Cuan Ala Startup Manajemen E Commerce

  • 3 months ago
Aloshop mengumumkan ekspansinya ke pasar Thailand. Setelah melakukan uji coba layanan di sana dan bermitra dengan TikTok, Aloshop ditargetkan melakukan pemberdayaan e-commerce dan social commerce ke Thailand.

Layanan Aloshop, termasuk pemasaran media sosial, pemasaran KOL, pemasaran kinerja, pemasaran afiliasi, dan live shopping dinilai cukup digemari oleh target market di Thailand.

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📺
TV
Transcript
00:00Thank you for joining us, ladies and gentlemen.
00:02And now we will enter the CreateUp segment.
00:04And we will talk about Chuwa, a start-up in the e-commerce era.
00:06And it has been connected by a video conference.
00:08There is Mrs. Jessica Hendrawijaya,
00:10Chief Innovation Officer or CIO of SIPR
00:14and Alloshop Indonesia.
00:16How are you, Mrs. Jessica?
00:18Good morning, sir.
00:20Thank you again for joining us at CreateUp this time.
00:23I hope we are always healthy, Mrs. Jessica.
00:27Okay, Mrs. Jessica.
00:29Before we continue with Alloshop,
00:32how do you see the trend shift
00:34in the sales of products
00:36from conventional platforms
00:38to e-commerce lately?
00:41Yes, I see the sales trend
00:43in e-commerce platforms has been very popular
00:45for several years now.
00:47Especially during the COVID-19 pandemic
00:49where many UPM and brand owners
00:51have shifted their sales
00:53from offline to online.
00:55From year to year,
00:57the number of e-commerce transactions
00:59continues to increase.
01:01And it is also predicted that
01:03this transaction can reach
01:05$104 billion in 2025.
01:07So e-commerce has become
01:09one of the biggest contributors
01:11to the digital economy in Indonesia.
01:13It means that the potential is really big
01:15and also the pandemic has become
01:17a more massive shifting trigger.
01:20Because maybe the community is also
01:22more used to shopping online.
01:25If we then compare
01:27from one platform to another,
01:29which one do you think is more popular
01:31by brands
01:33for them to have
01:35an e-commerce platform?
01:37Mrs. Jessica.
01:39Yes, this is also what I saw in the last few years.
01:41Various e-commerce platforms
01:43continue to innovate
01:45in providing the best experience for the seller.
01:47Where the objective is to increase
01:49traffic, interest from buyers,
01:51and ultimately to sales.
01:53One of the features that I see
01:55is getting more popular and liked by
01:57both sellers and buyers
01:59is the live stream.
02:01So this live stream is the main attraction
02:03to increase the activity of
02:05people's shopping.
02:07At the same time, the main strategy for
02:09entrepreneurs or sellers to increase
02:11their on-set and market expansion.
02:13We see all e-commerce players
02:15in Indonesia,
02:17such as Shopee, Tiktok, Tokopedia, and Lazada
02:19continue to compete
02:21to take up this important role
02:23in the live stream.
02:25Sometimes, in the end, the seller wants to
02:27continue to interact with the buyer in real time.
02:29And it's also important to build
02:31the trust and confidence of the community
02:33towards their products.
02:35So in the end,
02:37the objective is to encourage sales.
02:39Okay. Somehow, this
02:41becomes a refreshment
02:43or maybe an amusement to see people
02:45selling online.
02:47And in the end,
02:49people buy the products that are promoted
02:51because they sell
02:53interactively and also live streaming.
02:55Okay. If we look at
02:57what are the problems that sellers
02:59often experience when they
03:01want to own an e-commerce platform
03:03or maybe
03:05activate their e-commerce platform.
03:07What are the problems so far
03:09according to the findings
03:11from the Elo Shop team?
03:13So more and more sellers
03:15sell e-commerce because it's getting more popular.
03:17This means
03:19the competition is getting tighter.
03:21So the biggest challenge for the brand owner
03:23is how the brand
03:25can differentiate
03:27their products in the market.
03:29That's why it's very important here
03:31for a good marketing strategy.
03:33And the most important thing is
03:35the core must encourage the brand value
03:37of the product.
03:39But there are also other obstacles
03:41such as logistic, technology,
03:43and platform regulations that
03:45need to be changed.
03:47But the most important thing is
03:49the brand is aware of this trend
03:51and must be catered.
03:53The internal adjustments
03:55must be done
03:57because the business model
03:59has significant changes.
04:01Okay.
04:03Related to the challenges,
04:05what is the solution offered by Elo Shop?
04:07We will discuss it in the next episode,
04:09Mrs. Jessica.
04:11Stay tuned. We'll be right back.
04:13Thank you for joining us.
04:15I'm still talking with Mrs. Jessica Hendrawidjaya,
04:17Chief Innovation Officer
04:19or CIO of Shipper,
04:21and Elo Shop Indonesia.
04:23We have mentioned
04:25or discussed
04:27the trend of using e-commerce platforms
04:29for brands or sellers
04:31and how the market
04:33has started to shift
04:35from conventional shopping
04:37to
04:39more
04:41shopping
04:43to e-commerce platforms.
04:45We have mentioned
04:47that brands or sellers
04:49have faced challenges
04:51when they want to maximize
04:53their e-commerce platforms.
04:55What is the solution offered by Elo Shop,
04:57Mrs. Jessica?
04:59At Elo Shop,
05:01we act as e-commerce enablers.
05:03Enabler is a new term.
05:05Conventionally, it means
05:07distributors in the online field.
05:09We help brands
05:11to increase their sales on e-commerce platforms.
05:13What are the solutions that we provide?
05:15As a new brand
05:17that wants to launch in the marketplace
05:19or e-commerce, we will help
05:21set up and launch the store.
05:23There is also store management.
05:25We do the merchandising
05:27as distributors.
05:29The product placement is the same
05:31but in the online field.
05:33We ensure the name and visual
05:35of the product in the online store.
05:37For the promotion,
05:39we call it campaign management.
05:41From the concept of promotion,
05:43for example, for a double-day campaign,
05:45in a moment,
05:47in 1988, 1999, and so on,
05:49payday campaign, flash sale, and other promotions,
05:51we will also help
05:53the management.
05:55Lastly, back to the live stream and social content delivery.
05:57Of course,
05:59we also help brands
06:01because the role of live stream and video content
06:03is more important to increase sales.
06:05Aside from the promotion
06:07and marketing,
06:09the shop as a part of Shipper
06:11also helps in the logistics field.
06:13From the warehouse,
06:15inventory management, and also delivery.
06:17Actually, our solution
06:19is end-to-end.
06:21Helping entrepreneurs and brands
06:23from marketing to logistics.
06:25Okay.
06:27It means that this is
06:29a comprehensive solution
06:31to maximize the e-commerce platform
06:33so that the logistics
06:35is also supported.
06:37Okay.
06:39How many brands have joined
06:41and have been handled
06:43and become clients of Aloshop?
06:45Mrs. Jessica.
06:47At Aloshop, we have managed
06:49more than 100 brands.
06:51Local brands
06:53from SME to enterprise level
06:55are managed.
06:57Okay. So, the range of markets
06:59that are targeted are varied
07:01between SMEs and SMEs
07:03and also large corporations.
07:05Okay.
07:07What is the business model like
07:09for Aloshop and its stream revenue?
07:11Does it mean from the services
07:13that were offered earlier
07:15or is there another business model?
07:17From the services
07:19that we offered earlier,
07:21it depends on the needs of the brand.
07:23Does the brand want to increase
07:25in the marketplace,
07:27live stream, and social content?
07:29For the use or logistics,
07:31it needs help.
07:33So, every solution
07:35can be tailored or customized
07:37according to the needs of the brand.
07:39Okay.
07:41If we talk about the target
07:43from Aloshop,
07:45in the medium to long term,
07:47what is it, Mrs. Jessica?
07:49This year, we continue to focus
07:51on helping more local brands
07:53to grow in Indonesia.
07:55But in the future, we also see
07:57more local brands to expand
07:59in Southeast Asia.
08:01And of course, Aloshop can help
08:03the expansion in terms of sales
08:05and logistics.
08:07One of the markets that we think
08:09is quite interesting is Thailand.
08:11And last month, we just launched
08:13an expansion in Aloshop in Thailand.
08:15And we really hope
08:17that in the future,
08:19more local brands will see
08:21the potential of the export market.
08:23Okay.
08:25So, Thailand is a classic market,
08:27or maybe a brand,
08:29from Indonesia and Thailand.
08:31So, you make Thailand
08:33as the first country,
08:35if I'm not mistaken,
08:37in terms of expansion
08:39from the Aloshop market.
08:41What is unique
08:43about Thailand's market?
08:45We see that the e-commerce players
08:47have the same platform.
08:49So, all the e-commerce players,
08:51the regional players, are more or less the same.
08:53And the behavior is the same.
08:55So, what Thailand's market
08:57really likes,
08:59fashion, skin care,
09:01and others, are more or less the same.
09:03So, we see that because the behavior is the same,
09:05of course,
09:07strong local brands in Indonesia
09:09can go to the market as well.
09:11Okay.
09:13If I may know,
09:15the range of services
09:17offered by the range, for MSMEs
09:19to corporations,
09:21what is the range
09:23if they want to maximize
09:25their e-commerce platform,
09:27Mrs. Jessica?
09:29You mean the fee for Aloshop?
09:31Yes.
09:33Yes, that's right.
09:35The fee or the investment
09:37that must be paid by a brand.
09:39Let's say,
09:41for MSMEs, what is the range?
09:43For corporations, what is the range?
09:45So that the market can imagine,
09:47if they want to use the services from Aloshop,
09:49how much do they have to prepare?
09:51Yes.
09:53So, like a distributor,
09:55we also take the revenue share.
09:57So, actually, we don't have a fixed fee,
09:59it's more like a share from the sales.
10:01So, the share percentage
10:03from the sales.
10:05This is what really helps local brands
10:07when we help.
10:09This also incentivizes Aloshop
10:11to continue to increase the sales of our clients.
10:13Okay. So far, have you profited?
10:15Is there a target for profitability?
10:17Yes. We always build a business
10:19with a mindset of profitability.
10:21So, moreover,
10:23this is a goods sales service.
10:25Of course, we really look forward to it.
10:27Okay. Moreover, the market is big.
10:29Yes.
10:31From the perspective of the brand
10:33and also the market.
10:35Mrs. Jessica, our time is limited.
10:37Thank you for joining us on Kretab this time.
10:39Good luck for your friends at Aloshop
10:41and also Shipper.
10:43I always see you.
10:45Thank you.
10:47And before we end this interview,
10:49we will see again
10:51the movement of Indonesia's e-commerce
10:53or maybe IHSG to be exact.
10:57Now, what level are we at?
10:59We are at level
11:017265.
11:03That is the highest level
11:05that has been achieved so far.
11:07The movement of IHSG, the current level is 7232.
11:09The movement so far
11:11is 0.23%.
11:13And the top
11:15gainers among them are
11:17Bang Mandiri, Telkom, BBNI,
11:19Antam, then
11:21BSBK, ISEA, TINS,
11:23PSAB, and also INCO.
11:25Meanwhile, the top losers are AMMN,
11:27Brand, BRPT, Cuan, PTRO,
11:29Live, Meja, Kija,
11:31and also Asang.
11:37It's been 90 minutes, we accompanied you
11:39in Power Breakfast. Hopefully, today's discussion
11:41can be a reference and source of information for you.
11:43Stay up to date with your information
11:45only on IDX Channel, your trustworthy and comprehensive
11:47investment reference. Don't forget
11:49to watch the Market Review program,
11:51which airs at 10 o'clock Western Time Indonesia.
11:53Because the future must be ahead,
11:55I am Investor Saham. I am Wiki Adrian.
11:57See you later.
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