacy is history.
33:39I think that that's the complete opposite.
33:42I think our customers are increasingly concerned about privacy online,
33:46particularly if they've got young families.
33:48In terms of our target market, they're looking for something new,
33:52and it's going to happen, it's just who's going to do it first.
33:55That's why I said it's really giving you the opportunity to do that.
33:59Thank you both very much for your time today.
34:01We look forward to hearing from you.
34:08How you doing?
34:11Started off exactly how we meant to set it out.
34:14Go in there and smash it.
34:16Say that was pitch perfect, I would say everything went smoothly.
34:19Cheers, guys.
34:21Tonight, clothing orders, if any, will be counted.
34:26Tomorrow, the truth laid bare.
34:40You can go through to the boardroom now.
35:11Good morning.
35:13Good morning, Lord Sugar.
35:15I'm going to start with the girls' team.
35:19I understand that you've come up with a new name now, Tenacity.
35:23It was my suggestion, Lord Sugar.
35:25It's about being gutsy, strong-willed, determined,
35:28and I think that's obviously what each and every one of us are.
35:31OK, so, Nuran, tell me about how you became the project manager.
35:36I felt I was actually kind of coerced into the role.
35:39I actually catered for a retail Asian sector
35:43and scarves and accessories.
35:45So your claim to fame is that you sold scarves, is that it?
35:48Is that why you made it the project manager?
35:50No, and obviously in the Asian sort of boutique, but I think this is...
35:53I once did a paper round, I'm not Rupert Murdoch.
35:56Yes, but this is what the girls felt,
35:58that I had the strong credentials to take on this task.
36:01Bianca, can I ask you why you didn't think you were good
36:03for this particular role this time?
36:05I felt, you know, my expertise personally isn't in styling or fashion,
36:09and Nuran actually has a boutique.
36:11It's an Asian niche market.
36:13It is a fashion boutique, it is a boutique.
36:15You have a shop? Yeah, but I do retail.
36:17You sell...? It's retail, but not high street fashion.
36:19And if it was to launch a turban with a cold sort of regulator
36:22or a burka that changes colours, then maybe that is my reason.
36:26I don't know.
36:28If it was to launch a turban with a cold sort of regulator
36:31or a burka that changes colours, then maybe that is my reason.
36:34Bianca, you are planning to join in a venture with me
36:37making specialised hosiery, which is fashion-wise, right?
36:40Yes, it is.
36:42But it was clear technology was the basis of the task,
36:44wearable technology.
36:46So I think it's unfair for you to say that...
36:48Scarves are not technology, are they, really?
36:50No, agreed. And I think it was...
36:52You stitched her up, really.
36:54It's not just a jacket that's been stitched up,
36:56it's a... Talk me through this product.
36:58That's your one there, isn't it? Yes.
37:00I'll talk you through it, Lord Sugar.
37:03So we've got two heat pads.
37:05What drives that, then? It's solar-powered.
37:08Solar-powered.
37:10Now, ladies, I'm not a fashion guru,
37:13but to have solar panels on the epaulettes
37:16is kind of like going back to Dallas and Sue Ellen.
37:19Power dressing.
37:21We didn't expect the solar panels to be on the external,
37:23so as a fashion... Oh, excuse me.
37:25The panels are only going to work if they're exposed, right?
37:28Move on, then.
37:30We also have a phone charger here, in the pocket,
37:32and then we have lights.
37:34What's the purpose of that?
37:36Someone to land their plane on you or something?
37:38No, just to light up the night and the evening.
37:40OK. So who briefed the designer?
37:42Well, all of them.
37:44Katie took the lead in controlling
37:46and actually briefing the designers.
37:48The problem in the tech meeting was we had no structure at all.
37:52No-one could make a decision.
37:54It was almost between you and Ella.
37:56No, nothing.
37:58Don't pass the book to me.
38:00If you felt so strongly about all of this,
38:02then you should have stepped up to be a PM in the first place.
38:05But in the beginning, nobody wanted to take this on board.
38:08Unfortunately, Murin tried to please everybody
38:10and combine everything in one product.
38:12This product was, in my opinion, too complicated.
38:15Now, look, let's move on to the most important part.
38:18We've got our product, we've got our three retailers.
38:20How do you think you got on there?
38:22Really, really positive. Yeah.
38:24OK. All right.
38:26Gentlemen, we've ended up with Scott as the project manager.
38:29Is that right? Yes, Lord Sugar.
38:31I suggested to you, Robert, that you might consider this.
38:35And from what I can understand from Nick,
38:38you immediately turned around and said you don't want to do it.
38:41Absolutely. Based on this being a high street product,
38:44that isn't the area that I want to go into in business.
38:47I'm also not going to be a designer.
38:49I've got your CV here.
38:51I'm going to choose to lead a task that I think I'm good at,
38:54like branding, advertising or design.
38:56I mean, if this weren't bleed and made for you, I don't know what was.
38:59If the price point was £5,000 and if we were pitching to a shop
39:02in Mount Street, Mayfair, then I probably would have been a little bit more...
39:05Lord Sugar.
39:07We pushed Robert, suggesting that he was the only person we thought...
39:10You didn't push me, you pushed Scott,
39:12who was really passionate about driving an idea forward.
39:14I think you bottled it.
39:16Now, Scott, the rationale behind you taking up
39:20the manager's position is because you're in a kind of a technology industry,
39:23which is mainly biochemistry and all that type of thing.
39:26As Lord Sugar, I felt as if no-one else is taking this here,
39:29I'm going to put myself forward.
39:31Hmm. Solomon, you know about technology, don't you?
39:34Yeah. Why do you duck this, then?
39:36Well, Sugar, my business is in social media. It's purely online.
39:39Hmm. I'm disappointed here.
39:41You know, ladies and gentlemen, together, collectively, I am disappointed.
39:45There's been a lot of ducking going on here.
39:48Let's move on. Go and demonstrate and tell me what that thing is.
39:52Sully, you can join me if you want.
39:55What we have here is a sweatshirt.
39:58Right in the front of here, you can see, we actually have a camera.
40:01Sully, if you can go into details.
40:03So, Lord Sugar, it's really simple to operate.
40:05The camera records onto an SD card,
40:07which is powered by a battery pack at the bottom of the garment.
40:10There's two separately controlled strips of lights,
40:12and, yep, they do light up. Give me one second.
40:14It's important to say what it says as well, Sully. It says on air.
40:17It's a jumper with a camera in, right?
40:20Brings a whole new meaning to, I saw you coming.
40:24Hmm. All right. Thanks.
40:29All right, look, I think it's time to see how many orders you got.
40:33I'll start with Karen.
40:35Yeah, well, the department store liked the girls' pitch,
40:39but they thought the jacket needed so many modifications,
40:42it would end up being a completely different product, so no orders.
40:46No orders. None. No.
40:48Nick, the same department store?
40:50Yeah. They said questionable product.
40:53It's got no place in their store.
40:55Zero orders.
40:57Also no orders. No orders.
40:59The sports retailer, Karen?
41:01Well, as you can see, it's not a sports product,
41:04so, of course, there was no orders.
41:07Well, Nick? I don't want to heap misery on misery,
41:10but the product would not appeal to their customers,
41:13and hence zero orders.
41:16Karen, did they get any orders from the online retailer?
41:20They hated the lights.
41:23But they like to be early adopters of technology,
41:26so they did place an order.
41:28250 units.
41:31Nick, the online retailer, how did they do there?
41:34Bad day.
41:37No orders.
41:42So you've won, ladies, again.
41:45Not convincing. Not at all.
41:47May I just say as well, you're lucky you won,
41:50because particularly Sarah and Lindsay,
41:52I didn't see anything of you on this task.
41:54Your name is Tenacity.
41:56I'd like to see you be much more tenacious, all of you.
42:00Anyway, ladies, your treat is I'm going to send you to the Surrey docks,
42:05where you're going to be flying 30 feet in the air,
42:09above the water in some jet packs,
42:11so I suppose there's one way of you being high-flyers.
42:14Off you go.
42:27Well, gentlemen, a very disappointing loss.
42:31A lot of people amongst you had the ability to do a better job
42:35than has been done.
42:37Now, I get the funny feeling
42:39we're going to get finger-pointing at one particular individual,
42:42Robert, for not taking up the project manager's position,
42:47and it would be an easy way out for everybody to be saying,
42:50Robert this and Robert that,
42:52so I'm going to make that much easier for everyone.
42:55Robert, I don't like people who bottle out.
42:59So, Robert, you're fired.
43:02Thank you, Lord Trigger.
43:13You will go off now, and you will have a chat amongst yourselves.
43:18Come back in here, and we'll discuss what's gone wrong
43:21on this particular task,
43:23and at least another one of you will be fired.
43:27Off you go.
43:36You know, I don't want to mess about.
43:38This kind of deadwood is out as soon as possible.
43:42MUSIC PLAYS
43:52I didn't agree with Lord Sugar today.
43:54Fashion is a completely wide remit.
43:56I want to go into super-luxury fashion.
43:58It's a bit like saying you can ride a canoe,
44:01but can you ride a £250,000 luxury yacht in the south of France?
44:06Can. They're just not the same thing.
44:09LAUGHTER
44:11This is what teamwork's all about, girls.
44:14I'm feeling great that I've actually led my team to victory.
44:18I know it's a very small win,
44:20but whether it's by one or by 100, a win is a win.
44:28Lord Sugar's right.
44:30We have all been shy in a way,
44:32and I think we've all been shy in a way.
44:35Lord Sugar's right.
44:37We have all been shy in a way from B&PM,
44:39and in future, I'm not going to shy away from it.
44:41I'm going to put my hand up.
44:43Well done. Team Tenacity!
44:45CHEERING
44:53The concept was wrong.
44:55We had a camera in a grey jumper.
44:58We need to figure out what went wrong at the start.
45:01Scott lost control of this.
45:03We had no direction, no sails.
45:05It was a disaster from the outset.
45:07As a project manager, obviously it will ultimately be up to me
45:10who comes into the boardroom.
45:12I need to know where this failed.
45:14I put myself on the line, put my balls on the line here.
45:17I've come forward as project manager.
45:19I'm going to fight that until the cows come home.
45:21Someone's already been fired for not stepping up to PM.
45:23Scott, I think we all agree you volunteered and we backed you.
45:26You didn't, but you didn't volunteer.
45:28I didn't volunteer cos I specialise online.
45:30For this task, I would say it should have been a toss-up
45:32between Solomon and Robert.
45:34He's now paid for that.
45:36Is it now time that Solomon pays for his error as well?
45:47You can go through to the boardroom now.
46:01CHEERING
46:09I mean, I've seen some bad products in my time, but this one...
46:13I mean, no wonder the three retailers didn't want to stock it.
46:17I think even the shoplifters would bring it back.
46:20Scott, give me your call on it.
46:22My idea was actually to go down utilising my skills
46:26in clinical research.
46:28I gave my idea to the group, which was very quickly shot down in flames.
46:32According to Nick, you said,
46:34well, you know, if you're not going to listen to me about my ideas,
46:37then I don't want to be responsible any more.
46:39You seem to have washed your hands of it.
46:41I didn't want to... Well, you get on with it then.
46:43I didn't want to hide away Lord Sugar, it's as simple as that.
46:46No-one else put themselves forward for project manager.
46:49Scott, you made a very good case to be project manager on this task.
46:53You said you'd been to an expo a couple of weeks ago
46:57Why would we then put ourselves forward?
46:59Solomon, you've got a technology business.
47:01You talk about technology all the way through in here.
47:04Why weren't you bold enough to put yourself forward?
47:06My specialities lie online.
47:08I take your point, my technology knowledge is broad.
47:10Scott was very, very passionate about wanting to put himself forward.
47:14What I'm detecting still amongst you eight here are some bottlers, OK?
47:19Lord Sugar, I did not bottle it.
47:21My idea was light leggings, so they were running leggings
47:24with light strips down the side that reacted to your heartbeat or temperature.
47:28Sounds right to me.
47:29I thought the sports market, with a sports retailer,
47:31would have been something we should have gone for.
47:33I think the point about Solomon perhaps is that whilst he had a product
47:37that was far more suitable for the people you were about to pitch to,
47:41you didn't have the strength of personality to drive it through.
47:46James, who's responsible for the failure of this task?
47:50In my eyes, the pitchers were fundamental
47:52and I think Daniel especially messed the key pitch up.
47:57Daniel, you, a super salesman according to you in here,
48:02I will outclass them, I will outperform them.
48:05To be honest, Lord Sugar... I'm the best.
48:07Sounds like Daniel, that's full of hot air.
48:09The feedback that I actually had was that Daniel was the weakest.
48:12Lord Sugar, I made a mistake, there's no two ways about it.
48:15What was that mistake?
48:16Somebody pitching, we're pitching a market 18 to 30,
48:18someone at 26 years old said he wouldn't wear it in public.
48:21All I can do is admit my mistake and tell you how I rectified it.
48:24I can't turn back time.
48:26How do you rectify it when you're turning round in front of a retailer
48:28saying, well, I wouldn't wear it?
48:30I actually said I wouldn't wear it in nightclubs.
48:32No, you said you wouldn't wear it in public.
48:34Afterwards, I did correct that.
48:36I slipped, I slipped. I'm holding my hands up.
48:40Can I answer him, Bruce?
48:41They're jumping on that, Lord Sugar.
48:43Let's go a bit deeper than that.
48:44He didn't just say he'd wear it in public.
48:46Every time they fired a problem at you, you agreed with them.
48:48Instead of defending that product and giving them an answer why,
48:50why it was a good product.
48:51I agree.
48:52You did.
48:53I completely agree, Lord Sugar, and I reined it in.
48:55Daniel, one of your day jobs is pub quizzes, right?
48:58So here's a question for you.
49:00What's the point of a pitch meeting?
49:02Answer. To get orders.
49:04You don't stand there agreeing with the retailer.
49:08Lord Sugar, I completely agree with you.
49:10You're right when you're going along.
49:12What confidence is that, mate?
49:14And then you go round and turn round and say,
49:16well, actually, I wouldn't wear it.
49:17I don't believe the failure of this task is anything to do with the pitch.
49:20I just don't think the product was good enough.
49:22Lord Sugar, I've got no idea about technology, and I came up with that.
49:25I'm no inventor, you know.
49:27You're right.
49:28Absolutely.
49:29You're absolutely right.
49:30The problem was we came up with unfeasible ideas.
49:33We were left with 15 minutes to design that, and that's what we got.
49:37OK, listen, Scott, who are you going to bring back into this boardroom?
49:42It was quite an even split, I would say.
49:44I had a good idea with regards to my industry, my skill set,
49:48and I wanted to understand what that was.
49:50I'm not hearing any names.
49:51Scott, if you spent less time covering your arse
49:54and more time answering questions,
49:56we might get some names for Lord Sugar.
49:58I'm going to bring back in Daniel and Solomon.
50:02Daniel and Solomon.
50:03Because James just said it.
50:05The rest of you, it is about time you had a look at yourselves,
50:09because right now you are a total shambles,
50:13a complete and utter shambles.
50:15Go back to the house.
50:17Thank you, Lord Sugar.
50:19Thank you, Lord Sugar.
50:25I'm going to have a chat with Karen and Nick.
50:28Pop outside, I'm going to call you back in.
50:35Scott is a bit of a slippery character.
50:38I'm having trouble understanding the fellow, really.
50:41He passes the bat as if it's a grenade.
50:44Solomon clearly is the most technically advanced here.
50:48He came up with an idea that could have worked,
50:51but sometimes you need big personality
50:54and you've got to start shouting.
50:55You need a backbone. Exactly.
50:57Daniel should be herself some, don't you think?
51:00I do worry that the more sophisticated pitch may not be his bag.
51:08Yes, Lord Sugar.
51:09Could you send the three of them in, please?
51:11Yes, Lord Sugar. Lord Sugar will see you now.
51:27Scott, why have you brought Daniel in?
51:29I strongly believe that Daniel is the reason
51:32why we did not get any orders.
51:34Daniel previously admitted that he had said a lot of negativity
51:38towards the product.
51:39I got right behind the product.
51:41Now, when James said, I'll go out in a nightclub with this,
51:44I turned around and went, I wouldn't go out in public,
51:46realising what I've just said.
51:48I would never sell a product like that.
51:50So what I've backtracked and I've said,
51:52I would never go out in public at night with this.
51:54I would take it out in the day.
51:56The person we were selling it to was really worried
51:58about people getting filmed without knowing in a nightclub.
52:01I wonder whether you, actually, with all your claims here
52:05of selling, you know, in East Street market,
52:08everything from fabrics, curtains, kids' toys and dogs' food...
52:11Yeah, that's what I do.
52:12Yeah. It's whether you've never had any experience
52:14of selling to the trade.
52:16I have. My current company is an entertainment company.
52:19I actually sell my services to corporate companies.
52:22They have to buy the services.
52:23So you know it's a big, complete difference
52:25selling to a member of the public than it is selling to the trade.
52:28That is a corporate side.
52:29And that is a skill, being able to sell to the corporate side
52:31of the business.
52:32Yeah, absolutely.
52:34I didn't make a fundamental mistake at all.
52:36If anything, they could have bought into my enthusiasm.
52:39OK, Scott, you decided to go off with the fashion team, yeah?
52:45That ain't fashion.
52:46I mean, you should have made a matching bag with it
52:48so you can stick it on your head.
52:50You put a red LED in it, stuck a camera in the back.
52:53What's the big deal there?
52:54That was all done on the tech team anyway.
52:56We did that, Lord Sugar.
52:57You only produced a grey sweatshirt.
53:00That's literally what they did all day, Nick.
53:02Scott, you should have been from day one in the tech team.
53:04With regards to the actual technology itself,
53:06I felt as if, obviously, Solomon should have piped up
53:09a wee bit more with regards to his experience.
53:11I feel I'm being jumped on here.
53:13Technology is not this all-encompassing one field.
53:16It's an industry.
53:17I said to you, I specialise in online technology.
53:19I helped you with the technology and saved the day.
53:21No, you didn't.
53:22You didn't even know that.
53:23No, you didn't.
53:24You didn't know the camera recorded sound.
53:25No, you didn't.
53:26You didn't help with the technology.
53:27James has just sat down there saying that all of this
53:28is his idea with regards to the technology.
53:29It is his idea, but I explained the technology to you.
53:32Last week, Lord Sugar, you accused me of going into hiding.
53:34That's why I've put my balls on the line here, Lord Sugar,
53:37and I've made myself the project manager.
53:39Unfortunately, I've had people on my team who have let me down
53:42with regards to their expertise and what they're really good at.
53:45We've got a salesman that went and said he wouldn't even wear
53:47the damn thing in public.
53:48No, that's not true.
53:49We've got a technology guy that didn't even pipe up.
53:51If you want to be heard, you sit up and you say,
53:54listen, guys, I'm in technology.
53:56I told you I did.
53:57I want to do this.
53:58100%.
53:59Hand on heart.
54:00I will put myself forward for any online task.
54:02Lord Sugar, I've got so much more to prove in this process.
54:05Lord Sugar, Scott goes around the houses.
54:07There's no directness, and that's what we lacked on day one.
54:10He starts off by saying...
54:12Gentlemen, we have heard enough.
54:18Scott, you took the project manager's position,
54:22and that may be a serious error.
54:25I don't want to hear from you now.
54:28The minute one of your ideas was rejected, you got the hump
54:32and then did what you normally do, and that is go and hide again,
54:36but in a completely different way.
54:38Disagree, Lord Sugar.
54:40Daniel, the failure of this task was caused by lack of sales,
54:45and that could be directly down to you.
54:48Sums it up.
54:50Solomon, you piped up with some good ideas and they got thrown away.
54:54You didn't go for it.
54:56You need to man up a little bit, OK?
54:58You listening to me? You need to man up a little bit.
55:02But I'm afraid to say, Daniel,
55:06selling is a very, very important part of this task, OK?
55:11You failed to sell.
55:14But I have to say, Scott, you did not lead this team.
55:19There's no good just taking the job as a project manager
55:22and then afterwards sulking when nobody agrees with your idea
55:26and then washing your hands of it.
55:28And for that reason, Scott, you're fired.
55:31Thank you, Lord Sugar.
55:42OK, gentlemen, go back to the house.
55:45Thank you, Lord Sugar.
55:53HE EXHALES
55:57He clearly had to go, no question of it.
56:01I don't know what's going on with these boys,
56:03but they've got to pull their socks up.
56:13Lord Sugar accused me of hiding.
56:16That's an accusation that I take very seriously.
56:19I don't think I'm a hider.
56:21I put myself off as a project manager, didn't I?
56:25Before we even got to go off to the cafe, he fired Robert then and there.
56:30Basically, he's just saying, there's no hiding, no shying away,
56:33you need to step up to the mark.
56:38The thing that killed it for me was, Daniel, you missed the piss job.
56:41CHEERING
56:44Mate, I needed that.
56:46I honestly don't think I deserve to be in there.
56:49Me too.
56:56I fell asleep last night thinking, you know...
56:58You're fine.
56:59..I was OK and, you know, it goes to show that
57:01I can't throw a curveball in there,
57:03but I think Scott made the wrong decision.
57:05I've got a quick question. Are you happy to see me, James?
57:08I'd love that.
57:14Now 17 candidates remain.
57:18Lord Sugar's search for his next business partner continues.
57:24Next time...
57:25Your task is to come up with your own home fragrance products.
57:30Get it in, get it in, get it in.
57:32Flare-ups.
57:33You were intimidating them and that's why I stepped in.
57:35You're deluding me.
57:36Come on, come on, come on.
57:37Meltdowns.
57:38I am listening.
57:39But you're not.
57:40But you're so bossy, Scott.
57:41But you're not.
57:42But you're so bossy, stop it.
57:44And in the boardroom...
57:45You, listen.
57:47..sparks fly.
57:49If something is going wrong, you pick up the bloody phone
57:52and you explain yourself.
57:54You're fired.