How To Use Search Atlas For Local SEO

One Base Media

In this video, we'll walk you through how to use Search Atlas to boost your local SEO strategy.   ================== ✅ AGENCY OWNERS & FREELANCERS - Fill your calendar with 80+ appointments each month from dream clients.  https://onebasemedia.gumroad.com/l/onebasemedia ✅ LOCAL SERVICE BUSINESSES - Gain more leads and local customers on a pay-for-results basis.  https://onebasemedia.co.uk/get-local-customers/ ==================  *Tools to use*  ️ Build landing pages & manage leads with Go High Level * https://www.gohighlevel.com/?fp_ref=one-base-media75 ️ 7-day free trial of Search Atlas (Automate local SEO campaigns) * https://dashboard.searchatlas.com/register?fpr=one32  ==================  Anyway, on with the video…   ⏰ Timestamps:  00:00 - Intro 00:49 - Keyword gap analysis 02:43 - Google Maps heat map 03:44 - Backlink gap analysis  Whether you're aiming to improve your keyword targeting, understand your local competition on Google Maps, or identify backlink opportunities, we've got you covered. Here's what we'll cover:  Keyword Gap Analysis: Learn how to identify keyword opportunities you're missing and how to capitalise on them to outrank your competition.  Google Maps Heat Map: Discover how to use heat maps to analyse your local presence on Google Maps and improve your visibility in key areas.  Backlink Gap Analysis: Find out how to perform a backlink gap analysis to uncover valuable linking opportunities and strengthen your website's authority.  This strategy is perfect for roofers, landscapers, plumbers, heating engineers, drainage contractors, building contractors, and any other business looking to get more local customers.   Subscribe to the channel for the latest tips and advice on how to generate qualified leads for your construction business: https://www.youtube.com/@onebasemedia1166  Stay Connected To Us:   Instagram: https://www.instagram.com/onebasemedia/   Twitter: https://twitter.com/onebasemedia   Facebook: https://www.facebook.com/onebasemedia/  LinkedIn: https://www.LinkedIn.com/company/one-base-media-ltd  Website: https://onebasemedia.co.uk/   For Business Inquiries: enquiries@onebasemedia.co.uk   ==================  Other Videos You Might Be Interested In Watching:    local SEO tutorial - https://www.youtube.com/watch?v=WwA0DB5P5YU  How much do Google Ads cost - https://www.youtube.com/watch?v=1ubPcCgBfzY&t=  ==================  For Collaboration and Business enquiries, please use the contact information below:    Email: enquiries@onebasemedia.co.uk   Join our community of construction professionals and get the latest insights on how to generate qualified leads: https://www.youtube.com/@onebasemedia1166

Transcript

00:00If your website is struggling to show up on the first page, then this video is for you.

00:04Today, I'm going to show you an AI tool that we use to increase our clients' rankings and get

00:08them on the first page. This tool is called Search Atlas, and it's packed with features

00:13like AI-driven optimizations, keyword tools, link building strategies, and so much more.

00:18I'm going to walk you through how we use it in the agency to drive more traffic and

00:22leads to our clients' websites. If you're new here, hi, I'm Kurt from OneBase Media.

00:26For over a decade, we've been helping local businesses get more leads, more customers,

00:31and ultimately make more money. Our videos reveal tips for local businesses to boost

00:35their online presence, and they also help agencies and freelancers streamline their

00:39operations and get some amazing results for their clients. If you find our content useful,

00:44remember to like it, and don't forget to subscribe so that you never miss a video.

00:48First, we're going to use this tool to look at keyword gap analysis. Let's say for the purpose

00:52of this video, we're trying to rank this website. Now, this isn't one of our clients,

00:56but they're clearly trying to rank for the keyword plumbers in London. When we run this

01:00website through fat rank, we see that they're ranking way down on the fourth page of Google,

01:05somewhere around position 42, so not great. Now, there could be a lot of reasons why this

01:10site isn't ranking well, but using a keyword gap analysis, we can find keyword opportunities for

01:14the website to rank. First, put the website's link into the keyword gap analysis tool over here.

01:19Then, we'll set the country to the United Kingdom, since that's where they're targeting.

01:23Next, we'll head over to Google and search for plumbers in London. We'll then open the top three

01:28ranking websites in the organic listings and paste their URLs into the keyword gap analysis tool,

01:33just like this. Once we've got those in place, we'll analyze the keywords they're ranking for

01:37compared to our primary website. This will show us what keywords we might be missing out on or

01:41could optimize better. Just make sure to adjust the country setting to match your target audience,

01:46whether it's the UK or another country. As you can see, plumbing London gets around 5,400 searches

01:52a month, but our site isn't ranking high enough for it. You can also see the positions our

01:56competitors are ranking for this same keyword. This tool gives you tons of ideas for keywords

02:01you could target, like plumbers needed London, cheap plumbers near me, or plumbers near me 24-7.

02:06You can either filter down to just the London-specific keywords. If you search for London

02:11on this page, you'll find about 45 different London-related keyword opportunities. You can

02:16also export all this data into a spreadsheet to keep track of your keyword research. You can also

02:20see keywords that are in common between your site and competitors, as well as those keyword

02:24opportunities that you aren't ranking for. You can use these keywords in ad campaigns or directly

02:29on your website for SEO. You can also check the unique keywords, like emergency plumber East London

02:34or emergency plumbers in West London. These might be keywords that you haven't thought of targeting

02:38before. By using these keywords strategically, you can really increase your website's ranking.

02:43Another powerful feature we use with Search Atlas is the local SEO heat map. This tool is

02:48incredibly useful for tracking where your Google Maps listing ranks for specific keywords across

02:53different areas. For instance, we're targeting keywords like garden rooms or garden installers,

02:57and the heat map shows our position across various locations. In this case, we're ranking between one

03:02and two for most of these keywords, which is great. You can add as many keywords as you want

03:07to track your rankings. If you want to refine the heat map, you can adjust the layers from here.

03:11This means you can focus on more condensed areas or expand your coverage to a larger radius,

03:16such as a whole county or even multiple counties. Once you update the heat map,

03:20it shows your rankings across the selected areas. If you notice your positions dropping in certain

03:24areas, it's a clear sign that you need to go back into your Google Maps listing and start

03:28optimizing your listings. The next important aspect of improving your site's ranking is

03:32analyzing your backlinks. If your website isn't performing as well as you'd like,

03:36one reason might be that you don't have as many or as high quality backlinks as your competitors.

03:41We can use Search Atlas for backlink gap analysis as well. First, we put in the URLs of the three

03:46competitors who are ranking well on Google for similar keywords, then we'll put our website URL

03:50over here. Now, this tool will help identify domains that link to your competitors, but not

03:55to your site. You'll see a list of these domains along with the domain authority, which gives you

03:59an idea of their overall credibility. You can also click on these links to see where they're coming

04:04from. So you can see links from Twitter, BBC, Medium, and The Telegraph. These are valuable

04:10backlink opportunities that you can use for your website. This insight can guide your link building

04:14strategy, helping you secure valuable backlinks and improve your site's authority and rankings.

04:19You can download the list of these backlinks to a spreadsheet and sift through them to identify

04:23which ones are worth your time. This makes it easy for you to focus on building high quality links.

04:28You can either do this yourself or hand it over to a content writer and ask them to get you

04:32featured on as many of these sites as possible. These backlinks are crucial for improving your

04:36site's authority and search rankings, so it's key to target the best opportunities. So if you notice

04:41gaps in your backlink profile compared to your competitors, it's time to ramp up your link

04:45building efforts and get high quality links from authoritative sources. And if you want to check

04:49out Search Atlas, there's a link in the description for a seven-day free trial. You'll get full access

04:54to all the premium features and tools during this period. Thank you for watching until the end. I

04:58hope you got a lot out of the video. So our goal here is to help you generate the best quality

05:02leads so you can fill out your diary with more customers and grow your business. And that's it

05:06from me. And by the way, if lead generation is a problem for you right now, then there's a link

05:10in the description that will help you solve that problem in just under three minutes. I want to say

05:14a big thank you again for watching this video. If you want to see more like this, please like and

05:18subscribe and also leave a comment in the comment section. We read and respond to all the comments

05:23we get. Have a great day. I'll see you on the next one.

Category

Transcript

Recommended