The Apprentice UK S04E01 (2008)
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00:00You
00:30Oh
01:00Nervous apprehensive
01:04Good you should be
01:08For the benefit of those who may have been banged up in some Cuban jail somewhere
01:12I'll tell you what this is about one of you is going to end up working for me on a six-figure salary
01:19But I tell you what the money doesn't mean anything. I've been in business for 40 years your prizes working with me
01:28Every week, I'm gonna set you business tasks. It's very simple. You're gonna break up into two teams
01:34You'll go out you'll execute the task you'll come back in this boardroom one team will win and in the losing team
01:41One of you will get fired
01:43This is a business boot camp Mary Poppins. I am NOT. I'm not gonna hold your hand
01:49I'm not gonna tell you what to do. You're on your own two feet
01:53Now let me introduce you to Margaret Mounford Margaret has been a colleague of mine for over 25 years
02:01She's my eyes and ears if you like and here we have Nick Hewer just the same as Margaret
02:06He will be watching the teams and reporting back to me every move
02:11I've got you a most beautiful house
02:15Actually, it's a converted factory in my days
02:18They used to make glass in it nowadays they convert them for poses like you to live in
02:24You might think you're gonna go off now and settle in where you're not because business starts now
02:33And here is what the first task is all about
02:38I've got you two van loads of fish 600 quid's worth of fish
02:44I've also got you permission to roam around the streets of London and trade
02:51Very very simple
02:53The team that comes back with the most amount of money
02:56Wins the team that doesn't loses and in that team one of you will get fired
03:03I'm gonna set it off with boys
03:06versus girls
03:08Off you go, and I'll see you all back in this boardroom seven o'clock tonight
03:14For
03:20The 16 candidates
03:22Suited and booted for their boardroom briefing. It'll be two van loads of wet fish and ten hours of hard sell
03:30and
03:32There's no time to waste
03:34They've got to turn themselves from perfect strangers into close-knit teams
03:39Yeah, I'm Lee Kevin. Yeah, my son. Hi Alex. I'm Lee. How you doing? All right. God. That was uh, that was a ventful
03:46Do you have any expert costumers here?
03:48If I am faced with a situation that may cause, you know, mere morsels to quake
03:55I don't
03:57What do people do for a living?
03:59I don't know. I don't know
04:01I don't know. I don't know
04:03I don't know
04:05I don't know
04:07What do people do for a living?
04:09I'm in sales
04:11I love sales
04:13To me business is simple
04:15It's about making money, making money, and making more money
04:19So Nick, how long have you been a barrister?
04:21I only just qualified last year
04:23I'm basically a telesales recruitment and training manager
04:26So selling is my crux
04:28So you put people in call centres?
04:30If someone came up to me and said you're arrogant
04:32I'd say you're 100% right
04:34I am arrogant
04:36That's the way I am
04:38Selling fish is the type of basic trade Sir Alan loves
04:43Find the customers
04:45Get a good price
04:47Make a profit
04:49Some of these people might think they're executive level
04:51Oh, wouldn't do that type of thing
04:53Well, they're going to have to do that type of thing
04:55I did when I started my business
04:57I packed boxes
04:59I even drove vans and I loaded vans
05:02They're straight into the deep end
05:04Let's see how they work together
05:06You don't know anybody's background
05:08What do they do?
05:10Hopefully in that other car there'll be someone that says
05:12I worked at Billingsgate for five years
05:14And we'll be like, touch!
05:209am
05:22First job for both teams
05:24Choose a name
05:26Suggestions?
05:28One's Alchemy
05:30It's kind of magic
05:32You don't like Alchemy?
05:34No, I like the name Dynamic
05:36I like Impetus
05:38As in drive
05:40So we've got
05:42The similarities
05:46I thought Relicence
05:48Because it means rebirth
05:50Because the team's going to evolve and change
05:52It could be Relicence Fish Market
05:54Or Relicence...
05:56We have to go for Gravitas
05:58That's weighty
06:00Gravity
06:02Relicence or Gravitas
06:04Or for Renaissance
06:08It's carried then
06:12I call the name Strive
06:14It's really strong, complete knockout
06:16It's complete success
06:18And I think that's what we should embody as a team
06:20We came up with Alpha
06:22We have Alpha being dominant
06:24Alpha's also the brightest star in the constellation
06:26It's the beginning of the Greek alphabet
06:28It looks a wee bit like a fish as well
06:30All those for Alpha
06:34Looks like we're team Alpha
06:36Excellent
06:38Next, both teams must decide
06:40Who will take the lead in Sir Alan's first task
06:42Anyone that likes to put themselves forward
06:44I think first of all people in sales should put themselves forward
06:46Because this is a sales task
06:48I know you said you're a sales manager
06:50My concern is if I am the project manager
06:52I'm not selling, I am capable of selling
06:54My heart out for this team
06:56I totally agree
06:58I want to be on the field
07:00I want to be Sam
07:02I'm quite happy to be project manager
07:08My family have got a very large German Shepherd dog
07:10And whether he wants to get from A to B
07:12Whatever's in the middle
07:14He just goes crashing through it
07:16And I'm often compared to him
07:18Because if I see something I want to do
07:20Like becoming the apprentice
07:22Whatever's in my way I'll just mow it down and go and get it
07:24Being project manager is a risk
07:26If their team loses
07:28They automatically face being fired by Sir Alan
07:30We were looking at you Rife
07:32Because you stood out to us as soon as we
07:34I mean I wouldn't feel comfortable at this stage
07:36It entails that managerial capability
07:38Which I do not have an experience in
07:40So it's interesting Simon said I would be a great person to do the job
07:42It's funny Simon
07:44I thought you would be a terrific challenge
07:46I've met you for three minutes
07:48And you had the bearing of someone that owned a big company
07:50We're all making assumptions
07:52We only just met
07:54But we need a manager to manage this group of people
07:56Effectively
07:58I manage myself and my company
08:00And nobody else
08:02I'm a regional sales manager of
08:04Four teams which was maximised
08:06At around 40 people
08:08Alex
08:10Would you have an issue
08:12Would you be happy controlling this
08:14Taking a back foot and getting us out
08:16I've never had a problem with stepping up to the plate
08:18To take it on
08:20Do you feel you don't want to do that
08:22I just want it to be known
08:24It's not passing the buck
08:26Because I don't want to step up to the mark
08:28It's because I do not genuinely think
08:30Alex
08:32You're ready to do it
08:34Top stuff
08:40Near London's famous Portobello market
08:42Sir Alan has left each team a van
08:46Both packed with £600 worth
08:48Of top class seafood
08:50But the teams must work out
08:52What the fish is
08:54And how much to sell it for
08:56Here's the uniforms
08:58Everyone get into your sales uniforms
09:00To pitch their stalls
09:02They have a choice of
09:04Four London street markets
09:06On Portobello market do people barter
09:08Do they kind of haggle with you
09:10What is it, is it hard sell, is it pound of bananas
09:12All that type of stuff
09:14Girls project manager Claire
09:16Has sent a research team
09:18To consult a local fishmonger
09:20Led by international car trader Sarah
09:24Are you familiar with any of these markets
09:26And which do you think
09:28Which one's best
09:30It depends on the type of fish
09:32You've just seen the types
09:34We've got cod, we've got mackerel
09:36So it's a wide variety of fish
09:38Can you just pick one really quickly
09:40That you think that would be the best one to go
09:42Either Camden, Islington
09:44Islington
09:46You know what I'm finding
09:48Do you know if someone's negotiating it's better
09:50If they're not interrupted
09:52And then it's better
09:5410.45am
09:56The girls head for Islington market
09:58An hour's drive away
10:00In North London
10:02In West London
10:04The boys still can't decide
10:06Where to set up shop
10:08Do you want me to stick my nuts on the chopper
10:10Do you want me to do it
10:12Alright well I'll give you my advice
10:14I have to say
10:16I'm leaning more towards the fact that we're here
10:18I don't want to spend 15 minutes schlepping there
10:2015 minutes coming back and all of that
10:22I think we should set up here, if it doesn't work out
10:24I think we should go to Westminster which is near there
10:26I don't want to fight a cat amongst the pigeons
10:28I'm just making sure
10:30I've looked at that side
10:32I don't know the locations of the gaffs
10:34We can move can't we
10:36I think we should deliberate on this further
10:38Basically at this point I'm going to
10:40Make the executive decision
10:42And on my head be it
10:44Let's go to Islington
10:52Straighten up
10:54Excuse me sorry
10:56Already in Islington
10:58The girls and their van load of fish
11:00Sorry about this
11:02We'll come back afterwards
11:04Total bollocks
11:06Do fine
11:08Robbie a bit quicker
11:10I want to make an official complaint to you now
11:12We're not allowed to have our vans in here after 9.30pm
11:14What are we doing now
11:16Just move a little bit
11:18Because you're going to hit these
11:20Ok turn the wheel ever so slightly
11:22Come on
11:24With their pitch in place
11:26Claire's team still has to identify
11:28And price 22 boxes of fish
11:32It says turkey on the side
11:34Is that where it's from
11:36It's not fucking turkey is it
11:38To help Sir Alan has given them
11:40A file of pictures
11:42And a wholesale price list
11:44Get your price in 2 seconds
11:46Ok give me 2 seconds
11:48I've just taken a woman
11:50But before they have time to sort out their stock
11:52They're surrounded by a mob of
11:54Bargain hunters
11:56Cod £12 kilo
11:58How much do you usually pay for 2 cod
12:00That's octopus
12:02I used to bite by the fillet
12:04Listen
12:06Come on let's work with me here
12:08How much do you want to pay for it
12:10Shall we do one for a fiver
12:12No no no
12:14How much do you usually pay
12:16It got to the point where I just started selling
12:18Because people were just talking about things
12:20That were just totally irrelevant
12:22And people couldn't work out what was the price
12:24And who was going in which group
12:26We've got lots of dynamic characters in the group
12:28And I think somebody's just got to do something
12:30As people are going to sit there and talk all day
12:326 quid for 2
12:34I'll take 7 yeah
12:367 quid for 2
12:382 of them for 7 quid is that alright
12:40I don't know the price
12:42Ok lemon salt
12:44£10 per kilo
12:46And you'll be doing us a massive favour
12:48Ok we're going to buy it for some salt
12:50£10 can you bag it up
12:52How much does he want
12:54Guess why Alfie's fish stall is swamped with people
12:56It's swamped with people
12:58Because they're selling it
13:00It's below wholesale prices
13:02As I understand it Dover Soul
13:04Is being sold at £5 per kilo
13:06Less than Billingsgate
13:08Was charging
13:10You know the wholesale trade this morning
13:1412pm
13:16Alex and his team of boys
13:18Arrive at Islington Market
13:20I am a man aren't I
13:22And the second you know I was on it's way
13:26The fact that the girls have started selling
13:28Is the main issue here
13:30They've started selling they were here before us
13:32We need to make it up
13:34By getting down to selling straight away
13:36And not faffing about
13:38Everybody's hands are washed
13:40Gloves everybody gloves
13:42Alex is determined to set up properly
13:46Roles are assigned
13:50The job of identifying the fish
13:52Goes to entrepreneur Rafe
13:54I'm going to write down exactly what these are
13:56What's this
13:58Emperor Breen
14:00I have absolutely no knowledge of fish whatsoever
14:02Rafe what's this thing
14:06Looks like a cod
14:08No mouth shape's different slightly
14:10But it's not any of those
14:12That's a salmon isn't it
14:14That must be a salmon
14:16Mate desperate
14:18We're desperate for those prices yeah
14:20Desperate
14:22Alex has the job of working out markup
14:24On wholesale prices
14:26At Barrister he's achieved
14:28At the highest academic level
14:30I haven't failed in the traditional sense
14:32At anything
14:34But I did get a B in one GCSE
14:36Which to me was a failure
14:38Having got straight A's throughout my whole
14:40Entire school life
14:42Other than that I've never had a failure
14:44What are you doing
14:46Regional sales manager Alex
14:48Comes up with a shortcut
14:50To copy the local fishmongers prices
14:52Scallop's £2
14:56Snapper's £1.50
15:00Lobster's £5
15:08With the numbers noted
15:10His strategy now
15:12Is to undercut the fishmonger
15:14On a premium product
15:16We're doing the lobsters £4.90 at the moment
15:18Something else will come out in a second
15:20You want a lobster for £4.90
15:22The other fishmonger
15:24Was selling lobsters as it turns out per pound
15:26But all that was shouted out
15:28Was £4.90
15:30And because he had set them at £4.90 per unit
15:32That's what I put them down
15:34I put them down as £4.90 each
15:36£4.90 each
15:38£4.90 each for a lobster
15:40For stock labelled and priced
15:42Renaissance Fishmongers opens for business
15:44We've got three lobsters over here
15:46We've got our first sale, that's what I'm talking about
15:4818 plus another 6
15:50Which is up to 24 now
15:52He was still walking up and down half an hour ago my love
15:54You want another one for half price?
15:56He died when we got here
15:58I don't want to rob you
16:00No, no, that's ok
16:02They made a complete mix up
16:04I think it was due to somebody not understanding
16:06The difference between kilos and pounds
16:08It was a big error
16:10Obviously it's easier to sell a lobster for £5
16:12When it should be selling for £10 or £15
16:14Lunch time
16:16Islington market is in full swing
16:18Simon, can you take the head and tail off of the salmon please?
16:22Sold, £35
16:28£11, you're not going to meet me half way
16:30£11, £11
16:32Alright, let's do it a tenner
16:34Who's just got the blimmin' squid
16:36That cost money
16:38This is an absolute shambles
16:40Fresh fish today
16:42And some scallops
16:44The end of this task
16:46One of you will be fired
16:48We need some bags
16:50I need some bags
16:52After two hours trading
16:54The girls stock is still
16:56Not properly labelled
17:00It's real sort of panic stations
17:02Once you take a product to a market
17:04Not knowing what you've got
17:06And not having a price for it
17:08It becomes chaos as you can imagine
17:10If you're selling, stop for two minutes
17:12We need to regroup
17:14Guys, I'm talking
17:16Sorry, this is the problem
17:18We start talking and everyone starts disappearing
17:20You two are selling, you've got the money bells
17:22I think the pressure on this task was absolutely immense
17:24And I thought
17:26I deal with multi-million pound
17:28Business negotiations
17:30I'm in a fish market in Islington
17:32And my stress levels have just gone through the roof
17:34Do we know exactly what every single fish is
17:36And what every single price is
17:38That's not cod
17:40That's not cod
17:42To me that's cod
17:44How much is the lobster
17:4620 pounds
17:48Guys, guys, that's too cheap
17:50That should be 22
17:52Yeah, fine, 23
17:56Nicholas is sent to the girls stall
17:58To compare prices
18:02He spots one product
18:04The boys have priced much lower
18:06What have you got on the lobster
18:08The girls are selling it at 23 per kilo
18:10We're selling it at 4.90 per unit
18:12Are you 100% sure on that
18:14Yeah, yeah, it is
18:16We need to weigh the lobsters, see if we price correctly
18:18As team manager
18:20It's gone fantastic aside from the logistics of getting here
18:22And that's traffic congestion, that's nothing to do with us
18:24The only thing is, I think we've been let down
18:26Slightly on the prices
18:28All I'm saying is
18:30Let's just get on with it
18:32You've highlighted the negative, let's stop dwelling on the negatives
18:34We understand that, now let's get moving
18:36It's very hard to deal with prices completely on my own as well
18:42The market value is 18 pounds per kilo
18:44If you don't put that lobster in there and say
18:46Okay, the market value is 18 pounds
18:48We'll sell it for a fiver, that's what I'm saying
18:50And you've priced it wrong
18:52It's not criticism, it's just you've got to take accountability
18:54For what your task was
18:56I should maybe have gone through
18:58And looked at the prices properly
19:00But remember how rushed we were
19:02Are you going to continue at that price
19:04Or do you want to go up?
19:06I'm not going to continue at half the price this will be sold at
19:08Well in that case
19:10Just tell me what the lobster should be priced at
19:12Well, they should be
19:14I don't know, it's up to you
19:16It's not up to me, it's what the market value of a lobster is
19:18There was an embarrassing secret to the event
19:20Where we just had Alex
19:22In front of everyone
19:24Just, you know, bullying
19:26And blaming Nick
19:28Trying to make him the scapegoat
19:30Because he thought, oh god
19:32You know, we've done all this kind of underselling
19:34We're going to come out last in this task
19:36I need to make a scapegoat of someone
19:40Mid-afternoon
19:44To make a profit, the teams must take
19:46More than the 600 pound cost of the fish
19:50Sarah has counted the girls' takings
19:54You can have a little count yourself
19:56For 440 so far
19:58With three quarters of their stock sold
20:00They've only taken 440 pounds
20:04We haven't broken even
20:06No
20:08Some people haven't been consistent
20:10And fish has been sold at a low cost price
20:12It must have been one big massive error somewhere
20:14Do you know who I'm talking about?
20:16Yeah, we need to get going
20:18Yeah, we need to get selling
20:20I was shocked to the core
20:22We had sold so much of our stock
20:24That we hadn't actually got
20:26Sufficient stock left
20:28At the end of that particular point in time
20:30To actually make back that margin
20:32That we'd obviously missed out on
20:34What do you want me to do?
20:36Highest price possible?
20:38Yeah, highest price possible
20:40But the main thing is to get rid of everything
20:42In need of profits, Claire takes half her team
20:44To flog their fish in an upmarket area
20:46Bye everyone
20:48Good luck girls
20:50Let's go
20:52At their stall, the boys discover
20:54Another mistake
20:56Expensive monkfish tails
20:58Mislabeled as turbot
21:00I'm not talking to you in a court of law
21:02Did you not write turbot on the back of your watch?
21:04I wrote turbot after consulting people
21:06Who were unable to identify it
21:08One of those individuals was yourself
21:10I've been selling monkfish, I know what a monkfish looks like
21:12I go fishing, I know what a monkfish looks like
21:14This is right at the beginning, no one knew what that was
21:16The issue is
21:18Do we think we can sell these monkfish tails
21:20But they've been wrongly
21:22Okay, but they've been wrongly priced anyway
21:24£12.50 a kilo
21:26We've been selling it all day long for £7.50
21:28I thought it was turbot
21:30You've got the pictures and everything
21:32I didn't identify it, I was just told it was turbot
21:34If you were selling it in monkfish prices
21:36You were doing right, but now it's monktails
21:38The value's gone up
21:40I'm going to sum it up
21:42It's ten past four
21:44We've been hammering it out for
21:46Just over four hours
21:48It's ten past four now and you've just come to us
21:50It's £12.50 a kilo
21:52We've been selling it for £7.50, that's a £5 difference
21:54Per kilo we've been selling it all day
21:56And you were in charge of pricing
21:58I feel like half the team
22:00Are absolutely golden
22:02But it's just been
22:04Continuously let down by a couple of members
22:06Of the team today and it reflects badly on me
22:08Because I'm team leader
22:10With the market about to close
22:12Alex goes for a new strategy
22:14What we're going to do is
22:16Break it down into two separate teams
22:18There's no point in having eight on here
22:20So I think the best people for face-to-face
22:22Are us three
22:24And maybe Simon
22:26You're the four, your task is
22:28It's a business-to-business and that's it, alright?
22:30Okay, fine
22:32Let's go
22:34There was no general
22:36Debate before people were
22:38Allocated to stalls and going off
22:40Who in fact had the better skills
22:42To suit that particular job
22:44It was all done superficially I think
22:46Through perhaps
22:48How loud people express
22:50Their bravado
22:52And machismo
22:54Already you can see certain creaks forming
22:56£20 a kilo of lobster
22:58£10 each, come and get your lobsters
23:02We've got some lovely place here
23:04The teams must clear their stock
23:06Sir Alan doesn't want unsold fish
23:08In his boardroom
23:10I've got an amazing offer for you
23:12I don't want to just say that, quality fish here
23:14Look at the size of the breasts on that
23:16They're massive
23:18Do you like Haddock?
23:30You could make some people really happy selling this in your restaurant
23:32For nice specials
23:34Imagine this dipped in egg, breadcrumbs
23:36Some chips and some mushy peas
23:44Is that alright?
23:46Bad enough for you?
23:48Tonight brother we'll get some green banana
23:50And make my nice broth
23:52In West London
23:54Claire's girls tout their last
23:56£100 worth of fish
23:58To a posh restaurant
24:00We can do the lot for £150
24:02All of it
24:04Scallops, sea bass
24:06We've got quite a bit of smoke
24:08We've got quite a bit of smoke
24:10We've got quite a bit of smoke
24:12We've got quite a bit of smoke
24:14Lobster, a whole monkfish
24:16That's a very good price
24:18We just want to get rid of it
24:20If you want to get rid of it, give me £120
24:22And you give me a proper receipt
24:24Is that your final final?
24:26Is there anything we can do to sway you?
24:28Nothing, nothing you can do
24:30£125
24:32No
24:34You said £125
24:36Hiya Claire
24:38How are you getting on?
24:40We've just sold all the fish
24:42So we're going to head back
24:44How much for?
24:46£125
24:48Yay
24:50Ok
24:52So just head straight back
24:54Ok yeah
24:58One hour to go
25:00Before the teams must face Sir Alan
25:02In North London
25:04Half of Alex's boys
25:06Are trying to offload their fish
25:08In a solicitor's office
25:10£25 yeah good deal
25:12£25
25:14Is that ok?
25:16Thank you so much
25:18If you'd like a lobster
25:20We've got a lobster just round the corner
25:22Do you fancy a lobster?
25:24Yes
25:26We'll be very very quick
25:28An array of fish
25:30Let's get everything
25:32In the van
25:34And drive back
25:36This is the last drive we're going to talk about guys
25:38Fucking hell
25:40Fish for tonight ladies
25:42Bring the lot
25:44Bring everything
25:46Yes there's a company
25:52At what price?
25:54Get them on
25:56That box of squids is worth £25
25:58£27
26:02£27.79
26:04Mumfish tail £65
26:08Go go go
26:12I put £25 on the squid
26:14Box
26:16Someone put £27 on the top of the
26:18£65
26:20That's over £100
26:22So we reckon they should be coming back with £130
26:24Minimum
26:28£150
26:30We'll sell the whole lot to you for £100
26:32Everything
26:34I think you should sell the whole lot
26:36In a week we can't do that
26:38Can I ask you a question?
26:40Can I ask you a question?
26:42If we can do the whole lot for you for £80
26:44Would you do it?
26:46I can't go less than £75 for the whole lot
26:48I just think £50 is too diminutive
26:50You're looking at the short term
26:52You've got to look at the long term
26:54If you can get five o'clock in the afternoon
26:58What about £65?
27:00£50
27:02The customer is always right
27:04Can you have a moment to confer?
27:16This is really the lowest we can do
27:18£55
27:20£50
27:22You've got the cash here?
27:24I've got all my lawyers here
27:26The cash is guaranteed
27:28£50 for the whole lot
27:30Shake of his hand, £50
27:32Deal done
27:34It's on my head
27:36It's on all our heads
27:40Here they go
27:42They've got no fish
27:44Come on boys
27:46Come on chaps we've got to go
27:48You sell it all?
27:50How much?
27:52You're not going to be happy
27:54£50 for the lot
27:58That's the way it went
28:00I couldn't get any more
28:02Negotiated as much as I could
28:04That's what I could get
28:06Right, it is what it is
28:08We've got to get the rest of the ballroom
28:10Otherwise we're going to lose that £50
28:12It wasn't just Michael
28:14No one pulled him back and said
28:16This is too little
28:18We made an executive decision
28:20We didn't think we'd sell it for more
28:22It's done, let's go
28:26Sold out
28:28Both teams head for the boardroom
28:38Good day
28:40Good day everyone
28:42We sold all the fish
28:44That was our objective
28:46It seems to me that
28:48The team has already split
28:52And I just think it's going to be
28:54Very much a kind of
28:56If anything goes wrong it's going to be
28:58An attack of them against us
29:00You think it's going to be their group against our group?
29:02100%
29:04Michael if you don't think so
29:06You're going to get a rude awakening
29:16This morning
29:26These 16 strangers
29:28Were told to form teams
29:30The shining stars
29:32Of the team were
29:34Simon, Lee and Ian
29:36And myself to some degree
29:38However I'm not too sure
29:40Whether we've done enough to win the task
29:43Now their business skills
29:45Are exposed and on the line
29:49Claire was very vocal
29:51But she wasn't dominant in her leadership style
29:53For somebody who's
29:55Supposedly managing
29:57Million pound budgets etc
29:59She was weak, very weak
30:03For one of them
30:05The dream of becoming Sir Alan Sugar's
30:07Apprentice will soon be over
30:13I'm sorry
30:31Good evening
30:33Good evening Sir Alan
30:37Busy day?
30:39Could say so
30:41Who was your team leader?
30:43That was me Sir Alan
30:45Put yourself forward or
30:47Do you think you were kind of cajoled into it?
30:49No I stepped up to it
30:51Risky no?
30:53Poison chalice
30:55And the team leader here?
30:57That was me
30:59We were on the table
31:01We said who wants to be project manager
31:03And there was a deadly silence
31:05Nobody was forthcoming
31:07Don't all rush
31:09Okay you put yourself up for it
31:11So
31:13Claire
31:15Good team leader?
31:17Yeah
31:19How did you end up selling?
31:21What did you do?
31:23We went to Islington Market
31:25We traded there as a team of 8
31:27For approximately 4 hours
31:29And then at 4 o'clock we decided to split into 2
31:31But the whole lot of you stood in one place for 4 hours?
31:33There was too many people
31:35It was absolute hysteria
31:37As a team leader
31:39Did you say to somebody
31:41You sort out the pricing
31:43You mark the fish up
31:45You sort out what a kilo is
31:47And what a pound is
31:49So that when we kick off selling
31:51We know what we're selling for
31:53I said do not start trading
31:55Until the fish is sorted
31:57The pricing is on the fish
31:59But you were there
32:01It was utter chaos
32:03I got the group together
32:05When we started selling I would say
32:07Please concentrate, do not sell, no transactions
32:09Was that fair comment team?
32:11And people did it
32:13So apart from hitting someone over the head with a fish
32:15I don't know what else I was supposed to do
32:17Sounds like a bloody mess to me
32:23Alex
32:25Good team leader?
32:27Very good
32:29I'd say not
32:31You'd say not?
32:33I'll admit that much
32:35But I think later on
32:37He approached the task with too much negativity
32:39He emphasised what had gone wrong
32:41Rather than what was going right
32:43If I can bust in
32:45I think what he's trying to say is
32:47Although one points out where one has gone wrong
32:49One shouldn't dwell on it for so long
32:51That the entire positivity of a group
32:53Is then completely eradicated
32:55There were spats and arguments
32:57That were interminable
32:59And they just went on and on
33:01They could have been doing things
33:03Do I detect a split in the camp here?
33:05Yes
33:07And you'd be right
33:09That didn't take long did it?
33:11First task and you've got
33:13Three of you here
33:15Kind of splitting away
33:17If I can just explain the reasons why
33:19You think there was a rift in the group
33:21Was simply down to delegation at the start of the task
33:23The reason we think there was a rift
33:25Is because there was a rift
33:27From the very beginning
33:29It's been sensed by other members
33:31This school yard mentality
33:33Of us against them
33:35And it's just incredibly corrosive
33:37That is absolute nonsense
33:39Was that created by yourself Rafe?
33:41Because not being funny
33:43Alex had a strategy
33:45That he put down very well
33:47And he delegated very very well
33:49Please someone's just expressed
33:51Someone's just expressed behind me
33:53That they felt that split
33:55So are you saying there were two delusional
33:57Individuals within this group
33:59This don't sound too great does it
34:01For you know on day one
34:03My direct sales team on the face to face
34:05Simon, Ian and Lee
34:07Did a fantastic job
34:09Actually knocking out the product
34:11So I find it absolutely insulting
34:13That you don't actually include me in the group
34:15Of people who sold their absolute heart out
34:17Michael you did a fantastic job
34:19I'm not insulting you at all
34:21I've only met you all today
34:23What do you mean friends
34:25I don't know
34:27Don't get so insulted
34:29Be stronger to yourself
34:31Anyway
34:33Let's get down to the numbers here
34:35Margaret can you tell me
34:37What happened here
34:39Let's see how this all transpired
34:41Well the boys team Renaissance
34:43Came back with £632.69
34:45So they made a profit
34:47Of £32.69
34:49Right
34:55Alpha led by Claire
34:57Returned with £753.98
35:01Returning a profit of £153.98
35:05Right
35:07£150 and £600
35:09Of a fish
35:11I know if I went and asked a professional fishmonger
35:13He'd kill himself laughing
35:15But a win's a win
35:17Okay
35:19I'm going to send you off back to the house now
35:21It's a fantastic house you'll see that when you arrive
35:23Settle in
35:25Sort yourself out
35:27And I've laid you on a very nice treat
35:29I've got Jean-Christophe Novelli
35:31He's a Michelin star chef
35:33And he's going to cook you
35:35A fantastic dinner
35:37Off you go
35:39Thank you
35:45Right
35:47Gentlemen you're lost on the first task
35:49And what's more disappointing to me
35:51Is you're already split
35:53As a group of people
35:55It sounds like a bloody shambles to be honest with you
35:59And I'm going to call you back in this ballroom shortly
36:01And we'll go into detail
36:03Of who's culpable for this lot here
36:05Because at the end of the day
36:07One of you is going to get fired
36:09Okay? Off you go
36:21Do you believe this is actually happening?
36:23No
36:25Because
36:27This moment for me is really surreal
36:29We've done a task, we've won a task
36:31You're a project manager
36:33We're going home
36:35For the winning team
36:37First sight of their home
36:39For the next 12 weeks
36:43A gated building
36:45Is it?
36:47Oh my god
36:49The staircase
36:51Isn't it amazing
36:53Oh my god
36:55There's never a bar
36:57Look at the piano
36:59That's like a dream
37:02The candidates will share
37:04This stylish converted factory
37:09Watch the step
37:11Hey
37:13Oh my god
37:15With 7000 square feet of luxury living space
37:17It's a taste of the lifestyle
37:19The winner can expect
37:21Oh look at the balcony
37:23We don't want to ever go home
37:27Oh my god
37:31Oh my god
37:37I feel at home already
37:39For the boys
37:41A chance to chew over what went wrong
37:43There was no diversion
37:45Or schoolboy tactics
37:47These are my friends
37:49And you're off in another group
37:51We've met each other today
37:53What time is it now?
37:55We've known each other for less than a day
37:57We've been thrown straight into it
37:59And you're saying that I've created a rift in the group
38:01I didn't say that you had caused a rift
38:03I had said, in fact, if you'd listened
38:05I said that there was a feeling
38:07That a rift existed
38:09Alright, so we've established that you didn't
38:11You don't think I created a rift amongst the group
38:13I think a rift existed
38:15Alright, so you've established that I did not create a rift amongst the group
38:17You didn't create it
38:19But you may have exacerbated it
38:21There's a difference there
38:23Obviously being in the losing team
38:25Is not something that I was
38:27Expecting and be wanting
38:29I'm always used to success
38:31So, disappointed
38:33Definitely disappointed
38:35Cheers everybody
38:37Thank you for your hard work
38:39Cheers
38:41At the house, a luxury dinner for eight
38:43By award winning chef
38:45Jean-Christophe Novelli
38:47This is the best
38:49Wow, it's amazing
38:51You can see it's been baked
38:53Into the banana leaves
38:55Served with some julienne of carrots
38:57And also some baby fennel
38:59We have got so many
39:01Happy people who got cheap, cheap
39:03Cheap fish tonight
39:05It's so healthy, we're like making the nation feel good
39:09I think, you know, we were selling fish today
39:11And our fantastic fish
39:13Served up in front of us
39:15It was really good
39:17Yeah
39:25Yes
39:31Frances, send the candidates in please
39:33Yes sir
39:35So Alan, we'll see you now
39:51Alex
39:53Can we start again
39:55Yeah, so simple
39:57This is, you know, so basic
39:59I got you £600 for fish
40:01Yeah, and I gave you pictures
40:03I gave you the wholesale prices
40:05I don't know what else I can do
40:07It's like Janet and John books, you know
40:09You'd give to kids
40:11When did you actually get to your location
40:13It was around about 12 o'clock
40:1512 o'clock
40:17You left here at about 8 didn't you
40:19Your delay in getting there enabled the girls
40:21To get the best pitch
40:23Would it horrify you to know
40:25That their pitch on a normal day
40:27Outsells your pitch by a ratio of 5 to 1
40:29So that cost you dear
40:31And who was in charge of identifying
40:33What category of fish you had there
40:35Rafe
40:37His job essentially was to label up
40:39Look at the pictures and label up the boxes
40:41Did he do a good job as far as that was concerned
40:43No he didn't do a good job
40:45Because he labelled the boxes wrong
40:47How did you get the fish identification wrong
40:49I got one box wrong
40:51Three boxes wrong
40:53Was it three boxes
40:55There was no mackerel there
40:57And there was no emperor bream
40:59So you misidentified the fish
41:01I misidentified the fish yes
41:03And I take full responsibility for that
41:05You
41:07You were supposed to do the pricing on it
41:09Is that right
41:11I don't understand why I'm supposed to have done so much wrong
41:13Because on the whole I marked up everything a third
41:15And on the whole we sold well
41:17So there's the lobster
41:19And secondly there's the turbot
41:21Now that was to do with the mix up of the identification of the fish
41:23I can talk about the lobsters as well
41:25I do admit some fault in this matter
41:27Basically it was slight havoc when we got to the store
41:29Because we were all in a bit of a panic that we had arrived late
41:31I don't know who it was
41:33Because it was only kind of vaguely in my ears
41:35But a couple of people from the team started selling at 4.90
41:37Of course I was concerned
41:39And this is where I admit fault
41:41I should have probably had more business acumen
41:43And said my goodness you know that's very low
41:45I went to see the girls stall
41:47I noticed that they had a high mark up
41:49And I reported back to Alex and said we have to raise these lobsters
41:51In the time frame within you doing that
41:53A lot of lobsters had been sold
41:55Didn't it strike anybody
41:57That a five pound lobster is bloody cheap
41:59At the end of the day
42:01This quartet went off
42:03To sell business to business
42:05Is that right
42:07That's correct
42:09Were you given an indication
42:11To get a certain amount of money
42:13We would have been happy with 135 pounds
42:15What did you get for it
42:17We got 50 pounds for the remaining amounts
42:19Did you authorise 50 quid
42:21No I did not and they came across adamant
42:23Who made the decision to take
42:25You did
42:27I shook the mans hand on 50 pounds
42:29It was a complete and utter team decision
42:31Although it was a consensual decision
42:33I did make the final decision on 50 pounds
42:35Hmm
42:37Hmm
42:39Right
42:41Alex
42:43I want you to pick two people
42:45That you're going to bring back
42:47Into this boardroom
42:49Um
42:51Sir Alan I'm going to bring Nicholas
42:53Back into the boardroom and also
42:55Uh Rafe
42:57Okay
42:59The five of you
43:01Off you go back to the house
43:07But you know what
43:09It's been a very very very long day
43:11And quite frankly I'm tired
43:13I'm sure you must be
43:15So what I'm going to do
43:17Is I'm going to send you also back to the house
43:19And I seriously suggest
43:21You unpack just a toothbrush and some underwear
43:23Because one of you won't be staying
43:25Much longer
43:27Okay
43:29See you tomorrow
43:37I feel sick mate
43:39I do I feel sick
43:41I feel sick
43:43I feel really sick
43:45I hate not winning
43:55Jesus Christ guys
43:57Oh my god
43:59Jesus Christ
44:01Jesus Christ
44:07Wow
44:09That's not a house that's a
44:11Seriously
44:19Hello
44:21Hello
44:23Hello
44:25Woo
44:31Cook for us
44:33I'm going to
44:35Cook us a really nice meal
44:37We had
44:39Seabass
44:49I really do feel like a scapegoat
44:51I could practically dangle the bell
44:53Around my neck from being such a scapegoat
44:55And you know
44:57I'm relying on Sarah Allen
44:59To see through the reality of the situation
45:05I've never had the opportunity to stay in somewhere like this
45:07And you know it's part of the experience
45:09So I intend on coming back tomorrow
45:23Let's go
45:39Let no one be under any illusion
45:41I am going to fight to the death
45:43In that boardroom
45:45It is going to be for me
45:47The equivalent of a gladiatorial match
45:49And I will come out on top
45:53I've had one reservation
45:55About going into the boardroom with Nicholas
45:57Would be that he is a barrister
45:59And in his vocation
46:01His job is to put his point across
46:03Under intensive pressure
46:05So I guess it's just going to be a test
46:07Of seeing how good he is
46:09And seeing how good I
46:11How well I can cope with that
46:23Morning
46:45Morning
46:47Good morning sir
46:49Alex
46:51The headlines are
46:53You were the team leader
46:55Prices were wrong
46:57Identification of product was wrong
46:59You know if I put this into a massive jumbo computer
47:01And asked it to work it out logically
47:03They would point the finger at the team leader
47:05They would
47:07Because you know naturally
47:09It rests on my shoulders
47:11But I would say
47:13I don't think
47:15Why shouldn't I fire you
47:17I've never sold fish before
47:19I've proved that it could be sold
47:21We didn't have the pricing structure
47:23But we still ended up in profit
47:25I think it was Rafe that brought this up
47:27There seems to be some kind of clique
47:29Some kind of gang
47:31I'm not here to make best friends
47:33I've got friends back at home
47:35I'm here to win The Apprentice
47:37A team leader doesn't have a split team
47:39And do you believe there's a split in the camp here
47:41You do?
47:43I feel that the barrier that's been drawn
47:45I don't know
47:47Maybe
47:49Educated against
47:51More gritty salesmen
47:53I am educated
47:55I have a degree
47:57Just because I don't spout
47:59I've got a Masters in Law
48:01I'm an educated person
48:03And that is quite insulting
48:05I'm not suggesting you're not
48:07I'm just guessing
48:09If I can explain it to you from my point of view
48:11I am very into
48:13Art and culture
48:15I find it very difficult
48:17You don't want to get your hands dirty
48:19I find it very difficult
48:21To have conversations about football
48:23These are the kind of guys
48:25That are really into that
48:27What's that got to do with work
48:29That's kind of the division
48:31You feel there's a cultural divide
48:33I'm an under-educated guy
48:35Who's into football
48:37I don't mind who I employ
48:39I don't care
48:41It's not really a reason
48:43Why people can't work with each other
48:45Do you agree this Rafe?
48:47There's an educated group
48:49And there's an under-educated group
48:51I'm just finding this conversation
48:53Incredibly boring
48:55We're not going into psychobabble
48:57I'm sorry if I'm boring
48:59Not yourself, this debate that's taking place here
49:01To my left
49:03I get on with prince or pauper
49:05I couldn't care two hoots
49:07Prince or pauper
49:09Prince or pauper
49:11Under-educated
49:13I feel like I'm stuck in the middle
49:15You've just misconstrued what I said
49:17Prince or pauper
49:19Whatever you perceive me to be
49:21You're the one who's saying
49:23I'm an under-educated person
49:25I'm privately educated
49:27I've got a degree
49:29I've worked transatlantically
49:31Before the age of 21
49:33I just don't come to the front and say
49:35I've got a 2-1 in business
49:37You said you were good at sales
49:39I'm a regional sales manager
49:41At the age of 21
49:43Who was overseeing the North UK division
49:45I don't think it's...
49:47I find this is a very important thing
49:49Nicholas boasting for example
49:51About your academic achievement
49:53Your bar vocational course
49:55Excuse my ignorance here
49:57It states here it's outstanding
49:59Does that mean you haven't got it yet?
50:01Or is that the comment?
50:03It's the grade, outstanding is over 85%
50:05I didn't know such things were...
50:07If you're outstanding
50:09You weren't outstanding yesterday, was you?
50:11Margaret didn't come back to me
50:13And say this man stands out as outstanding
50:15Your academic qualifications
50:17Clearly indicate
50:19That you're a very intelligent person
50:21Whether you're able to apply that
50:23In the world of business, I don't know
50:25Rafe
50:27Why shouldn't I fire you?
50:29I gave it my absolute 110
50:31These are just words
50:33What did you do?
50:35I like to know
50:37In actual physical terms
50:39What else did you do?
50:41By the way it's not just words
50:43I literally left with my hands bleeding
50:45You didn't leave with your hands bleeding
50:47That's an exaggeration
50:49You sold probably less than 50 quid
50:51You were allocated the task of doing pricing
50:53Which you screwed up
50:55I did not screw it up
50:57The products that were marked incorrectly
50:59You did not notice at all
51:01Your team manager would have noticed that
51:03It wasn't glaringly obvious
51:05It wasn't as though I'd marked a shark
51:07Hamster
51:09It wasn't that
51:11Let's not go into hyperbole here
51:13It was something that you made a mistake on as well
51:15As did other people
51:17I think I need a degree to understand all of this
51:21It's time to come where I'm going to make my mind up
51:25Now
51:27Rafe
51:29For the last 40 odd years
51:31I sell products
51:33And if someone
51:35Identified one of my video machines
51:37As a DVD player
51:39For example
51:41They would be fired
51:43No question of a doubt
51:45They would be fired
51:49Nicholas
51:51It was pricing that was really all you had to do on the day
51:53Well frankly with all these qualifications here that you have
51:55You should have done it well
51:59Nicholas
52:01A team leader
52:03Who for his living
52:05Runs sales teams
52:07Put himself forward to do
52:09Effectively a very simple
52:11Selling job and it failed
52:21Taking everything into consideration
52:23I've got to make a decision
52:25And my decision is this
52:29Nicholas
52:33Nicholas you told me that you got an outstanding pass
52:35From the bar
52:37You weren't outstanding
52:39In this task
52:41You were devastated when you got a B
52:43In your GCSE French
52:45You're going to be even more devastated now
52:47Because you got a big F
52:49You're fired
52:51You two wait here a minute
52:53I think you stayed here Alex
52:55Because you put yourself forward
52:57And that's what's kept you in
52:59Alright back to the house
53:01Off you go
53:03Alright back to the house
53:05Off you go
53:23He put himself up as the team leader
53:25That's what saved him in my opinion
53:27He wasn't good as a team leader
53:29But none of them was prepared to do it
53:31He defended himself well enough
53:33And I think poor old Nicholas
53:35By the end of it he was drowned
53:37I was surprised how badly he spoke up
53:39In his own defence actually
53:41I thought he'd have been better than that
53:55Is Rave safe?
53:57Rave would talk himself into trouble
53:59Rave's the kind of guy that would talk himself into getting sacked
54:01I'm sorry Sir Alan
54:03But you're talking bollocks
54:07I'd be amazed if Alex Arnott doesn't walk up those stairs
54:09And I'd be devastated as well
54:11Because I really really do think
54:13That the buck on that one stopped with Nicholas
54:15Yeah!
54:23So glad to see you
54:25Good seeing you
54:27It was bloody scary yeah
54:29It was
54:31Alex will I think probably agree
54:33It was one of the most scariest things
54:35You will ever ever do
54:41The case against me should have been thrown out of court
54:43Because it was a submission of no case to answer
54:45That is my legal opinion on the matter
54:49I feel a certain amount of animosity towards Alex
54:51I think that he knowingly destroyed my chances
54:53Of succeeding in the competition
54:55But I know that were it left to me
54:57I would always succeed
54:59One job
55:01Now 15 candidates
55:05Sir Alan's search for his apprentice