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00:00Previously on The Apprentice.
00:02Well, this task is all about advertising.
00:05Sir Alan told the teams to advertise tissues.
00:09So what you have here is your blank canvas.
00:11They had to come up with their own brand names.
00:14We could call our brand Snot.
00:17And then shoot a TV ad.
00:19Can we do another one, please?
00:21We're going to do another one.
00:23We're going to do another one.
00:25We're going to do another one.
00:27And then shoot a TV ad.
00:29We're going to do another one, guys. Plenty of passion. Action.
00:33Lucinda clashed with her team-mates.
00:35I don't like the boxing, I don't like the colours,
00:37and I don't like the pictures on it.
00:39You shouldn't have volunteered to go look at the house.
00:41I didn't volunteer!
00:43And now I'm having to scream like a banshee.
00:45It is so frustrating.
00:47But on the other team, Rafe and Michael ditched the pack shot...
00:50I mean, that close-up is ridiculous.
00:53..and paid the price.
00:55I don't know what your bloody advert's about! You're lost!
00:59Yet again, Michael came under fire.
01:02Do you think you're at the end of the road?
01:04No, sir, I don't.
01:06Everything that is good about this advertisement,
01:09everything you like about it, came from me.
01:11What on earth are you talking about?
01:13But it was the end of the line for the project manager.
01:17Rafe, you're fired.
01:20And he became the tenth casualty of the boardroom.
01:25Now six remain to fight for the chance to become The Apprentice.
01:357am.
01:38PHONE RINGS
01:45Hello?
01:46Hello?
01:47Hello, this is Frances calling from Sir Alan's office.
01:49Hi, Frances.
01:51Sir Alan would like to meet you at the Breakers' Yard in Wembley.
01:54Please be ready to leave the house in half an hour.
01:56OK, that's lovely. Thank you.
01:58Thank you, bye.
02:03Where are we going?
02:05We're going down to a Breakers' Yard in Wembley in half...
02:08What's a Breakers' Yard?
02:09It's like a scrapyard for cogs.
02:11In Wembley, yeah? Half an hour.
02:13Yeah, that's great. I'll tell the girls.
02:16You know I'm never going to stop, is it?
02:19I'm just not going to fucking stop.
02:21You're never going to stop, no.
02:24I'm just absolutely worn out.
02:29I think in the last couple of weeks I've had it harder than anyone.
02:34I've got to pick myself up for the last task.
02:38I need to make sure I win this task.
02:41I keep saying that, I keep losing,
02:43but this task, I really need to win.
02:59Scrappy Fiddy Challenge.
03:02This is a graveyard for cars, isn't it?
03:04It is.
03:06A cemetery for cars.
03:07How cool would it be if you just came across a DeLorean?
03:14MUSIC PLAYS
03:33Good morning.
03:34Good morning, Sir Alan.
03:36Now, you may be wondering what we're doing here
03:38in this graveyard of motorcars.
03:41The fact is that this week's task is all about cars.
03:46A very special category of cars.
03:49And what you are going to do
03:52is find customers to rent those very special cars too.
03:57Now, the good news is I'm not going to ask you
04:00to rent out this load of rubbish here.
04:02ENGINE REVS
04:09No.
04:27As you can see, there are a fantastic array
04:30of some of the most prestigious cars in the world.
04:34Now, this week's task is very simple.
04:37The team that comes back with the most amount of money
04:40by way of rental is going to win
04:43and the team that doesn't will lose
04:45and in that team, one of you will get fired.
04:48Now, Renaissance, Michael, you wanted to be a team leader,
04:52you're now going to be the team leader.
04:54And Alpha, Lee, you're going to be the team leader.
04:58I'll see you in the boardroom. Good luck.
05:01Supercar rental is a new, fast-expanding business.
05:05But one day, the teams can grab a slice of it.
05:09It's the fastest production car in the world.
05:11It was a jaw-dropping moment.
05:13You know, you had the best part of £2 million worth of cars
05:16in this breakage yard. It was surreal. It was absolutely fantastic.
05:21That's what I'm talking about!
05:24That's nice.
05:26Each team must pick two cars.
05:30But they vary in rentable value.
05:33They range from £600 a day to nearly £3,000.
05:39Project manager Michael examines the Ferrari.
05:43Hello.
05:45What have you...?
05:47No, the clutch is down there.
05:49Yeah.
05:51I don't know what I'm doing, to be honest with you.
05:53When I saw those cars pulling up, I was like,
05:56oh, God, I was dreading it,
05:58because I absolutely abhor cars.
06:02They're just... They're alien to me.
06:04How much is this one?
06:06675.
06:08The Ferrari is an eye-catcher, but one of the cheapest to rent.
06:12It's lovely.
06:15Lee likes the Zonda, one of the rarest cars in the world.
06:19Mate, let's check this Zonda out quickly.
06:21But it's also the most expensive...
06:23This is unbelievable.
06:25..and can't be rented by the hour.
06:28Go down your local car rental place,
06:30you'll get a Ford Fiesta for, like, 50 quid a day,
06:33but to pay £2,750 for a day...
06:36Fuck me, man, this is mad, isn't it?
06:38It's just a different world.
06:42Inspection over, it's time for the project managers to choose.
06:46Heads, it is. Your first choice.
06:49The Ferrari F360, please.
06:52And you?
06:54We're going to go with the Aston Martin.
06:56Renting the Aston would cost the same as the Ferrari.
06:59We'd like to go for the Spyker C8, please.
07:01Really?
07:03The Spykers rental, £1,200 a day.
07:09Oh!
07:11Now Lee must decide which car to rent.
07:14Now Lee must decide whether the high fixed price of the Zonda
07:18is worth the risk.
07:24Oh, shit.
07:29We're going to go with the Zonda.
07:33Cheers.
07:36What did they go for the Zonda?
07:38That's a lot, Renee.
07:40£2,750.
07:43The task will end at Canary Wharf.
07:47Sir Alan has arranged for marquees to be put up
07:50so the teams can sell to rich city traders.
07:55Till then, they must work out where to find punters
07:58with enough spare money to turn their cars into cash.
08:02If you think of where rich young men hang out...
08:04Where do they eat, where do they drink?
08:06We basically need to get into rich man's world and target them.
08:10Straight away, Lee's team starts thinking up ideas
08:13to make the Zonda affordable.
08:15Maybe we can do a promotion, like a raffle or something like that.
08:18Yeah, that's brilliant, definitely.
08:20What are you saying, do a raffle?
08:22Mate, mate, like you get in the airport.
08:24Yeah, yeah, yeah.
08:25£30 ticket, 100 tickets.
08:27I love it, that's such a good idea.
08:29That's well formulated, guys. Love it, love it.
08:329am.
08:34Outside the house, the supercars wait.
08:39Inside, the teams try to work out where to take them.
08:42This is Stockbroker, Paternoster Square,
08:44and there's Bitterfield Market, Liverpool Street,
08:46but you've got Bishop's Gate, which is full of banks.
08:49If they get the location wrong, they'll struggle to sell.
08:54Who likes fast cars? Boys like fast cars.
08:57Boys with money like fast cars.
08:59Where are those boys? In the city.
09:01We need to basically somehow...
09:03But one boy doesn't like fast cars.
09:06I'm finding it difficult to recognise
09:11and to familiarise myself with what we're supposed to be doing today.
09:15Yeah, I'm just thinking about, you know,
09:17finding somewhere where there's people
09:20that have got a hell of a lot of cash,
09:22that can be hard to handle, that kind of money.
09:24My main concerns about Michael today are,
09:26and his head's definitely down,
09:28he's absolutely no interest in cars whatsoever.
09:33He's even struggling to remember which cars he's chosen.
09:37I've got the...
09:39I think it's the...
09:42It's definitely the SP something, I think it's Spytex or...
09:47No, I can't remember it offhand. I can't.
09:52On the other team, regional sales manager Alex can't wait.
09:56I feel like this is my absolute forte.
09:58You know, selling something like this,
10:00I think if there's structure behind it and there's foundation laid,
10:03then we'll absolutely smash it out of the park.
10:05I'm confident. I'm really excited about the task.
10:07Fantastic product to sell.
10:09I love selling, it's what I do best,
10:11and to be selling such a high-end product only makes it better.
10:14Just the one thing is that...
10:16Selling is tough for risk analyst Lucinda.
10:19I'm scared of sales. I'm going to try my hardest.
10:23As long as I know what the cars do
10:25and I'm sure that I can be briefed properly,
10:27it's going to be really, really tough for me,
10:29but I really am going to try my hardest and do my best.
10:3410am.
10:36Half Michael's team leaves to start selling.
10:39Until they meet later at Canary Wharf,
10:42both teams must split, forcing one person to go it alone.
10:47Michael will try renting the Ferrari on his own.
10:52I decided to work by myself today for one reason only,
10:56because I wanted to prove that I can do something on my own.
11:01How do you think Michael is?
11:03Shit. I think he's shit as well.
11:11Lee's team is still at the house.
11:13Alex thinks the raffle idea is his.
11:16Lucinda doesn't.
11:18The raffle. I am distressed.
11:20It's thought that it was Alex's idea,
11:22but then it looks like it's not my idea, when in fact...
11:24I don't agree it was your idea. I don't.
11:26I don't either, but I don't remember you selling the raffle.
11:29As far as I'm concerned, it was Alex's idea.
11:31Guys, this is what I need from us all today.
11:33We need to drive things forward.
11:35We can sort out whose idea was what once we've sold 50 Saunders
11:38and we've won the task.
11:40Just. This is so unjust.
11:42You can have the idea.
11:44No, it's not a matter of having the idea.
11:46What I care about is being fucking recognised of what's been said
11:49and then jumping on the bandwagon.
11:51Lucinda was nitpicking at the most minor details,
11:55which, after a while, it's like a woodpecker on your head, you know?
11:59At one point, you're going to turn around and go,
12:02get off to the woodpecker.
12:12Having volunteered to get the raffle tickets printed,
12:15Lucinda is worried about how the team will divide to sell.
12:19I don't want to be by myself today. No, you won't be by yourself.
12:22If it was me, I would put my two best salespeople
12:24selling the most unique product, which is the Sonder,
12:26and just absolutely cane it for three hours.
12:28And I agree with that, but I don't want Lucinda to be going on her own.
12:32All right, well, then that's your decision.
12:34If you want me to go on my own, I can go on my own,
12:36but you're saying you don't want me to go on my own.
12:38So are you comfortable with going on your own?
12:40No, I'd rather not. Fine, OK.
12:42With the Sonder following, Lee and Alex set off to find customers.
12:50Michael pitches his Ferrari in Knightsbridge,
12:53home to some of London's most expensive shops.
12:57But the only parking space is in a sleepy side street.
13:01I am a natural-born salesman, and it's not even taught.
13:06It's just there in me, in my blood.
13:09That is what I was born to do, was to sell.
13:13Are you interested in hiring out a Ferrari for the day?
13:16OK.
13:24That's funny. Woo!
13:27Spitalfields, now a swanky new office development in East London.
13:31It's a bit of a mess, but it's a good place to start.
13:34It's a bit of a mess, but it's a good place to start.
13:37It's a bit of a mess, but it's a good place to start.
13:40Spitalfields, now a swanky new office development in East London.
13:44Clare and Helene's first choice for the Spyker.
13:50I didn't walk out today thinking it was going to be easy,
13:53but, you know, if it was easy, it's not worth having,
13:56and we're here to be apprentices for a reason, because we are good,
13:59and if we can't sell this car, we're pretty rubbish.
14:02The car soon attracts office workers.
14:05It's for the day, it's 1,250.
14:08After seven years in the corporate world,
14:11Helene knows how to keep her pitch factual.
14:14I don't think people always appreciate the cheeky sales chat.
14:17I think, you know, sometimes people just want to have a chat with you
14:20about the car and, you know, they're interested to know a few specs
14:23about the car and, you know, for you to sell it to them
14:26in a bit more of a professional manner.
14:28It's a very unique car. It's extremely powerful
14:30and it's very important that you know how to drive it, know what you're doing.
14:33You can't buy these cars.
14:35It would be fabulous to have it for a weekend or a day
14:37and, like, go down to the coast in it and get the top down.
14:40But Claire is a self-taught saleswoman.
14:42Yeah, it would be really nice.
14:44Are you interested in signing up for a day?
14:46Right.
14:48An hour?
14:50How much is it?
14:52125. You can take your friends and go posing.
14:55Do you want to hear the engine?
14:57Yeah, go on, then. All right.
14:59Yeah.
15:02Ping it on.
15:08It's gorgeous, isn't it?
15:11Let's go out and play in it for a couple of hours.
15:14OK, I think I might. Yeah? Shall we do it? OK.
15:17I'll go get the paperwork, then.
15:19A Spyker for two hours.
15:21Claire's first rental, worth £250.
15:24My wife is going to, um...
15:26Kill you. Kill me!
15:3211am.
15:34The London Stock Exchange.
15:37Lee, Alex and the Zonda are ready to trade.
15:46Unable to hire it by the hour,
15:48Lee needs to find customers with enough capital
15:51to sign away close to £3,000 for a day at the wheel.
15:56Hi, sir.
15:58How are you? You all right? You all right, guys?
16:01Fancy a rent in a Zonda?
16:03It's £2,750 per day if you'd want to take it out yourself.
16:08If you pulled up next to a Ferrari in this,
16:10it would be like pulling up next to a Renault Megane in a Ferrari.
16:14Got interest in a Zonda today?
16:16This is pressure. We've got to nail it, yeah?
16:19We have to sell a Zonda package, or else I'm going home.
16:24Far more affordable, the Aston Martin.
16:27Lee's other car.
16:29But right now, no-one is selling it.
16:34Lucinda's busy perforating raffle tickets.
16:41This is an incredibly important job to do.
16:48But the Aston isn't the only car lacking attention.
16:53In affluent Knightsbridge,
16:55team leader Michael's side street isn't as busy as he'd hoped.
17:08Hello, Claire speaking. Hi, Claire, it's Michael.
17:11The situation that I've got is I can't stay around here for any long
17:14because it's absolutely dead.
17:16There isn't a single person here.
17:18Right, OK. I don't know what to say.
17:21How are you guys getting along?
17:23Yeah, we're good. We're on this way.
17:25But it's been really busy.
17:27OK, all right. I'll speak to you later.
17:29OK, bye. Bye.
17:31Nothing so far.
17:33Londoner Michael uses his local knowledge to make a new plan.
17:38I'm now going to Portobello Market, which is nearby,
17:41and there'll be a lot more people there gathered round,
17:44so I'm hoping there'll be a few affluent individuals
17:47who'd be willing to hire the car for the day.
17:51As her project manager goes cruising for customers,
17:55Claire is already on her second sale.
17:58She's offering hourly deals to keen car nuts.
18:02What do you want to go for a day?
18:04A couple of hours. A couple of hours, OK.
18:06Can I sign you up for three hours?
18:08Yeah. OK, that's great.
18:10Thank you. Thanks a lot. Thanks a lot.
18:12Have a good time, innit? Enjoy yourself.
18:15OK, so for three hours, which is £375,
18:19I just need to take your car details,
18:21and then we're all done, it's all perfectly clear.
18:24Great, I'll get the paperwork.
18:291pm.
18:31The pricey Zonda isn't selling.
18:34Hi, sir.
18:36LUCINDA TURNS UP
18:38in the hope Leigh will help her sell the Aston Martin.
18:43Hello. How are you?
18:47But project manager Leigh is staying put.
18:50You're going to take that Aston Martin and you own it?
18:53Right. Cos I'm staying here.
18:55OK.
18:57So you're going to take that Aston Martin and you own it?
19:01Right.
19:03Right. Cos I'm staying here.
19:05OK. So are you confident to do that?
19:08I've said I want to be with someone.
19:10OK, well, you're not going with anyone.
19:12I want my two strongest salespeople here,
19:14cos this is where we're going to sell the Zonda.
19:16So I want me and Alex to stay here.
19:18Leigh, am I all right just to get back on the train?
19:20Yeah, that's fine. That's fine. Absolutely fine.
19:22OK, this is what's happening.
19:24I'm interested in renting the Zonda for a day.
19:26From the very start, I wasn't going to be left by my own, and I am.
19:29I'm not going to come and hold your hand.
19:31Don't say it's holding my hand, because it's not holding my hand.
19:33Well, then how would you explain it, then?
19:35I would say offering support.
19:37OK, well, I'm offering your support.
19:39You can phone me whenever you need to.
19:41I think that I need to be in this area,
19:43because this product needs to be sold.
19:45If we sell five, six, ten Zondas, we win the task.
19:48OK. Perfect. I'll just get cracking.
19:51Come on, Cinda, I need you to be on your game, yeah?
19:53OK, I'll see you later.
20:02BELL CHIMES
20:08I hope I haven't meant to any help.
20:11The only reason why I'm pushing is I need to close deals today.
20:14I mean, you know how it works. I need to close deals today.
20:16Do you think you'll buy from me today?
20:18Probably not from today. I'd say you'd put it in any place, anytime, anywhere.
20:21The only reason why I'm pushing is I need to close deals today.
20:23I mean, I'm only being honest with you.
20:25I need some kind of deal closing today.
20:27It's a limited offer.
20:29Mid-afternoon, we still hadn't closed down a package,
20:33and now, in the back of my mind, pressure's squeezing down on me,
20:36cos I'm thinking this could be the big mistake that's going to get the finger at me.
20:39It was hard.
20:41We wanted to see whether or not we could entice you into a Zonda.
20:44You sound really interested, and from my point of view,
20:47I'd like to get you doing the booking today.
20:49That would be fantastic. You'd make my day, to be honest.
20:52Just have a little sit in it and have a little thrill around.
20:55Maybe blip the throttle and see what it sounds like.
20:59OK.
21:06My heart's racing just being in it.
21:08This is the first time I've actually sat in it. Give it a rev.
21:18I'll give you a 10% discount right now.
21:22Ready to do business?
21:26Do we have a deal?
21:28OK.
21:37I'm absolutely elated, absolutely elated.
21:40This is fucking brilliant.
21:42Mate, fucking hell, man, we've done it together, mate, that's what I'm talking about.
21:46This is what we've done, man, this is what we've done.
21:49Notting Hill, one of London's wealthiest suburbs,
21:53home to media tycoons and politicians.
21:56Also, Michael's second choice of location, a fruit and veg market.
22:27We are hiring out a Ferrari for you to drive.
22:30This is for an hour, it's only £67.
22:33It's too much, this one.
22:35OK, that's fine, thank you.
22:49I'm trying to sound snobbish.
22:53They're not really wealthy enough to hire this car out,
22:57so it's another waste of time.
22:59On the verge of packing it in, Michael spots a possible punter.
23:04Hello.
23:05Is that for real, is it?
23:07Yeah, yeah, it's for real.
23:09You want to come over here for one second?
23:11I'll tell you exactly what it's about.
23:13Sorry, I know you're busy.
23:15Let you know a little bit about it.
23:17It's one day off for this.
23:19What would that be?
23:20£67 an hour.
23:21That's all?
23:22£67 for an hour, and you can have it for two or three hours.
23:25Do you have to pay for the insurance and stuff as well?
23:28Do you have to pay...
23:29Well, what it is, actually, there's a £5,000 deposit.
23:33That's a bit steep.
23:34We might lose that, mightn't we?
23:36You'd only lose it if you could be honest.
23:38If you have a car for a day,
23:40there's around about a 2% chance
23:43you're going to write a car off within that day.
23:45And that's what we're talking about here, writing the car off.
23:48It's highly unlikely.
23:49Although the deal is absolutely fantastic.
23:52Yeah.
23:53I'm worried about the £5,000 being the knocks on that.
23:56Go on!
23:58I really don't know.
23:59Go on, it's a fantastic deal.
24:01You'll be devastated if you don't take it.
24:04I'm going to regret it. I can't do it.
24:06You are going to regret it.
24:07I am. I can't do it.
24:08I can't believe you're going to let me down like this.
24:10I'm going to go because I'm worried that I will do it
24:12and I'm going to stuff myself.
24:13I'm really sorry.
24:14OK.
24:15I am in love with it.
24:17A little nip. I can't risk it. It's too much.
24:20Take an hour.
24:21At least do it for an hour because you're going to regret it.
24:24£67 for an hour. That's all it is.
24:26You're not going to do anything with it.
24:28You are going to regret it.
24:30£67, that's all it is.
24:32I can't. I can't. I'm really sorry.
24:34I can't. It's too much.
24:36OK.
24:37Good luck anyway. Thank you.
24:47Come back.
24:48Honestly, I've got to get to my appointment at half twelve.
24:52Can I come with you to your meeting?
24:54I'll come with you.
24:56Let me come with you. I'll come with you. Come on.
24:59I don't know why you don't book it for a day anyway.
25:02I can do you a very good discount as well on the day.
25:16He got away at the last minute, so I think he declined the offer,
25:19which is a bit disappointing.
25:24The Aston Martin is following Lucinda.
25:27Raffle tickets. What am I doing with raffle tickets?
25:29Do you want me to sell them or not?
25:31Yeah, if you can sell them, I'd say sell them, yeah.
25:34Take a view on what you think.
25:36If you sell one or two raffle tickets,
25:38that's probably not going to be worth it.
25:40I'm not going to do that, but I can't say to someone,
25:42oh, you're only buying one, therefore I'm not selling you one.
25:45So I'm still not clearly...
25:47Do I go ahead and sell the raffle tickets?
25:49If you go to an area that three people walk past,
25:51don't sell them a raffle ticket each, cos you're only selling three.
25:54If you go to an area where there's 55 people
25:56and you look at anything while,
25:58I reckon I could actually sell 20 raffle tickets here,
26:00then make that decision and do it. See what I mean?
26:03That doesn't really... Either I go for it or I don't.
26:05I can't make the call in terms of how many people are going to buy it,
26:08cos I could be in a crowd of 100.
26:10Don't sell one or two, cos there's just no point.
26:12But how can I tell if I'm going to sell one or two?
26:14I'm not going to know until I start selling.
26:16Yeah, that's what I mean, so just make a judgement call on it.
26:19Thanks, bye.
26:22Fuck!
26:26Just fucking make a decision, man.
26:30Hi, good afternoon. Have you heard of Zonda before?
26:33Abandoning raffle tickets,
26:35Lucinda starts hawking her car on Chelsea's King's Road.
26:39These are sexual meals.
26:41Seemingly unaware, it's the Aston Martin.
26:44Excuse me, do you know what a Zonda is?
26:46No, no, thanks.
26:48Excuse me, gentlemen, have you heard of Zondas?
26:52Hi, good afternoon, sir.
26:54We have got an ultimate car here.
26:56I've got a Zonda.
26:58I have to say, I'm quite enjoying selling or trying to sell.
27:00It'd be even better if I actually did manage to sell.
27:02Have you heard of a Zonda?
27:04My observation is that Lee and Alex have frankly disowned Lucinda.
27:09She, of course, is retired to her normal stance
27:12of blaming everybody and being something of a victim.
27:15So it's an unhappy little team at the moment.
27:17Hi, how are you doing? Just wondering...
27:235pm, time to head for Canary Wharf.
27:28The teams must go head-to-head,
27:30selling to some of the highest-paid people in the city.
27:34With a 9.30 deadline, it's a four-and-a-half-hour race
27:37to win as many bookings as possible
27:39for a few of the fastest road cars in the world.
27:51Love it, love it.
27:53Red carpet, we can call it.
28:00Sir Alan's marquees are on opposite sides of the square.
28:08How's your day been?
28:10Waste of time. Oh, really?
28:16Feeling anxious at the moment, just want to get everything set.
28:20Done well to get one sale in a Zonda late this afternoon,
28:23which I'm really pleased about, but that's not enough.
28:29There's thousands and thousands of people walking past,
28:32you know, so I feel like it's a new lease of life
28:35and, you know, I'm raring to go on it.
28:37Unsure of her selling technique,
28:39Lucinda's keen to learn more before confronting customers.
28:43I know it's easy to criticise, but I'm trying my hardest.
28:46Yeah, no, no, no, it's good, it's good.
28:48I'd like to shadow you for a bit. Yeah, that's fine.
28:50Would that be all right? No worries, no worries.
28:52I've only had three courses for now of pitching,
28:54so I'm not going to learn a lot. Let's just go and crack on.
28:56Yeah, let me watch how you do the...
28:58Excuse me, sir, would you be interested in...?
29:00OK, no worries.
29:02How do you spot them?
29:04I don't know, you can see wealth, can't you?
29:06You can see wealth.
29:08Guys, can I have a second of your time?
29:10OK, no worries.
29:12This shadowing business, it's like all you're trying to do
29:14is go up to someone and say,
29:16Hi, how are you doing? Can you come and look to my car?
29:18I don't see really why you need to shadow someone,
29:20but if she's happy to shadow me for five, ten minutes,
29:22get an understanding, that's fine if she needs that support.
29:25Excuse me, sir, can I have a second of your time?
29:27OK, no worries.
29:29Excuse me, sir, can I have a second of your time?
29:32Oh, OK, no worries. Thank you.
29:35I'm struggling somewhat. I tried to shadow Lee,
29:37and he basically ignored me,
29:39so I ran like a little puppy on his skirts.
29:41Finally, Michael has some wealthy people to sell to.
29:45You're looking at £675 for the day, and £1785...
29:51And he's made sure he won't forget the name Spiker again.
29:55..12 o'clock until Monday at 12 o'clock.
29:57This is the Ferrari.
29:59While colleague Claire continues to close deals.
30:02Is there any potential any of you would want to buy three hours?
30:05Yeah, I'll do three, then. OK, brilliant. That's great. Thank you.
30:08But for hours, not days.
30:10We had gentlemen loving the car,
30:13and I found it fairly easy to sign people up for three or four hours.
30:17What's your name, please? Chris.
30:19But they wanted to buy hours, not days and weekends.
30:23Hello there, sir. Could I interest you in coming to look at the car?
30:26That's where I exactly am going. Oh, fantastic. Follow me.
30:29Which one do you think is the best?
30:31You.
30:33Do you like the answer? You what, sorry?
30:35Did you like the answer? I did. I love the answer.
30:40After a long day, only Claire and Lee have made sales.
30:47For the others, time to prove themselves is running out.
30:51Well, listen, I don't know why you don't treat yourselves to this.
30:54If you're not going to do it for a weekend, at least a day.
30:57At least a day, or at least a couple of hours, bloody hell.
31:00It is, it's almost like a Batmobile, but it's heavier than a Batmobile.
31:09I don't blame you, mate.
31:11Have you seen a Zona before? A Zona?
31:14There's only 15 of them in the UK.
31:18Zonda, Zonda, Zonda, Zonda.
31:20I mean, obviously, on an impulse buy, you're looking at 2,750.
31:23It's not a massive amount of money.
31:25Jesus Christ. If you could do a weekend package, that would be 5,000.
31:29So, I mean, you've got quite a big saving there.
31:31I seriously would like to do it, but I'm not really a commitment right now.
31:34I think I need to just sit down and think.
31:37All right, all right.
31:39Inside my brain, I am meant to be a high-calibre salesman.
31:45And I've worked for ten hours non-stop,
31:48and I've not sold one car, one hour of a car.
31:52What can I do?
31:56On Lee's team, Lucinda suddenly pulls in a sale.
32:01I did a sale, a bit of a blundery sale.
32:04I wasn't quite sure what I was supposed to be doing.
32:07Anyway, yes, I did a sale.
32:09It was only for an hour, but 65 quid, which is better than a kick in the teeth.
32:23Nine o'clock. Just half an hour to go.
32:29Can I be bold and say, why don't you book a day?
32:33Cos you're keen and I can see you in that car.
32:36I'm keen, I'm keen. It depends on...
32:38Project manager Michael is still desperate for a sale.
32:41I wouldn't mind sharing it.
32:43And also, I don't want to flatten you, but you're a good-looking man,
32:46I can see you in that car.
32:48I don't want to flatten you, but you're a good-looking man,
32:50I can see you in that car.
32:52He doesn't need to say that.
32:54Seriously, you look fantastic in that car.
32:56He is good-looking. If not better.
32:58You would look better in that car than I would.
33:00I'm serious, though.
33:05We're going to be really depressed if we see somebody signing on the dotted line.
33:09Do you know what?
33:11Off to spy on the opposition, Helene and Claire.
33:15Just in time to see Alex do a day's deal on the Zonda.
33:21Thanks for having me for dinner.
33:24Nice one, Christian. I'm glad we managed to sort it out.
33:27Let's go back. I've had enough of that.
33:31606.
33:33Fine, I can do that.
33:35I can give you a bottle of champagne now.
33:37I can give you a bottle of champagne now.
33:41Michael is trying to close a deal for a whole day with the Ferrari.
33:49These two here. Have we got a deal?
33:51Great. Fantastic.
33:53Come this way, I'll get the pencil.
34:02928. Just moments to go.
34:05So our task, our tenth task, is now finished.
34:10What a task! What a task.
34:13Sir Alan has challenged us.
34:15Yeah, not half.
34:17Anyway, well done, guys. Yeah, well done.
34:19Well done, Michael. Well done, guys.
34:21Right, shall we pack up?
34:26Alex gets a call.
34:28It's someone he met earlier.
34:30Guys, guys, guys.
34:32Miss Minnie says he wants to do it.
34:34He lives in an apartment over there.
34:36He's got 60 seconds to get his signature on the contract.
34:40Five grand.
34:42Vinnie!
34:43Vinnie!
34:44Yeah, where are you?
34:45Vinnie!
34:47Oh, yeah, yeah, yeah, Lee is down here.
34:49Right, we've just got to get pens and paper
34:51and then we'll start this contract, yeah?
34:53Yeah.
34:54Right, I'm coming.
34:57Yeah.
34:59All right, Vinnie, we're working, mate.
35:01Sorry about that. Right, so basically we just have to start writing on this
35:04and then we'll do it.
35:12Next stop for the teams, the boardroom.
35:15You can go through to the boardroom now.
35:45Right, so, Lee, team leader of Alpha.
36:13Sure.
36:14So, you've now got three people.
36:17You've got to start your selling.
36:19You tried to sell at Paternoster Square.
36:21That's what you chose.
36:22Who was at Paternoster Square?
36:24Myself and Alex.
36:25And what was Lucinda doing?
36:27Did you send her off selling somewhere?
36:29Yes.
36:30Right, on her own?
36:31Yes.
36:32OK, were you happy to do this on your own?
36:33I wasn't happy to do it on my own because I knew very little about cars.
36:36You think you got pushed to one side, Lee?
36:38I do feel slightly I was...
36:40Well, no, not slightly, I was pushed to one side.
36:43I can understand the logic of having the Zonda with the strong salespeople.
36:46Trying to give her the big E to get rid of her,
36:48so as to get on and try and do the business.
36:50Absolutely not, Sir Alan.
36:51With all due respect, yeah, I can't be hand-holding somebody.
36:55I tried!
36:56Sometimes you've just got to go out and do it.
36:57I really tried, and throughout the night progressed,
36:59I became much more confident and, dare I say, much better.
37:02I was impressed with my own improvement.
37:03You were impressed with your own improvement?
37:05Yeah.
37:06I'm so pleased for you.
37:07Becoming fluent and knowing what to say.
37:08Did you do any business when you were out on the road?
37:11I tried to phone different places to be interested.
37:13Not try, can I get a straight answer?
37:15Did you sign anybody up?
37:18I'm not very good at closing, but that's...
37:20Not good about closing?
37:21Well, trying to close deals.
37:24Selling means when you've sold, you know,
37:26when you've actually sold something,
37:28which is what you've categorised as closing.
37:31As I became more confident, I was able to talk about the cars
37:34and more about the scenarios of when you'd use the cars.
37:36Did you sell any cars that day?
37:38I sold one Ava for £65, the Aston Martin.
37:42Anyway, Michael, team leader, wanted to be the team leader.
37:46Right, you won the toss. Mm-hm.
37:48So you ended up with the Spyker and the Ferrari, is that right?
37:52Mm-hm.
37:53So you went for medium-priced ones.
37:55You didn't go for the top-priced ones.
37:57I weighed up the Zonda,
37:59but we just thought it would be out of people's price bracket.
38:03How did you break your team up into who did what?
38:06I sent the girls to Spitterfield Market, which proved quite fruitful.
38:10And you went off where? I went to Portobello Market.
38:14Portobello Road Market? Yeah.
38:16Do you honestly think you're going to sell cars at Portobello Road Market?
38:21You'd be surprised, Sir,
38:22and there was one gentleman who was very close to signing up.
38:25So you sold something? I didn't sell it to him,
38:27but he was extremely close to doing so.
38:29Did you sell anything at Portobello Road? No, not in the daytime.
38:32But all the better sales went out of everybody there, no?
38:35I would say so, yes.
38:36But you didn't sell anything? No, I didn't.
38:39Well, we'll find out, shall we? We'll find out about that.
38:42Margaret, can you give me some numbers on what Renaissance actually took?
38:48Renaissance did a number of deals,
38:54and the total was £2,114.
38:58OK.
38:59And Nick, how did Alpha get on?
39:02Well, Alpha sort of came roaring through, really,
39:05with total sales of £11,815.
39:08Oh, very good.
39:09Topping the list was Alex, just over £8,000,
39:13and Lee was £3,400.
39:16Well, super salesman Alex there.
39:19Well done. Thank you, Sir.
39:21And you, Lucinda, have learnt so much in the last ten weeks
39:25that you managed to sell £65 worth out of £11,000.
39:29In the last instance, I had for my sales pitch...
39:31Shut up, will you?
39:32I'll give you a shovel in a minute to dig a bigger hole for yourself.
39:35Well done, Lee.
39:37A good win, a good win.
39:39So, in return for that, I've got a treat lined up for you.
39:43You're going off for some wine tasting at a very famous Mayfair hotel, OK?
39:49Fantastic, thank you very much.
39:51So, well done, off you go, have a nice time,
39:53and I'll see you on the next task.
40:00They've done well.
40:02Very well.
40:06Not an easy sell, you know.
40:09The dearest car.
40:12All right, Michael, well, you know the drill.
40:15You go off and have a chat amongst yourselves.
40:17I'll call you back in shortly,
40:19and we'll decide which one of you is going to go.
40:21OK? All right?
40:23All right.
40:29So, anyway, look at it.
40:31It looks...
40:32It smells like a sugary dessert, like a trifle, like a blackberry trifle.
40:36What do you think? Can you smell a trifle?
40:38I can imagine it in my mind, but not in this glass.
40:46Yeah.
40:48They look solid.
40:54Team Alpha, top five.
40:56Cheers, guys.
41:01For the winners, a toast to success.
41:06For the losers, toast.
41:14Obviously, we lost a task by quite a substantial amount.
41:18So maybe the choice of cars all went wrong,
41:21started to go wrong. What do you guys think?
41:23They managed to sell days and we didn't.
41:26Now, I wouldn't have expected me to do it,
41:28but I would have believed that both you and Claire would have done it,
41:32because I'm just a million miles behind you in terms of experience.
41:35I think if Serana looks at the grand scheme of things,
41:38he should be firing Helene,
41:39because she was completely insignificant in this task.
41:42Really didn't do anything of any kind of significance.
41:46I mean, I've just been an intern-facing manager for years,
41:49so I've never done barret sales.
41:51At the end of the day, the ultimate decision is up to him,
41:54and I'm going to speak honestly, tell the truth,
41:56try and sell myself, and then he'll make his decision.
42:00You know, I solved fuck all at the end of the day.
42:02He's looking at things from the grand scheme of things.
42:05It's a bit embarrassing, but do you know what? I did my best.
42:08I am actually quite optimistic about today.
42:10You know, I'm just going to be fearless and go in there
42:13full of stout heart.
42:16A wily man, that's what I'll be.
42:20PHONE RINGS
42:35PHONE RINGS
42:38Hello?
42:39Yes, can you send three of them in, please?
42:41Yes, right.
42:44Serana's ready for you now.
42:49PHONE RINGS
43:01Right.
43:02Michael, it's getting to this time now
43:05that I'm starting to think about where people slot in
43:09or could slot into my organisation.
43:11Now, take on board you're very young... Right.
43:14..and that in the past ten weeks,
43:16you've told me that you've learnt mistakes on this
43:18and you've learnt mistakes on that, but you are a super salesperson.
43:21I am a super salesperson.
43:23But you didn't sell much, did you?
43:25Well, there wasn't anyone to sell to, that was the problem.
43:27The whole of London, no-one to sell to?
43:29The places that I turned up at, the locations,
43:32just there wasn't any customers to actually sell to.
43:34If there were, I know I would have sold these,
43:37without a shadow of a doubt.
43:39You decided to go there, though, didn't you?
43:41Yeah, the locations were a massive issue.
43:44I'm asking you, what are you good at?
43:46You had to tell me what you've done well in this past ten weeks.
43:50You tell me, what are you good at?
43:52Sir Alan, I think that I'm a fantastic salesman.
43:55But you didn't bloody sell, did you?
43:57She outsold you again.
44:02Now, Helen, your posture, not being disrespectful or rude,
44:08you remind me of the portrait of the Mona Lisa,
44:11except there's this one sole expression with you all the time.
44:15My posture may be fairly stern in this boardroom,
44:17but that's how I've been brought up, to show a bit of respect,
44:21rather than be heavily animated and bang on boardroom tables.
44:25And you know what's starting to bother me about you?
44:28Is that I start to think about where you slot in to my organisation.
44:34Where would this woman work in my organisation?
44:36Where does this girl slot in?
44:38And you know what, I'm struggling.
44:40I'm struggling to understand what you do.
44:43You can't sell. On this particular task,
44:46you didn't sell one bean, not one thing.
44:49So can you tell me what is it you've got?
44:53Because let me tell you something.
44:55He is a disaster zone, as far as tasks in the past is concerned.
45:00And you may be wondering what he's still doing here.
45:03Well, I tell you what he's still doing here is because he's very young
45:06and he has got some good points about him.
45:09She has got a mouth the size of Blackwall Tunnel
45:12that is a great salesperson and a great presenter
45:15and I've seen some great things from her also, OK?
45:18You, I see nothing.
45:20So can you tell me why I should keep you in this process?
45:25I admit, Sir Alan, I have never done direct sales.
45:28I've been stuck in a corporate environment in an office for a lot of years
45:32and for me, coming into this competition,
45:34I knew this would be where I would struggle.
45:37And I have struggled, but that said, I haven't hung on anybody's coattails.
45:40I got stuck in to this task.
45:42I mean, you use that terminology, hung on everybody's coattails,
45:46and that's the feeling I get.
45:48You see, I'm sitting here.
45:50You have to accept that sometimes I have some kind of intuitive vision about people.
45:55That's why he's still sitting here, quite frankly.
45:58And I haven't got a reason at this moment in time
46:02for you to be sitting here next week.
46:05Who should I fire for this task?
46:11I feel you should fire Michael on this task.
46:14It's easy to say Michael because he's the team leader.
46:17No, it's not easy to say it's Michael
46:19and I believe I've stood up for Michael on many occasions as well.
46:22But Michael was extremely disorganised.
46:24We went into the task, he's got no interest in cars
46:26and I didn't see him lift either his own or our spirits whatsoever.
46:30So you reckon Michael should go?
46:32And, Claire, you've been sitting quietly there.
46:34Who should get fired?
46:36I think, looking at a black and white picture of numbers on a sheet,
46:40it would be Helene because no sales were closed.
46:44I feel that Michael did contribute the least to the task as a team member.
46:49He sold, didn't he? He sold.
46:51But as a... Yeah, he did sell.
46:53Listen, let's put it all into perspective, right?
46:56I've admitted that I've been wrong a million times
46:58with things, I'm sure you're bored to tears with it.
47:00I am naive because I am a young man, I've got a lot to learn,
47:04but I think I've shown glimmers of brilliance since I've been here.
47:08Don't get carried away with yourself.
47:10You know Bill Gates, trust me, you're ahead on a couple of glimmers
47:14as far as I'm concerned at the moment.
47:16A couple of glimmers. And they are glimmers.
47:18Well, I disagree with you. And they're dwindling.
47:29Right, there comes a time when I may as well get rid of people
47:34that are, in my mind, total no-hopers in my organisation.
47:39And at the moment, I've got, out of the three of you,
47:44two of you very close no-hopers, right?
47:48That's how I'm feeling.
47:53I want some more time.
47:55Go outside there and I'll call you back in in a minute.
48:13Helene has no impact on anybody.
48:18She's just there, but quite unmemorable.
48:23I mean, Michael makes up all sorts of things,
48:25but at least you've got something about him.
48:27We can make our lives much easier.
48:29We can get rid of more than one today, I don't know.
48:33I'll see how they do.
48:42Yes, Frances, send the three of them in again, please.
48:45Yes, Alan.
48:46So, Alan, we'll see you now.
48:53Right.
48:56I'm not going to go over this task any more.
48:58I'm going to go over simply who is going to go today.
49:03Simple as that.
49:04I think it only fair to let me hear from you one more time
49:08as to why you should stay.
49:10Michael?
49:11I'm just going to keep mine very, very brief, Sir Alan.
49:14I've only been working for a year,
49:16and I've only been working for a year,
49:18I'm just going to keep mine very, very brief, Sir Alan.
49:21I've only been working for a year,
49:23and I believe fervently that I've got abilities, raw abilities,
49:28that can be strengthened, developed and consolidated by yourself
49:32and the people who work for you.
49:36Sometimes I feel like I misconstrue how much I want this.
49:40It means more to me than anything in my life,
49:43and I would like to be given another chance.
49:46Helene?
49:47Thank you, Sir Alan.
49:49I am extremely capable.
49:51I've got a really great track record with my last company.
49:54I delivered consistently every year,
49:56which is why I was promoted every year.
49:58And I could have stayed there, Sir Alan,
50:00but I'm here because I want to work for you.
50:02We expect people to do things, you see.
50:04I expect people to do things.
50:06I know, I deal with big companies every single day of my life,
50:09and I can see some people sitting in there,
50:12and we have a laugh about them sometimes,
50:14and we discuss them when we walk out of these people,
50:17how they survive...
50:19But that's why I'm here, Sir Alan.
50:21..when we're looking at some of these people and thinking to ourselves,
50:24we knock our bollocks off working hard,
50:26and these people get away with sitting and hiding.
50:29Can I say something? No.
50:30This is about me, actually, a minute.
50:32This is why I'm here, Sir Alan.
50:34I've had to go out there and work extremely hard and deliver.
50:37They're not going to suffer fools either.
50:39They would have got rid of me. It's an American company.
50:42They get rid of you.
50:44But I am here because I want to work for you,
50:46and what annoys me about the other candidates,
50:48they think because I've come from a large corporate organisation,
50:51that I don't have a right to be here.
50:53Oh, Helen's got a good job. She's got a nice car.
50:55They're half right, really. They're half right.
50:57They're not half right, Sir Alan.
50:59It's like, you know, old habits may die hard, you know.
51:03I mean, take him, for example, over here.
51:06He's young.
51:08You know, he's only worked for a year.
51:10But who cares about his age, Sir Alan?
51:12All right, I'm 32, I am older than him, but so what?
51:14No, no, no, but... Well, you've got to question...
51:16The point I'm saying is, you do come...
51:18You come at this from a very, very difficult position.
51:22You've come kind of tainted, if you like,
51:25with this seven years' experience of an environment
51:28that you'll never find in my organisation,
51:31because there won't be no cosy carpets in our place, you know.
51:35I know that, Sir Alan. I absolutely know that,
51:37and that's why I'm here.
51:39I've taken myself out of that environment.
51:41It would have been easy for me to stay,
51:43but I came here to challenge myself,
51:45and that is exactly what I've done, and I've given it 100%.
51:48And just because someone has only been working a year
51:50doesn't give them more right or doesn't put them in a better situation.
51:53It's me. I want to learn from you.
51:55It's my right, isn't it? Of course it is.
51:57It's my right, really. It's my right, what I'm looking for, you know.
52:02Claire? Uncharacteristically quiet. Claire?
52:06I'm trying, Sir Alan, to regulate how much I talk.
52:11Right, OK.
52:13Claire, I've got to be honest with you.
52:15Out of these three here,
52:18I have to say I've seen more out of you in the past ten weeks,
52:22including improvement and results, mainly on sales.
52:26So here's the good news.
52:28You're staying, OK?
52:32It's really down to you two now, as far as I'm concerned,
52:36and I spoke of a glimmer of light at the end of the tunnel from you, Michael.
52:42You've been in this ballroom in the last three...
52:46And I've fought well as well. I mean, I have fought.
52:48I've fought and I've fought and I've fought.
52:50Well, it's not about fighting.
52:52I'm talking about the fact that you've been here, OK?
52:55You've been in this ballroom quite a few times.
52:58I think I've been fair in seeing the glimmer of light
53:03and letting you stay.
53:05You know, I've done that, to be honest,
53:08I think three or four times.
53:11Helen...
53:17Can I just say, Sir Alan... No.
53:20I...
53:23..still don't know what you're about. I really don't.
53:26The only thing that's going for you is, as you say,
53:30you work for a big organisation known to be mercenary.
53:34And, you know, what you've been doing there all the time,
53:37why you're still there, you must have something in you.
53:40It's the corporate thing that's worrying me,
53:42your own admission to cosy stuff that's worrying me,
53:45that leads me to believe that really...
53:47That's why I'm here, Sir Alan, and it does show...
53:50Yeah, I don't want any more input from you.
53:57You know...
54:00..having to make a decision out of these last two of you,
54:04it's very, very hard, because...
54:09..it's a tough one.
54:13But, Michael, I think this time I have to say to you,
54:18you're fired.
54:20Thank you for the opportunity.
54:32OK.
54:34Back you go to the house, you two.
54:57I think Sir Alan Sugar liked me.
54:59I think he took a liking to me, which means a lot to me.
55:02He obviously saw something in me that reminded him
55:05of what he was like when he was younger,
55:08and that could only be a good thing.
55:15I don't care who goes to the...
55:17If I'm being honest, I think the monkeys who walked back in the house.
55:21I don't care.
55:23If I'm being honest, I think the monkeys who walked back in the house.
55:27The fact of the matter is, I'm in the top five,
55:29and it's up to me now to get into the final.
55:34Who's coming back?
55:37Oh, this is so...
55:39Can I give you a hug?
55:41Did you have a tough time?
55:43Yeah.
55:45It was bloody awful, though.
55:47Helen was that close, though. That close.
55:50And I could see him, he literally was, like,
55:52flipping towards Michael, Helen, Michael, Helen, Michael, Helen,
55:55and he was like...
55:57And I did think Helen was gone.
55:59He wanted to tease me. He wanted to get me to fire up.
56:02Yeah, did you fire up? Yeah.
56:04You know, at the end of the day, this is a milestone to get to the final five.
56:08I know for a fact that I'm absolutely made up.
56:10It was one of the goals that I set myself to before coming to this house.
56:13I'm sure you've all done the same thing.
56:15It's a massive achievement. We've all done so well.
56:18I think what a rollercoaster every single one of us has been on.
56:21My next goal now is to get into the final,
56:23so, sorry, but three of you will get fired.