Atelier started with Morgan Sidle making clothes in his mum's garden shed, but he's just opened his first shop at Leah's Yard in Sheffield city centre
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00:00So Atelier is a completely sustainable alternative brand
00:06for people that I feel I can't really represent as fashion-wise without going to
00:14Maybe a big chain. I feel like there's more alternative to H&M, Primark and
00:21other mass conglomerates. I like to
00:24think that, I don't know, you can buy something for
00:30maybe the same price or cheaper and still have like a really nice
00:38something to wear, you know, but yeah
00:44And yeah, you've got some celebrity fans too. Yeah, we've had Karls from Fontaine's DC
00:51They're
00:53They're amazing, best band in the world. So
00:57Yeah, and we've had Billie Eilish wearing his hat
01:00Not too recent more, but yeah this hat exactly
01:05Minus the pain all over it
01:09but