Heineken indaga il “Rapporto tra generazioni nel mondo del lavoro”

adnkronos

(Adnkronos) - Work life balance, formazione e flessibilità. L’azienda che gli italiani sognano dovrebbe saper valorizzare queste tre caratteristiche. L’attenzione al benessere prende il sopravvento sul guadagno: il tempo libero assume un valore fondamentale e dopo di lui, l’accento va sulla crescita delle competenze e quindi sulla formazione.  È quanto emerge dalla ricerca realizzata da Heineken Italia, “Rapporto tra generazioni nel mondo del lavoro”, condotta da AstraRicerche.

Transcript

00:00Work-life balance, training and flexibility.

00:07The company that the Italians dream of should be able to value these three characteristics.

00:12Attention to well-being takes precedence over earnings.

00:16Free time takes on a fundamental value.

00:18After that, the emphasis goes on the growth of skills and therefore on training.

00:23This is what emerges from the research carried out by Heineken Italy.

00:27Relationship between generations in the world of work.

00:30Conducted by Astra Research on a sample of over a thousand workers

00:33to investigate the relationship between different generations

00:36that share the same working ecosystem.

00:39This research brings a common trait to these generations,

00:45which is that of the need for well-being.

00:47And I must admit that I am very proud of the fact that with Heineken

00:50we have started a very important path on the development of well-being,

00:56psychological, physical and mental,

00:58where we activate a whole series of initiatives for people,

01:02both in terms of education and awareness with webinars,

01:06but also and above all, let's say, factual.

01:09Last year we signed the Smart Working Agreement.

01:12We are one of the companies in Italy that has three days a week

01:15for people who can work from home.

01:18Not to mention a whole series of permits that also favor well-being.

01:21This is within a very concrete program

01:25that the company has been carrying out for a couple of years now

01:28and on which we invest every year with great emphasis

01:31both in communication and in the development of our people.

01:34In this sense, we have worked in recent years

01:38in developing the skills of our people,

01:41especially the leadership skills,

01:43because Heineken focuses on collective leadership.

01:46And this is an investment that, starting last year,

01:48we have already trained about 700 people.

01:51So it is also an organizational effort

01:53that aims at the well-being of the company.

01:56From the investigation emerges a key aspect.

01:58The exchange between generations is essential to generate value.

02:03But also to generate a better climate within the company,

02:06and therefore, in fact, a topic of well-being for the individual

02:08and for the corporate community.

02:10This is becoming more and more clear,

02:12and this research really shows us this topic.

02:14You have to work, because the workers expect

02:17that there is a company's attention to these issues.

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