How to Grow a YouTube Channel From Nothing - Ali Abdaal
How to Grow a YouTube Channel From Nothing - Ali Abdaal
dailymotion.com/arshian
How to guarantee you regret your life:https : //dai.ly/x93180y
My honest advice to a perfectionist:https : //dai.ly/x9319i4
My honest advice to someone who’s doing too much : https://dai.ly/x9319ty
My honest advice to someone who feels behind in life : https://dai.ly/x931a78
My honest advice to someone who wants financial freedom : https://dai.ly/x931ex2
If I Wanted to Be a Millionaire Before 30, I'd Do This : https://dai.ly/x931gzm
The Best Book I've Ever Read about Making Money : https://dai.ly/x931j9y
How to Go From $0 to $10,000 a Month in 4 Steps : https://dai.ly/x931kb6
How to Make $10,000 Month Writing Online : https://dai.ly/x931l42
How to 10x Your Income The 4 Ladders of Wealth : https://dai.ly/x931ldm
Why You Feel Lost in Life by Ali Abdaal : https://dai.ly/x933252
How to Figure Out What You Really Want in Life : https://dai.ly/x933hm8
How to Change your Life in a Year - 3 Simple Ideas : https://dai.ly/x933u78
dailymotion.com/arshian
How to guarantee you regret your life:https : //dai.ly/x93180y
My honest advice to a perfectionist:https : //dai.ly/x9319i4
My honest advice to someone who’s doing too much : https://dai.ly/x9319ty
My honest advice to someone who feels behind in life : https://dai.ly/x931a78
My honest advice to someone who wants financial freedom : https://dai.ly/x931ex2
If I Wanted to Be a Millionaire Before 30, I'd Do This : https://dai.ly/x931gzm
The Best Book I've Ever Read about Making Money : https://dai.ly/x931j9y
How to Go From $0 to $10,000 a Month in 4 Steps : https://dai.ly/x931kb6
How to Make $10,000 Month Writing Online : https://dai.ly/x931l42
How to 10x Your Income The 4 Ladders of Wealth : https://dai.ly/x931ldm
Why You Feel Lost in Life by Ali Abdaal : https://dai.ly/x933252
How to Figure Out What You Really Want in Life : https://dai.ly/x933hm8
How to Change your Life in a Year - 3 Simple Ideas : https://dai.ly/x933u78
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LearningTranscript
00:00Hey friends, welcome back to the channel.
00:01So if you are looking to start or grow a YouTube channel,
00:05then you're in the right place.
00:06Because I recently interviewed Izzy Sealy,
00:08who is a friend of mine
00:09and a YouTuber with over 500,000 subscribers.
00:12And incidentally, one of the most successful alumni
00:14of my own course, the Part-Time YouTuber Academy.
00:16And Izzy has grown her channel to this point
00:18with very few videos and very little work.
00:20And so I asked her a whole bunch of questions
00:22about her journey on YouTube.
00:24And we go through a bunch of advice
00:25for people just getting started,
00:27but we also go into her fears.
00:28There was a lot of imposter syndrome around this.
00:31And struggles.
00:32Because you've got 500,000 subscribers.
00:34Okay.
00:34And you still struggle with it?
00:35Of course.
00:36That's interesting.
00:37And the emotional side of being a YouTuber.
00:38There were some people who did have bad things
00:40to say about my YouTube channel.
00:41They did say.
00:43Hopefully, no matter where you are in your journey,
00:45this will hopefully be useful for you.
00:47So Izzy, welcome to the YouTube channel.
00:49You are one of the most successful alumni
00:52of the infamous Part-Time YouTuber Academy.
00:55And your channel has grown ridiculously fast,
00:57zero to 500,000 subscribers in around two years.
01:01And also you haven't posted that many videos.
01:03Like you've posted maybe a fifth of the number of videos
01:05that I posted to get to the same amount.
01:07And so I was thinking in this video,
01:09there's a bunch of people who follow my stuff
01:11who want to either start or grow a YouTube channel.
01:13So I was hoping we could talk through some of the tips
01:16that we would have in terms of the psychology,
01:18in terms of the emotions,
01:19in terms of the practical, tangible, actionable tidbits
01:23that people can take away
01:24to help them grow faster on YouTube.
01:26How does that sound?
01:28Great, that sounds great.
01:29Fantastic.
01:29For people who might not know your channel yet,
01:30would you mind introducing yourself?
01:32Yeah, sure.
01:33My name's Izzy.
01:34I am a doctor.
01:35I graduated from Cambridge.
01:36Actually, we went to the same medical school
01:37and I have a YouTube channel
01:39and I sometimes upload videos there.
01:41Sometimes upload videos there.
01:42It's a very humble way of putting it.
01:46Yeah, so I talk about personal development,
01:48language learning, health and wellbeing,
01:50kind of topics and yeah.
01:52Nice.
01:53And to what extent has your YouTube channel
01:54changed your life?
01:55It has completely changed my life
01:58in every single way imaginable,
02:00which is kind of bizarre
02:02because I wasn't expecting that
02:03when I started it just over two years ago.
02:05I was approaching it as a bit of an experiment.
02:08I thought, oh, I'll just see what happens
02:10if I try challenging myself to start a YouTube channel.
02:13And now here we are, 500,000 subscribers later.
02:18It's completely changed my life in terms of friendships.
02:20I've met so many interesting creators
02:22and connected with cool people over the world.
02:24It felt like I can have an impact
02:25and share what I want to talk about with other people
02:28and they're actually interested to hear what I have to say.
02:30And then also financially as well,
02:32obviously YouTube does give you kind of AdSense
02:35and sponsorship opportunities as well.
02:38So literally every single aspect of my life
02:39has been changed by this decision
02:41to start a YouTube channel.
02:43And at what point did you realize
02:45that YouTube could actually be a viable,
02:48I guess, full-time income?
02:49Hmm, there was a point about just over a year ago
02:55where I was working full-time as a doctor.
02:58So in the UK, it's called foundation year one,
03:01basically the first year after graduating.
03:03Doctors in the UK aren't actually paid that much,
03:06but there was a point in around October last year
03:08where the AdSense revenue from my YouTube channel,
03:11which I was sort of uploading a video to
03:13every like two weeks or so,
03:14or like maybe even once a month,
03:16exceeded the monthly salary
03:18from my full-time job as a doctor.
03:20And I was like, oh my goodness,
03:22because I would be working maybe 50 hours a week
03:26at my day job and spending a couple of hours,
03:30maybe four hours a week on my YouTube channel.
03:32And this just didn't really make sense to me.
03:34And I was like, oh my gosh, the system is broken.
03:37How is this happening?
03:38And that's the point where I realized,
03:40oh, this is actually making more money
03:42than my full-time gig with just AdSense.
03:45So this is ignoring any other like sponsorships
03:47or any other ways that you can monetize a YouTube channel.
03:49Because I wasn't really trying to monetize it
03:51that hard at that point.
03:51I was just trying to keep making videos.
03:54And yeah, that was a big light bulb moment for me.
03:58Nice.
03:59So I'd love to kind of trace your journey
04:00from kind of sort of chronologically through time,
04:03because I think there's some interesting
04:05learnings along the way.
04:06A lot of people that watch this channel
04:09want to start a YouTube channel.
04:11When we do community polls and stuff,
04:12maybe 30% of the audience says,
04:13I want to start a channel, but I haven't started yet.
04:16And when we dig deeper into that,
04:18we find that a lot of the reasons
04:19why people don't start a channel at all is because of fear.
04:22There's some sort of fear that's holding them back.
04:25How did you get over that fear?
04:28And I guess, what was that experience
04:29of getting over the fear of starting the channel initially?
04:32I felt like prior to starting my YouTube channel,
04:35I actually had a lot of fear around
04:38even just posting on Instagram to the 500 followers
04:42who are my friends or people I knew from school or uni.
04:46I felt a lot of fear around even doing that.
04:48So actually, YouTube was this thing of like,
04:50okay, how can I challenge myself and do the craziest thing
04:54that would be the scariest and see if I can do that?
04:57And I was like, okay, I'll start a YouTube channel.
04:59And getting over the fear of starting
05:01was a combination of a few things.
05:04I think the first thing that I had to realize was,
05:08if I don't try this, I'll never know if I could do it
05:11and if I could push myself.
05:12And realistically, all the fear is in my head.
05:16And so if I can think of ways to reframe it
05:19and embrace it instead of resist it,
05:21that would help me to actually get going and do this thing.
05:25So for me, that looked like reminding myself
05:26that probably no one's going to be watching my videos
05:29to start with, which was true.
05:31They only got like a few hundred views maybe
05:34for months and months and months.
05:36My videos would like cap at like maybe 200 views,
05:39300 views for most of my videos.
05:41So I was like, okay, cool.
05:42This kind of feels like a safe space
05:43where it doesn't really matter if it's embarrassing
05:46or if it's bad.
05:48I can just put something out there
05:50and probably no one's going to watch it anyway.
05:52So that kind of felt like, okay, that feels safe.
05:54The second thing was I was reminding myself
05:56that actually no one's really going to care
05:59if I start a YouTube channel.
06:00No one's really going to comment on it
06:03or like be negative for no reason.
06:05And if they do, that says more about them
06:07than it does about me.
06:09Because I'm the person actually trying to do something.
06:11I'm giving it a go.
06:13I'm not hurting anyone.
06:14I'm just making silly internet videos.
06:16And so I try to remind myself of those two things.
06:19And also this whole thing of actually like,
06:21if I didn't try this, I would never know.
06:24And that would probably eat me alive a little bit.
06:26So.
06:27I love it.
06:29Oh, by the way, quick thing.
06:30If you are looking for some specific advice
06:32on exactly what to do,
06:33depending on what stage of the YouTube growth journey
06:36you're at, whether you're a beginner
06:37or intermediate or advanced,
06:38then you should definitely check out
06:39my completely free YouTube growth scorecard.
06:41It's basically a free quiz.
06:42It will ask you a few questions
06:43to get a sense of where you are,
06:44and then it will give you tailored recommendations
06:46based on what your answers are.
06:47So that'll be linked down below and it's completely free.
06:49What made you decide to join the part-time YouTuber Academy?
06:53So Ali and I actually knew each other from medical school.
06:57We went to the same college doing medicine
06:59a few years apart.
07:00And I remember when I was planning on starting
07:03my YouTube channel, I was like, oh yeah.
07:04Like I remember Ali from med school.
07:06He has a YouTube channel.
07:09I'll message him and ask for some tips,
07:12see if I can join this course.
07:13And I thought, okay, I'll give it a go.
07:15And when I looked at what the course was about,
07:17it was like, oh, part-time YouTuber Academy, perfect.
07:19I wasn't thinking of it as a full-time gig
07:22at that time at all.
07:23I was thinking, oh, this is like a fun little hobby
07:25that I could do and fun little challenge myself.
07:28Maybe I can earn a few pennies or something like that,
07:29pay for lunch in like the long run.
07:33And so I was like, okay, I'll try this out.
07:35Seems to fit what I'm kind of going for with this.
07:38You start off making videos.
07:40They're not getting that much traction.
07:41They're getting a couple of hundred views,
07:42but mostly those views are coming from the fact
07:44that other people in the YouTuber Academy
07:46are sort of watching each other's videos and stuff.
07:48Yeah.
07:50Which is another reason you should join the pod.
07:51Yeah, exactly.
07:52You get free views.
07:54What was the first video that really took off
07:57and why did it take off, do you think?
07:59It was the video about learning Mandarin.
08:02I had gone on this little Mandarin learning journey
08:04for around six months or so beforehand
08:06where I was intensively self-studying Mandarin
08:09and it didn't take off as soon as I posted the video.
08:13It was kind of a flat line for ages,
08:15but then gradually, gradually,
08:16I think it was being searched by people
08:17and being picked up in search of like how to learn Mandarin
08:20and slowly gained views until the point
08:22where it had this exponential curve
08:24and then suddenly popped off.
08:26And I think the reason why this one took off
08:29was a combination of things.
08:30Firstly, it's very searchable.
08:31So even for a channel
08:33which doesn't really have many subscribers,
08:37it could actually be picked up in search
08:39gradually over time.
08:40The second thing was that actually the video
08:43was about a topic that not everybody can make a video on.
08:47So it wasn't overly saturated.
08:49It was like, actually,
08:50this was a slightly different take to learning Mandarin.
08:53It is an interesting topic
08:54and also lots of people are keen to do it.
08:56So in the part-time YouTube Academy,
08:58one thing that you talked about
08:59was figuring out what kind of video
09:02do people desperately need
09:04and actually would give them a lot of value.
09:06And so people searching for how to learn Mandarin,
09:08they're like desperate to figure out,
09:09okay, how can I learn Mandarin?
09:10And this video was answering that question.
09:12Whereas some of my other videos,
09:13which were like, for example, about habits,
09:15I mean, there's a lot of stuff out there.
09:17It's not answering really a specific question
09:19and it's easy for anybody to make that kind of video.
09:22But to make the Mandarin video,
09:23I had a competitive advantage
09:25in that I was actually doing the thing,
09:27which takes hundreds of hours to actually do it.
09:30So I think it's some kind of combination of those things
09:33and people resonated with it and that one took off.
09:36Yeah.
09:37Yeah, I think that's a really interesting point.
09:38What we have seen from like 4,000 plus students
09:40in the YouTuber Academy
09:42is that one of the biggest predictors of success on YouTube,
09:45at least in this sort of talking head educational content,
09:48instead of educational content
09:49rather than entertainment content,
09:50which is completely different.
09:52One of the biggest predictors of success
09:53for educational content is,
09:55does the person actually have expertise
09:57in the thing that they are trying to talk about?
09:59Now you can get this expertise from doing the work yourself.
10:02Like you did the work to learn Mandarin
10:04over a six month period and put hundreds of hours into it.
10:08And so now when you make a video about it,
10:10it's automatically gonna be way better
10:12than, I don't know, a video that someone makes
10:14where they're trying to summarize a book or something.
10:16Because you've got the personal experience
10:17and there's something about that,
10:19that people can just tell that,
10:20oh my goodness, this person has done the work.
10:22I think you see this in like Alex Formosy stuff blowing up.
10:25Like he's literally built $100 million businesses.
10:27It's obvious that he's built $100 million businesses.
10:30And even if he didn't say it,
10:31the way that he talks about it,
10:32the advice that he gives,
10:34it's just really obvious
10:35that it's coming from deep personal experience.
10:37And that really resonates with people on YouTube.
10:39I think the other way of getting that experience
10:41is just doing loads and loads and loads of research.
10:43So for example,
10:44Johnny Harris does tons and tons of research into his videos.
10:46He's not leaning into particular expertise advantages.
10:49Well, other than the fact that Johnny Harris is a journalist
10:51and has been doing it for 20 years.
10:52You know, in the course,
10:53we talk about this idea of proof of work.
10:55The audience wants to see proof that you have done the work.
10:58And you can do that by clearly showing that,
10:59hey, I've been on this journey
11:02and this is what I applied.
11:02You can do it by doing loads of reading, loads of research,
11:05but that's one of the ways that you really stand out
11:07in a saturated market.
11:08But if you'd started out just making videos
11:10about five productivity tips,
11:12how I stay organized with Notion,
11:14it's like hundreds of people are already doing those things.
11:17But the video that went viral was the one about Mandarin.
11:20Yeah.
11:20Yeah.
11:21Which was a surprise to me as well,
11:22because when I started the channel,
11:24I was like, oh,
11:24I'll just try talking about a couple of things
11:26I'm interested in.
11:27Mandarin was a bit of a throwaway
11:29because I was like, oh,
11:30this is quite different to all the other videos I've made,
11:32but I'll just make it anyway
11:34because no one's watching my channel anyway,
11:36so may as well.
11:38And actually that's another thing I would say
11:40is that early on,
11:42it is worth experimenting with different kinds of content.
11:44The kind of videos that you think
11:46that you might end up making
11:48could be quite different
11:49to actually what people actually resonate with.
11:51So try out a couple of things,
11:54give it a go for a couple of your interests
11:56and a couple of topics.
11:58And while you're starting out,
12:00just think of it as an experiment.
12:02I still feel like I'm experimenting
12:04with my YouTube channel.
12:07One of the things we often teach on the course
12:09is this idea of treating your YouTube channel
12:12like a business.
12:13I wonder for you,
12:14so we've got some mutual friends now
12:16who, for example,
12:17treat YouTube as a hobby.
12:18They're not that intentional about it.
12:20They're doing it for themselves
12:22rather than,
12:23and they're doing it for fun.
12:24And they're saying,
12:25I'm gonna make the videos that I wanna make.
12:27Whereas the people who treat it more like a business,
12:29a business is an entity that provides value to others.
12:31It's not really about you,
12:32it's about what value you can give to others.
12:34And it's not really about,
12:36I wanna have fun.
12:37It's more about,
12:37how can I add so much value to other people's lives
12:40that I'm able to monetize some proportion of that value?
12:43So I'm curious for you,
12:44what are the ways in which you treated YouTube
12:48as a business in the early days?
12:50Yeah.
12:51So early on,
12:52I was trying to figure out which parts of the process
12:56I actually wanted to do
12:57versus actually wanted to outsource.
12:59And this was something that PTY actually helped to
13:03inspire me to do
13:03in figuring out what I can outsource,
13:06what I can delegate to other people
13:08was a really valuable question to have.
13:10And so fairly early on,
13:12I decided to outsource my editing.
13:14So I was like,
13:16okay, I've edited a couple of my videos.
13:18I kind of know how the thing works,
13:21but actually this is taking me a lot of time
13:24and I'm not loving it.
13:26So could I find somebody who does enjoy doing it,
13:29who is offering their services as a freelancer
13:31on like Upwork or Fiverr or PPH
13:34and see if they could do it for me.
13:35And so then I put out some ads for that
13:36and then started to delegate very, very early on.
13:39I think this was like a couple of months
13:42into my YouTube channel
13:44before I was making any money at all.
13:46So this was a bit of an investment from my part.
13:49I remember I was tutoring on italki
13:54to pay for the editing
13:56because I thought, okay, I can tutor on italki
13:58and with two or three hours of tutoring,
14:01I can pay for somebody to edit a video,
14:03which would usually take me like eight hours.
14:06So I was like, okay, that seems like a good deal.
14:08I'll do it.
14:09So I think approaching it from this aspect of like,
14:12okay, what is actually my unique offering to this business
14:18and what do I do best?
14:19What do I enjoy and what can I actually delegate to others
14:21was a big thing.
14:22I think the other thing was thinking of it
14:25as an investment.
14:28So the reason why I decided to do this tutoring
14:30in order to pay for the editing
14:31wasn't because I was purely approaching it just as a hobby.
14:34I was like, okay, I wanna do this thing.
14:37Sure, I'm a bit inconsistent.
14:38I'm only posting videos every like two weeks,
14:39maybe every month.
14:41As long as I keep at that kind of cadence, that's fine.
14:43And so the reason why I was doing that
14:44is because I was like, okay, where's this gonna go?
14:46I'm going to do this for at least a year or two
14:51and invest through this money and time into the well
14:55and see what comes out at the end of that.
14:57So you have been struggling with consistency
14:59is the impression that I get.
15:00Absolutely.
15:01Like someone watching this will be feeling the struggle
15:04and they wanna sort of relate.
15:05Yeah.
15:06And I don't struggle with consistency
15:07and so they can't relate to me, right?
15:09So but you struggle with consistency
15:11so they can totally relate to you.
15:13So why don't you struggle with consistency?
15:16Have you ever struggled with consistency?
15:19No, not really.
15:21There've been times recently, but it's,
15:23I'm six, six and a half years into my channel.
15:24I can afford to take a break.
15:26I have enough money.
15:26Like there's all of those factors.
15:28I think the thing that was driving me so much
15:30in the early days was I need to buy my financial freedom.
15:34And when that is the thing,
15:35it's like what I'm trying to escape the fate
15:38of all these doctors that I see
15:39where they're shackled to a job that they fricking hate.
15:42And that is such a profound motivator that I'm like,
15:47of course I've got to stay consistent.
15:48I've got the opportunity to literally escape the matrix
15:51as it were.
15:53And so when people in our academy
15:56would struggle with consistency,
15:58I wouldn't really be able to relate
15:59to the emotions behind it.
16:01Because for me, the why behind it was so strong
16:03that I'm escaping the matrix, obviously.
16:05Escape, I love that.
16:06Before I had the language of escaping matrix, yeah.
16:08Escaping wage slavery.
16:10But you struggle with consistency and I suspect like,
16:12I wanna make money and be financially free
16:14is less of a core driver for you.
16:17Yeah, very much so.
16:18I think I probably approach it
16:20less towards the business end than you.
16:23So obviously there's a spectrum of like hobby to business.
16:26I think I'm somewhere in the middle
16:27where I want to enjoy making videos.
16:29I want to enjoy the process
16:30and feel like I'm making videos that I'm excited by.
16:34And I'm not really willing to sacrifice that
16:37for escaping the matrix completely.
16:41Although I do approach certain elements of it
16:44with a kind of business mindset.
16:46Not everything is.
16:47It's very much this whole creative slash business.
16:50Creative business, I guess,
16:52where there's something in the middle.
16:53So I think for me, I would sometimes get into this cycle
16:56where I would feel like, oh, I should make a video
17:00to be consistent because everyone says
17:02consistency is so important and all of that.
17:05But then I'd feel like, oh, I just don't,
17:06I'm not really feeling it.
17:07I mean, they're like tired or I'm really busy
17:09or I feel like uninspired.
17:12I'm like, oh, what am I gonna talk about anyway?
17:14And it just didn't feel alive or exciting.
17:18And so there were times when I'd push through
17:20and I'd be like, okay, Izzy, you are going to make a video
17:22and I'd make myself make the video.
17:23But then I'd always feel a bit like worse
17:25about my YouTube channel after that.
17:27And so it was this real struggle of figuring out
17:30how can I enjoy making videos
17:33while also having some kind of schedule.
17:35And I think one thing that helped me a lot
17:37was changing the focus from output,
17:39as in how many videos I'm doing per week,
17:41to the actual input instead.
17:42And that was actually a big helper for me and my channel.
17:47So instead of feeling like, okay,
17:48I have to do one video every single week, no matter what,
17:52it was like, okay, I just have to dedicate this time
17:55to input into my YouTube side hustle
17:58and then see when a video feels ready from that.
18:01So it felt less tense and less stressful.
18:05And one thing I've also realized
18:07is that the biggest existential risk to my YouTube channel
18:10is me not enjoying making videos,
18:13which is not really what I want.
18:14I want to kind of enjoy what I'm doing.
18:16So that's kind of how I think about it.
18:18Does that kind of answer the question?
18:22Yeah, I think so.
18:24You have a bunch of other friends
18:25who struggle with consistency.
18:26What are some of the struggles that they have as well?
18:28Is it the same idea of like,
18:29oh, I feel like I'm forcing myself to do this thing
18:31and I don't really want to do the thing or what is it?
18:34I think you're quite unique
18:35in that having your motivation
18:37was enough to push you to be consistent
18:42because a lot of people,
18:43they feel like they have the strong why,
18:46but they don't follow through on it.
18:48And so what do you think about you
18:52and your approach to YouTube was different
18:54to everyone else who says they have a strong why?
18:58For example, I know me or other people,
19:00but they don't follow through necessarily.
19:02Yeah, I mean, I've written a whole book about this.
19:05It's called, can you pass that over, please?
19:11This, I carry this around everywhere with me.
19:14This is literally what my book,
19:15Field of Productivity is about.
19:16Like, I think it's easy to get into the thing of,
19:21it's either or, it's either I enjoy the process
19:24or I stay consistent.
19:26And I found very early on
19:29that the way to make anything sustainable
19:31is to make sure you're having fun along the way.
19:32I never had any outcome goals.
19:36I never cared about subscriber count
19:36or milestones or anything like that.
19:38The only goal I had was,
19:39I'm just gonna make one video a week
19:41and I'm gonna try and enjoy the process of doing that.
19:43I'm gonna try and get a little bit better each time.
19:45So sometimes I'd be trying out new editing tactics
19:48and stuff because I was editing my own videos
19:49for the first two years.
19:50And that would give me this dopamine boost
19:52of like, I'm leveling up.
19:54Leveling up is a thing that drives intrinsic motivation.
19:57Sometimes I'd kind of do my editing.
20:00I'd like take my laptop into work
20:01and do the editing in like the doctor's common room
20:04just for a little bit of a change of scenery.
20:06When I was a medical student,
20:07going into work was somewhat optional.
20:09So I joined the ward round in the morning,
20:10be very specific about what patient I wanted to see
20:13and then go into the doctor's mess or in the coffee shop
20:15and do the editing there.
20:17And so just kind of approaching YouTube
20:19in the same way that I've approached
20:21like my business or my studies,
20:22which is how do I find a way to make this
20:24a little bit more enjoyable?
20:25Knowing that that's the thing that's gonna energize me
20:27and gonna keep it sustainable.
20:30And I'm absolutely addicted to making everything
20:32a little bit more fun.
20:34Because I don't believe in the whole like discipline
20:36and coercion kind of narrative.
20:38Yeah.
20:39Is there anything else that you found helpful
20:40in the early days to sort of get over the,
20:43I guess the emotional hurdles
20:44and staying consistent and all that kind of stuff?
20:46Yeah, another thing I would say is that
20:47often we think that everyone's looking at us
20:49and there's this thing called the spotlight effect.
20:51You talk about it a bit as well sometimes.
20:53Where we think that, oh, we have a spotlight
20:56on our own lives and we think everyone else
20:57must be paying just as much scrutiny to us
21:01as we to ourselves.
21:02But actually, they're worried about their own lives.
21:04They're not really worrying about us.
21:07And that's quite a liberating thought when you realize,
21:10oh, no one's really worrying about what I'm doing that much.
21:14It's kind of freeing.
21:16And I can follow my own heart and my own dreams
21:22without worrying too much.
21:24On that point though, I do know that there is a fear like,
21:26oh, what if like there is somebody who says something bad
21:29about my YouTube channel?
21:31And I can really relate to this fear
21:33because I have the exact same worry.
21:35And actually it was, it came true to an extent.
21:38There were some people who did have bad things
21:40to say about my YouTube channel.
21:41They did say, oh my God,
21:42guess who started a YouTube channel?
21:44I'd hear about this on the grapevine.
21:47And it would hurt.
21:48It would feel bad.
21:52But one thing that I think about in terms of this
21:56is that no one who has started a successful YouTube channel
22:02will talk badly about a beginner on YouTube.
22:06They would never.
22:06They'd be like, I remember when I was in your shoes
22:09and I remember how hard it was
22:11and I respect you for giving it to go
22:13and trying to do this thing, putting yourself out there,
22:16feeling the fear and doing it anyway.
22:19And so I just remember, you know what,
22:20like actually one of these people who would even
22:23talk a bit badly about me and my YouTube channel,
22:25they actually had tried to start
22:26their own YouTube channel a year before,
22:27but then they'd given up.
22:29And then they decided to try to rain on my parade.
22:32And so it's this whole thing of,
22:34most people are either going to be supportive and nice
22:37or they won't really care either way.
22:38They'll be like, okay, cool, you do you.
22:41And the people who are going to be negative,
22:43if there are any,
22:46what they're saying says much more about them
22:48than it does about you.
22:49And you are on a different path to them.
22:52You have chosen to put yourself out there,
22:54to try this thing, start a new business,
22:56start a YouTube channel, learn a new language,
22:58anything like this, you have decided on a different path
23:02and you're following your own dreams.
23:03So don't let one or two people
23:05who might say a few negative things,
23:08which says more about them than it does about you,
23:10stop you from doing the things that you want
23:13and living the life that you love.
23:14That's what I would say.
23:17That was really good.
23:18That was so good.
23:20I felt like the,
23:21I felt like my sort of the strings of my heart
23:24were getting tugged out there
23:26with like that motivational workshop.
23:30Yeah, I honestly feel,
23:31I feel emotional when I talk about it
23:32because it is a real struggle that I had early on.
23:37I think a lot of people do have.
23:39And that fear around judgment, fear of,
23:43I don't know, fear of failure as well,
23:45or even fear of success.
23:46You're like, oh, like what's going to happen
23:48if actually this video blows up?
23:49Is it going to reach a million people
23:51and I'll get loads of haters?
23:52And there are going to be negative comments.
23:53There are going to be positive ones as well.
23:56And one thing that I did early on was I,
23:59I actually trained myself to be extremely equanimous
24:01when it came to the YouTube comments.
24:03So whether there was a negative one or a positive one,
24:05I'd be like, okay, I'll just meditate
24:07and try to remove all this craving
24:10and aversion to the comments.
24:12But over time, I've also realized
24:14that that is also in itself a bit of a crutch in a way,
24:19because it prevents me from feeling
24:21the positive comments deeply.
24:24And so when I see comments on my channel,
24:26now I kind of try to approach it.
24:28Instead of being like, okay, they're just the comments.
24:30Don't worry about the comments.
24:31I think, okay, like somebody is showing me
24:33genuine appreciation.
24:34They're saying thank you for this amazing video.
24:36And I should feel that.
24:37That's a person that's connected with my video.
24:40And that's amazing.
24:41That's just somewhere in the world.
24:42And they've watched this video of me
24:44and taken the time to reach out
24:47and let me know that they appreciated it.
24:49So feeling that as well is so important.
24:52And also recognizing that negative comments,
24:55they're usually actually more about the person writing it
24:58than about you.
24:59Because if I saw a video that I didn't necessarily love,
25:04I wouldn't take the time to say something mean
25:06to the person for no reason.
25:08And I don't think you would either,
25:10person watching this, I doubt you would.
25:12Because it's like, okay, they're doing their thing.
25:14That's cool.
25:15They can keep doing their thing.
25:16So try to sort of,
25:19what I would say is try to like relax into,
25:21okay, there is going to be all of this response
25:25to my videos at some point,
25:27maybe not super early on, but at some point.
25:31And that's fine.
25:31It's just all okay as it is.
25:34And you can just welcome it in.
25:37That's what I would say.
25:38Nice.
25:39I love that. Is that enough?
25:41Love that.
25:42Love that.
25:44One issue that I still have to this day
25:47is when I hit record,
25:48I get this sort of feeling of sort of pressure rising up
25:53of like, it feels like this big weight
25:56that like, it feels like a big kind of push
26:00that I have to do to get started with filming the videos.
26:02Yeah. Oh, I have that too.
26:04Can you tell me more?
26:05What are the internal narratives that go on
26:07when you think about or you start filming a video?
26:09So when I put up little Q and A's on my Instagram
26:12about, oh, what questions do you have about YouTube?
26:14They often ask me, how are you confident on camera?
26:16How can you talk to a camera and come across naturally?
26:20I think it's really common to feel really tense
26:22in front of the camera.
26:23I definitely did at the start.
26:24And even to this day, there's a sense of like,
26:26oh, I'm performing and presenting to the camera,
26:29which I'm always trying to negotiate with.
26:32Do you feel like you're doing that right now?
26:33Yes.
26:35And so the solution that I have tried to work towards
26:39is actually imagining I'm just talking to one person.
26:42So whether that's initially it was my sister or my mom,
26:45I was just like, okay, I'm just making a video for my sister
26:48or I'm just making a video for my mom.
26:51No big deal.
26:52It's chill.
26:53I can just be me and like relax in front of the camera.
26:55And it's not like this big old presentation.
26:57Remember that you also have full control in the edit.
27:00And if you don't like it for whatever reason,
27:03you can just get rid of it.
27:04It's fine.
27:05You're just filming a video.
27:07For now, one thing I think about
27:08is this idea of a target avatar.
27:10This is essentially who I imagine I'm talking to.
27:13So I have this idea of somebody called Bella
27:16who is 22 years old, just graduated uni,
27:19kind of like me a few years ago,
27:20but obviously not doing medicine
27:21because medicine's a long ass course.
27:23So somebody kind of a bit like me
27:26who's interested in personal development.
27:28They're interested in taking care
27:29of their health and wellbeing.
27:30She wants to level up.
27:31She wants to learn a language, maybe Mandarin.
27:34And I imagine, okay, I'm talking to Bella
27:35and talking to myself from a few years ago.
27:39It's almost this like younger sister role.
27:41And I think for everybody, it's going to be different
27:43who their target avatar is.
27:44But just having this idea of like one person
27:46that you can speak directly to
27:48and share your personal experiences with
27:51is a really powerful way of getting past this feeling
27:55of like, oh my God, I'm talking into this like black hole
27:58of this lens, like what is going on?
28:00Which is really, it feels unnatural
28:02because it is unnatural.
28:04So by having that image in your head of,
28:06I'm talking to Bella,
28:07or I'm talking to whoever that is for you
28:10can help us to feel more confident
28:12and share our message more authentically.
28:15Sick.
28:17That's good.
28:19That's a really good strategy.
28:21I find that whenever I do the one person thing,
28:25it also massively helps.
28:29Yeah.
28:30Question.
28:31How did it feel when,
28:33I'm asking you the feelings you type questions
28:35because I feel like when you were doing
28:36the speak from the heart thing,
28:37that was like really, really powerful.
28:39How did it feel when you started hiring people?
28:44I remember one time you messaged me
28:46and I was encouraging you to hire
28:48like a head of content or something.
28:49And you had a lot of like,
28:51oh no, I couldn't possibly hire someone
28:53because that would mean I'm a business person
28:56and I'm not a business, but like there was that.
28:59Yeah.
29:00What was that experience like for you?
29:01There was a lot of imposter syndrome
29:03around this identity of being a YouTuber
29:07or business owner because I felt like,
29:10oh, that couldn't possibly be me.
29:12I'm just Izzy.
29:14I'm just doing medicine or like medical student
29:17or like I'm just a doctor.
29:18This is me.
29:21And I think having that actual moment
29:26where I was like, when I hit a hundred K subscribers,
29:28I remember that day I was like,
29:30oh, I've literally got a silver play button plaque
29:33coming in the post.
29:34I guess I'm kind of a YouTuber.
29:36And that was the day that I felt like,
29:37okay, now I'm actually a YouTuber.
29:39And equally with the whole business thing,
29:41the day that I put out these applications
29:44for my head of content was the day that I felt like,
29:48okay, maybe this is actually a real business
29:50rather than just me messing around
29:52and like doing tutoring on the side
29:54to pay for freelancers and that kind of thing.
29:57I think it's useful for people to hear
29:59that even someone who is on the outside
30:01successful on YouTube and your channel
30:03has grown sort of ridiculously fast,
30:05one of the fastest growing channels I have ever come across.
30:07It's very useful for people to hear
30:09that even someone who's very successful on YouTube
30:11struggles with all of the things
30:13that you're talking about.
30:14Struggles with the consistency,
30:15struggles with worrying what people will think,
30:16struggles with negative comments,
30:17struggles with like hiring people.
30:19For example, your videos are very polished.
30:21You don't do videos where you just sit
30:22and talk to the camera and speak from the heart
30:23for like three hours at a time
30:24and share all your feelings and stuff.
30:26You maybe might record for two hours
30:28and that will turn into a 13 minute video
30:30which your editor has like chopped the hell out of,
30:32put loads of B-roll on.
30:33It's like, it's very produced, which is similar to mine.
30:35And so people, all people get is like,
30:38oh my goodness, Izzy's got it all together.
30:40And I really noticed this with my channel
30:43where, you know, there was this agency called 16th
30:45that I really wanted to join back in the day.
30:46It's like, you know,
30:47I had these other study tubers that I knew
30:48like Jade and Ruby and Jack,
30:49they're all part of this agency
30:50and it seems like this club.
30:53I really wanted to get an invite to the club
30:54but no one ever reached out to me from 16th.
30:58And then a few years later,
30:59I happened to become friends
31:00with the founder of the company.
31:01And I said to him, hey man, you know,
31:02I was, you know, why don't you guys reach out to me?
31:05And he said, oh, I mean, we wanted to,
31:07but it seemed like you had it all so together.
31:09It seemed like you just knew what you were doing
31:10and you were just crushing it.
31:11It seemed like you didn't need us.
31:13And I was like, oh wow.
31:14Like the impression that my channel gave
31:16in the early days was I had my shit together.
31:19But the actual internal reality
31:21was all of these kinds of issues.
31:22I mean, I didn't struggle with consistency,
31:24but all of the other issues where I felt like left out.
31:26No, you know, no one's reaching out to me.
31:28I'm not getting any sponsorships.
31:29I feel like my channel is big enough.
31:30Like, come on, like what's going on?
31:32And it just looked like I was coasting and chilling.
31:34And so I think this is why I'm so keen
31:36on talking about these sort of internal struggles
31:38because, you know, if there's even one person
31:40listening to this who has been thinking
31:42that they are a dumb ass
31:43because they're having all these feelings
31:45and all these issues,
31:47hearing someone else that they can possibly relate to
31:49who is successful and yet also having all these issues
31:52I think is profoundly valuable.
31:54So I know to you, it feels like a ramble,
31:57but what feels like a ramble to you
31:59can be genuinely life-changing advice to other people.
32:02Yeah, fair enough.
32:03Well, I do have issues.
32:05I have issues.
32:07You heard it here.
32:10Yeah, I do struggle with my YouTube channel.
32:13It feels like every few weeks I have.
32:17So I started doing this thing.
32:18I've always had a strong journaling practice,
32:21but at some point I realized
32:22that I have a lot of feelings around my YouTube channel
32:26that were not adequately addressed
32:28in just like a personal journal
32:29where it was starting to dominate.
32:30So actually I started a specific business journal
32:33is what I called it when I decided,
32:34okay, I'm gonna embrace this idea
32:36that actually it's a business.
32:37And so, okay, my business journal,
32:38I'm gonna write about all my feelings about my business,
32:41loads of limiting beliefs around money
32:43and imposter syndrome.
32:45And like, who do I think I am
32:47to even say that I'm a YouTuber
32:50and I have a YouTube business?
32:51Like, what on earth is that?
32:53And so I'd have all these limiting beliefs around that
32:55and just try to like consistently challenge those.
33:00I still struggle with those to this day.
33:02I don't think I'll ever stop struggling with them.
33:04I think they just gradually get soothed down over time,
33:09but they're always going to be there.
33:10And I think a lot of people do have these limiting beliefs
33:14that they struggle with.
33:16Actually, it was interesting
33:17because going to this Tony Robbins event
33:19called Business Mastery,
33:22and there he talked a lot about getting into state.
33:25So basically like getting like hyped up.
33:27He would literally get us like dance
33:28and like do all this raising our hands up in the air.
33:31And then while in that state being like,
33:33okay, how do I feel now?
33:34Like, how do I feel about committing
33:36to certain actions for my business?
33:39That's actually quite helpful
33:40because it gets me out of my head
33:43and more into actually this sensation of feeling capable
33:48and feeling like actually I can do things
33:51and feeling open to just giving things a go,
33:54that kind of energy.
33:55So I do find that helpful.
33:57Nice, and while we're here,
33:58would you recommend people
33:59is interested in starting a YouTube channel
34:01to join the part-time YouTuber Academy?
34:05Sorry.
34:05Bit of a non-sponsored,
34:07you aren't being paid to say any of this for the record.
34:10Yeah, no, I'm not being paid to say any of this.
34:12Although you do have an affiliate link.
34:14I do, yeah.
34:15So if you want my affiliate link,
34:17you're down below in your video.
34:20No, maybe not.
34:21Anyway, would I recommend it?
34:23I would 100% recommend it
34:24if you are looking for something to save you the confusion.
34:28I think that was the main thing
34:29was that when I was trying to figure out,
34:31okay, how do you start a YouTube channel?
34:32There's so much noise
34:33and so much conflicting advice out there.
34:35People saying like, you need to do this,
34:36you need to like only focus on your title and thumbnail.
34:39People saying that like,
34:39actually like it's all about the content.
34:41People who are saying that like,
34:42you need to have loads of primary colors in your thumbnail
34:45or have a Mr. Beast face in your thumbnail.
34:47And I was like, is this all real?
34:50And so the Part-Time YouTuber Academy
34:51distilled down a lot of the stuff that was out there.
34:54Because I mean, fundamentally all the information
34:56is kind of out there scattered around the internet
34:59and with conflicting kind of messages.
35:01But I kind of distilled it all down and was in one place.
35:04I was like, okay, if I just follow this roadmap,
35:06this will be a really solid start to my YouTube journey.
35:10So I would highly recommend it,
35:12especially if you're kind of beginner
35:14or like earlier on in your YouTube journey.
35:16I think it's much more relevant then.
35:17And I also actually connected with a few cool creators
35:21via the Part-Time YouTuber Academy.
35:22So I actually also started a podcast with them
35:25called Milliseconds Apart for a little bit.
35:27We've not been very consistent,
35:28but I think that's a theme for my YouTube channel slightly.
35:32And yeah, so would highly recommend it.
35:33So check out the link below if you're interested
35:35in joining the Part-Time YouTuber Academy.
35:38That was good.
35:38Did I do that right?
35:39Completely unrehearsed.
35:40Like genuinely actually unrehearsed.
35:42So that was very solid.
35:44What are some of the narratives that go through your mind?
35:46You mentioned you had all these limiting beliefs.
35:48Like, can you give us a flavor of some of them?
35:50Some of the limiting beliefs that I struggle with
35:53is like, oh, this sense of imposter syndrome.
35:54Like, who am I to make this video?
35:56Am I the right person to make this video?
35:59But the thing that I've realized over time is that,
36:03in fact, there's no one else
36:04who can make my video other than me.
36:06If I weren't making my video,
36:08it just wouldn't exist and it wouldn't be out there.
36:11And if I even have something to share
36:14that would help one person,
36:15then it's worth actually making that video.
36:17I think the fact that you're struggling with it today
36:19is even better.
36:21Why is that?
36:21Because you've got 500,000 subscribers.
36:24Okay.
36:25And you still struggle with it?
36:26Of course.
36:26That's interesting.
36:27Of course I still struggle.
36:28I mean, I still struggle with it as well,
36:29but I'm curious to hear your thoughts
36:30and then I'll share mine.
36:31What are your thoughts?
36:32Why don't you share your thoughts?
36:34Every time I make a video,
36:35I think, what's the point of making this video?
36:38And I literally have a list of things
36:39that I read out to myself,
36:41like affirmations that remind me why I'm doing this.
36:44These are the things that I remind myself.
36:46I don't care about the performance of this video.
36:48My only goal in making it is to share a message
36:49that I think is worth sharing for whoever wants to hear it.
36:52I intend to integrate my mind, heart and soul
36:54to share this message in a way
36:55that feels authentic and natural.
36:57I'm not trying to force anything here.
36:58I'm merely speaking from the heart
37:00with the mind to inform structure and content
37:02and the soul to remain connected
37:04to the purpose behind the video.
37:06Wow, that's so cringe.
37:06Am I right?
37:07I love it.
37:09I'm going to enjoy myself
37:10and treat this process with lightness and ease.
37:12Lightness and ease.
37:13So sweet.
37:14On my deathbed, I'd give anything to be back here
37:15in the present moment, doing what I love,
37:17sharing myself with the world
37:18in a way that's enjoyable and energizing.
37:20When you're on your deathbed, oh my goodness.
37:22I'm going to keep that in mind
37:23and not treat this process
37:24with too much seriousness, heaviness or importance.
37:27And finally, I'm speaking to an individual
37:28who really cares what I have to say
37:30and who really wants to learn from me
37:31to level up their own life.
37:32I'm in service to that person,
37:34not to my own ego, not to the retention stats,
37:36not to the algorithm.
37:37I'm purely in service to the person
37:38who has clicked on this video
37:40and whose life could be genuinely changed
37:41by what I'm about to say.
37:43I love that.
37:44I'm going to read this out before filming videos
37:45so that it gets me into the right state
37:47where I feel less of like,
37:50oh, this has to be good.
37:51This has to get a million views.
37:52This has to get 100,000 views.
37:53Oh, if the view count goes down,
37:54the bloody sponsors are going to start reducing our rate.
37:56And then we've got all these expenses
37:58and we're going to be broke, homeless and alone.
37:59And all of this sort of stuff
38:00is where the mind can spiral into.
38:04Even for someone like me who on the surface
38:05seems to have their shit together.
38:07Yeah, that's so true.
38:09I think I've really struggled with metrics as well.
38:12Nice.
38:14And I think it's something of where
38:17when you start to see the numbers go up,
38:19then you start to be a bit obsessed over the numbers.
38:22You're like, okay, the numbers are no longer going up
38:25as much as it was going up before.
38:27Oh no, is the world ending?
38:29Is the YouTube channel going to die?
38:31Is this like the start of the end?
38:33Is this all going to sort of collapse around me
38:35and just be nothing?
38:37Because on the YouTube studio dashboard,
38:42I know you're very familiar with this,
38:44but there are these arrows that kind of either point up
38:47as a kind of up green arrow or like a down gray arrow,
38:51depending on how your channel's performance
38:54is relative to its usual.
38:57And obviously with something like YouTube,
38:59it's going to kind of undulate
39:00and be this slight wave of, okay,
39:03things going up sometimes, things are going down.
39:05That's absolutely fine.
39:07But having these gray arrows appear on your YouTube studio
39:10feels really bad.
39:12And literally YouTube, in YouTube studio,
39:15if you have a really well-performing video,
39:17you'll have like fireworks and sparkles appear
39:20if it's like a one out of 10 video,
39:21which means it's like the best performing video
39:22out of the previous 10 videos that you've had.
39:25And so literally like even the way the studio is designed
39:29is to get you and to feel like
39:31you need to make things perform better.
39:33And I've sometimes found that focusing too much on that
39:36is actually really unhealthy
39:38and develops this very metric focused mindset
39:42when it comes to my YouTube channel,
39:44rather than a kind of purpose and service focused approach.
39:49For most of my videos,
39:50the first thing that I come up with
39:52after thinking of the main concept
39:54is what I call the heart of the video.
39:57And this is where I just ramble for a little bit
40:00on my keyboard about, okay, why am I making this video?
40:03What is the point of this video?
40:05Who is this video for?
40:07And what question am I answering with this video?
40:09And I'll just write a little bit about this
40:11and get a little bit soppy and have a good time.
40:14And that gives me the sense of connection
40:16to the purpose of the video.
40:19The problem with the metrics
40:20is that it kind of takes away from that.
40:21And it's like, okay, the video needs to hit 100K views
40:24or needs to do X, Y, Z, or if it doesn't do that,
40:28then the sponsors are gonna be unhappy with it.
40:30I can't make an experimental video
40:31because there's a high chance it's going to tank,
40:34relative, well, tank is kind of negative language, I guess.
40:38But there's a high chance that not as many people
40:40are going to be interested in it
40:41because it's a new topic or a random thing.
40:44There is a small chance that it actually will do really well
40:46or I shall love making the video.
40:49But this obsession with metrics and numbers
40:53almost dampens down on this creative spirit
40:57and connection with purpose.
40:58So that is another thing that I continually struggle with.
41:02And over time, it's getting a little bit better
41:05because I'm learning to recognize
41:06when that pattern is starting.
41:10A lot of creative friends I've spoken to
41:12have had this exact same struggle with metrics.
41:14I think Matt D'Avella literally made a Chrome plugin
41:19called, what, Goodbye Metrics, is it?
41:20Yeah, something like that, yeah.
41:21Or like No Metrics, something along those lines
41:23where it basically hides all the metrics on YouTube Studio
41:26to just let you actually focus on creating something
41:29that you love rather than worrying about
41:31whether the arrows are green or gray
41:32or whether there's fireworks or no fireworks.
41:35So I guess another thing I would say is
41:40try not to worry too much about the metrics
41:42going on in the YouTube Studio.
41:44They are helpful, especially some bits of analytics
41:48around like click-through rate for thumbnails and titles
41:50early on in a video's performance
41:52or things like A-B testing, which kind of use that,
41:55use the metrics to inform decisions
41:58around thumbnails and titles.
42:00But other than that, try to keep the creative spirit alive
42:05and find that sense of fun and enjoyment
42:08in what you're making to be truly making content
42:10that you're really proud of.
42:12And if you want a practical guide
42:14on how to make the content more fun, check out my book.
42:17Yeah, check out Ali's book.
42:18Did you guys know that the secret to productivity
42:21isn't discipline, it's joy?
42:24If you wanna find out how to find more joy
42:27in your work and the things that you're doing
42:30in life generally, would highly recommend this book.
42:33It's this whole roadmap with three sections to it
42:36of how to find energy from the work that you're doing,
42:40whether that's your career
42:42or whether that's just a healthy habit you wanna do,
42:44like I know going to the gym three times a week.
42:47And so yeah, highly recommend this.
42:50Ali's put in so much work and there's so much research
42:52and thought that's gone into this book
42:53and it's a completely new way of approaching productivity,
42:57which I feel like is very needed
42:59because over the last maybe five or so years,
43:03there's been this sense of, oh, you just need discipline
43:06or like motivation is a myth.
43:08I don't personally necessarily feel that way.
43:10And I think my experiences with my YouTube channel
43:12and my business have really clarified
43:15that that does not work for me.
43:17And I think it doesn't work for many people as well.
43:19So this is a nice middle way
43:21where it redefines the relationship
43:23we have with productivity.
43:24So check it out.
43:25That was really good.
43:26For someone who's not even read the book.
43:28That was actually a very solid sponsored plug.
43:34You're so welcome.
43:35Which you're not being paid for, for the record.
43:37Yeah, where's my money?
43:40I'm actually a business owner, so I'm gonna demand some.
43:43Well, let's see, like really leaning into that identity.
43:46Where can people find more about you?
43:50And what video should we link over here?
43:52Do you wanna do an end screen sales pitch
43:53as we teach in the course as part of the Hives framework?
43:56Yeah, okay.
43:57You can find me over on my YouTube channel
43:59and on Instagram or all the other socials at Izzy Sealy.
44:03So check me out over there.
44:04I make videos about personal development,
44:07language learning, if you're learning Mandarin,
44:09then check out some of my Mandarin learning videos.
44:11If you enjoyed this video,
44:12we also did another video over on my channel,
44:14which you might want to check out.
44:16I will link it somewhere over here.
44:19I don't know where it's gonna be,
44:20but it's gonna be somewhere on screen
44:22where we talk more about YouTube tips.
44:24And I asked Ali a bit more about his experience with YouTube
44:28and what pro tips he would have for somebody
44:31who wants to start a life-changing YouTube channel.
44:33So check that out if you're interested.
44:35Amazing, thanks very much.
44:36Thank you, Izzy.
44:37And we'll see you guys next time.
44:37Thanks, bye. Bye.