Google Ads Not Performing? This is The Most Common Reason

  • 3 months ago
Here is the Most Common Reason why your Google Ads are not Performing. Simple, you set the budget too low.

Google Ads is an Auction-based system and advertisers compete for Ad placements by bidding on keywords. If your budget is too low, your bid may not be high enough to win the auction.

If your daily budget is too low, your Ads may not be showing up as often as you would like in highly competitive cities like London and New York.

In essence, a limited budget can leave you overshadowed by bigger spenders.

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Transcript
00:00This is the most common reason why your ads are not performing.
00:04You've set the budget too low.
00:05Google Ads is an auction-based system,
00:07and advertisers compete for ad placements by bidding on keywords.
00:10If your budget is too low, your bids may not be high enough to win the auction.
00:14It's that simple.
00:15For instance, you're a landscaping business in London,
00:18and your daily budget is set at £30.
00:20Now, if the average cost per click in your area is £10,
00:23your budget will run out quickly,
00:24and your ad won't show for the majority of the day,
00:27missing out on potential customers.
00:28So if your daily budget is too low,
00:30your ads may not be showing up as often as you'd like,
00:33and in highly competitive cities like London and New York.
00:36In essence, a limited budget can leave you overshadowed by bigger spenders.
00:39Follow for more marketing insights like this.

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