Contemporary art fair Frieze London opens its 2024 edition

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Contemporary art fair Frieze London opens its 2024 edition

The UK's major contemporary art fair Frieze London returns for its 2024 edition, bringing 160 galleries from more than 40 countries to the British capital with a themed section for the first time devoted to ceramic works, mainly by Latin American artists drawing on non-Western traditions. "This is really the moment where everyone gets together and great sales are already happening," says director Eva Langret. The fair, held in the Regent’s Park, opens to the public on October 10 after an invitation-only day on October 9 and runs for four days.

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Transcript
00:00***TODAY IS STANDARD TIME***
00:12***MOST OF THE TIME***
00:56We have
01:25over 160 galleries from 43 countries. So it's really the entire art world from various
01:34regions, including regions from the global south. We have a gallery from Senegal participating
01:41in the fair for the first time. We have new galleries from Korea. We have our first gallery
01:45from Australia. So a really sort of global and representative edition of the fair.
01:51Frizz is about getting the entire art community together. We have collectors that have travelled
01:56from across the world to be here. We have so many galleries with incredible presentations.
02:01So this is really the moment where everyone gets together and great sales are already
02:05happening. So I'm not concerned at all.
02:51It's always acted as a place of discovery. We have lots of new galleries that are doing
02:55the fair for the first time. Lots of young galleries that are bringing new artists. A
02:59lot of established galleries that are bringing established positions, younger artists. So
03:03there's really a sort of broad diversity to what we do. And the best possible outcome
03:08is to have as many people enjoy the fair and come and discover artists that they already
03:13know and new artists.
03:22Okay, now we're talking.
03:24Are you ready?
03:30Okay, just a second.
03:35Lights.
03:51Okay, can you slide it down?
04:21Okay.
04:52Okay.
04:55We have artists from all over the world. All of the artists respond to non-Western traditions
05:01coming from either indigenous worlds or diasporic and brown communities. So we have a very wide
05:10range of practices ranging from like painting to experimentations with ceramic, installation,
05:17clay slabs and many others. I think it's important for an art fair to open opportunities
05:23for artists that otherwise probably would not be represented in an international art
05:27fair. It's also important to support younger emerging experimental galleries that are doing
05:33great things around the world. And it's also important to think that art fairs, well, are
05:39art fairs but also they can work as exhibitions in the way that they show respect and focus
05:46on the artistic practice itself.

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