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00:00I won't be working, you will be working.
00:03Lord Sugar's on the hunt for a brand new business partner.
00:09The whole point of this is to prove that we can start a business with £250,000.
00:13This is not about chance in your arm.
00:15I want a business model, a business plan, I want someone who's going to go for it.
00:20Ready to fight for his funding, 20 aspiring entrepreneurs.
00:25This place is full of sharks.
00:27You've got a noose here around your neck.
00:29I am the judge, jury and executioner.
00:33On the table, a quarter million pound investment
00:37and a 50-50 partnership with Britain's toughest backer.
00:42Are you having a laugh?
00:43I'm telling you for the last bloody time, clean your act up and stop being a clown.
00:49Come on girls, we can do it.
00:51It's a deal worth fighting for.
00:53I saved the pitch.
00:55You're already speaking rubbish, mate.
00:56They're all covering their own backsides.
00:5920 candidates.
01:00Well done, I'm going to hug you.
01:02Yeah!
01:0312 tough weeks.
01:05I'm running this task.
01:06I am not finished talking.
01:07When I finish, when I finish, you can finish.
01:10One life-changing opportunity.
01:13You're fired, you're fired.
01:15It's too little, too late.
01:17You're fired.
01:27Previously on The Apprentice.
01:30What is very fashionable at the moment is wearable technology.
01:34A word of warning for Robert.
01:36Whilst I don't wish to choose the project manager from your team,
01:40he might wish to consider it.
01:42Fell on deaf ears.
01:44I'm not sure if I'm the right person for this.
01:46Scott left his team out in the cold.
01:49You need to come to us with solutions, guys, no problem.
01:53And their product had the retailers in stitches.
01:57You wouldn't go in a public place with it.
01:59No, you wouldn't go out and about.
02:02On the other team...
02:03It's kind of turning into a science lesson here.
02:06..Nurin got her wires crossed.
02:08We needed to know that. That was fundamental.
02:11And her management style unravelled.
02:14You're quite happy to take control when you want to, like yesterday.
02:16I said, Nurin, please... No, no, I am, I am, I am, I am.
02:19But in the boardroom...
02:21250 units.
02:23..a lucky escape.
02:25Not convincing, not at all.
02:27Robert went out of fashion fast.
02:29I don't like people who bottle out.
02:32You're fired.
02:33Then the boss got shot of Scott.
02:36It's no good just taking the job as a project manager
02:38and then washing your hands of it. You're fired.
02:41They became the second and third casualties of the boardroom.
02:46Now 17 remain to fight for the chance
02:49to become Lord Sugar's business partner.
03:045.45.
03:06PHONE RINGS
03:09PHONE RINGS
03:12Hello?
03:13Lord Sugar would like you to meet him at the Royal Exchange.
03:16The car will be outside in 20 minutes.
03:18OK, thank you, bye.
03:20What was that, Lucy?
03:2220 minutes at the Royal Exchange.
03:25Everybody, 20 minutes!
03:27Wake up, everyone!
03:29What's at the Royal Exchange?
03:31Er...
03:33Good answer. 20 minutes, girls!
03:35Are you OK?
03:37Are you OK?
03:39Yes.
03:41We need to really step it up this time.
03:43We can't afford another loss for the boys.
03:45It's starting to get embarrassing.
03:47The boys can't lose it again. It's been an absolute disgrace.
04:02I'm hoping we're not merged with the girls.
04:05I want to win a task as the boys here today.
04:08How would you girls feel if the teams were mixed up?
04:11I'll just get on with it. I've got to step up this time.
04:14So wherever I am, I've got to step up.
04:18The Royal Exchange.
04:21Once the commercial heart of the city.
04:26Today, home to some of the biggest names in luxury goods.
04:35MUSIC PLAYS
04:53Good morning.
04:55Welcome to the Royal Exchange.
04:59Now, in the luxury goods market,
05:01one trend is designer home fragrance products.
05:06Your task today is to come up with your own original fragrance,
05:11put it into products,
05:13and then you'll be selling to the general public
05:16and to some trade customers.
05:18And if you get it right, if you get the right fragrance,
05:22and if you get the right packaging,
05:24they don't cost you a lot of money to make,
05:26but you can sell them for a high price.
05:28That's what it's all about, high margins.
05:30The team that comes in with the biggest profit
05:33is the team that's going to win.
05:35And in the losing team, one of you will be fired.
05:39Now, this is the third week.
05:41I've been a bit disappointed with what I've seen so far.
05:45What I'm going to do is going to mix the teams up.
05:48Stephen, Daniel and Felipe move over to Team Tenacity.
05:55Lindsay, Roshin, Nouran and Bianca move over to Team Summit.
06:05Show me what you can do, OK?
06:08Good luck. I'll see you in a couple of days' time.
06:10Off you go.
06:17From scented candles...
06:19to reed diffusers...
06:23home fragrance products are one of the hottest trends in retail.
06:28Teams have two days to turn melted wax into hard cash.
06:34But first...
06:36Does anybody have experience in this market?
06:38..newly mixed both need leaders.
06:41I'm happy to put myself forward as somebody who is obsessive
06:44about the smell of me home.
06:46That sounds perfect.
06:48And I don't mean that in a light-hearted way.
06:51I buy reed diffusers, candles, plug-ins.
06:55I do do that.
06:57Hands up if you want me to be PM.
06:59I'm happy for you to be PM.
07:01I'm very happy to be project manager for this task.
07:04We want to have the biggest profit at the end of this.
07:06Our strategy is to produce something
07:08that we can really make a lot of money from
07:10with a really high margin.
07:12Very low cost, but having it looking fantastic at the end.
07:15We need to focus on the actual fragrance itself.
07:18Fragrance can relate to food smell,
07:20so something like chocolate or vanilla is something
07:23that both sexes can relate to.
07:25Guys, if you went to a hotel,
07:27would you want to smell food in your room?
07:32On one level, it's about creativity and candles.
07:35However, my strength is in the numbers and the margins
07:38and the business side of it.
07:40Heading up the other team, accountant Roisin.
07:44I know personally what I love is the smell of fresh linen,
07:47but I also love the thought of adding in a note
07:49of maybe the beach or the sea.
07:51Everyone says, I want to go back to the beach, I miss the smell.
07:53It's very neutral as well.
07:55Can I be very clear on our vision here?
07:57It's simple, crisp, chic.
07:59I could definitely lead Team Summer to the first win.
08:02This is by far the most complex and intensive task
08:04we've had to date.
08:06We need to make sure that people are in the right places.
08:08I can support with being creative.
08:10Numbers-wise, probably not best.
08:12I'm not about fragrance, I'm in the creative side of it.
08:14I can do fragrance.
08:15She doesn't know about fragrances.
08:17Are you not confident to go...?
08:19Yeah, with the scent. OK.
08:21We can all smell.
08:23I am worried about some of the team.
08:25There's no room for passengers,
08:26there's just no room for people to hide or step back.
08:28Everyone needs to be forward with their ideas and their contribution.
08:31I really want nobody covering their asses or any of that rubbish.
08:35We're a team, we're in it together, we pull together.
08:38So keep in touch with us after the market research.
08:40Do it. Thank you. Good luck.
08:43Everybody very clear? Yes.
08:45Go. Let's do it. Do it.
08:4710.45.
08:50The teams divide.
08:54I'm really pleased with the team we've got.
08:56When Lord Sugar this morning announced that Philippe,
09:00Stephen and Daniel were moving across to the other team,
09:04I could not have been happier.
09:06He's basically took the three weakest links in our team
09:10and put them in the other team.
09:14Sent by Katie to get the measure of the market...
09:17Hello. Hi.
09:19..Lauren.
09:20Obviously, you must have found that plain white and cream candles...
09:24I keep it really, really simple.
09:26I wouldn't colour the wax if I were you.
09:29In terms of wax, can you explain what type of wax
09:32you actually use for the candles?
09:34If you had the option of paraffin or having soy,
09:37then what would your decision be?
09:39I'd go with soy. OK, all right.
09:42Heading to Sussex to produce their scented stock,
09:45Katie's half of the team.
09:47I have done some calculations in relation to the wax, for example,
09:50and the difference between soy and paraffin is quite a lot of money.
09:54Yeah, I think you're right, Philippe.
09:56Lord Sugar's message was very clear on margins, wasn't it?
09:59It might not be the best quality wax,
10:01but we can make the product look quality.
10:07Hello. Hi. Hi, Katie. It's Lauren.
10:10So we've decided to go with paraffin wax.
10:13Stephen clarified that actually it should be soy.
10:15If we're going to win this task,
10:17we need to have things with the best margins,
10:19and by far, paraffin has the best margins.
10:22And also, paraffin's the only kind of wax
10:24that we can change the colour on.
10:26We don't need to change the colour? Shh!
10:28I'm thinking very pastely yellow.
10:31We're clearly told it should be as plain as possible and to keep it simple.
10:35We're pretty disappointed that some of these decisions have been made
10:38without consultation to our market research.
10:40We're not taking a stab in the dark here.
10:42We do know what we're doing. Yeah.
10:45Lunchtime.
10:47A Sussex perfumery.
10:50Oh, that's good. Oh, yes.
10:52A chance for the teams to figure out fragrances.
10:56You're on a beach, imagine the waves,
10:58imagine those scents, sand, that kind of vibe.
11:01Does anyone smell the grass one yet?
11:03Experimenting with exotic aromas.
11:06What do we think of green tea base with lemongrass and aloe vera?
11:11Project manager, Katie.
11:13I just love that smell. It's just, I think it's really refreshing.
11:17It smells nice. Yeah, it does, yeah.
11:19Scent sorted.
11:21I feel really strongly that we need something
11:24that will kind of denote a meaning to the candle.
11:27The rest of the team focus on a fitting brand name.
11:30How about something like Evoke?
11:33What about Lemonize? Lemonize?
11:35It's a made-up word. Lemonize.
11:37How about Nostalgia? No.
11:39What about Yellow Submarine?
11:41We're going to be here all day. We need to make a decision.
11:44British Breeze. We're proud of being British.
11:47Green tea from China, aloe vera, Africa, lemongrass, Thailand.
11:52Well, let's call it British Breeze.
11:55Injecting some fresh air into your home.
11:58Yeah, British Breeze, a breath of fresh air.
12:00It's literally perfect.
12:02I want it to be kind of a relaxed ration.
12:04I don't want it to be too formal.
12:06Branding their high-end home fragrance, Roisin's team.
12:10It's my favourite scent, I like Sandy Shore.
12:13What about smells from the surf?
12:16No, that sounds kind of stinky.
12:18I'd like to put forward Beach Dreams,
12:20because I think when you are thinking,
12:22reminiscing about your holidays,
12:24it's always a kind of dream of going back to the, you know, to a beach.
12:27That's fair enough. That looks perfect, guys.
12:31Roisin's vision was always a very high-end product.
12:34The most expensive ingredients, the classiest packaging.
12:38I think that's a good job, that.
12:40They really could sell this product, sell it high and sell it well.
12:46Tomorrow, both teams must shift their stock on the streets of London.
12:52In your experience of buying these products,
12:54how much will you reasonably pay in a shop for a candle?
12:57I would be expecting to pay around £25 to £30.
13:00Today, laid on by Lord Sugar,
13:03a chance to pitch samples to high-end customers.
13:08We can offer it to them for £15.
13:11Looking for a bulk sale of Beach Dreams, Roisin.
13:15Should they order between 30 and 45 units, we can reduce it to £12.15.
13:20I'm just concerned that it's a very small margin.
13:24The starting price would be £35 per unit.
13:28Pushing for maximum mark-ups, Katie.
13:32Then for the diffusers, £25.
13:35Is that the cheapest for the per unit, by the way, for the candles?
13:38Because that seems an awful lot of money to sell for one candle.
13:41Can you tell Sarah to be quiet because she's making no sense?
13:44We can only win this task if we make the most profit.
13:48And we're only going to do that if we have the best margins.
13:525pm.
13:54Fragrance is fixed.
13:56Next, for both teams, manufacture their candles and reeds.
14:01First job for Sanjay, figure out the formula for mass production.
14:05We've got 60 reeds, and each one of those has 100ml in, OK?
14:11Each of those 100ml is equal to 100g.
14:14I feel like Carol Vorderman, which is equal to 100g.
14:18I feel like Carol Vorderman, which is equal to 6kg, right?
14:23Is the total, yeah? Correct.
14:25I'm completely lost, I just don't understand it.
14:28Because I haven't got a clue with the figure, so I've got to trust you.
14:31Next door.
14:33Go on, Pamela, mix it that way.
14:35Hand movement, go on, go on.
14:37Katie's coloured candles start to take shape.
14:40Guys, you're doing fantastic in there.
14:42I just need to keep checking the wicks as well.
14:46Still very yellow. Yeah, it is.
14:51OK, girls, so you're in charge of filling up these diffuser bottles, yeah?
14:57Sanjay's done all the hard work, bless him.
14:59He's done the intelligent bit.
15:01He's done all the scientific bit and we're just doing all the glamorous stuff.
15:04Yeah, we can't all be intelligent.
15:07There are two weak links in this team, and unfortunately both are girls.
15:11Nurin and Lindsay haven't made a contribution.
15:14The candidate's still in the process
15:16and Lord Sugar doesn't have the patience to carry passengers.
15:19When this goes in, you need to start taking out those...
15:22I'm quite happy for you to do it all.
15:278.30pm.
15:30Now armed with samples and checking in at a five-star hotel...
15:35Knock, knock, knock.
15:37..Beach Dreams.
15:40Hello. Welcome to The Goring. Come on in.
15:43Nice to meet you.
15:44We're talking about the top end of the market here.
15:46We class ourselves as the premium end of the scented arena.
15:50So first we have a soy wax candle.
15:53We don't want to have a luxury product
15:55that's burning off hot soot all over the place.
15:57Can we light one? Absolutely, yeah, sure.
15:59I can just picture myself doing this and then getting in bed.
16:02It'd be lovely.
16:04It'll cost you £8,500 a night.
16:06Well, hopefully we'll sell a few candles, we'll be all right.
16:09The smell, it's actually a reasonably gentle smell,
16:12which is quite important,
16:14because we tend not to overpower our clients with scents.
16:17So what's the price to us if we buy them?
16:19We're looking at around £15 per unit.
16:22Well, why don't we say 25 to start with?
16:24You bring 25 of each as well? 25 of each.
16:27Lovely. Thank you very much for coming in.
16:29Thank you very much.
16:31Giving Members Club Home House a taste of British breeze...
16:36It's an exclusive product.
16:38If you're willing to buy in bulk,
16:40we've got a one-off sale of £20.
16:42What's bulk mean?
16:44Bulk, we can sell up to 50.
16:46We've only got 21 bedrooms, haven't we? Yeah.
16:49If you take 30 for £20, I will shake your hand and you will not regret it.
16:53Guys, can you meet me at the 30? Can you not meet me?
16:56How about 25 at 20? No, no, no...
17:02Guys, can we go to 25?
17:04That is all I can do, guys,
17:06and that's because Stephen suggested that we've got a chance of doing it.
17:09OK. Yes, we're interested.
17:11When you come back tomorrow, we want to see the finished product.
17:13It will be here. Really appreciate your time, guys.
17:15Deal done. 25 reed diffusers at £20 each.
17:20I felt like Steve jumped in saying 25 before I could get to 30.
17:24Excuse me, Dan, they were not going to buy more than 20,
17:27and you kept on saying 30.
17:29They bought 25. Can you please stop while I'm speaking?
17:31They bought 25, so you're already speaking rubbish, mate.
17:34You kept on pushing 30 and I could see that they were getting...
17:37I could see from the look on their faces... But I got 25!
17:39..you were intimidating them and that's why I stepped in
17:41and I saved the pitch by saying 25.
17:43You saved the pitch! I saved the pitch.
17:45You're deluded, mate. You're actually deluded.
17:47So I had to stop.
17:48Nuran, you've got another dump there, you can get on with that.
17:5110.30.
17:52Lindsay, Lindsay, Lindsay. Yes? You haven't measured that one.
17:55It needs to be measured against the original.
17:57Which is the original? OK, guys, the next batch is coming.
18:00I've just dipped my toe in it.
18:02Waxed end of the tie.
18:04I need the fragrance as well. Yeah, I'm doing it, I'm doing it.
18:07Get it in, get it in, get it in.
18:09Guys, we did a great job.
18:12Candles complete.
18:14That's it.
18:15CHEERING
18:17Good work, guys, well done.
18:19Diffusers done.
18:21I am exhausted.
18:23For now, it's back to the house.
18:33BELL RINGS
18:359am.
18:38Hi.
18:40Oh, thank you.
18:41First chance to check out their finished products.
18:46Katie, I think you should open it.
18:48Thank you.
18:49For Roshin, her luxury beach dreams brand.
18:52Oh, guys, these look great.
18:54Yeah, they're really good.
18:56Oh, my God, they are really nice, yeah.
18:58Don't they look good?
18:59Next door...
19:00Oh, I love the colour.
19:02..the big reveal of British Breeze.
19:05It's a bit yellower than I expected.
19:07It's a bit yellow?
19:11I'm a bit disappointed at the colour, if I'm honest.
19:13I thought we would be a bit creamer than that.
19:18Going back, the original reason that I became project manager in this
19:21was because I buy this stuff and, you know what, I'll buy that.
19:24I would buy it. Me too.
19:27Today, both teams must sniff out sales.
19:30So the people who are going to go sell to the public
19:32are Solomon, James, Lindsay and Narun.
19:34The people who are going to go and sell to the business
19:36are Sanjay, Mark, Bianca and I.
19:38It's a selling day, I'm a salesman, this is my task.
19:41I'm going to be going to the retailers,
19:43ensuring that we move all the volume
19:45and we've got no stock left at the end of the day.
19:47There definitely needs to be a sub-team leader
19:49and the sub-team leader, I want somebody who's confident with the pricing.
19:52I'll do that. You're confident with the pricing?
19:54OK.
19:55If we put James on the stand, put me out in the businesses,
19:58I can rest easy and know all the products are getting sold.
20:01OK, does everyone want to take this down?
20:03Pinning down price points, Katie's team.
20:06Max, we're going to try and sell it at £40.
20:09Minimum for the candle, please don't go below £25.
20:13Lowest £20.
20:15Our goal price is £25.
20:17However, if people aren't buying it for £25, then we need to go lower.
20:21And I'm perfectly happy for you to go lower.
20:23If you need to go to £20 or to £15, that's fine.
20:25If we're not shifting it then, then we're going to have £10, £5, whatever we can.
20:28We set that bottom line.
20:29I think we need to do a deal, like three for £30, something like that.
20:32OK.
20:33I don't think we should drop to £10, though, James.
20:35No, no, I will use my initiative and we'll play it by ear.
20:39Let's go, guys.
20:4110.30am.
20:43We've got a table, we've got a product, we've got two handsome men.
20:47We're in business.
20:52In the heart of the city.
20:54At Market Shopping Centre, one new change.
20:57Everybody know what they're doing?
20:58Definitely.
20:59Let's go.
21:00Sales base, the British breeze.
21:03Where are the little stickers? Have you got them there?
21:05These are on the table without the labels.
21:07I'll put them there.
21:08Please do them discreetly in the background.
21:10Where's discreet?
21:11Discreet.
21:12But they can still see it.
21:13I know, but it doesn't...
21:14You're making the product look more...
21:16I actually think the consumers like us making them and putting them together.
21:19No, I disagree. I disagree, Sarah.
21:21I've asked you to do something. Please just listen to me.
21:23I am listening.
21:24But you're not.
21:25You're so bossy. Stop it.
21:27Sarah's proving very difficult.
21:28I gave her a basic task to do at the start of the day.
21:31We're trying to work as a team.
21:32You're telling me what to do and where to put the stickers on.
21:34And immediately she created an atmosphere.
21:35If she doesn't get what she wants, she can be very difficult.
21:38Where shall I do them, then, Lauren?
21:39I would just do them out of the way.
21:41Where is out of the way? Everyone can see me.
21:44To me. To you.
21:46To me.
21:47Greenwich Market.
21:48You OK, yeah?
21:49Yeah.
21:50You sure, yeah?
21:51Setting out his sales strategy.
21:53Why don't we make the retail price more?
21:55£45. We're selling them at more. We're selling them at £18, aren't we?
21:58James.
21:59£45 for the candle? That's the recommended retail price?
22:02We're a high-end product, aren't we? That's what Roshan has created.
22:05We've created a high-end product. OK.
22:07Where have you retailed them at £40 and £45?
22:09We haven't retailed them. You haven't? No.
22:11So you can't say it's a recommended retail price
22:13because you haven't retailed them at that price.
22:15So take it down because it's misleading.
22:21Across town, the private members' club.
22:25Obviously, this is your finished product and its packaging.
22:29Delivering their reed diffusers, Katie's team.
22:34Well, the packaging is very clear.
22:37My only point would be the label's not on straight.
22:43Sorry, I need to have a look at that.
22:45Yeah, it is tiny.
22:47Well, what we can just say is, obviously,
22:50when it's put into a room, hopefully, from a distance,
22:53it's not necessarily...
22:55See, if you weren't happy with this one,
22:57we're more than happy to take this one out and give you an alternative.
23:00Without a shadow of a doubt, we can't have a product that's,
23:03especially representing your brand and mine, that's not spot-on.
23:06OK, so I'll go with this, too, in case we need anything else later on.
23:09OK, me and Ella will... I'm just going to go with it.
23:18The customer, yeah, the customer is always right.
23:21Apologies for the delay, sir.
23:25OK? Have we got them all, then? Yeah.
23:28Yesterday's sales sewn up.
23:30Thank you for having us. Thank you so much for your time.
23:33Pocketed £500.
23:38Heading for her first sale...
23:40I would like her to come out of the first three appointments with the stock on.
23:44..and discussing discounts, Roisin.
23:47We can be flexible.
23:48I think, you know, if we need to, we can go as low as £8,
23:51but I don't want to go anywhere below that.
23:54So, this is our weed diffuser. OK.
23:57And this is our candle.
24:00I think it speaks for itself, it's high-end.
24:02I think it would fit in beautifully here.
24:04Look at that. Oh, beautiful.
24:06Oh, my God.
24:07The good thing about your product is that it's made here.
24:10It's made in the UK.
24:11In terms of quantity, what would you be looking at?
24:1440 of each. OK.
24:16That's going to be £8.50 by 80 units, which is £680.
24:22All their weed diffusers sold.
24:25Half the candles snuffed out.
24:28Here's a wee receipt. Thank you very much.
24:30I'll take that off your hands for our hard work.
24:33Great sale. That was brilliant.
24:35We've gotten rid of some volume.
24:37We now need to get rid of smaller amounts for a much higher margin.
24:41I wonder how the sub-team are getting on.
24:43I just hope that the girls get out there and push it.
24:46Noram, her job is selling at stalls.
24:48Yeah, this is what she does, isn't it?
24:50They are.
24:52Hello, madam.
24:54I'd like to interest you into some lovely scented candles, no?
25:01Greenwich.
25:03How about two candles and one of those?
25:05Yeah, I'll do the deal.
25:06Yeah, fine.
25:07Got £10.
25:08Pleasure. Have a good day.
25:10Thank you.
25:11The sales have picked up.
25:12Solomon's done a fantastic job.
25:13I've sold quite a few now.
25:14I don't know what Lyn has been doing.
25:16It seems to me, for the last half an hour,
25:18she's been sitting there putting labels on boxes,
25:20so I need to know what the story is.
25:21Could do a bit of sales.
25:22Do you want me to do sales?
25:23Yeah, it's a bit wasted there.
25:24You've got to make some money.
25:25You've got plenty made up, haven't we?
25:26OK, go on then.
25:27Yeah.
25:28I have tried.
25:29I've just obviously not got the knack.
25:31You've still got a bit of time.
25:32Yeah?
25:33You all right for me?
25:34Some energy?
25:35Cheer up, come on.
25:40The scented candle and the diffuser for £52.
25:44Lunchtime.
25:45The city.
25:47All right.
25:48£52.
25:49Thank you, sir.
25:50Sticking to Katie's top-end prices, Lauren's sales squad.
25:55£30.
25:56Well done.
25:57That's £40.
25:58I'll get you the card machine.
25:59All right, I'll get mum.
26:00Yeah, okie-dokie.
26:01Can I interest you in a nice candle at all?
26:03Still searching for her first customer, personal assistant Sarah.
26:09Every single person I've asked won't pay any more than £10 for it.
26:12I've sold 35 quid.
26:14I've sold three so far, and I've sold them all around the £30 mark.
26:19That's what I've experienced from all of the people around here.
26:21They're not prepared to pay more than £10.
26:23What does that say to you?
26:24Sarah, null point, no sales,
26:28is saying we've really got to drop the price.
26:30People are saying they're too expensive.
26:32Well, they're not saying that to the others.
26:34The others are selling.
26:35Not much, but they're selling.
26:37Can I interest you in a scented candle today, all handmade?
26:40Greenwich.
26:42£15.
26:43No, you said £10.
26:45£10, £10.
26:46Pushing hard for sales.
26:47Six quid.
26:48£6, all right, what a deal, £6.
26:50Of their high-end products, James is half of the team.
26:54Two for £10, yeah?
26:56Sales are sales, there's no such thing as bad profit.
26:59You're burning the candle at both ends, aren't you?
27:02I used to burn the candle at both ends.
27:06It don't seem to burn, it seems to fizzle out.
27:10Each individual member of the team is selling the candles
27:13or the diffusers for whatever they can get.
27:15That's £24, £20.
27:17Some people are charging £15, some people are charging £5.
27:20Thank you very much.
27:21Are they following the pricing strategy?
27:23No, they're not.
27:24I'm not in the market for Brian today, love, I'm afraid.
27:26You're not in the market?
27:27I'm on my way to the cinema to have a look at Pierce Brosnan.
27:30Oh, very nice.
27:34Mayfair.
27:36Hi, nice to meet you.
27:38Ella, nice to meet you.
27:39Hi, I'm Katie.
27:40An exclusive nightclub.
27:42I love the fact that you have candles here.
27:44We earn about 50, 60 every day.
27:46Yeah, so you obviously use them quite a lot.
27:48We use a lot.
27:49Dancing round the deal.
27:51I think we can do 50 at £16.
27:54Ella Jade.
27:56Are you interested in the diffusers as well?
27:58How much are they?
27:59So these are £25.
28:02£20.
28:06You're good.
28:0750 at £16 and we'll take six of them at...
28:10Was it £20?
28:11£20, that's it.
28:12All right, OK, thank you very much.
28:14Thank you.
28:16Over £900 netted.
28:19Thank you so much.
28:20Thank you, nice to meet you.
28:21See you later.
28:22Bye.
28:27The luxury hotel.
28:30Here to deliver the promised products.
28:33Lovely to see you again.
28:34Good to see you again.
28:35Roshin.
28:36I don't suppose I was actually expecting a square glass.
28:40My expectations weren't phenomenal yesterday
28:42on what you were sort of telling me, but I don't mind that.
28:46You have actually got yourself a sale.
28:48What was the price we said on that?
28:50£12.
28:51£15.
28:52We do actually have 42 with us here today.
28:55Can I get them slightly cheaper?
28:56We'll sell you 42 at £13.
28:5942 at £13, OK.
29:01Thank you very much.
29:02You've got yourself a deal.
29:03Candle sale confirmed.
29:05Next, the small matter of 25 reed diffusers.
29:09And is there a reed diffuser somewhere?
29:11That's the next bit.
29:12We've actually sold out.
29:13That is a bit disappointing.
29:15I think that was an error on our part.
29:18It was an error on your part because I'm going to buy those
29:20and who knows what I would have ordered the other ones.
29:22Absolutely.
29:23The hotel made it clear last night
29:25that he would like to see 25 diffusers.
29:27He was close to doing a sale, clearly at a good price.
29:31However, Roshin's team decided to sell all their diffusers
29:34at £8.50 to a gift shop.
29:37Summit's pricing strategy, well, it's been non-existent.
29:40Roshin is king in this task.
29:42I only wish they recognised it.
29:44Hello?
29:45Yeah, yeah, hi.
29:46We're on our way to Kensington to an appointment.
29:48Have you still got stock?
29:50No, but if we make a sale, we're going to get you to bring us stock,
29:53so I need to know what stock you have.
29:5553 candles left.
29:56We've got about...
29:57Four diffusers.
29:58About four diffusers.
29:59Two.
30:00Two?
30:01Excellent, guys.
30:02Pack up and come to Kensington.
30:05Wrap up, wrap up, wrap up.
30:07Still got candles left.
30:08£10 for what?
30:09£10.
30:10Two for a tenner.
30:12Give me a shout.
30:13We're going, we're going, anybody?
30:183.30pm.
30:20Hello, madam, can I interest you in our scented products today?
30:23In the city...
30:24No, are you sure?
30:26..sales of British Breeze have dried up.
30:29Ask them if they want to smell it.
30:31I think what you should do is hold the box and sort of go,
30:34would you like to smell?
30:35I mean, you know, make it enticing.
30:37Hi, guys!
30:38Hi, Kate, are you OK?
30:39Yeah, how are yous doing?
30:41Unfortunately, it's not been great in terms of sales.
30:44We're looking at about the £200.
30:46If even, that's it.
30:48I think if you get to a new location, start hustling again,
30:51I think you can do it.
30:52Right, let's go, guys.
30:54So if they've sold about 200 quid's worth, that's probably about ten.
30:58Yeah, yeah.
31:01One hour till trading ends.
31:08In total, we've got just over 100 candles left, guys.
31:11I'm confident we can ship them. We're confident.
31:13It's a much better place to sell.
31:15Can I interest you in any of our fragrance products today?
31:17Would you be interested in smelling this lovely candle?
31:21Oh, God. OK.
31:23OK, let's go for £15.
31:26That'll be ten.
31:27Realistically, these candles are worth no more than £15,
31:30and I'm sure Lord Sugar in the boardroom tomorrow
31:32will say exactly the same thing.
31:34He won't be prepared to pay more than £40 for it, I can assure you.
31:37Ten? OK, I'll take ten. I'll take ten. OK.
31:40Mm, very nice. Thank you.
31:44Kensington.
31:45I would like to take two... Those two.
31:47Sorry, excuse me, I don't mean to interrupt,
31:49we just have to take this call.
31:51Sorry about that. OK.
31:53That's OK. Thank you.
31:58Hello?
31:59Rosie, we're probably just going to make it.
32:01Have you sold anything?
32:02We're about to close the sale on the two re-diffusers.
32:04That it?
32:05Leave it, leave it, leave it.
32:07If you can only sell two,
32:08we'll be able to sell more on the high street.
32:10OK, we're going to have to cancel this sale.
32:12OK, James, go ahead and sell, just trade.
32:14OK, we'll crack on.
32:18Ten minutes to go.
32:20On the right, on the right!
32:25Hi. Hello.
32:26I am Ella. Hello, I'm James.
32:28Nice to meet you.
32:29What we have for you today is re-diffusers,
32:31and they're handmade in Britain.
32:33They'd be perfect for a toilet,
32:35a nice smell around the bar.
32:37Mmm, we like that smell of beer.
32:41Nice to meet you, James. How do you do? You all right?
32:43Nice to meet you. How's it going?
32:44Here we go. This is the candle.
32:45So we've got 50 units, we're looking at £10 apiece,
32:47based on your take of the lot.
32:49And we can also throw in a few diffusers.
32:51Yeah, you can have them for free.
32:53All right. Erm...
32:55Would you take ten, maybe, and that would have your toilet
32:58smelling fresh for, like, a full year?
33:00Just because of the amount of times you've said toilet.
33:02I'll take five off of your hand.
33:04Deal. Thank you so much. Thank you.
33:06Let's do a deal. Shake your hand.
33:08£8. £8? £9. Meet you halfway.
33:10£9. Deal. Well done.
33:12Oh, my God!
33:14We did it! Oh, my God! It was brilliant.
33:16We did it. Oh, my God.
33:226 o'clock.
33:24Oh, Jesus.
33:26Trading over.
33:28I'm just so disappointed because I really,
33:30I really, really thought that we could get rid of these.
33:32Yeah.
33:34I'm just so disappointed.
33:36I know.
33:38I really wanted it to win today,
33:40and everyone seems to feel like we've lost.
33:42It's kind of seeping through to me,
33:44and I feel like I've lost before I've even gone to the ballroom.
33:46But all I can do is concentrate on myself,
33:48concentrate and make sure I made the sales,
33:50and that's what I think I did.
34:00BANG
34:16You can go through to the ballroom now.
34:30BANG
34:44This task was dead simple.
34:46Choose a nice scent,
34:48package them beautifully,
34:50and work out your costs and your margins.
34:53So I don't want to be hearing any excuses from anybody.
34:56I'm in the internet business. I don't understand this.
34:58I'm in the swimming business.
35:00I'm a lawyer. Oh, I'm an accountant.
35:02I don't understand all this stuff.
35:04There's nothing much to understand in this, right?
35:06This is so simple.
35:08Anybody could do this.
35:10I don't care whether you are the butcher, baker,
35:13or in this case, candlestick maker.
35:15It's an easy task.
35:17Right, I think we'll start with Summit.
35:20Roshin, you became the project manager, is that right?
35:23Yes, I felt that with my experience
35:25that I could really add value there.
35:27You saw the numbers being an important part of this.
35:29I did. So what did you decide to do?
35:31I basically had a very clear vision of what I wanted from the product.
35:34I was very specific about that.
35:36I was very particular about the design of the labelling and the branding.
35:39So you went for that. You went for high-quality marketing.
35:42High-quality, yeah. Beach dreams.
35:44It's very neat.
35:46You know, it looks quality, actually.
35:49You know, it looks good.
35:51Now let's get on to the selling side of things. Where did you go?
35:54We made an appointment with a luxury hotel.
35:56He suggested that we come back with 25 candles and 25 reeds.
36:00If the packaging was what we said, then he'd buy them.
36:03There was a problem, then, when you arrived.
36:05We'd sold out of reeds by that point in the day.
36:07James, having pushed it, you couldn't sell it to him.
36:09Correct.
36:11So you got there having spent time convincing him to buy reeds
36:14the day before. You didn't have any.
36:16He was pretty shocked you turned up without them.
36:18Without them, yeah.
36:20Now, did you define a pricing policy?
36:23Yeah. Initially, for the candles, we said to start high in the morning,
36:27between £20 and £25, and then to be very adaptable,
36:31depending on the appetite of the market,
36:33so to reduce your price accordingly.
36:35All right, so, generally speaking, team, good project manager?
36:39Happy? Organised.
36:41Yeah. Did you sell out?
36:43We had 50 units left at the end of the day.
36:45Ten minutes to go, we managed to do a deal and sell all 50.
36:48So you sold out? Yeah, sold out.
36:50Sounds good. OK, let's move on to tenacity.
36:52Katie, I believe you're the project manager?
36:54Yes. I put my hand up as somebody who actually buys these products.
36:58I do spend money on them, have done for years,
37:01and have experience as a consumer.
37:03British breeze. What were your main ingredients?
37:06Lemongrass, green tea and aloe vera.
37:09Right. Market research. What did you learn from there?
37:11It was to be simplistic.
37:13All other products were actually neutral in colour.
37:17This looks like a...
37:20..a glass full of custard. Yes.
37:22I thought you said neutral.
37:24That was the very clear focus of the market research,
37:27but unfortunately the decision had already been made...
37:29Hold it, hold it a minute. Yes, Roger.
37:31The idea of the market research team is to feed back to the team leader
37:34and everybody else what we're going to be doing.
37:37We fed that back to project manager Katie.
37:39She just responded by saying the colour had already been decided.
37:42You were appalled... Yeah, I mean...
37:44..that your market research actually was a waste of time.
37:49So, did you set out a pricing policy?
37:52Yeah, we did, yes.
37:54We decided to have our highest retail price starting at 35.
37:57So did you stick to these prices then when you were selling retail?
38:00I did. Yeah, I tried to stick to it as much as possible
38:02because at the end of the day you said this was about margins.
38:05I didn't because I found it very, very difficult
38:07to sell at the high-end price, and even dropping it down...
38:10What did you do this time?
38:12That wasn't difficult.
38:14OK, what time of deer?
38:16I think it must have been about...
38:18It must have been later on in the afternoon.
38:20Three units for £25, at what time of deer?
38:23It was within the first hour of sale.
38:25No, it wasn't the first hour, it was later on.
38:27OK. Yeah, I wouldn't have done that.
38:29Don't mind bloody aloe vera,
38:30it sounds like it's goodbye Sarah here at the moment.
38:33I mean, I want to hear some positive stuff now.
38:35Did you sell out? No.
38:37So you got some stock over? Candles and diffusers?
38:40Have we got candles left? Yeah, we have.
38:45All right, well, I think what we should do now
38:48is to go through some of these numbers
38:50and let's see how we ended up.
38:54Tell me about the sales. Go on.
38:56What are you doing? Sorry.
39:00Karen, let's hear about your team.
39:02Summit had total sales of £2,177
39:06and they spent on the products £607.68,
39:11which left them with a profit on the day of £1,569.32.
39:21Nick, how about your team, Tenacity?
39:23So, total sales, £2,217.35,
39:28having spent £633.26,
39:31generating a profit of £1,584.09.
39:37We won? We won.
39:40You won by £14.77 on the margins.
39:46You stuck to the margins.
39:48That was what this was all about, high margins.
39:51You had stock left over also,
39:53meaning that if you had had a few more hours,
39:55you may have gone on and made even more profit.
39:58Well, after this performance,
40:00I suppose you deserve a little bit of relaxation,
40:03so I'm sending you off to a luxury spa.
40:07So, well done, and I'll see you on the next task.
40:10Thank you.
40:26You lost this because you took your eye off the ball
40:29as far as margins were concerned.
40:31Basically, you sold the stuff too cheap.
40:33Go off and talk amongst yourselves.
40:36I'll see you back in here shortly,
40:38and one of you will be leaving the process today, OK?
40:41Thank you, Lord Sugar.
40:53Oh, my God.
40:56SHE LAUGHS
40:58Oh, my God.
41:00Team Tenacity, let's mark ourselves forever.
41:04Team Tenacity.
41:06CHEERING
41:10I think we make a really good team.
41:12I hope that Team Tenacity continues to be the winning team.
41:16Cheers.
41:18ALL CHEER
41:26BELL RINGS
41:30I'm bitterly disappointed that we lost by £14,
41:33the price of one candle.
41:35The key thing here is that we didn't actually stick to the price.
41:39I told the teams what they needed to sell them for.
41:41James didn't stick to the margins.
41:43In my mind, we had product there, we had to sell it,
41:45so at times I sold two for tenner,
41:47eight quid, seven quid, nine quid, whatever I could sell.
41:50It wasn't a fire sale.
41:52Yes, I made a few deals below the price that she gave us,
41:56but at the end of the day, if I didn't make them sales,
41:58we'd have been in that boardroom today with a lot less profit.
42:00I made £450 at the wholesale.
42:02She sold £12.
42:04I was really shocked that Lindsay has only sold one unit.
42:07Naren doesn't seem to contribute much either.
42:09She's a market expert.
42:11It's just not acceptable.
42:23PHONE RINGS
42:28Yes, Lord Sugar?
42:29Could you send the candidates in, please?
42:31Yes, Lord Sugar. You can go through to the boardroom now.
42:53Have you got any early insight
42:57into what you think has gone wrong here?
42:59Yeah, I do.
43:01I think, first of all, I'm bitterly disappointed
43:03to lose by such a small margin, but I think...
43:05Yeah, I'd like to, Roisin, I'd like to qualify that.
43:08The other team had a bundle of stuff
43:11that they could have carried on selling,
43:13and in the real world of business, that's what would have happened.
43:16So, you know, it's more than £14.
43:18Yeah, no, I understand that.
43:20Roisin, you are an accountant by profession.
43:23Yeah.
43:24And I thought...
43:26You know, I made it quite clear when we set this task
43:29that you should understand, that everybody should understand
43:32this is all about margins, OK?
43:34Yeah.
43:35And you should have been on the money there, no?
43:37Yeah.
43:38So, get your brain around this one.
43:40The other team, their average selling price
43:43for all of the items was £16.
43:46Yeah?
43:48The average selling price for selling everything that you made
43:51was £9.50.
43:53Therein lies the story.
43:55No focus on the margins.
43:57No focus on price control.
43:59Panic selling. Panic, like a fire sale.
44:02Lord Sugar, can I ask what the percentage of themselves
44:04were to the businesses?
44:05I'm asking the questions here, not you.
44:07Do you understand? Yes, Lord Sugar.
44:09OK, so just keep quiet.
44:10When I want to talk to you, I'll talk to you, OK?
44:13Yes.
44:14Why don't you tell Lord Sugar
44:16what you sold the diffusers for in the gift shop?
44:19We sold them in the gift shop for £8.50.
44:23This is like selling caviar in a fish and chip shop.
44:27High-end product, low-end price.
44:29James, from what I heard, you was having a closing-down sale
44:32before you even opened.
44:33You was talking about much lower prices.
44:35I was trying to make it more appealing,
44:37but when I got there...
44:38Of course it's appealing.
44:39Any bloody salesman can sell something
44:41for half the bloody price I sent them out to do it for.
44:45It's because I've made a calculation
44:47and that's what it's commercially worth.
44:49Any bloody salesman can say,
44:50well, I'll get ten quid for it. Of course you can.
44:52I understand, Lord Sugar.
44:53I mean, how does a loose cannon like this go off
44:56and start selling two candles after an hour
44:58for half the price that you said you were supposed to sell it for?
45:01I was very clear before anyone went off anywhere
45:04and asked again and again,
45:05is everybody clear on the strategy?
45:07But then you did say you can start to discount when you want
45:10without any clear instructions.
45:11Can I just say, please, Lord Sugar,
45:13the only reason why I made them sell at that price
45:15was I did not want to leave that market with selling no products.
45:18If you were there, Lord Sugar,
45:19if you were me, you would have done what I did.
45:21Honestly.
45:22It was that quiet and we had to sell.
45:24Don't tell me what... Excuse me, young man.
45:27Please don't tell me what I would have done.
45:29You don't know what I would have done.
45:31You were selling two candles for ten quid, whatever it was.
45:34I sold them at 15 and 18 as well,
45:35but at some point we had to do a deal with people
45:37to get that business.
45:38But the issue is that it was too early to...
45:40Either it was making up money or get some profit out of it.
45:42No, it wasn't getting no money,
45:43because what could have happened was if we knew...
45:45Do you know what as well, Rosie?
45:46You're pointing all the finger at me about the prices, right?
45:48I'm not pointing the finger. Just let me speak.
45:50We did a deal at the hotel at £15.
45:51James, I let you talk.
45:52You went into the next business and sold them at £88.
45:54You're pointing the finger at me about doing a few deals
45:56to get a few sales.
45:57James, I'm not pointing the finger at you.
45:59I'm just stating facts,
46:00that I told you the price that we needed to sell it for,
46:02I told you the price not to go below,
46:04and from you, Lindsay, and Niren,
46:06all went below the guided price.
46:08Niren, what was you doing?
46:11On day one, I was actually part of manufacturing,
46:13making the candles.
46:14Sold a few, 92 quid's worth.
46:16That's right.
46:17Niren, who is a market specialist... Hang on a minute.
46:19..and an expert and knows all the markets.
46:21I don't trade in Greenwich.
46:22I'm not a specialist in the market in London.
46:24I'm from Peterborough here.
46:26And Lindsay sold £12 worth.
46:28Yeah, I didn't do very well at selling.
46:30I don't know what you did on the team for the whole task,
46:33if I'm completely honest.
46:34I don't know how you can sell 12 quid in a whole day.
46:37Nobody was interested.
46:38He raises the point there.
46:39I'd like you to explain to me what you actually did on this task.
46:43I helped create the candle and I helped sell.
46:45I didn't do a very good job at selling.
46:47It's a cop-out.
46:48You never speak up, you never make decisive decisions.
46:51You don't sell either.
46:52You're just an empty seat in our team.
46:55I did try. Yeah, I know.
46:58I know I didn't do very well.
46:59I know I'm not going to sit here and...
47:01Well, Lindsay, you know, as a swimming instructor,
47:03I can tell you, you're drowning at the moment.
47:05I know. OK? You really are.
47:07This place is full of sharks, OK?
47:10You have been treading water, in my opinion, for the last three weeks.
47:14Now, what have you got to say about this?
47:19I know. I know I haven't...
47:21I haven't been the person I thought I was going to be when I came here.
47:24I think, if anything, I've learnt that probably I'm best
47:28at sticking what I know best, and that's swimming.
47:32I'm sorry to have to say, I've not done very well.
47:35I'm disappointed with myself.
47:44You didn't do any selling.
47:46You were walking around aimlessly holding a candle.
47:49Three weeks have gone by,
47:51and I think you're taking up someone's space, to be honest with you.
47:56Yeah, I agree.
47:58So, look, Lindsay, I'm sorry to say,
48:01it is with regret you're fired.
48:04You're fired.
48:26Roisin, I don't think there's much more to be gained
48:29in this particular session now,
48:32other than you telling me who you're going to bring back into this boardroom.
48:40I'm going to bring in Niran and James.
48:45OK. The rest of you, go back to the house.
48:49Very disappointing, this, you know? Still very disappointing.
49:02You're going to come back in here,
49:04and at least one of you will be fired, OK? Off you go.
49:15What's regretful about Lindsay,
49:17the rigour of the process has taken its toll on her.
49:20I haven't got time for people that don't have the heart for it anymore.
49:24She had to go, there's no question of it.
49:27We've got three people here.
49:29As far as Roisin is concerned, it's all gone wrong
49:32because she didn't control making sure
49:34that they were getting the right margins and selling at the right price.
49:38Last week, Niran was out of her comfort zone,
49:40but this was the right task for her.
49:42She's a market seller, she was in a market.
49:44Sales figures don't look great.
49:46She outsold Lindsay, but Lindsay's gone.
49:48That leaves her the lowest seller.
49:51James, he didn't know when to stop talking.
49:54He didn't listen to his project manager,
49:56and, you know, will he improve as time goes by? I don't know.
50:02Yes, Lord Sugar.
50:03Could you send the three of them in, please?
50:06Lord Sugar will see you now.
50:21OK, Roisin, why have you brought James back into this boardroom?
50:24James is here because, as the sub-PM,
50:26he didn't get the prices that we needed to get,
50:28and he didn't get the rest of the team to get the prices that he needed to get.
50:32Lucia, can I say that I've worked my absolute balls off?
50:35The candles weren't selling at that price, I had to use my intuition.
50:38I didn't want any money left sat in that stock.
50:40But it wouldn't have been selling the stock.
50:42At the hotel, Lord Sugar, I got a deal on the table
50:44to buy 25 candles and 25...
50:46James, you're a young man. That's right.
50:50And I admire your enthusiasm, OK?
50:53But you need some polishing. A lot of polishing.
50:56No, Lord Sugar. A lot of polishing.
50:58I mean, from what I understand from Karen,
51:00you start off this thing by putting up a poster for £40,
51:05and now it's reduced to whatever.
51:08We never sold one at £40, did we?
51:11I mean, professional ethics are wrong.
51:14That's the point I'm making. You know what ethics are?
51:16Absolutely, Lord Sugar. You do know what ethics are.
51:18Absolutely, Lord Sugar. Just so there's no confusion,
51:21ethics is not where Southend or Colchester is, right?
51:23I understand, Lord Sugar. I was just trying to make it appealing.
51:26I'm 26 years old, Lord Sugar. This is why I'm here.
51:28I'm the most passionate, hungry person you're ever going to meet.
51:31I was like you, Lord Sugar, when you was my age, honestly.
51:34Stop with the like me, Sanders. You're not like me. I'm sorry.
51:38I'm here because I want your guidance, Lord Sugar.
51:40I've got that much hunger, that much determination,
51:42and with your help and your guidance...
51:44So where's the failure of this task, then?
51:46It relies with Roisin.
51:47I feel, when I had the brainstorm initially,
51:50I feel I directed people well, I guided people well.
51:53We produced a really good product because of it.
51:55I knew the margins, I knew the numbers, I knew what we needed to get.
51:58I told them what we needed to get.
52:00She didn't give me a concrete answer. I did.
52:02You left it to my own discretion. I did.
52:04Roisin, do you think you lack command?
52:07I don't think so. I have so much drive and energy and ambition,
52:11and just cos I conduct myself in maybe a more professional manner
52:15than everybody shouting around me,
52:17I don't think that that makes me any less of an authority figure.
52:21I want to go back on the past three weeks now.
52:26Nora, you were the project manager last week
52:29and your team came in with a fortuitous win
52:32with quite a horrible product,
52:35and it just was less horrible than the losing team's product.
52:39And I have to say, if you'd have lost,
52:42I don't think you'd be sitting here today, to be honest with you.
52:46You've got these small businesses.
52:48One has to take one's hat off to you, how enterprising you are,
52:52but there is a giant leap between what I would call
52:56this kind of small-time business into something big,
53:00and my concern is whether you'll be able to make that transition
53:04into the kind of large-sized business that I have in mind
53:08for the winner of this process.
53:10I am not your type A sort of kind of person
53:12who's the overachiever, the hyper-organised.
53:15I'm a type C type of person, Lord Sugar,
53:17with pure determination, perseverance and relentless ambition.
53:20I'm not perfect, Lord Sugar, but that's not going to stop me.
53:23Lord Sugar, no-one can convince me that I can't do it.
53:26Lord Sugar, I am convinced that I can,
53:28and I am absolutely, you know, 100% determined and confident
53:33that I should be your business partner.
53:35Given the opportunity, I will, you know, prove you...
53:38Yeah.
53:39..that I can do it.
53:44Roshin, the first half of the task was very, very good,
53:49and then it all went downhill. Yeah.
53:51And where does it go downhill?
53:53On your lack of management in ensuring
53:55what price the product is sold for.
54:00James, you are a little bit of a wide boy.
54:03You've come into this thing here, in my opinion,
54:06with the wrong kind of attitude, OK?
54:08Lord Sugar, I...
54:09But the failure of this task is all down to the fact that,
54:12you know, this product got sold too cheap,
54:15and you had total disregard for the pricing.
54:18You know, Lord Sugar... It is... Just shut up at the moment.
54:21Definitely, Lord Sugar. You can't shut up now. Sorry.
54:26Noren, I worry tremendously as to whether you can make
54:33that transition from very small trader up to the next leap.
54:38Lord Sugar, if you give me the opportunity, I can actually...
54:41Well, Noren, I've got you there, I've got him.
54:47It's regretful, James, that somewhere within you,
54:50you've got something, but you have this way of carrying on
54:55as if you're a bit of a Jack the Lad.
54:57You ain't going to be a Jack the Lad in this place.
55:00No, that's right. No, I'm telling you.
55:02Right now.
55:04Roisin, the task was a simple, simple task.
55:09Margin, that's all it was about.
55:12As an accountant, you let it slip.
55:14It'll never happen again. Well, no, it may not.
55:20But, Noren...
55:23..last week, your team won by luck.
55:27It clearly demonstrated to me
55:29you don't have the project manager's acumen.
55:32I wish you the best of luck in the future with your other businesses,
55:36but you're fired.
55:52You, listen.
55:54Listen to what the project manager says they want you to do
55:57and get on with it.
55:58And if something is going wrong, you pick up that bloody phone
56:01and you explain yourself.
56:03You don't go off and do what you want to do.
56:05Point taken.
56:08Off you go, back to the house. Thank you.
56:19Noren, a lovely lady, but based on the past three weeks,
56:23I couldn't see her making that giant leap up into a big business,
56:29which is what I'm interested in.
56:40I mean, I'm a bit sad that the dream has ended so soon.
56:44Lord Sugar definitely overlooked my potential.
56:47In that boardroom, I think definitely James got lucky there.
56:54Your problem was that you tried to create a Ferrari
56:57and you tried to sell it for a Ford.
56:59The big question is, who do you think is going to get fired next?
57:03I think Rasheed.
57:04James was OK, but he was just talking a little too much.
57:07He might shoot himself in the foot.
57:09Bye, everybody.
57:11CHEERING
57:15Well done, guys.
57:20We live to meet again.
57:22Oh, my goodness, it was really intense.
57:25The reality checking from now, I think he's head down and, you know,
57:29a bit more of this and a bit less of this, and I think I might be all right.
57:32We've been saying that.
57:36Now, 15 candidates remain.
57:39Lord Sugar's search for his next business partner continues.
57:46Next time...
57:48I want you to launch your own online video channel.
57:52Action.
57:54Cyberbullying.
57:55Star jumps, star jumps, star jumps.
57:59Video nasties.
58:01OK, it might be offensive having said that,
58:03but it's a talking point.
58:05And in the boardroom...
58:07The only way you lot are going viral
58:09is if you kiss someone with the bloody flu.
58:11..a crash.
58:12You are a lost cause. You're fired.
58:18Oh, it looks like a good one.
58:20That's next Wednesday night at nine.
58:22Now, it's over to BBC Two and Dara O Briain for You're Fired
58:25with guests Candle Queen Jo Malone, DJ Sarah Cox
58:28and comedian Hugh Dennis now.
58:30And more from Nooran tomorrow afternoon.
58:32She'll be waxing lyrical with Greg James on Radio 1 from 4.