Salone Csr, Bruschetta (Eridania Italia): “Chiarezza e coinvolgimento del pubblico per una giusta informazione”
(Adnkronos) - “Cerchiamo di fare informazione sul nostro prodotto, lo zucchero, facendo chiarezza sulla provenienza e sul corretto uso nell’alimentazione”. Lo ha detto Alessio Bruschetta, amministratore delegato Eridania Italia, a margine del panel ‘Il ruolo dei consumatori e le asimmetrie informative’, inserito nel programma della seconda giornata della dodicesima edizione del Salone della Csr e dell’Innovazione sociale, all’università Bocconi di Milano.
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00:00Every day we read a lot of information, some of these are true, some of these are not really true.
00:12What we do is try to get the right information, starting first from our product, which is a food,
00:17so trying on this product to make great clarity on the origin of the raw material,
00:22on the type, the processing that is done and on the correct use of the product within its own diet.
00:29The second thing is to dedicate events, for example this year we will start with Eridani in Tour,
00:37so we will go to the main Italian squares, this weekend we will be in Milan in Piazza Gaea Olenti,
00:43with a stand, we will have nutritionists, we will do educational activities but also show cooking,
00:49so we will also be able to explain how a product, whether it is sugar or sweetener,
00:53can be used to prepare, for example, a good cake.