If I Started YouTube While Working Full Time, I’d Do This

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If I Started YouTube While Working Full Time, I’d Do This

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Transcript
00:00Hey friends, welcome back to the channel.
00:01So if you are looking to start or grow a YouTube channel
00:04alongside working a full-time job,
00:06then hopefully this video is gonna help you out.
00:07If you're new here, my name is Ali
00:08and I started my YouTube channel way back in 2017
00:11when I was a medical student at Cambridge University.
00:13And I then spent two years working full-time
00:15as a junior doctor in the UK's National Health Service,
00:17including during the pandemic.
00:19And while working full-time,
00:20I grew this YouTube channel over three years
00:22from zero to around 1.3 million subscribers.
00:25And so I definitely know how hard it can be
00:27to balance working a full-time job
00:28alongside starting a YouTube channel,
00:30but it is definitely possible.
00:31So in this video, I'm gonna be sharing my best advice
00:33about how you can successfully balance working full-time
00:35with building a YouTube channel.
00:36And we're gonna talk about things like
00:37how you can find the time and energy to do both things,
00:40how much time you should spend on your channel,
00:42and how to optimize the way that you use your time
00:44and energy so that you don't burn out
00:45and you can still keep making the videos.
00:47Now, I recently asked my audience to send in any questions
00:49you guys had about growing your YouTube channels.
00:50And I'm gonna be using a question that Haniel sent in
00:52to talk directly about this problem
00:54that I'm sure a lot of you are facing.
00:55So let's dive into Haniel's question.
00:57And of course, there'll be timestamps down below,
00:58so do feel free to skip around the video
01:00if you feel like it.
01:00Hey Ali, so I am a veterinarian,
01:03working from 10 to six in a clinic.
01:07And I also do some private cases
01:11after I'm done with my 10 to six job.
01:13And basically the thing is both these things
01:17are like sort of active jobs
01:19where they require my presence and my energy.
01:21And I really wanted to get into something
01:24that will have more like a passive way of working
01:29and a passive way of generating income.
01:31So I was thinking of going into like,
01:34getting into the YouTube route or making content,
01:39either that would be for veterinarians like myself
01:42or pet parents, educating them about the things
01:47that we as veterinarians want them to know beforehand.
01:50So I really wanted to start this YouTube channel
01:54since the past one year.
01:56And I feel like I just don't get enough of time
02:00during the day, or even if I have the time,
02:02I am kind of so drained out
02:04that I just want to sleep and not do anything.
02:07And so in order to combat this,
02:11I thought I would start at least doing live streams
02:16of me studying so that I get the hang of being on YouTube.
02:20And I tried that out once or twice,
02:22and that kind of stopped there.
02:24But I think it really worked out well
02:26because it kind of kept me focused
02:27on the studying part of it,
02:29as well as I was kind of putting out content on the channel.
02:33So what I have done so far is I've made that setup
02:37and kept it.
02:38But I would really like to know
02:40what would be your opinion on me
02:44getting this YouTube channel really up and going,
02:47even though I have all these things lined up
02:49for the day already?
02:50Thanks.
02:51Okay, this is a good question.
02:53How would you do YouTube with a full-time job?
02:56Now, I am gonna take a little bit
02:58of a different approach to answering this
03:00because of Hanil's background.
03:01So he's a vet who works full-time from 10 a.m. to 6 p.m.
03:04He does private cases as well,
03:06but he would love to have a passive form of income.
03:09We all want to make money in our sleep
03:10without doing any work.
03:11So, you know, this is why I started this journey.
03:13I can understand why Hanil and probably you watching this
03:16would like some passive income.
03:17It sounds great, doesn't it?
03:19He's thinking maybe YouTube or content,
03:20maybe content for vets or people who are pet parents.
03:22That is actually a very good thing to be thinking about.
03:25He's leaning into his unfair advantages,
03:27but he's been wanting to start for a year,
03:28but don't have the time and don't have the energy.
03:30Classic problem that we all face
03:31with anything that we're trying to do.
03:33Either we don't have the time or we do have the time,
03:35but we're so drained by the thing that we do
03:37for our day job that we just don't have the energy to do it.
03:39He's dabbled with some live streams and stuff,
03:40but really just wants to know
03:41how do I make this YouTube channel successful
03:43with a full-time job?
03:44So we need to zoom out.
03:46And we need to zoom out because if Hanil
03:48were sitting in front of me right now,
03:49the first thing I would say to him, Hanil,
03:50is like, why do you actually wanna start a YouTube channel?
03:53Do you wanna start a YouTube channel
03:55because you are intrinsically motivated
03:57to start a YouTube channel specifically,
03:59or do you wanna start a YouTube channel
04:01because you think it is your best route to passive income?
04:04And the reason why really matters here,
04:06because if Hanil were to say to me that,
04:09look, honestly, the reason I wanna start a YouTube channel
04:11is like, I don't really care about YouTube itself.
04:14I don't really care about making videos.
04:15I am using the YouTube channel as an instrumental strategy
04:19to get to my real goal,
04:21which is some form of passive income.
04:23In that sense, I would tell Hanil,
04:25look, man, don't start a YouTube channel.
04:27If your goal is passive income,
04:29there are way more efficient ways to make passive income
04:33than by starting a YouTube channel.
04:34I would not recommend YouTube channel
04:36if the goal from starting YouTube channel
04:37is to try and make passive income.
04:38Why is that?
04:39Well, it's just too much of a slog.
04:40You know, if you really wanna make passive income,
04:42there just are just better paths for it.
04:44One thing that would come to mind
04:45is generally if you wanna make money,
04:47you wanna do some sort of B2B offer.
04:49You wanna sell to businesses rather than to consumers.
04:52You wanna try and sell some sort of product.
04:53In Hanil's case, he's got expertise
04:55in the veterinarian field.
04:56So like, it's just more efficient to find a client
04:59who is a veterinary practice
05:01or going up the supply chain of vet stuff,
05:04talking to a pharmaceutical company
05:05that supplies products to vets,
05:07trying to figure out what is a service that I can offer them
05:10which would solve a problem that they have in their business
05:12because businesses have large amounts of money
05:14whereas individuals do not have large amounts of money.
05:17Usually when someone wants to start a YouTube channel,
05:19they're trying to go the B2C approach.
05:21Either they're hoping to get loads and loads of views
05:23so that they can get sponsorship and ad sense and stuff
05:25and then make money.
05:27It's not particularly passive
05:28because you still have to keep on making the videos
05:30and you're always gonna run into the problem
05:31of like kind of time and energy and stuff.
05:33Or you're gonna try and sell some sort of product
05:35to consumers.
05:36So maybe he would sell a course
05:37on how to get into vet school,
05:38which would be sold to consumers
05:40who wanna get into vet school.
05:41And then, yeah, in that sense,
05:42it's passive because you make the course once.
05:44It might take six months to make the course,
05:46but you make it once
05:46and then in theory you sell it over time.
05:48The problem is it's just a very long game.
05:50There's no guarantee that it's actually gonna work.
05:51There's no guarantee that Hanil has what it takes
05:54to succeed on YouTube.
05:56It takes having some sense of like having expertise
06:00in the topic,
06:01but also a sense of being able to explain things on camera,
06:03a sense of other people connecting
06:05with the sort of personality that you have on the internet.
06:07I'm not saying Hanil doesn't,
06:08it's just that these things are not guaranteed.
06:10Whereas if you were genuinely just trying to make money
06:13and you were just trying to sell a very useful service
06:15to some sort of business,
06:16that is way more guaranteed.
06:17The path to selling a service to a business
06:19in the vet sphere and making money from it
06:21that you can then hire people out
06:23to make roughly passive,
06:25that to me, I would say,
06:27has a 10 times more likelihood of working
06:28than Hanil trying to start a YouTube channel
06:30as an instrumental technique to get to make passive income.
06:32That's if Hanil were to tell me
06:34that really the YouTube channel is just a means to an end.
06:36If however, Hanil were to tell me,
06:38you know what, the YouTube channel is not a means to an end.
06:39I really like the idea of starting a YouTube channel.
06:42I'd say to him, okay,
06:43you really like the idea of starting a YouTube channel.
06:45Would you do it even if you knew
06:47you'd never make money from it?
06:49If Hanil's answer is still yes, I would ask him why.
06:53Would you do it if you didn't make money from it?
06:54Yes, I still would.
06:54Why is that?
06:55Because I get a lot of personal joy and satisfaction
06:57from the thought that my content
06:59could be useful to someone else.
07:01That to me is gold standard.
07:02That's like, great,
07:03we are doing YouTube for the right reasons.
07:05The people who end up making money on YouTube
07:07usually are the ones who didn't set out
07:09to make money on YouTube.
07:11It is very hard to make money on YouTube
07:12if you set out to make money on YouTube.
07:14There are just way more efficient ways to make money.
07:15But it becomes a lot more doable
07:17if the reason you're doing it
07:18is an intrinsically motivated reason
07:20for starting a YouTube channel
07:21because you're motivated by the purpose,
07:23the service, the joy, the love of teaching in Hanil's case.
07:26So if anyone is watching this
07:28and thinking of starting a YouTube channel
07:29as an instrumental reason for making money,
07:31I would say don't do it.
07:32It's not worth it.
07:33There are more effective ways of making money.
07:34What are those more effective ways of making money?
07:36Well, I have a video over there.
07:38My honest advice to someone who wants to be financially free
07:40that has so many recommendations of books
07:42and articles and podcasts that you can check out
07:45because that is the more efficient way to make money.
07:46You should start a business
07:47selling stuff to other businesses.
07:48Please, for the love of God,
07:49do not start a YouTube channel
07:51if your only reason to start it is to make money.
07:53There are more efficient ways of doing it.
07:54Having said all of that,
07:55I'm now gonna assume that for the rest of this video
07:58that Hanil actually does wanna start a YouTube channel
08:01for its own sake because he's motivated by the pleasure,
08:03the purpose, the joy of service, all that kind of stuff
08:05and is simply running into the problem of time and energy.
08:14I'm gonna assume that Hanil's goal
08:15is something to the effect of,
08:17I wanna make one YouTube video per week.
08:19This I think is a good goal.
08:21When we think of goals,
08:22there's sort of a spectrum of goals.
08:24There is input goals, there is output goals,
08:26and there is outcome goals.
08:28Generally, these are easier.
08:30Input goals are easier and outcome goals are harder.
08:33And also broadly,
08:34these sort of input goals are more in your control
08:37and outcome goals are less in your control
08:39or under your control or whatever the phrase is.
08:41Okay, so what would an outcome goal be?
08:42An outcome goal would be,
08:43I wanna get to 100K subs by, I don't know, 2026.
08:48Whatever the thing might be, that is an outcome goal.
08:50That is broadly,
08:51that is very hard to do outside of Hanil's control,
08:53outside of your control.
08:54What's an output goal?
08:55An output goal is one video per week.
08:58I would like to output, i.e. publish one video per week.
09:01And what is an input goal?
09:02An input goal is I wanna do, I don't know,
09:04eight hours per week work on my YouTube channel
09:09or whatever the thing might be.
09:11This is an input.
09:12Hanil is inputting eight hours of time here.
09:13This is an output.
09:14He's aiming to output one video per week.
09:16This is an outcome.
09:17He's aiming to get 100,000 subscribers by 2026.
09:20I don't like outcome goals.
09:21Outcome goals are very hard.
09:22I think when you're very experienced,
09:23you can go for outcome goals.
09:24These days for my business, we have outcome goals.
09:26I'm like, you know, the goal is to grow the business
09:27to 10 million in revenue by the end of next year.
09:30It's hard, it's outside of my control,
09:32but I'm fairly experienced in the world of business
09:34that it sort of makes sense to have that as an outcome goal.
09:37If I was a total noob and I had outcome goals
09:40for my business, things would be a lot harder
09:43and I'd be more likely to lose motivation.
09:45What I would probably recommend for Hanil is starting here,
09:48starting with the output goal of one video per week,
09:51because that is an output goal
09:52that is more or less within our control.
09:55And it's something that we can then optimize for
09:57when we're figuring out this main problem that Hanil has,
10:00which is I don't have any time.
10:02And when I do have the time, I don't have the energy.
10:05So knowing that the goal is one video per week,
10:07we're now trying to figure out, okay,
10:08how do we get more time?
10:09And how do we find the time?
10:11And how do we create the energy
10:13to be able to make one video per week?
10:14And knowing that, it's actually quite useful
10:16because one video per week is less of a vague,
10:18abstract thing than I wanna grow on YouTube
10:20or I wanna do YouTube or whatever the thing might be.
10:22So we know we want one video per week.
10:24Oh, by the way, if you're enjoying this video so far,
10:26you might like to check out my completely free
10:27part-time YouTuber crash course.
10:29It is a seven-day email course where every day
10:31I will email you some super useful principles,
10:34strategies, tools, templates, stuff
10:35that I've found useful over the last seven years
10:37in growing my YouTube channel.
10:38It's completely free.
10:39You can unsubscribe anytime
10:40and there'll be a link down below
10:41if you wanna check it out.
10:42Now then what we have to do,
10:43and at least this is the way I think about it,
10:44is we just need to break down what does it look like
10:46to make one video per week?
10:48What is the process of creating a video?
10:49Well, you start off with the idea.
10:52Then, if Hanil has seen any of my content,
10:54he knows that you should figure out the title
10:56and the thumbnail of the video.
10:58Then Hanil will probably wanna write the video
11:01and then probably film and then probably edit
11:06and then probably publish.
11:10And so this needs to happen in order for Hanil
11:12to make one video per week.
11:13So let's break this down.
11:15This is genuinely the advice I'd give to someone
11:16who's in this situation.
11:17And loads of people are in this situation, right?
11:19Well, if you're watching the video to this point,
11:21you're probably in the situation
11:22where maybe you wanna make YouTube videos,
11:24you wanna make maybe one video per week,
11:25but how the hell do you find the time and the energy to do it
11:27especially with a full-time job?
11:29I was in this position for three years.
11:31One year while I was a medical student full-time
11:33at Cambridge and then two years
11:34while I was working full-time as a doctor.
11:35And then the pandemic happened
11:36and then I took a break and stuff.
11:38And then suddenly I became a full-time YouTuber
11:40or rather a part-time YouTuber
11:41and a full-time entrepreneur, blah, blah, blah, blah.
11:43But like, this is the stuff
11:44that I'm very intimately familiar with.
11:45Okay, so how do we do it?
11:46Well, first thing we need to figure out,
11:47how much time do we actually have available per week
11:50to be able to make this video?
11:51Hanil says he works 10 till six during the weekdays
11:54and does private cases after that.
11:56I'm gonna bet that Hanil can probably not film videos
12:00on weekdays because he's working full-time.
12:02So now we only really have weekends left.
12:04Hanil might have a life.
12:05And so you might say that, okay,
12:07I wanna get all of this done within four hours on a Saturday.
12:11So let's say four hours is what we're trying to go for.
12:14I think four hours may be a little bit unrealistic,
12:15but we'll just go for that.
12:16We'll just pretend that Hanil has four hours.
12:19The input is four hours per week
12:20to give to the YouTube channel
12:21and the output we're going for is one video per week.
12:23Now, it actually is possible to do that.
12:27Right now, you could open up the YouTube app
12:29and you could hit go live and you could do a live stream
12:31and you could just film a video.
12:33And that would produce one video per week
12:35because you don't need to edit it.
12:36It just goes on your YouTube channel
12:37and it shows up as a live stream, easy enough.
12:40The problem with that is that the less time
12:42you put into creating these videos,
12:43the less high quality they're gonna be.
12:45So obviously a video that's properly filmed
12:47and written and edited with a proper title
12:49and proper thumbnail is probably gonna do better
12:52than a random live stream that you just put online.
12:54You would then think that, okay, well, that's fine.
12:55So maybe it's not the live stream.
12:56Maybe a live stream would take half an hour,
12:57but I've still got another three and a half hours.
12:59So what do I do with that time?
13:00Well, maybe you just film a video just off the cuff
13:02and then you spend three hours editing it.
13:04That could be it.
13:04Maybe you spend two hours looking at the idea,
13:0730 minutes writing it, filming it,
13:08and then not doing any editing at all.
13:10Like essentially we just have this allocation of four hours
13:12and we need to allocate the time
13:14to these different activities.
13:15So if I personally had to start a YouTube channel
13:18and I was gonna make one video a week
13:19and I only had four hours to put into my YouTube channel,
13:22this is what I would do.
13:23Firstly, I would cut out editing
13:26because I would outsource it.
13:27How do you outsource editing?
13:28Well, you look at editors on Upwork and Fiverr
13:31and People Per Hour.
13:32If you wanna find really good editors,
13:33you go to heyfriends.studio,
13:35which is a company that I'm running with some friends.
13:37There's ways to find editors.
13:38People are always like,
13:39oh, but I can't outsource editing because it's expensive.
13:41I have a whole course.
13:41My part-time YouTuber Academy has like a whole module
13:43on how to outsource your editing.
13:45But in a nutshell, Hanil is a veterinarian.
13:48He probably makes more money from his day job
13:50than it would cost to hire a video editor in his country.
13:55I don't know where Hanil is from,
13:56but I'm going to assume it's somewhere like India,
14:00where vets definitely get paid more than video editors.
14:03So what Hanil can do is he can outsource video editing
14:05and find someone who's just making less money than he is.
14:07He mentioned that he does private cases.
14:08That means he gets paid private practice rates
14:10to do private cases.
14:11So let's say Hanil makes $100
14:13for each private case that he does.
14:15And let's say it costs him $30 or $40
14:18to find someone to edit a video.
14:19Hanil can do some extra cases to buy back his time
14:22and to use some of that money to buy back time
14:23when it comes to outsourcing video editing.
14:25The way to think about this is that four hours per week
14:28is not that much time to put into a YouTube channel.
14:31Everything takes two resources, time plus money.
14:36And you can argue energy and stuff,
14:38but actually time and money are interchangeable.
14:41You can spend time to save money
14:43or you can spend money to save time.
14:45In this context, I'm saying that if it were me
14:47and I only had four hours per week
14:49and I was making money through my vet day job
14:51and my private practice,
14:52I would be spending money to save time.
14:54I would be outsourcing my editing.
14:56If I didn't want to outsource my editing
14:58for whatever reason, because I'm silly
15:00or because I'm broke or whatever the thing might be,
15:02then we would have to factor editing into this whole process.
15:05And I would probably say editing would take maybe two hours.
15:08So I'm gonna put two hours in brackets over here.
15:11And yeah, you can always edit a video
15:13for more than two hours.
15:14On average, it takes our editors five days
15:16to edit one of these videos for my main channel.
15:17But back in the day when I was editing my own videos,
15:20it was taking me like four to six hours to edit a video.
15:22Sometimes I had to get one out while,
15:25because I was aiming for one video a week.
15:26And so I'd only spend two hours in the editing.
15:28I was editing my own videos for two whole years
15:30before I decided to outsource the editing.
15:32And that was just dumb of me.
15:33I wish someone had told me,
15:34you need to figure out how to outsource it.
15:35I'm gonna assume Hanil is following my advice
15:37and is actually outsourcing his editing.
15:39Great, it still probably takes half an hour per week
15:42to like review the edit, go back and forth with the editor,
15:46use frame.io, which is really good software
15:48for like feeding back on the edits and stuff.
15:50So we're down to 3.5 hours.
15:52What do we do with the rest of that time?
15:54Well, I think filming the video,
15:55we should aim for that to take 30 minutes.
15:58If Hanil is doing content about things
15:59that he's experienced in and knows what he's talking about,
16:02you know, it shouldn't take longer than 30 minutes
16:04to film a video.
16:05And maybe each video is like 10 minutes long
16:07or like six to 10 minutes long.
16:09You can do that within a 30 minute filming session.
16:11So that leaves us with three hours left.
16:13What do we do with that three hours?
16:14Honestly, I'd probably spend two of those hours
16:17on the idea, the title and the thumbnail.
16:20And I'd spend one of those hours on writing the video.
16:23The two hours on the idea, title and thumbnail,
16:24one hour of writing the video,
16:2530 minutes filming the video,
16:2730 minutes reviewing the edits
16:28that my outsourced video editor has done.
16:30And then publishing the video.
16:32I'm not really gonna count in the four hours
16:33cause I can just sort of upload it overnight
16:35if it depends on how good my internet connection is.
16:38And once I've nailed the title and thumbnail already,
16:40that's like the hard part.
16:41Publishing is like a five minute job.
16:43It's not too hard.
16:44I'm gonna assume this takes five minutes.
16:45And now this just becomes a maths puzzle.
16:47Like how do you make the best quality videos
16:50given the constraints of time
16:52and given the constraints of money?
16:54So how do we do idea, title and thumbnail in two hours?
16:56Actually, two hours is a very reasonable amount of time
16:58to do idea, title and thumbnail.
17:00He comes up with some ideas.
17:01Again, this is like a whole thing.
17:03Figure out target audience, value proposition,
17:05competitor analysis, unfair advantages, the whole shebang.
17:07But if Haniel is just getting started out,
17:09I would say don't overthink it.
17:10Watch all of the videos I've ever made
17:11about how to grow on YouTube.
17:12Maybe sign up to my course if you really want to,
17:14but it's kind of expensive.
17:15Maybe you can't afford it.
17:16That's fine.
17:17Whatever the thing might be.
17:17In fact, Haniel, if you're watching this,
17:18reach out to us.
17:19We'll give you free access to the course.
17:21Whatever it might be,
17:22it's not that hard coming up with ideas.
17:24And then you spend maybe, I don't know,
17:26an hour on Canva doing title and thumbnail
17:29for that particular video.
17:30We wanna streamline this process
17:31to make it as efficient as possible.
17:33When it comes to writing videos,
17:35what I would recommend for Haniel
17:36is don't script your videos.
17:38If you script your videos word for word,
17:39it will take way longer than one hour to write a video.
17:42A 10 minute video is maybe like, how many words?
17:451,500 words, something like that.
17:47It usually takes longer than one hour
17:49to write 1,500 words or 1,000 words.
17:51Generally what I'd recommend
17:52is just going with bullet points.
17:54What I do for my videos,
17:55especially if it's a topic that I actually have expertise in.
17:57So if I was talking about medical stuff or whatever,
18:00if I was Haniel, I'd be talking about vet stuff.
18:02I would just decide what are the three to five things
18:05I wanna say in the video.
18:06And I just wanna limit it to three to five things,
18:08potentially even just three things.
18:09Let's say I were doing a video
18:10called how to get into vet school in the UK, right?
18:12And I'd be thinking, what are the three main points
18:14I wanna make in this video?
18:15Well, it's gonna have an intro
18:17and it's gonna have an outro, sure.
18:20Point number one, point number two, point number three.
18:23This is the triplet method of making videos,
18:25which I talk about in my course as well.
18:26Point number one, how it works.
18:29Point number two, tips for getting in.
18:34And point number three, mistakes people make.
18:37And then within each of these points,
18:39I would limit myself to just three points.
18:41So this is the triplet method, the three by three method,
18:43three by three.
18:44I have three main points, one, two, three.
18:47And I have three sub points within my three main points.
18:50And this would take me maybe 10, 15, 20 minutes
18:53to put together.
18:54That is the time that Haniel would use in writing the video.
18:57And then coming back to our little diagram over here.
19:00It's actually pretty good.
19:01I've given Haniel a whole hour to write the video
19:02and it shouldn't take more than 20 minutes
19:04if he's following my method and talking about stuff
19:06that he actually has a genuine expertise in.
19:07Now we've got way more time to film the video.
19:09So Haniel can hit record on the camera,
19:11he can film on his phone, he can film on a camera,
19:12whatever the thing is.
19:13I'm assuming it's easy enough to set up.
19:15He mentioned he's got this live streaming studying setup,
19:17so already has the camera.
19:18He hits record and he just shares from the heart
19:20and tries to add as much value to his audience
19:22as he possibly can, sharing everything he knows
19:24within the confines of this triplet method
19:26of creating this video.
19:27The three main points and the three sub points.
19:29Now the video's filmed, it then gets uploaded
19:31to Google Drive or Dropbox or whatever.
19:33You can hand an SD card to an editor
19:35if you know them in real life.
19:36The editing is outsourced.
19:37A few days later, Haniel is gonna get a review
19:40from the editor and it might take half an hour
19:41back and forth and then you publish the video.
19:44This is the simple process to making a video every week
19:48with four hours of time.
19:49The way we then make this process more efficient,
19:51for example, is by recognizing what can we batch?
19:54So this was a thing that I really realized
19:55when I was working full time as a doctor.
19:57I realized that the only thing that actually needed
19:59large amounts of time was the filming.
20:02I didn't have a setup in my house,
20:04so I had to like set up the camera, set up the light,
20:06the tripod, set up the microphone, film the thing,
20:08and then take them all back down again.
20:09So it would take me like an hour to set up for filming.
20:12So what I realized, well, if it takes an hour
20:13to set up for filming, every time I set up for filming,
20:16I should film more than one video.
20:18I should ideally film two or three or four videos
20:20in the same day because if I can do that,
20:22then I can be very efficient and then I can do
20:24my entire like upload calendar in one filming session.
20:28So if Haniel was being really pro,
20:30this is what I would advise.
20:31I would say, Haniel, you should probably have,
20:34instead of thinking about this as like four hours per week,
20:37where it's like, it has to be consistent,
20:39instead, let's say this is, I don't know,
20:40a monthly calendar or something.
20:43You guys get the idea.
20:44This is a Saturday, this is a Sunday.
20:45Now I'm gonna assume, because Haniel works full time,
20:48you can't really do very much Monday to Friday.
20:51I'm assuming you can't really do very much.
20:53What I would do if I were Haniel is I would say,
20:54okay, the first Saturday of every month
20:57is gonna be my film day.
20:59And the goal is to film four videos in that day.
21:02The goal is to film four videos on that Saturday.
21:04That means, in preparation for that first Saturday,
21:06where I'm gonna take the whole day,
21:08or the whole like morning or whole afternoon,
21:09whatever, to film four videos,
21:11I need to make sure I've prepared those four videos.
21:13So how do we find the time to prepare those four videos?
21:16Well, conveniently, when it comes to idea generation,
21:19titles, thumbnails, and writing,
21:21these are actually, all of these are things
21:23that can be done in small amounts of time here and there.
21:25When I was working as a doctor full time, for example,
21:27you know, a full time job is not really a full time job.
21:29There are very few days where it's genuinely back to back
21:32and you don't even have a single minute to yourself.
21:34You've got break times, you've got lunch breaks,
21:36you've got those times when you're seeing a patient
21:38and then they have to be taken to radiology
21:40and it takes five minutes to get there and back
21:42and there's no other patient to see,
21:43so you've got 10 minutes of time.
21:44You've got times when you're on the toilet.
21:46You've got times when, if you're commuting to work,
21:48it looks like Haniel is driving,
21:49but if you're commuting to work, for example,
21:51on public transport, you can use your phone,
21:53you can get an iPad or a laptop or a notepad.
21:54Like, there's all these little moments of time
21:57here and there and you can use those moments of time
21:59to think, okay, cool, my goal is on Saturday,
22:02the 1st of August, I'm gonna film four videos.
22:04So I need four ideas, I need four titles and thumbnails,
22:06I need to have four outlines created
22:08so that when it gets to Saturday, the 1st of August,
22:11I now have enough content that I can just bang out
22:13four videos on that one filming session.
22:15And that means then, Haniel can give all four videos
22:17to his one or two or three outsourced editors
22:19and they can slowly work on it over time
22:21and then Haniel is not spending that much time
22:23reviewing those back and forth because there's lead times
22:25and it takes a while to get back from the editors and stuff.
22:27And this is really how you become a part-time YouTuber.
22:29This was the exact method that I used to grow my channel
22:32from zero to like 1.5 million subscribers
22:34while working entirely full-time as a doctor.
22:37And even now, I only spend one day a week
22:39on my YouTube channel.
22:40This day, this day is a filming day.
22:42And on filming days, I aim to film at least one video,
22:45sometimes two, sometimes three.
22:47This is actually the third video I'm filming today.
22:49We had a filming video last week
22:50where I filmed four videos in one day.
22:51Some days, it's just been one.
22:53Some days, it's been zero, depending on how I feel.
22:55But I only spend eight hours a week on my YouTube channel.
22:57I've gotten to the point, of course, now
22:58where I have a team to deal with all this sort of stuff.
23:00But fundamentally, what I do now
23:02is no different from this process,
23:04which is what I was doing five years ago
23:06when I was still working full-time
23:07and in the same position as Haniel
23:08where I'd be working nine till six every single day.
23:11Sometimes, I'd have shifts in the evening.
23:12Sometimes, I would have night shifts.
23:13I would have not very much time to do my YouTube channel.
23:16But because I found ways to streamline the process
23:19and make it efficient,
23:20I found ways to batch fill my content.
23:22After two freaking years,
23:23I found a way to outsource my editing
23:24because I was still doing my own editing,
23:25which was really, really, really dumb.
23:26So you should outsource your editing.
23:28Eventually, this process becomes like clockwork.
23:30And when you do it enough times,
23:31you start realising, oh,
23:33I can actually make one video per week.
23:34I could even make two videos per week
23:36because actually I can film two in a row,
23:37especially if I make it an easy lift in terms of writing.
23:40And the more you do this,
23:41the more you get better at the skill over time.
23:42And provided the content is valuable enough
23:45for your target audience
23:46and you do some amount of research
23:48into idea, title, and thumbnail,
23:49which is why I'm spending half my time
23:52looking at idea, title, and thumbnail,
23:53provided you spend enough time researching that,
23:55things will probably work out well.
23:56Again, there's no guarantee.
23:57YouTube is not a guaranteed game.
23:59This is why I said right at the start,
24:00if your goal is to make money
24:02and YouTube is your instrumental way
24:03that you're gonna make money with,
24:04it's just not worth it.
24:05Like, I would not recommend doing that.
24:06But if you like the idea of starting a YouTube channel
24:08and growing a YouTube channel for its own sake,
24:10you know, I have enough money now.
24:11I don't need to make YouTube videos,
24:12but I make YouTube videos
24:13because it's the thing I would do anyway.
24:15I enjoy the process of teaching.
24:16I like the idea of taking in a question
24:18from the audience,
24:19and I like the idea of just being able to feel about it
24:20and draw some stuff.
24:21That's kind of cool.
24:22And maybe the video is not gonna go viral,
24:23but I don't really care.
24:24Maybe the YouTube channel is not gonna make money.
24:26I don't really care
24:26because I enjoy the craft of making YouTube videos.
24:29So you wanna get to a point, Anil,
24:30where the reason you're doing this
24:32is not because it's gonna get you to passive income,
24:34but it's because you enjoy it
24:35and you think there is a value
24:37in the service you're offering to the world in some way.
24:39You might think that hopefully your videos
24:41are helpful to at least one person.
24:42And the more you do that,
24:44the more the channel grows.
24:45Eventually you get monetized,
24:46you start making money through AdSense.
24:48And then if you want,
24:48you can start doing products further down the line
24:50and you can get to the point
24:51where you're making a decent amount of money from it.
24:53But again, it's not guaranteed.
24:55So please do not start a YouTube channel
24:56if the reason you're doing it is for the money.
24:58Okay, hopefully all that makes sense.
24:59If you're still here,
25:00then you might like to check out this video over here
25:01where I break down my three-part process
25:04for actually growing a YouTube channel
25:05in terms of level one, get going,
25:06level two, get good, level three, get smart.
25:08It doesn't really overlap with the stuff in this video,
25:10but it'll give you another mental model
25:11for thinking about how to grow a YouTube channel.
25:13Thank you so much for watching
25:14and I'll see you hopefully in the next video.
25:15Bye-bye.