Cuan Ala Startup Manajemen E Commerce
Aloshop mengumumkan ekspansinya ke pasar Thailand. Setelah melakukan uji coba layanan di sana dan bermitra dengan TikTok, Aloshop ditargetkan melakukan pemberdayaan e-commerce dan social commerce ke Thailand.
Layanan Aloshop, termasuk pemasaran media sosial, pemasaran KOL, pemasaran kinerja, pemasaran afiliasi, dan live shopping dinilai cukup digemari oleh target market di Thailand.
Layanan Aloshop, termasuk pemasaran media sosial, pemasaran KOL, pemasaran kinerja, pemasaran afiliasi, dan live shopping dinilai cukup digemari oleh target market di Thailand.
Category
📺
TVTranscript
00:00Thank you for joining us, ladies and gentlemen.
00:02And now we will enter the CreateUp segment.
00:04And we will talk about Chuwa, a start-up in the e-commerce era.
00:06And it has been connected by a video conference.
00:08There is Mrs. Jessica Hendrawijaya,
00:10Chief Innovation Officer or CIO of SIPR
00:14and Alloshop Indonesia.
00:16How are you, Mrs. Jessica?
00:18Good morning, sir.
00:20Thank you again for joining us at CreateUp this time.
00:23I hope we are always healthy, Mrs. Jessica.
00:27Okay, Mrs. Jessica.
00:29Before we continue with Alloshop,
00:32how do you see the trend shift
00:34in the sales of products
00:36from conventional platforms
00:38to e-commerce lately?
00:41Yes, I see the sales trend
00:43in e-commerce platforms has been very popular
00:45for several years now.
00:47Especially during the COVID-19 pandemic
00:49where many UPM and brand owners
00:51have shifted their sales
00:53from offline to online.
00:55From year to year,
00:57the number of e-commerce transactions
00:59continues to increase.
01:01And it is also predicted that
01:03this transaction can reach
01:05$104 billion in 2025.
01:07So e-commerce has become
01:09one of the biggest contributors
01:11to the digital economy in Indonesia.
01:13It means that the potential is really big
01:15and also the pandemic has become
01:17a more massive shifting trigger.
01:20Because maybe the community is also
01:22more used to shopping online.
01:25If we then compare
01:27from one platform to another,
01:29which one do you think is more popular
01:31by brands
01:33for them to have
01:35an e-commerce platform?
01:37Mrs. Jessica.
01:39Yes, this is also what I saw in the last few years.
01:41Various e-commerce platforms
01:43continue to innovate
01:45in providing the best experience for the seller.
01:47Where the objective is to increase
01:49traffic, interest from buyers,
01:51and ultimately to sales.
01:53One of the features that I see
01:55is getting more popular and liked by
01:57both sellers and buyers
01:59is the live stream.
02:01So this live stream is the main attraction
02:03to increase the activity of
02:05people's shopping.
02:07At the same time, the main strategy for
02:09entrepreneurs or sellers to increase
02:11their on-set and market expansion.
02:13We see all e-commerce players
02:15in Indonesia,
02:17such as Shopee, Tiktok, Tokopedia, and Lazada
02:19continue to compete
02:21to take up this important role
02:23in the live stream.
02:25Sometimes, in the end, the seller wants to
02:27continue to interact with the buyer in real time.
02:29And it's also important to build
02:31the trust and confidence of the community
02:33towards their products.
02:35So in the end,
02:37the objective is to encourage sales.
02:39Okay. Somehow, this
02:41becomes a refreshment
02:43or maybe an amusement to see people
02:45selling online.
02:47And in the end,
02:49people buy the products that are promoted
02:51because they sell
02:53interactively and also live streaming.
02:55Okay. If we look at
02:57what are the problems that sellers
02:59often experience when they
03:01want to own an e-commerce platform
03:03or maybe
03:05activate their e-commerce platform.
03:07What are the problems so far
03:09according to the findings
03:11from the Elo Shop team?
03:13So more and more sellers
03:15sell e-commerce because it's getting more popular.
03:17This means
03:19the competition is getting tighter.
03:21So the biggest challenge for the brand owner
03:23is how the brand
03:25can differentiate
03:27their products in the market.
03:29That's why it's very important here
03:31for a good marketing strategy.
03:33And the most important thing is
03:35the core must encourage the brand value
03:37of the product.
03:39But there are also other obstacles
03:41such as logistic, technology,
03:43and platform regulations that
03:45need to be changed.
03:47But the most important thing is
03:49the brand is aware of this trend
03:51and must be catered.
03:53The internal adjustments
03:55must be done
03:57because the business model
03:59has significant changes.
04:01Okay.
04:03Related to the challenges,
04:05what is the solution offered by Elo Shop?
04:07We will discuss it in the next episode,
04:09Mrs. Jessica.
04:11Stay tuned. We'll be right back.
04:13Thank you for joining us.
04:15I'm still talking with Mrs. Jessica Hendrawidjaya,
04:17Chief Innovation Officer
04:19or CIO of Shipper,
04:21and Elo Shop Indonesia.
04:23We have mentioned
04:25or discussed
04:27the trend of using e-commerce platforms
04:29for brands or sellers
04:31and how the market
04:33has started to shift
04:35from conventional shopping
04:37to
04:39more
04:41shopping
04:43to e-commerce platforms.
04:45We have mentioned
04:47that brands or sellers
04:49have faced challenges
04:51when they want to maximize
04:53their e-commerce platforms.
04:55What is the solution offered by Elo Shop,
04:57Mrs. Jessica?
04:59At Elo Shop,
05:01we act as e-commerce enablers.
05:03Enabler is a new term.
05:05Conventionally, it means
05:07distributors in the online field.
05:09We help brands
05:11to increase their sales on e-commerce platforms.
05:13What are the solutions that we provide?
05:15As a new brand
05:17that wants to launch in the marketplace
05:19or e-commerce, we will help
05:21set up and launch the store.
05:23There is also store management.
05:25We do the merchandising
05:27as distributors.
05:29The product placement is the same
05:31but in the online field.
05:33We ensure the name and visual
05:35of the product in the online store.
05:37For the promotion,
05:39we call it campaign management.
05:41From the concept of promotion,
05:43for example, for a double-day campaign,
05:45in a moment,
05:47in 1988, 1999, and so on,
05:49payday campaign, flash sale, and other promotions,
05:51we will also help
05:53the management.
05:55Lastly, back to the live stream and social content delivery.
05:57Of course,
05:59we also help brands
06:01because the role of live stream and video content
06:03is more important to increase sales.
06:05Aside from the promotion
06:07and marketing,
06:09the shop as a part of Shipper
06:11also helps in the logistics field.
06:13From the warehouse,
06:15inventory management, and also delivery.
06:17Actually, our solution
06:19is end-to-end.
06:21Helping entrepreneurs and brands
06:23from marketing to logistics.
06:25Okay.
06:27It means that this is
06:29a comprehensive solution
06:31to maximize the e-commerce platform
06:33so that the logistics
06:35is also supported.
06:37Okay.
06:39How many brands have joined
06:41and have been handled
06:43and become clients of Aloshop?
06:45Mrs. Jessica.
06:47At Aloshop, we have managed
06:49more than 100 brands.
06:51Local brands
06:53from SME to enterprise level
06:55are managed.
06:57Okay. So, the range of markets
06:59that are targeted are varied
07:01between SMEs and SMEs
07:03and also large corporations.
07:05Okay.
07:07What is the business model like
07:09for Aloshop and its stream revenue?
07:11Does it mean from the services
07:13that were offered earlier
07:15or is there another business model?
07:17From the services
07:19that we offered earlier,
07:21it depends on the needs of the brand.
07:23Does the brand want to increase
07:25in the marketplace,
07:27live stream, and social content?
07:29For the use or logistics,
07:31it needs help.
07:33So, every solution
07:35can be tailored or customized
07:37according to the needs of the brand.
07:39Okay.
07:41If we talk about the target
07:43from Aloshop,
07:45in the medium to long term,
07:47what is it, Mrs. Jessica?
07:49This year, we continue to focus
07:51on helping more local brands
07:53to grow in Indonesia.
07:55But in the future, we also see
07:57more local brands to expand
07:59in Southeast Asia.
08:01And of course, Aloshop can help
08:03the expansion in terms of sales
08:05and logistics.
08:07One of the markets that we think
08:09is quite interesting is Thailand.
08:11And last month, we just launched
08:13an expansion in Aloshop in Thailand.
08:15And we really hope
08:17that in the future,
08:19more local brands will see
08:21the potential of the export market.
08:23Okay.
08:25So, Thailand is a classic market,
08:27or maybe a brand,
08:29from Indonesia and Thailand.
08:31So, you make Thailand
08:33as the first country,
08:35if I'm not mistaken,
08:37in terms of expansion
08:39from the Aloshop market.
08:41What is unique
08:43about Thailand's market?
08:45We see that the e-commerce players
08:47have the same platform.
08:49So, all the e-commerce players,
08:51the regional players, are more or less the same.
08:53And the behavior is the same.
08:55So, what Thailand's market
08:57really likes,
08:59fashion, skin care,
09:01and others, are more or less the same.
09:03So, we see that because the behavior is the same,
09:05of course,
09:07strong local brands in Indonesia
09:09can go to the market as well.
09:11Okay.
09:13If I may know,
09:15the range of services
09:17offered by the range, for MSMEs
09:19to corporations,
09:21what is the range
09:23if they want to maximize
09:25their e-commerce platform,
09:27Mrs. Jessica?
09:29You mean the fee for Aloshop?
09:31Yes.
09:33Yes, that's right.
09:35The fee or the investment
09:37that must be paid by a brand.
09:39Let's say,
09:41for MSMEs, what is the range?
09:43For corporations, what is the range?
09:45So that the market can imagine,
09:47if they want to use the services from Aloshop,
09:49how much do they have to prepare?
09:51Yes.
09:53So, like a distributor,
09:55we also take the revenue share.
09:57So, actually, we don't have a fixed fee,
09:59it's more like a share from the sales.
10:01So, the share percentage
10:03from the sales.
10:05This is what really helps local brands
10:07when we help.
10:09This also incentivizes Aloshop
10:11to continue to increase the sales of our clients.
10:13Okay. So far, have you profited?
10:15Is there a target for profitability?
10:17Yes. We always build a business
10:19with a mindset of profitability.
10:21So, moreover,
10:23this is a goods sales service.
10:25Of course, we really look forward to it.
10:27Okay. Moreover, the market is big.
10:29Yes.
10:31From the perspective of the brand
10:33and also the market.
10:35Mrs. Jessica, our time is limited.
10:37Thank you for joining us on Kretab this time.
10:39Good luck for your friends at Aloshop
10:41and also Shipper.
10:43I always see you.
10:45Thank you.
10:47And before we end this interview,
10:49we will see again
10:51the movement of Indonesia's e-commerce
10:53or maybe IHSG to be exact.
10:57Now, what level are we at?
10:59We are at level
11:017265.
11:03That is the highest level
11:05that has been achieved so far.
11:07The movement of IHSG, the current level is 7232.
11:09The movement so far
11:11is 0.23%.
11:13And the top
11:15gainers among them are
11:17Bang Mandiri, Telkom, BBNI,
11:19Antam, then
11:21BSBK, ISEA, TINS,
11:23PSAB, and also INCO.
11:25Meanwhile, the top losers are AMMN,
11:27Brand, BRPT, Cuan, PTRO,
11:29Live, Meja, Kija,
11:31and also Asang.
11:37It's been 90 minutes, we accompanied you
11:39in Power Breakfast. Hopefully, today's discussion
11:41can be a reference and source of information for you.
11:43Stay up to date with your information
11:45only on IDX Channel, your trustworthy and comprehensive
11:47investment reference. Don't forget
11:49to watch the Market Review program,
11:51which airs at 10 o'clock Western Time Indonesia.
11:53Because the future must be ahead,
11:55I am Investor Saham. I am Wiki Adrian.
11:57See you later.
12:11Investor Saham.
12:13Investor Saham.
12:15Investor Saham.
12:17Investor Saham.
12:19Investor Saham.
12:21Investor Saham.
12:23Investor Saham.
12:25Investor Saham.
12:27Investor Saham.
12:29Investor Saham.
12:31Investor Saham.
12:33Investor Saham.
12:35Investor Saham.
12:37Investor Saham.