Difference Between Search Ads and Display Ads - Explained in 60secs!
Most businesses get confused between Search Ads and Display Ads. Both of them are completely different and here is their key difference;
Search Ads are all about intent. When someone searches for a service and you have an offer that will help them, you show your Ads.
Display Ads are not about intent, it is about you as a business being practiced and putting your product or service in front of audiences that may be interested.
In Simple terms, with search Ads, they are looking for you, and with display ads, you're looking for them. So if you are a service-based business just starting out with Google Ads, you need to choose Search Ads later on, you can add display ads into your Google Ads Strategy.
*AGENCY OWNERS* - Want to scale up, grow your agency and get more leads - Go here https://onebasemedia.gumroad.com/l/onebasemedia
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*LOCAL SERVICE BUSINESSES* - Struggling to get leads and customers all year round? - Go here https://onebasemedia.co.uk/get-local-customers/
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#short #searchads #displayads #localbusiness
Search Ads are all about intent. When someone searches for a service and you have an offer that will help them, you show your Ads.
Display Ads are not about intent, it is about you as a business being practiced and putting your product or service in front of audiences that may be interested.
In Simple terms, with search Ads, they are looking for you, and with display ads, you're looking for them. So if you are a service-based business just starting out with Google Ads, you need to choose Search Ads later on, you can add display ads into your Google Ads Strategy.
*AGENCY OWNERS* - Want to scale up, grow your agency and get more leads - Go here https://onebasemedia.gumroad.com/l/onebasemedia
==================
*LOCAL SERVICE BUSINESSES* - Struggling to get leads and customers all year round? - Go here https://onebasemedia.co.uk/get-local-customers/
==================
#short #searchads #displayads #localbusiness
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LearningTranscript
00:00Don't get confused between these two objectives in Google Ads.
00:03Most businesses get confused between search ads and display ads.
00:07Both of them are completely different.
00:09Search ads are all about intent.
00:11When someone searches for a service and you have an offer that can help them,
00:14you show your ads.
00:15Display is not about intent.
00:17It is about you as a business being proactive
00:19and putting your product or service in front of audiences that may be interested.
00:23In simple terms, with search ads, they are looking for you.
00:25And with display ads, you're looking for them.
00:27So if you're a service-based business that's just starting out with Google Ads,
00:31you need to choose search ads.
00:32Later on, you can add display ads into your Google Ads strategy,
00:36but right now, stick with search ads.
00:38And subscribe for more marketing tips.