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00:00You
00:11Previously on The Apprentice I want you to create your own coach tours
00:17Daniel risked it all on top-wack tickets. So if you fancy it, it's a one-off tour 90 pound 90 pound we can do now if you
00:24fancy
00:25But his management style, I feel like we've p.m.
00:29This whole task cost him with his team
00:32The best thing that that boy sold all day is himself to us and then nothing since while Sanjay's sing songs
00:38We man went to Mo went to Mo
00:42Sent his customers round the bend
00:46Torture are you joining in in the boardroom flannel is for the bathroom
00:52Not the boardroom Daniel won profit of
00:571037 99 pence but his team still turned
01:01It's like the analogy in football when the manager loses the dressing room. It was no laughing matter for James
01:08I'm telling you for the last bloody time clean your act up and stop being a clown and
01:14Gemma got lost in the crowd. I
01:17Listen, that's the difference. I listen don't do much
01:21Gemma you're fired
01:23She became the ninth casualty of the boardroom
01:27Now 11 remain to fight for the chance to become
01:31Lord sugars business partner
01:456 a.m
01:50Good morning. Good morning. Lord sugar would like you to meet him aboard HMS Belfast. The cars will be outside in 20 minutes
01:58Thank you
02:02HMS Belfast, that's the army in it. Yeah, it's way come up to it. Come on
02:10Wake up this HMS Belfast
02:13I
02:14Think it'd be interesting if you mix the teams up
02:17You guys seem to have taken some lumps out of each other the way
02:21Daniel is acting now. We tried to reconnect the group on our trees, but he just kind of wasn't interested. I
02:29Think his Lord sugar would say there's still a bit of dead wood laying around more than dead wood
02:34dead trees
02:37I
02:44Just left in some it out. Yeah, we're dropping like flies
02:48Daniel project manager on the last task don't suggest you want to put yourself forward again
02:53I don't mind as long as I can lead us to victory again. It doesn't it doesn't bother me how many times I do it
03:00On the River Thames HMS Belfast
03:07Once an active warship today a maritime museum
03:12You
03:34Good morning
03:37But welcome on board HMS Belfast
03:40Vessels like this
03:43inspired the board game battleship
03:46Your task this week is to come up with a board game from prototype to finished product in just
03:5348 hours and then you're going to go off to sell them to the trade and it's very simple
04:00The team that comes in with the highest amount of sales
04:04Wins and in the losing team at least one of you will be fired
04:10Good luck and off you go
04:15Teams have one day to create an original board game before securing as many sales as possible
04:23first
04:24pick team captains
04:27I'm happy to lead the team
04:28But I mean in terms of this particular task nothing stands out in terms of my particular skill set of any of the tasks done
04:35This is the least suited to me. I don't have a family
04:38I've never really bought a board game myself in my work experience. I'm only 23
04:43So I've never taken something from its beginning stage to its very end stage, but I've worked an awful lot of branding campaigns
04:50I'd like to give Pamela a go. I think based on we haven't seen you in a leadership position
04:55It might be nice to see how we go. That would be my vote
05:01Down the hall
05:03Teenagers now are on the internet all the time
05:05I think for parents a nice game that they can get everybody together. So I think that's what we need to go for
05:10Already set on a fun game for families project manager James
05:15You know, I got out of bed this morning. I thought it's time for me now to show I am serious
05:20I mean business and hopefully through this win or lose I can show I'm all about so everyone put in an idea for the games
05:27The kid chooses a category
05:29So it could be like I choose a category of beach and then the kid would go out of the room and have to choose
05:34An emotion so it could be anger. He comes in and has to act the anger emotion
05:38In a beach scenario and then the rest of the group guess what the emotion is
05:43So nothing is bit complex. I know my idea is basically two teams and
05:49Whoever's turn it is would take a card and let's say France is the example
05:52I was thinking they have to convey to their team that it's France on the card
05:56There'd be a few clues they could draw one of them like it the Eiffel Tower if it was audio
05:59They could say sing a French song machine. That's a good idea
06:04On the other team, I think traditional pieces around the board of you know, very much last century still scrabbling for an idea
06:11Could we do something very simple with like a pull-up sheet a lamp behind it. You've got to try and create some shadow creation
06:20Solicitor Lauren, it's a little bit like charades, but it's modern. But what can you do with your hands?
06:26Apart from like a bunny rabbit
06:28The biggest things for adults online is dating websites relationships
06:33I don't know any board games out there that go too much down that Avenue
06:36I like the relationship one out of the ideas that we have so far. My favorite idea would be the relationship board game
06:43It's new it's current. What about like
06:45Challenging each other
06:47Battle of the sex is that kind of thing?
06:49So there's actually a game behind it
06:51This task needs passion and it needs someone who will take it over with conviction and I took it on because I felt like I
06:58can do that
07:00Next I think the focus group. I think me and Bianca will go put players in their place
07:05Machine and Solomon, you know, you're quite creative as well. You've got some good ideas
07:09You're quite sensible Roshan. Oh, yeah
07:13So I think together designing it'd be great. You know, I think it's important that we get the game, right?
07:18So let's wrap it up. Let's go. Yeah
07:2011 a.m. The team's divide
07:23Half head off to create their game
07:26Mark's idea about the relationships. I think it's a touchy one that needs to be handled tastefully and
07:35Funnily as well
07:37Humorous funnily
07:41The rest to get the measure of the market
07:44Hello guys and see you today a little idea about a board game
07:49While James and Bianca pitch Roshan's geography concept
07:53It's based around the idea of going around a board and basically kind of conquering each city or country
08:01For the other team a group of board game enthusiasts. What are the games that you usually go for for myself?
08:08It's mainly the science fiction or fantasy
08:12Putting forward his game for grown-ups
08:15Mark as you'd know online dating is going through the roof at the moment
08:20Why not meet through a board game?
08:22It's actually a board game to help that ice break and to help that concept of dating and bring it back offline
08:28I don't think that would work so well for an adult game of market
08:32It might come across as a bit sleazy as well. If you pull that out and I think we should play this dating game
08:39What's the message you're communicating?
08:42Okay, so guys we've just come out of the market research
08:47Die hard board gamers
08:51They thought that it could be taken as a bit sleazy or dodgy at times
08:55I'm growing to like the relationship team very much
08:59But in terms of listening to this market research right here right now
09:03They didn't like the idea
09:06I do know that we always don't always have to go with market research
09:10I definitely think we're going to go with the relationship addition in some shape or form
09:14I hope everyone is happy with that. It's an executive decision that I have to make fast
09:18Yeah, that's the decision you want to make obviously your p.m. That's absolutely fine
09:27To be honest, it sounded like they were steering us on the relationships from the yeah
09:31Anyway, that's the decision made by the other team. Yeah, we will we it's been made now
09:36I just don't want a brand that comes across sleazy
09:42Mapping out her idea with a game designer
09:45What we're gonna have is a card deck you'll have a country which will be at the top
09:48So France is the example here Roisin the person who picks the card
09:53They will have to either give a visual or an audio clue
09:57To their team members and they have to guess what country they're talking about
10:01Say the Eiffel Tower baguette and beret or something like that
10:05Board game was very much my product. It's my baby my brainchild
10:08I had very much creative control and this is all about the game. So I'm surprised James hasn't come with us and the design team
10:15We've got 24 countries 48 cards. Yeah, so we have an easy and a hard card for each country. Perfect. Yeah, cool
10:21Yeah, that's good. Okay
10:23Rolling the dice with her relationship game. I mean I can start writing funny quirky questions if you want fun
10:30So what I'm thinking is keeping it full of comedy
10:33Project manager Pamela, which are the following do the relationship gods consider most annoying to men a visit to the mother-in-law's
10:42Watching a romantic film or your partner snoring and my answer was obviously a visit to the mother-in-law's
10:50Mark clearly fed back from his sub team that games about relationships were bit sleazy
10:56They're completely ignored it what do men find most attractive a great personality a great smile or great hairstyle
11:05They've gone off done a relationship game not just a relationship game
11:08But the relationship guru where they are the guru and they decide what men or women would choose a great smile
11:17You have not got it, right
11:20Across town what we want to create here is a natural living room. These people are naturally enjoying, you know
11:27Playing the game next move for the other team take a fitting photo for their box
11:32The game's supposed to be fun. So I want the parrot on your shoulder
11:35So you're kind of living the adventure next to the tree kind of thing aiming for an exotic image
11:40James think that's on now. Yeah, okay without looking at Andrew. Yeah
11:46Okay, top of it is everything gonna fit right I
11:51Want to get the table it may be slightly less crop on the table a little bit
11:55Tighter we can get all that ink. Aren't we?
12:00Let me finish my sentence
12:01I've just asked Alistair to basically crop in slightly so we'd lose a little bit of the taxi and lose the light
12:06You can't start a taxi, but he's a liar
12:09I'm not working against you. I'm working with you
12:11Bianca she ought to be right you live it too big for her boots and today's was my task. I'm project manager
12:16These people are working for me today
12:17I'm not liking that right now and I don't want to waste any more time doing more shots
12:20If I want to get back to the table if we're not getting away. Yeah, so just
12:24On the floor down low. Yeah, so we get everything in if Bianca does continue to try and take over
12:29I'll put her in a place. No problem. Keep taking me Lowe's snap him off snap him off. That's it
12:33Yeah, that's it. And it's no one winning face winning face. Yes. It's a more like that's it. Stay there
12:38Choppin up. Yeah, let's have that dressing up their dating game
12:43That's fine. Mark Lauren and Felipe
12:47Will I get paid for these
12:50Okay, guys, this is my favorite shot I think we captured it perfectly
12:53I think we've got attitude which is a bit of humor in there, but it's not cheesy
12:57It's the one that we want really well done guys. Well done guys
13:01Very pleased today best photo I've seen and I hope the sub team is happy with it
13:06I'm so not happy with that picture
13:09Hi guys
13:12We're just looking at the photo and how it ties in with the actual board game and how
13:21We did the best we could with the description you gave us bye-bye
13:26We've had on a good job today under under no direction
13:30We've had on a good job today under under no direction
13:32We've had on a good job today under under no direction and everything we have done has been thrown it out the back door
13:41It's hard to fly like an eagle when you're surrounded by turkeys
13:47Seven o'clock
13:49Bianca I wanted to make a few things clear laying his cards on the table James today. I'm a project manager
13:57I'm leading this task every opportunity. There's been times today where you've been they've been difficult, you know
14:05It's if you've been very big for you. Give me some examples
14:08There were smirks on your face you pick me things and you turn it into a problem
14:12And I'm not having it. You see it brings over to the table. I give you my opinion
14:15I told you what I think should happen. You're let me finish
14:19I'm running this
14:27I feel that our team is much better than James. I will speak when I need to speak
14:32I'm not going to be restricted by him the day you asked me to be with you on the team because I'm organized
14:37You know why I did
14:44As saying goes a wise man speaks because he has something to say a fool speaks because he has to say something
14:50I'm not saying he's a fool, but he likes speaking a lot
14:57Central London kids looking pretty happy you want to be hit by a taxi
15:04While Roshin's geography game gets an identity she has a good name. Do you know it's a really good name? I like us
15:10Putting the finishing touches to their product. Yeah
15:15Can we go back to the boys now Pamela Katie and Daniel
15:19Women would pick which pastime writing a book running in a park
15:24What do they look would you like doing
15:27Cooking
15:30Cooking
15:32Eating chocolate
15:34Last few hours have been absolutely hectic. I had to do all the questions for this game
15:38I mean, I don't really like the game, but I made sure it happened and now we've got an end product
15:44very
15:50Designs delivered rules written
15:56Manufacturer of both games can begin
15:59with
16:057 a.m. Oh
16:08Brilliant branded and boxed up. Thank you very much
16:13for each team
16:15150 board games
16:20Looks wicked
16:23Women dislike which food the most
16:26pizza carrots chicken salad
16:30Putting relationship guru through its paces be anything now Pamela's team
16:36So I say carrots, it's the wrong answer. So you don't get a move anywhere
16:41I'm happy with all the questions in there. No, do I think you'll make sense from an objective point of view?
16:47No, what do men dislike the most vegetables waxing or crickets
16:54Waxing two points
16:56Will work with the product we've been given and we'll try and sell it the best we can
17:03Getting to grips with his game
17:06America
17:07James so on this I could have gone burger. I can you can combine them so I could have gone plus dollar like that
17:13Yeah, yeah, of course you could yeah, and you could also go like speed you go you're high. I'm from from America
17:27I
17:29Don't think James understands the game Russian, you know all this don't you?
17:33You need to know this. Yeah. Yeah, sure
17:35Say it should be interesting
17:38Guys, good luck. Cheers
17:40armed with stock
17:43Teams must hunt out customers on the high street. We've got a board guy
17:47We'd like to come and show you see if that would be something you'd be interested in stocking in your store
17:53I'm fantastic and pitch to clients laid on by Lord sugar
17:58James does passport mean passport means you can move to any space on the board
18:03No, it's a place account it play old place account it
18:07But first a chance to gather feedback on their games
18:13Testing Geo now at a primary school one everyone
18:18Sanjay Solomon and Bianca
18:22Sidney in Sydney
18:28Sushi comes from the country
18:35Capital City's room. I really like this game
18:39Game itself seems pretty sexist to me
18:44Reviewing relationship guru a group of gamers
18:49Women like men to ask them out on a date via email text or tweet
18:58None of the above text. Sorry, that's the minus of my
19:02Text sorry, that's the minus of my
19:05To be honest if somebody got this out of party, I'd probably leave
19:10If we were to sum up what just happened in there guys, it was largely negative
19:14They were picking up on all the points that we picked up on
19:16We knew that the the concept was a bit so, you know, it's a bit subjective in whose opinions
19:20Are they that sort of thing? I mean they even went as far as say it might be sexist
19:25I put forward that we don't do this concept
19:28You heard Pamela drive it on and forward the questions were made by me because I needed a role to play
19:34I agreed with most of the consumer testing is what I felt when I was actually writing these questions out
19:39I actually called out three or four of the questions to say is this the kind of lines you want me to go down and
19:45She said yes. Do I like the questions? No, they're Pamela like them. Yes
19:50Okay, guys, and can you let me know to be honest? It was a little bit negative
19:58The thoughts of these guys more or less match exactly what the market research had said yesterday
20:05That was difficult they're all
20:07Covering their own backsides and pulling away from the concepts that when they get into the boardroom
20:12They feel like they've got a leg to stand on
20:16North London
20:17Just want to talk about pitch and pricing. Yeah heading for Lord sugars first appointment
20:23Roisin and James
20:25So we only go in there in the attention to get high
20:27So we're gonna go in at 1450 test the market and and take everything on board and then weigh that up. Yeah
20:37Toys are us
20:40With over 90 stores nationwide an order from them could turn fun and games into serious money
20:48So
20:49One member of the team has to either act or draw certain categories to get their team to guess what country they're
20:57Referring to in one minute start the timer
21:02La Dolce Vita
21:08I like the concepts of the game. I think it's great that it combines education and fun and gameplay from a cost point of view
21:15We're looking for 1450
21:17We're never 150 units. It's a limited edition. I could look to take
21:2225 pieces. Yeah, the very most I can go to 10 pounds on it
21:27Could you meet us halfway?
21:32Would you take any more
21:34If it'll get me 10 pounds, I'll take all the five or so. Yeah, I'll do a deal at 30 units at 10 pounds each
21:45I'm project manager today. I've got to make decisions
21:49I kind of knew that
21:511450 was too steep and they weren't gonna buy that and they they've got to make a profit as well
21:55The price of 10 pounds was in my head. I've walked out of there
21:57I've done a deal for 30 units at 10 pounds. So I'm quite happy with that
22:04Touting the game at smaller toy shops
22:07And pushing hard on price. So we're looking about 18 pounds a unit the rest of James's team
22:1317 so you'd be willing to take 15 of these off our hands
22:22I've managed to sell 15 units at 17 pounds a unit
22:27Brilliant Sanjay Sanjay awesome because I tell you what we've been screwed a little bit at the toy retailer, right? Okay
22:34I saw 30 for a tenner each
22:37Now we've made the money back on that sale, so that's fantastic
22:43For the other team laid on by Lord sugar Europe's largest bookshop
22:51Thank you so much for giving us the opportunity to come and
22:54Introduce our amazing game the relationship guru
22:58Have you not got any concerns about some of the questions being a little bit offensive? There's quite a lot of stereotypes involved
23:05Yeah, absolutely. I mean, it's a quirky game
23:07It will cause laugh out loud moments and we want you to go
23:10Wow, what is this all about telling women how much they dislike rock and classical music as opposed to pop music might cause a
23:17Little bit of consternation definitely amongst our customers. I
23:22Think just for us it's a definite no
23:31Found the questions quite offensive so they decided not to take any at all
23:37That is absolutely
23:41Horrific. I am fuming. I am absolutely
23:45Livid I honestly taught with Daniel especially on that team being the perfect
23:52Most brilliant sales. I think we need to change that perception. We've got no sales people on that team
24:03First for project manager Pamela a chance to woo the toy retailer
24:09Dating these days everything's online the way we interact the way we talk to people
24:14So what we've thought is let's take what's online back offline and have a bit more fun with it
24:19So it's a game where the interaction is very fluid. It's very comical
24:23The questions are quite funny as gentlemen yourself. You quite appreciate the laughter element
24:28So who do you think the Toys R Us target market is I think you know
24:31You guys get people from all ages in here from very young up to people
24:35Well in excess of my age mums and dads even a mum in here with their children
24:40They're gonna buy it take it home to their husband and say I've got a bit of fun for us to play after we put
24:44The kids down tonight. I do have a concern about the kind of playability of the game
24:49I do like the fact that it's very simple. This is hot right now. We want to talk about relationships
24:55We want to talk about interests. I would buy this from your store. I
24:59think
25:00It's worth was giving a giving a bit of a pump to it. Could you do?
25:0550 pieces at eight pounds. Could I push you to the 60 at eight pounds?
25:11Yeah, thank you very much deal done for almost 500 pounds
25:17The toy store expressed some concerns with the game, but Mark talked about it not being sleazy about it being fun engaging
25:23He dealt with them really well
25:26Hamstead North London, what kind of quantities were looking to consider I would say about 15
25:33pushing up prices James
25:3615 it's at 20 pounds each
25:37But you could help us sell this product because it's got to be something for us
25:42Basically, I get it. I sell it and then I have an exclusive for the area this area
25:48For hamster NW3 sure. Yeah, we can make a call. Yeah, you're right
25:54So just just a quick one. We want to give her exclusivity to NW3. Okay the previous shop
25:59What postcode was that and 10 super?
26:02Do that deal talk to you later. Bye
26:04Exclusivity by postcode is quite quite like I didn't I didn't think of that
26:08Fantastic. Thank you very much 15 units flogged
26:13exclusivity for Hampstead handed over
26:15Go do you know?
26:20Meanwhile pushing the game in central London
26:24the rest of the team
26:26We've got a fantastic new product to show you today. And it's called geo know and basically it's a family-based geography game
26:34It's limited edition. We can actually offer you exclusivity within your borough
26:38So that obviously is a selling point because you're going to be only ones that have it around here
26:43I
26:44Think you've made a sale six at 16
26:47In order to do a deal a good deal James gave
26:51exclusivity to NW3
26:53That's okay
26:55Bianca has granted the whole of Westminster
26:59exclusivity to one shop in return for an order of six
27:04boxes
27:07Thank you, that is silly business guys, so listen when we went into that last pitch
27:17So as a result we can't use Westminster
27:23Westminster the borough
27:26How come you've done that I just explained that so
27:30To give exclusivity
27:33I'm absolutely gobsmacked
27:34I've got two appointments set up in w1 and I've been told that Bianca has offered
27:38Exclusivity on six games to the area where potential to sell to some of the biggest retailers in a prime location. Is she crazy?
27:50Searching for their next sale. We are here today to show you the relationship Peru Pamela's team
27:55I will hand you over to
27:58Marcus go to talk to you more about the concept of the game. Very easy. You can pick it up in five minutes
28:03You probably appreciate that some of the board games these days you pick them up. You've got to be a rocket surgeon
28:09You'll probably get a few knocks on the door
28:10I'd say saying have you got the relationship guru because I need a good time. I think this would definitely have a place
28:16Ten quid twelve units. Well done. I couldn't be happier. It felt like I'm running the show
28:21I'm leading all the pitches Katie and Pamela. They're my apprentices. They got a lesson in selling. They got a lesson in sales
28:27I know without me our team would have solved very very little today
28:31This is the kind of game that will go at the front of your till an impulse buy
28:34You know, it's the kind of thing that people would play for entertainment on the night out
28:39playing catch-up
28:41We have got a limited supply left. That is our only problem Daniel this game
28:46I'm not sure that we would take any of it
28:51Thank you. Bye. Bye
28:53That's really disappointing that obviously we need to move on hit the streets
28:56Let's go in an hour and a half 32 to sell go
29:025 p.m
29:04Westminster, okay. I found a way we can probably spin this exclusive exclusivity thing into a positive next stop for Bianca and the boys
29:12Waterstones all they have to do is not stock in Westminster. Yeah, but their major store is that pity Piccadilly store. That's a flagship
29:19I
29:24Guys
29:26We created a brand new board game
29:27It's about geographical knowledge
29:29So I can either speak or draw clues on the country and using those I've got to get you guys to guess the country
29:35We're talking about it's a great concept. I think the product is is a nice one
29:38I also want to wear we have offered exclusivity to Westminster to another store
29:43So
29:45How we want to position it for waterstones is
29:49Regionally for your stores and also as online
29:51I mean, we're in the largest bookshop in Europe here
29:54Which would be where we would want to put it because this is the focal point for the company. It's a flagship
30:00If I could lower the trade price for you to get it below obviously 18 pounds is that something you consider
30:06So I think if we can get the cost price, right?
30:08It would be a much more attractive offer for us 11 pounds trade price for 29 units of our stock
30:15Okay, let's do it. Yep
30:20Bianca's mistakes cost us hugely
30:23Could have got a lot more out of that deal at the end the day
30:25I made a sale despite the fact that Bianca held us up so much
30:306 p.m. Any shop right now. Yeah any shop one hour of trading remains
30:37You've got 22 units to shift hardly any time to do it. Yeah, it's got to keep our eyes peeled find a shop
30:43I do the picture
30:46Still trying to do business in the band borough what you're saying is we can only sell it online
30:51That's why we're doing a reduced price
30:54James no one's ever come into my store and told me where and when I can sell their product
30:58Oh, it's killing me. It's killing me that I have to sit here and say this and it's not a decision
31:02I've made you go to 1250 will risk 20
31:06If you want to sell 31 then you've got to do it at 10 pounds, I can't do it that
31:19The minimum I can do for 5 is 9 pounds 50 if you take 10 and they're retailing at 20
31:24Could you take 10 if we lower the price 810?
31:27I'll do your 31 at 350 quid last off 1129 plus and a penny change
31:36I really really want to get rid of these to you. This is absolute rock bottom price
31:40We really want to get 10 8 pound is the lowest we can go
31:44Really appreciate your time
31:487 o'clock
31:50Selling must cease
31:53They had seven hours trading they have sold
31:57Stock worth two hundred and sixty five pounds. How is that possible? There's no excuses for that
32:04Something is drastically gone wrong. And my god is telling me it's
32:08It's Lauren Lauren and Dan that performance is absolutely appalling
32:15Tonight takings will be totaled
32:18tomorrow in the boardroom
32:21Winner takes all
32:41You can go through to the boardroom now
32:50You
33:07Come on
33:10Well
33:11from board games
33:13Into the boardroom. I'm gonna start with Nick's team
33:18Summit I
33:19Understand that James medical breakthrough has happened here. You've finally grown a pair
33:23I've become the project manager after you were gave me a telling off last week
33:29I took everything you said on board and I wanted to show you the reasons why I'm here and actually have something to bring to
33:34The table so in a nutshell
33:36The idea of the game is is that the person pulls a card out in this particular case is Canada
33:42And then they hint to their partner by giving them clues by mentioning a capital city
33:47Yeah, or a particular song or a particular food or drawing or drawing? Yeah. All right
33:53So you split your team up you and Bianca script went to see a focus group, right?
33:58The reason why I sent them guys off to the design was because it's week six
34:02I've got understanding of what would be nice to hear
34:04Yeah, is the reason I sent these people off to design is because I don't know anything about yeah
34:09I'm not a designer. Yeah. Yeah. Sure. Well, that's I was gonna say. Well, sure. Yes. It was was you. Yeah
34:17Because you've taken a managerial position
34:20And you deploy your troops. I'd have been a spare part design. Do you mind if I can finish speaking?
34:26I'm sorry, you know perhaps the game you should have invented is charades and I wouldn't have to hear from you
34:30Did I hear some silly comments at the sale Bianca made we got to this store?
34:36And I as a point of negotiation said if they would take more units, then we could give them exclusivity
34:43But I meant to say to the postcode
34:45Unfortunately, I said Bara. Obviously, I didn't mean to say Bara. So we were giving exclusively Westminster. So the West Boris do that
34:53Westminster contains biggest concentration of retailers I would say in the whole of Europe
35:02You know what you couldn't make this up in board game terms
35:06You have sold
35:08Mayfair and Park Lane
35:10For a fiver. Yeah
35:12How do you think James was as a project manager?
35:15It was very much a dictatorship when we ever we wanted to have our opinions. They weren't hurt
35:20Think I've had enough here at the moment. I'm going to go over to tenacity now
35:26Pamela as the p.m. Is that right? That's right. No sugar. I heard that Mark
35:31Said I would like to give Pamela a chance so as I can see her leadership skills
35:37How about your leadership skills? I haven't I haven't seen them either
35:41Basically when I looked at the task, I didn't feel it suited me
35:44See the thing is mark is that I'm gonna go
35:47Into business of one of you and I haven't seen you running anything at the moment and the same with you Lawrence
35:52You haven't put yourself forward. Are you being the typical?
35:55Safe lawyer in respect of putting myself forward for this one
35:59I didn't feel that you know, I'm not a particularly creative person. I didn't feel that that was my skill set
36:03It's not an excuse. Anyway, you got made the project manager Pamela. So what did you do from there on?
36:09I sent Lauren Philippe and Mark to do the market
36:12Most important things. He said the relationship idea. They didn't like they wouldn't have played it
36:18Relationship was a very narrow market and we should have touched it at all. There wasn't too much on the table
36:23So in the end, I made the executive decisive decision to go with relationships
36:27All these men think women should
36:32iron
36:33smile more
36:34always be happy
36:37And the instructions are Pamela. I want they wanted me to make people
36:43This is inspired really, isn't it? I mean you couldn't make this up. You really couldn't make this up. It's humorous and you're laughing
36:51So oh, we're cracking up here
36:53Well, let's go on to the retailers who went where was myself Mark and Katie that went to the major toy retailer
37:00Mark does quite well at that place. Yeah, and suddenly springs into action on day two
37:05Yeah
37:05I think three of us got on board very well when we saw the product I'd say two of the members of the team
37:10Didn't buy into the concept and that's really hurt
37:15Which were those two members I'd say Daniel and Lauren particularly just for my side of it
37:19I mean do it did I like the product that was given?
37:22No, did the market research and the focus group say it was negative?
37:26Absolutely when I went to sell the product was there an ounce of negativity in the room? Not one not one
37:36The only reason why you're saying that mark is because every single week you come in here you make your assessments and you do it
37:41Very very well when you smell blood you give it a silly football analogy
37:45It's absolutely true. And that's the reason why you're jumping on this anyway now we're gonna listen
37:49To see how we did on the numbers
37:56So Karen, can you tell me what tenacity got up to well, they sold 128 units and the sales were
38:041101 pounds and 25 pence
38:08Nick team summit summit sold out and that generated our sales of
38:152080 pounds good
38:20I
38:22Came in with a good win there
38:24so
38:25From board games to the beautiful game. I've arranged for you to kick about with the legendary
38:32England goalkeeper David Seaman
38:35Let's see if you can get one past him. Enjoy it. Thank you
38:38Okay, James just take care as you walk out that door that your head gets through it
38:42Because you've still got a tremendous amount to learn. That's right. Okay. All right. I hope I'll give you some belief anyway
38:49Thank you. Okay
39:01Clearly the product was not liked by retailers was not liked by
39:06The focus group and there's a big error there
39:10We're gonna sit down going to more detail on this and then I will decide which of you will be leaving the process today
39:16Okay
39:19I
39:41Made one fairly major error. Obviously, I got quite a bit of stick for it. You know, you make mistakes, but you learn from them
39:49I
39:54Feel like people underestimate me sometimes
39:59I've led my team to a massive victory and hopefully I've showed Lord sugar and I can do it and he really believes in me now
40:19I
40:23Think the problem has come from a lot of people sitting on the fence and not going and trying to commit to an idea
40:29You chose very decisively your concept
40:36You've completely lost your way here. Yeah, I am aggressive
40:40Hold on a second Daniel. We've all lost her way
40:43Who do I think deserves to go home? Definitely Lauren and Daniel Lauren
40:47She talks a good talk and doesn't walk a good walk
40:50Daniel is extremely difficult to work with never has anything positive to say
40:54I think the cards are the problem, but I got told to write the cards take ownership
41:01So you should carry on writing them if you did not think that those questions were not okay
41:07Why did you carry on?
41:10The whole game I said that all the longer I'm not gonna butter her up to try and make sure I don't come back in
41:15The boardroom. This is a business process. The concept was wrong. Pamela has got to go
41:37Yes, we'll trigger can you send the candidates in place you can go through to the boardroom now
41:46I
42:02Think we need to clearly go over why this task failed
42:07Pamela there's no point going to a focus group if you completely ignore what they say
42:12The market research didn't say that they didn't like the concept
42:16It was that there was negativities towards it
42:19If you went down a specific route
42:20What do women find most annoying men who can't iron men who don't hang up their clothes bla bla bla bla bla bla
42:27These bad taste. I mean, it's not funny. It's not even funny. I didn't read all of them large sugar
42:33I read some of them. Yes, but I most certainly did not sit down and read 48 of them
42:38I'm not clear actually what you personally did as being the manager
42:42There's an awful lot of people who sat on the fence that I had to try and motivate to get
42:46How many people sat on the fence on the fence two people sat on the fence? Who are those Daniel and Aaron?
42:55Could you imagine you'd know me for six tasks now Lord sugar. I don't sit on the fence
42:59I'm very very quiet. You didn't cause a require. I was very quiet. I thought you just told me sugar
43:08I
43:11Have to work with it's very difficult to work with you Daniel. Did you said I sat on the fence?
43:16That must be easy for you
43:18Mark and Lauren I
43:21Touched on the fact that you have not put yourself forward as project managers
43:25It's all very nice if you're in a winning team and afterwards saying yes. Well, it was a you know a lot to do with me
43:32I mean, you're in a losing team. It's I don't agree with this and I don't agree with that. That's the feeling I'm getting here
43:38So we're during the brain storm. I did put forward an idea for a game. It was shadow me
43:42It was to do with charades in the way that they create shapes and it was no concept that they create
43:47well, why are you laughing because
43:49It's a constant thing that happens with Lauren
43:52She talks and talks and talks and nothing relevant or condenser concise comes out of it and we've contributed very little
43:57I don't accept that at all Pamela idea. Did you bring to the table Pamela the minute the game came you were saying?
44:03I don't like that. I don't like that
44:05I'm saying that you don't like something and then bring nothing else to the table
44:09Mark in your application you say I talk the talk
44:12Walk the walk and dance the dance and all I've seen so far from you as you dodged the dodge by a waltzing bloody Matilda
44:20Well, I can't get my head around is why didn't you take the task Lord sugar? That was a complete oversight
44:25I should have put myself forward and it won't happen again if I'm to stay in the process
44:28It hurts to be branded with the sitting back logo as I've been, you know
44:33Sub-team leader in the last three tasks and managed my team team leader the person that comes in business of me
44:39There's no bloody sub teams
44:40No
44:41Passing the buck when you come see me as your 50% partner and things are going wrong saying it wasn't my fault
44:48I didn't like the concept no room for that. Sure. I take that advice on board Lord sugar
44:53I'm a good team player and I'm a good worker and I'm a good leader and I know you like
44:56Football analogies mark, but a good number two doesn't always make a good number one and you're yet to prove that sure
45:03That's fine I deal with numbers Lord sugar, you know, you've got my sales numbers in there as they compete with a sales number
45:10You saw nothing on this task. You saw nothing on a previous task. I won the last task as you want
45:16Yeah, you you know, there's sometimes people win
45:19Because of the other members in the team, do you suffer from delusions because you know
45:24I've come across people who they convince themselves on certain things. I'm not accusing you of being a liar
45:30I'm accusing you of being a fantasist every time you come out and say things like this
45:35I think I'm at the fun fair because all I can see is a lot of nodding heads from the other people
45:40Sitting next year last week. We did have a difficult time, but at the end of the day we won we won
45:45They didn't like decisions I made but I made them for the sake of me advancing in this process
45:49I'll put my neck on the line time and time again and make sure that whatever I've done wrong in the task
45:53I will learn from and I will get better
45:56Okay, listen Pamela which two people you bring him back into this ballroom
46:05I'm bringing back Daniel and Lauren
46:10Okay, so you three go back to the house jurors out mark
46:22Step outside and I'll call you back in shortly
46:26You
46:36Here we are six weeks into this which one is really not going to be a business partner for me
46:42Pamela she may have asserted all authority, but should have made some major changes
46:49You got Daniel tries his best is enthusiastic. I'm just wondering whether he's a real entrepreneur whether he is a
46:56Market trader, but at least Daniel he's got some fire in his belly
47:00He'll come roaring at you to try and persuade you Lauren smart professional. Is she persuasive? Has she got a spark there?
47:11Can you send the three of them in please no sugar we'll see you now
47:26And
47:29Pamela yes, sir sugar. What have you brought Daniel back in for I feel like he hasn't pulled his weight and
47:35He's been very obstructive and destructive to the task
47:38He's been very aggressive and extremely hard to work with the reason why I've brought
47:43Lauren back was she says things like the market research said this but hasn't come back with anything else to offer
47:48It's very much sitting on the fence
47:50I don't think either way if she was on this task or not
47:53You wouldn't have known that she was here. You structured the day you split us off into who was gonna do the market research
48:00Sudden I'm not all of a sudden. It's I don't like this game. I don't know hang on a minute
48:05You're not let me finish Pamela because you're talking around in circles now, and you're not making it a Finneford point
48:10You do this constantly. There's lovely words
48:18Apologize this task failed it was pure and simple it failed on two reasons
48:22First of all the product was deficient. They didn't like the concept. You didn't listen to market research, okay?
48:29Okay, Daniel. I've got your CV here. There are no tactics needed when you are
48:36Complete in the world of business these are your words absolutely. I'm not retracting that statement
48:41I feel like I'm complete in what I understand in business what I mean by that is events
48:45I did put myself forward for an events task numbers. Don't lie lord sugar. I won that task
48:50I put people in their roles, and I won that task
48:54You happen to be the project manager of that task. I'll give you that okay
48:58I mean Daniel you claim to have learned from every mistake. You've ever made you have no regrets well
49:05I'll tell you what from what I've witnessed here in the last six weeks if you've learned from every mistake
49:10You've made you must be a bleeding genius by now
49:12No, I can say no Lord sugar
49:14I'm gonna carry on making mistakes and carry on learning because I'm gonna non-stop put myself to the front line Daniel
49:20You don't like criticism every time I've voiced something to you
49:23You've always disagreed you disagree with every single thing. I say you know it can't be right
49:29I'm not that thick and not been in this ballroom for so many years and seen hundreds of people go through
49:35To know when I'm saying something that I might be right at least once but every time I question you on something is no
49:41I can't deal with someone who
49:43Cannot take criticism or cannot admit to their own weaknesses and you
49:48My friend are deluded and you need to get out of this deluded mode
49:54someone who can claim
49:56There are no tactics needed when you are complete in the world of this, but you're not complete in the world of business
50:02Yes, Lord. You're not complete in the world of business is something. I'm I promise you right now
50:07I will take on board every single word and you will see a complete difference. I will make sure by the next
50:13Ballroom that you've seen a huge difference who should get fired for this task. It's two questions really there's someone
50:20Who's that's one question that is I just who should get fired because of this task it has to be Pamela
50:25Pamela I've looked through your resume. Yeah, and you've actually only been in work for
50:31The year haven't you I've worked and since I'm 13 or choker. I've had a part-time job to part of I know
50:36I'm talking about a proper job. Yeah in commerce in industry
50:40I haven't been an education for this long because it was something that came naturally to me
50:45I knew that if I wanted to get where I had to go in life. I needed to get an education
50:49I work extremely extremely hard. I know exactly who I am I can you talk well
50:54I mean I talk sense as well
50:56I don't baffle it around points when I say something it's because I've got something to say
51:01If you had to lean in one direction Pamela you brought two of them in here
51:04Who do you think is the most culpable based on this specific task? I would have to say Daniel
51:10Lauren who do you think should be fired from this task unfortunately it has to be Pamela, and that's not a strategic move
51:16I mean, I don't think I should be in here. However. You made those this is you don't know why you don't make it
51:20So we in here and you didn't do anything
51:23Okay, I've heard enough now. I've heard enough now. I don't want to hear any more
51:32I've expressed my views
51:34Lauren you're a very intelligent lady because obviously the profession you're in you can't be an idiot
51:39And I'm wondering whether you've been playing a clever game
51:43Which I don't want to hear anymore, okay?
51:47Pamela
51:49There's nothing wrong in the fact that you've only been in work for a year
51:52But I've got to consider that I've got to put
51:55250,000 pounds into a 5050 company with somebody that's got hopefully a little bit of business acumen
52:04Daniel I
52:06Never thought I would be kind of lost for words really, but I'm struggling
52:11How to describe you?
52:13You come out with things which you can't substantiate
52:17But on the other hand you've got a fire and enthusiasm in you
52:22Which I've not seen for example from you Lauren
52:26I'm able to make one more point. No no I'm not interested
52:31In fact Lauren, I am bitterly disappointed I
52:37don't see the
52:41Entrepreneurial
52:42Spirit there, I don't see that spark of entrepreneurial spirit
52:46He is a loose bleeding cannon this one over here, but somewhere in his lifetime. He's actually sold a bit of stuff
52:54He's actually run a business
52:56Is a go-getter. I don't see you as a go-getter
53:01What sugar if I'm able to say what
53:07Here anymore from anybody
53:12Lauren I
53:15Do have a problem
53:17But I think my biggest problem is Pamela
53:21and Pamela
53:23You are the project manager here this task failed simply because the product was no good and you had control of that product
53:30on that basis Pamela
53:32You're fired. Thank you very much
53:48I told you when we first met that I have total flexibility in this
53:53special year of
53:55Removing what I call the Deadwood
54:01Thing is I don't think you're Deadwood. I think you've been playing a game. I'm gonna let you off
54:09Daniel
54:11This is your very last chance, okay?
54:15The pair of you go back to the house
54:17Thank you, I've listened to every word you said
54:28Lauren I think she's quite clever, and I do believe she has been playing the game. She plays the game any longer
54:35She'll be gone
54:48I
54:50Feeling gutted, but I'm so proud that I've made it this far Lauren and Daniel
54:55They've played the game from day one and unfortunately. They're still playing it
55:03Who do you guys want to I'd be surprised to see Daniel we're struggling to work with Daniel just I think
55:10He started having a few personal blows at me, and I almost said the Lord sugar look
55:13You got a fire me or him because I can't work with this geezer anymore
55:17He sets himself up to fall done. You know with his mouth and things like that, and then he actually believes everything that comes out
55:25Anyone want my card
55:28Anyway guys, I try to tell you
55:34Sorry guys, but this process isn't decided. How could you write questions think the important thing is what happened in there?
55:39We didn't turn on each other once again
55:41The facts came out you lay your heart on the line
55:44And if he will if he wants to potentially invest in you he's going to keep you if not you've got no leg you're going
55:54Now ten candidates remain Lord sugars search for his next business partner