そ～だったのかンパニー 2024年10月13日 漁師の働き方改革！仕事半分で収入アップ！
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00:00Tominaga lives in Osaka.
00:02One day, he falls in love with a woman from Okayama.
00:06Her father is a fisherman with a fishing rod.
00:11Tominaga wanted to get married,
00:14so he went to Okayama to find a fisherman.
00:17Wow, that's amazing.
00:19That looks fun.
00:22That looks fun.
00:26Tominaga became a fisherman by force on his wedding day.
00:31But the world of fishing is not so sweet.
00:34He works 18 hours a day.
00:36His body has reached its limit.
00:39I said I would give up fishing.
00:44Tominaga, who experienced a setback,
00:47After that, he did another job for two years in Okayama,
00:50but his desire to become a fisherman never disappeared.
00:55He chose to become a fisherman again,
00:58but there was no trust in the people around him.
01:01I was betrayed once.
01:05I'm sorry, but I didn't trust you at first.
01:09However, he had the ability to act like no one else,
01:13and he had a great idea.
01:15At that time, I thought that if I could make money,
01:18I would change my way of working naturally.
01:22And Tominaga's innovative idea
01:25broke the common sense of fishermen.
01:28That action was an unbelievable sight.
01:38What did you just drop?
01:41I let the fish escape.
01:44I let the fish escape.
01:47This is a method that ordinary fishermen can never think of.
01:51However, with that idea,
01:53the amount of work was halved and the income doubled.
01:57What was Tominaga's secret to his success?
02:02A new era of fishermen.
02:04A new way of working that starts from the sea.
02:15A New Era of Fishermen
02:26This time, the story takes place in Muneage, Tamanushi, Okayama Prefecture.
02:31Muneage is a town that has flourished as a port
02:34where ships docked and waited for the wind since ancient times.
02:38The smell of history from the Nara period lingers.
02:43Tominaga Kunihiko, the president of Kunimimaru,
02:46is a fisherman in a town with such a history.
02:50He came to this area from Osaka in 2008.
02:55He met Miho, who was born into a fisherman's family.
03:01However, he made a very bold decision to become a fisherman.
03:07I was married, so I had to say hello to my parents.
03:12When they asked me what I was doing, I said I was a fisherman.
03:15They said, what? A fisherman?
03:17That sounds interesting.
03:20So, I asked my father to let me marry a fisherman.
03:27His father, Ryoji Fujiwara, taught him how to fish.
03:32At first, he was curious about the unknown world,
03:36but he gradually realized how hard it was to be a fisherman.
03:41When I became a fisherman,
03:44I realized that it wasn't as easy as I thought it would be.
03:48I worked 18 hours a day.
03:52He went out to sea at midnight every day.
03:55When he finished fishing, he went to the market at 6 p.m.
04:00He stayed at home and slept every day.
04:03What's more...
04:05Before I went to bed, my father said,
04:07I'm going to be a fisherman.
04:10I was a fisherman for a week.
04:12I worked 20 hours a day.
04:14It was hard.
04:16It wasn't an easy job.
04:20On his day off, he had to fix his fishing net.
04:25After living like that for two years,
04:28his body reached its limit.
04:31I said to him,
04:33I'm going to quit fishing.
04:36His wife, Miho,
04:38was sensitively aware of how hard it was for Kunihiko.
04:43Before I quit fishing,
04:45he said it was hard for me.
04:48I thought I had no choice.
04:51My wife understood,
04:54but my father was angry.
04:57He said, I don't want to see your face ever again.
05:02Kunihiko worked for a police company in Okayama Prefecture for two years.
05:07But deep down, he had a grudge against fishing.
05:12Why do I work in Okayama?
05:16I came to Okayama to be a fisherman.
05:20I changed my mind and started fishing again.
05:25Kunihiko returned to fishing,
05:28but his father, Ryoji, was upset.
05:33I was betrayed.
05:37I couldn't accept it.
05:42I understand.
05:44I didn't trust him at first.
05:48Kunihiko was worried that he would quit fishing
05:52if he continued fishing.
05:55So he started looking for a job.
06:00It was hard to find a job,
06:03so I wanted to change my way of working.
06:06To change my way of working,
06:09I thought that if I could make money,
06:12my way of working would change naturally.
06:18First, Kunihiko went to a big market in Osaka and Kyoto.
06:24He started a business by himself
06:27and found a way to sell his fish.
06:30However, the population was high,
06:33so the sales were not as good as expected.
06:35The market price of the fish was unstable,
06:37so the income was unstable.
06:40The delivery cost was high,
06:42so the result was not as good as expected.
06:45I see.
06:46At that time, he learned a fact.
06:50Until now, I only thought about selling my fish at the market.
06:56But I realized that I could sell my fish by myself.
07:00So I started running.
07:03General fishermen usually deliver fish to consumers at the market.
07:10This has the advantage that you don't have to look for a seller yourself,
07:15but it also has the disadvantage that the income is unstable
07:18because the market price is affected by the market margin.
07:23However, if you can find a customer and sell it directly,
07:27you don't have to worry about the extra cost,
07:29and you can decide the price of the fish by yourself.
07:33I see.
07:34Kunihiko started a business at a restaurant in the prefecture
07:38and increased the sales by finding a direct seller.
07:43In addition, he used SNS to spread his information to fishermen around him.
07:51As a result, an unexpected story came up.
07:56I met a manager who was going to launch an E.C. site,
07:59and he invited me to sell fish at his house.
08:04Kunihiko called the fishermen's direct market.
08:09I see.
08:10It is a site where you can buy fresh fish directly from fishermen all over Japan.
08:17The sales went up because I sold it directly.
08:20However, I sold it directly at the market,
08:24so the sales went up, but the loading time doubled.
08:29The issue of how fishermen work has not been solved yet.
08:34After this, Kunihiko came up with a mechanism to increase the sales in a small amount.
08:42I'm excited about the fun of human relations.
08:46It's like a drama.
08:47I'm looking forward to how it will go.
08:49I invited Mr. Tominaga, the president of Kunimimaru.
08:53Nice to meet you.
08:55Nice to meet you.
08:56Mr. Kunihiko is a very cheerful person.
09:00I think he is a good person.
09:03However, I don't think he is a good person.
09:12He is a very good person.
09:13However, when it comes to the sea, he is a very strict person.
09:17Above the sea.
09:18Above the sea.
09:19Mr. Kunihiko, it seems that it is difficult for you to convey your opinion.
09:24I couldn't say it at all.
09:26My father told me to say it if it was hard.
09:29I told him that it was a little hard.
09:32He said, let's do it.
09:34I said, yes.
09:38I fell in love with you and married you.
09:40I spent most of my time with my father.
09:45Do other fishermen have such a hard life?
09:50Yes.
09:51Small-sized fishermen live like this.
09:54From morning to night.
09:56I thought I would change my way of working in VTR.
10:00The workload has doubled.
10:02Specifically, what kind of work will increase?
10:05There will be two more shipments.
10:08The first shipment is at 4 a.m.
10:10In the case of instant rice, it will be delivered by courier at 6 p.m.
10:13By simply increasing the number of shipments to two, the work time will also increase.
10:19If the workload increases,
10:21it will be a little different from what you thought at first.
10:26Yes.
10:27If I want to increase the sales, the work time will be doubled.
10:30It's a little hard.
10:32It's hard to find the balance at first.
10:40The remaining task is to reduce the workload.
10:44At that time, Mr. Kuniko had a stable income
10:49because he was a fisherman.
10:52He made a big decision here.
10:55It is a bold choice to stop shipping to Ichiba and only ship instant rice.
11:01However, there is a big risk in this decision.
11:05There is a possibility that the relationship with the fisherman who has been taking care of you so far will deteriorate.
11:11We are able to do it because we have a fisherman.
11:15I joined the company without knowing the rules.
11:18Even if I do something new, I asked the fisherman what I should do.
11:23When the fisherman said that he couldn't do it because there were no rules,
11:26I asked him how he could make the rules.
11:28I talked to the fisherman about construction.
11:31So I didn't have any resistance.
11:34Is that so?
11:35Therefore, Mr. Kuniko set the rules by talking to the fisherman before making instant rice.
11:41He was able to get permission to make instant rice by putting some of the ingredients in the fish tank.
11:46However, a new problem occurred here as well.
11:50When he shipped to Ichiba, he could sell the remaining fish in instant rice to Ichiba.
11:57However, if he specializes in instant rice, there is no place for the remaining fish.
12:04After a lot of trouble, Mr. Kuniko came up with an innovative idea.
12:12I was able to reduce my working hours by taking only the amount of fish that the customer ordered.
12:22Let me explain Mr. Kuniko's idea.
12:25He has a limit on the amount of fish he takes every day.
12:29He receives orders from customers within that range.
12:32He can't take any more orders.
12:35By doing this, he can't take more fish than he needs.
12:40Therefore, his working hours are reduced.
12:42This innovative idea is called the order quantity.
12:46Later, he will produce more than expected results.
12:52Let's see what it is like in reality.
12:56The ship departs at 7 a.m.
12:59It's a slower time than usual.
13:05The ship departs at 7 a.m.
13:09How much fish should I take?
13:13We don't have a lot of fish today.
13:16I think we should be able to take between 10 to 20 fish.
13:24It's been about an hour since the net was lowered.
13:30He was able to take only fish.
13:33There are a lot of fish that Mr. Kuniko is aiming for.
13:37I think I was able to take a lot of fish.
13:39There are a lot of fish.
13:41I can go home with this.
13:44I was able to take a lot of fish.
13:45Did you take enough fish today?
13:47I was able to take a lot of fish.
13:49Let's go home.
13:52While other fishers continue to take fish,
13:55Mr. Kuniko only lowered the net once today.
14:00He returned to the port in just three and a half hours from the departure.
14:06He was able to return to the port quickly by lowering the net.
14:10He was able to spend time on other work.
14:18What kind of work are you doing?
14:20I'm working on bloodletting and nerve closure.
14:24I couldn't do this work because I was busy.
14:28I was able to spend time on each fish.
14:32I'm working on all the fish.
14:36Is there a difference in the taste of fish when you fish or not?
14:41There is a big difference.
14:47He started to carry a live sea bream that hadn't been killed yet.
14:53At that moment, he saw an incredible scene.
14:59What did you just drop?
15:02I let the fish escape.
15:04Did you let the fish escape?
15:06Yes, I let the fish escape.
15:08I'm a fisherman who only catches what is needed.
15:11You didn't need it?
15:13I caught more fish than I needed.
15:16I don't think there are many fishermen like me.
15:19I've never heard of it.
15:21While most fishermen aim for a large amount of fish and catch a lot of fish,
15:25the fishing weight is the opposite.
15:30The dead fish is immediately packaged and weighed and sent to the customer.
15:40By the way, some fish are only sea bream.
15:45Basically, you can't choose the type of fish.
15:49You can't choose the type of fish.
15:52You can't choose the type of fish.
15:58We visited the customer who actually bought the company's live sea bream.
16:05Open.
16:06Wow, it's big.
16:08It's really big.
16:10Do you bring this home?
16:12It's your birthday.
16:14Mr. Kunimimaru's is big.
16:16It's big, isn't it?
16:18In the family of Mr. Yokoyama, who regularly buys sea bream,
16:21his eldest son, Mr. Kunimimaru, asked his mother to cut the fish.
16:27Although he is an elementary school student, he is good at cutting fish.
16:32It's 100 points.
16:36The sea bream arrived at the restaurant.
16:38It's sashimi and sashimi.
16:40Mr. Kunimimaru has a promising future.
16:42Thank you for the meal.
16:44Thank you for the meal.
16:46Wow, it's delicious.
16:50I wasn't good at cooking fish, so I didn't have a repertoire.
16:55But he delivers a variety of fish, so my repertoire has increased.
17:01And above all, my son cuts the fish for me, so we grow together.
17:06There is no one who says this is not delicious.
17:12Not only can fresh fish be eaten, but it also helps the children's appetite.
17:18Mr. Kunihiko's motivation has also increased by interacting directly with consumers.
17:24For the first time, customers said,
17:26Thank you for the delicious meal.
17:31It was the first time for us fishermen to feel the worth of our work.
17:42Mr. Kunihiko has established a new style of fishing.
17:46He named his company after himself and his wife, Miho.
17:51He named it Kunimimaru.
17:53This Kunimimaru will produce an unexpected result.
18:00I can see the scale from your eyes.
18:04However, I think the amount of fish you catch is decreasing.
18:09It means that the profit is also decreasing.
18:12Why is that?
18:15If you catch a lot of fish, the price will go down.
18:20By selling them ourselves, the price will be stable.
18:25It is important for fishermen to decide the price.
18:29Do you have a day when you can't catch fish?
18:34Until now, I couldn't catch a lot of fish.
18:37But now I can catch a lot of fish.
18:41I don't have to cancel it.
18:43However, I can't catch a lot of dead fish.
18:46I'm sorry for the customers.
18:51I'm curious about what kind of fish will be delivered to the company.
18:56I want to see it.
18:57This time, I will deliver it to my wife, Miho.
19:03This is Kunimimaru.
19:05This is good.
19:07This is a pair look.
19:09This is Kunimimaru.
19:11Can I open this?
19:14This is amazing.
19:16This is a luxury that can be delivered to your home.
19:20I'm excited.
19:22What kind of course is this?
19:24This is a set for fishermen.
19:26This is the middle part.
19:28This is 5,680 yen.
19:32This is a small order.
19:36I'm curious.
19:37How much do you process the fish?
19:40This is a set that can be handled and delivered.
19:43This is a set that can be handled and delivered.
19:45How about your wife?
19:47I can't do it well.
19:49It would be nice if I could handle it.
19:51Who will handle it?
19:53Will you handle it?
19:54I will.
19:55I will handle it.
20:01The company started receiving the fish.
20:03What is the development that no one expected?
20:11When Kuniko started fishing, the amount of work was half compared to the amount of fish she received.
20:18The income was doubled.
20:21The amount of work was late, but it was over in the afternoon.
20:24The amount of time she spent with her children increased dramatically.
20:27She changed from a hard life to a stable income while taking care of her family.
20:36Kuniko's new challenge has changed the future of him and his family.
20:42My daughter and son have completely different feelings for their father.
20:46When my daughter was young, her father had a scar on his forehead.
20:52When she was in middle school, he had a scar on his forehead.
20:56But he didn't have a scar on his forehead.
20:58We have a good relationship.
21:00I'm happy about that.
21:04Her father, who said he was betrayed by Kuniko, is still...
21:09I can't do it well.
21:14He has a different way of thinking from us.
21:19That's amazing.
21:23I was attacked by my children.
21:25I don't know when I'm going to retire.
21:33The company cooperated with the fishermen to protect the resources of the sea.
21:41The company's vision, which started with the reform of the way of working,
21:44is expanding to make a big move to protect the future of the sea.
21:48We don't have time to do that.
21:50It may be good now, but the data shows that the number of fish will decrease someday.
21:55In order to leave fish for children 10 or 20 years later,
21:59I think it is important not to take unnecessary measures for us to be fishermen.
22:05We can change the way we work while protecting the sea.
22:08I think it's a new way of working.
22:11This kind of activity is recognized.
22:13He has won many awards, including the Nobel Prize for Agriculture and Fisheries,
22:18the Discovery of the Treasure of the Village,
22:22and the Japan SDGs Award for Foreign Affairs.
22:25Kuniko's challenge, which blew in a new wind,
22:28taught me the possibilities for the future.
22:32I hope that the work of a fisherman will shine and be passed on to the next generation.
22:37Today, Kunimimaru will go on a journey with hope and the future.
22:44You look different from when you first appeared.
22:53What do you think, Miho?
22:55You brought your boyfriend because you like him.
22:59But it didn't go well.
23:02Yes, I was in a bad mood for a while.
23:05What did you think when you were in a bad mood?
23:09I understand both of their opinions.
23:12I thought that if my father and husband teamed up,
23:17there would be a great revolution.
23:21That's why I played the role of a cushion.
23:24Maybe that's why you became more gentle and connected to the present.
23:29I agree.
23:30Are there any other fishermen around you who are interested in fishing?
23:36There are more fishermen from all over the country.
23:40Not only fishermen, but all of Tamanoshi.
23:43I started to think about how to make it more exciting for everyone.
23:47If I can do this, I would like to create a new model for Tamanoshi.
23:54Mr. Yashima, please tell us about today's lesson.
23:58Today's lesson is...
24:01Doubt common sense!
24:05Today, I was really surprised.
24:10I didn't think I could change as a fisherman.
24:13I was able to recognize the hardness of my mind.
24:17I learned a lot today.
24:20I'm looking forward to the future.
24:22Thank you very much for today.