ふるさとの未来 2024年10月16日 中小企業の救世主＆コーヒーの未来
ふるさとの未来 2024年10月16日 中小企業の救世主＆コーヒーの未来
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#EnglishMovie #cdrama #drama #engsub #chinesedramaengsub #movieshortfull
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00:00This is a work of fiction. Any resemblance to actual people, living or dead, is entirely coincidental.
00:05We will find companies that are developing in their hometowns around the world,
00:10and we will support everyone who is working hard!
00:13Our hometown's future!
00:17Let's live a life of our own.
00:21It's not that simple.
00:25Even if I stumble, even if I cry,
00:29I'm not alone.
00:32Let's start all over again.
00:36I wonder how far we can go.
00:40It's okay to get entangled and confused.
00:44It's my everything.
00:56Good evening. The future of fan fiction has begun.
00:59Tonight's program is brought to you by Book Lounge Kaburu, located on the 3rd floor of Kabuto Bay in Nihonbashi.
01:05And last week, we had Yuhei Imai, CEO of Kenma Co., Ltd.
01:12Thank you for joining us.
01:14Kato-san, Miyazaki-san, what did you think of last week?
01:18It was really fun.
01:20It was like a rescue operation for a small company.
01:23It was really cool to help with ideas.
01:27I learned a lot from it.
01:32Last week, we introduced the hit products designed by Kenma Co., Ltd.
01:37This week, Kenma Co., Ltd. is not only designing products,
01:41but also producing stores.
01:44Let's take a look.
01:46Kenma Co., Ltd. designs new businesses for its clients.
01:51This company also designs other things.
01:56There are two other things.
01:58One is space and service.
02:01As an example of space,
02:04we designed a Japanese tea cafe in Nagoya.
02:08We also design Japanese tea services there.
02:12Imai's store is called Milume, a Japanese tea cafe.
02:19Matsumoto is the owner, and he was born as the third generation tea farmer.
02:24Let's ask him why he asked Kenma Co., Ltd. to design his store.
02:29Because of COVID-19, sales have dropped by one-third.
02:33I knew Imai from Kenma Co., Ltd.
02:38I asked Kenma Co., Ltd. because I wanted to continue my business.
02:44How did Imai respond to Matsumoto's request?
02:49We developed a service called Asa Bottle.
02:53This is a Japanese tea take-out service.
02:57There are two features.
02:59Normally, Japanese take-out is a plastic cup or paper cup.
03:05But Asa Bottle is a glass bottle.
03:08You can take this out.
03:10Another feature is that if you buy the glass bottle,
03:14it costs a few thousand yen.
03:16We make it easy to use by making it a rental service.
03:20The Asa Bottle, which can be used for 300 yen per time,
03:24has a simple system.
03:27At this counter outside the store,
03:29you can receive a bottle of Asa Bottle.
03:33After drinking it, just add water and shake it.
03:36You can drink it up to three times.
03:40After using it, just insert the bottle into the counter and return it.
03:48As you can see from the name of the service,
03:50it is only available during the morning commute and school hours.
03:55The best time to sell it is around lunchtime or afternoon.
04:01If you can sell it in the morning,
04:04you can sell it at a reasonable price.
04:08I think it's the best way to sell your face to passers-by.
04:15I think it's a good way to sell your face.
04:21Let's talk to the people who use Asa Bottle.
04:26When I can, I go to work in the morning.
04:32I don't have to buy it at a convenience store or a vending machine.
04:36It's easy.
04:38It's a trend for me now.
04:41I like to drink it.
04:43I saw it on Instagram and thought it was rare.
04:49It's difficult to make delicious tea by myself.
04:53I think it's good to be able to drink it easily.
04:55It's a hassle to go home and wash the water bottle.
04:58I can just return it as it is.
05:00It's convenient.
05:01It's delicious.
05:02It's really delicious.
05:04I'm addicted to it.
05:05It's not just about selling Asa Bottle.
05:07There are many customers who come to buy tea or go to a cafe
05:12because they can drink tea because of Asa Bottle.
05:19I think the sales have doubled.
05:25Sales have increased thanks to Asa Bottle.
05:29It seems that the V-sign has been restored.
05:32Mr. Imai noticed that we didn't notice.
05:37He noticed the future that we couldn't see.
05:39He noticed that it meant that way later.
05:43I'm glad we did it together.
05:47I can't do a lot of things by myself.
05:50I'm grateful for people like Mr. Imai who design business and products.
05:58Kenma, who produced the whole store and even proposed a new service for the tea shop.
06:05I want to make something new.
06:09I think it's good to make something new with art.
06:14In my case, I want to do it with my clients.
06:18I want to make something new.
06:20I want my clients to know about it.
06:25I want them to move on to a new phase.
06:30I want them to grow more.
06:32If it's not something new with results,
06:36I don't think it's interesting.
06:41I want to make something new in that part.
06:46Pursue something new and let your clients see the results.
06:50This may be the reason why it's called a savior.
06:56That's great.
06:58Is it meaningful to specialize in the morning?
07:04I thought it was very meaningful.
07:07I think it's more meaningful if the sales go up where the sales don't go up.
07:13I moved from the station in front of Nagoya to that store.
07:18I think it's important to introduce people who are close to you.
07:23Mr. Matsumoto is a good person.
07:26I think it's important to introduce people who are close to you.
07:31He stands in front of the store in the morning.
07:35I do this every day.
07:38Whether it's hot or cold.
07:40I can't stand in front of the store, but I do it every day.
07:44You don't use a staff member?
07:46No, I don't. I think it's connected to the results.
07:49I return 100 yen when I get home.
07:53I use a cashback to make it 400 yen.
07:57I sell it in the morning.
07:59If I don't do that, I can't get the bottle back.
08:02I was able to get 100 yen right away.
08:05In the end, I think it's good to show a trustworthy stance.
08:12I also wanted to make the communication smooth.
08:17So I paid 300 yen and handed it over.
08:19All I have to do is put it in.
08:21You're drunk on the pre-war theory.
08:23It's a little different from Mr. Kato.
08:27I'm glad I didn't say anything.
08:30What kind of company do you want to be?
08:36I have two goals.
08:38First, I want to take on social challenges.
08:41I'm actually doing it now.
08:43It's not just about solving social problems.
08:47I want to take on social challenges and design as a business.
08:55Second, I want to use the technology of Japanese companies.
09:00I want to make a hit product all over the world.
09:04I want to make a lot of Japanese flagships like Walkman.
09:10Do you think you can do it?
09:13I don't think it's a dream story.
09:18I'd love to see it come true.
09:22Thank you for your time today.
09:27Next, we have news about the future of companies.
09:32Next, we have news about the future of companies.
09:38Which companies will appear this time?
09:42This time, the UCC Group, which leads the coffee industry introduced to COVID-19 in 2021, has reappeared.
09:52This company has made a new move.
09:57On the 20th of last month,
09:59President Asada of UCC Ueshima Coffee,
10:05Mr. Oya, the executive director of Marbeni,
10:09two people from the Ministry of Agriculture and Forestry,
10:12Vice-President of the United Nations IFAD,
10:15and the Ambassador of the Republic of Tanzania to the United Nations.
10:22They made an announcement.
10:27In total, we have raised 3.4 billion yen
10:32for the 4-year compensation budget and the 6-year investment budget.
10:38The Japanese government announced that it is raising 3.4 billion yen
10:43for coffee farmers in Tanzania through the United Nations IFAD.
10:48What kind of movement is there in the coffee industry now?
10:53Mr. Satomi, the executive director of UCC Japan, told us about it.
10:58There is a problem with the coffee industry in 2050.
11:02It is said that we may not be able to drink coffee at the same price as we do now
11:07because demand is increasing, but supply is not catching up at all.
11:16The biggest problem is global warming.
11:20It is said that the production value of coffee will decrease due to global warming.
11:28There are many small-scale producers.
11:34They don't have much physical strength.
11:38It takes at least three years for coffee to be made.
11:42It takes a long time to make a profit.
11:47Also, due to the impact of global warming,
11:50it is difficult to produce coffee,
11:53so there are fewer people trying to build a century with coffee.
11:57I think this is a big problem.
12:00To overcome this problem,
12:02Espresso, which does not use coffee beans this September,
12:06will be the first to land in Japan from the United States.
12:10The coffee industry is now facing this problem.
12:14Of course, we are also taking measures to combat global warming.
12:17Especially, coffee is made in the highlands,
12:19where the forest is a suitable area.
12:22It has been made there and has a long history.
12:25In that sense, it is very important not to destroy the forest.
12:31So, it is good to decide the timing and target
12:35to use only beans that have been confirmed not to destroy the forest.
12:43This is one of the measures to deal with the forest disaster.
12:49The UCC Group set a zero-threshold for forest destruction in August this year.
12:55In addition,
12:57I think it is very important to increase productivity
13:01in the current farmland in a sustainable way.
13:07In order to improve productivity in the current farmland without destroying the forest,
13:13it seems that a certain place will be a point.
13:17The UCC in Hawaii is actually a big point.
13:22We actually do it in Hawaii,
13:25but we build a shade tree that looks like a big tree near the coffee tree
13:30and make a shade.
13:32In fact, this is a very effective thing because the number of plants will increase.
13:36In addition, the coffee tree has a lifespan of about 20 to 30 years.
13:41However, if you say that you can get a good harvest for 20 to 30 years,
13:46the harvest will decrease if you don't do a lot of maintenance.
13:50The harvest rate goes up quite a bit.
13:52So, if you look at the overall cycle,
13:55you cut it once, think about it for 20 to 30 years, and grow it again.
14:00We do it periodically.
14:02By doing it in a planned way,
14:05we can increase productivity stably.
14:09We are a self-employed farm, so we have accumulated a lot of know-how.
14:15We are doing support in various areas,
14:19such as Africa and Southeast Asia,
14:22to meet the production demand.
14:25The direct-supply farm in Hawaii not only produces coffee beans,
14:30but also accumulates advanced cultivation technology.
14:35And members of the UCC Agricultural Research Institute
14:39also play a role in conveying this technology to the coffee-producing countries.
14:45If farmers can produce very high-quality beans,
14:49we can buy them at a high price.
14:52We can commercialize them well,
14:55offer them to customers, and sell them at a high price.
14:58If we can do these things,
15:01the profits will be returned to the farmers,
15:04and we can go round and round.
15:07I think our real support is to make this flow well.
15:13The UCC Group supports coffee farmers from both the technical and financial aspects.
15:20The coffee industry is in a critical state now.
15:27I want everyone to know the current situation of the production area,
15:31why it is happening, and how we are dealing with it.
15:36After knowing this, I want everyone to drink coffee every day
15:40and change their minds.
15:44Why don't you take this opportunity to think about the future of coffee?
15:51That's true.
15:53It's a big story on a large scale.
15:57I really wanted to know.
16:00I didn't think I would be able to buy coffee for 100 yen.
16:07It's important to realize this opportunity.
16:12We will dig deeper into the future of coffee.
16:17Today's guest is Ryo Satomi,
16:20executive director of UCC Japan Co., Ltd.
16:25Thank you for having me.
16:27Thank you for having me.
16:30Please have a seat.
16:32Thank you for having me.
16:33Recently, you've been talking about the 2050 coffee issue.
16:40It's close. It's not that far away.
16:43Yes, I think it's definitely close.
16:47Is there anything that has changed?
16:51The global warming is really serious.
16:56Coffee is growing in an area that is greatly affected by global warming,
17:01and many people drink it every day.
17:04I think that's why people are paying attention to it.
17:08Will the price go up as it is?
17:12Yes.
17:13If you have a rich lifestyle,
17:15you will be able to drink more coffee.
17:20For example, if China continues to drink coffee,
17:23and India continues to drink coffee,
17:26the global demand will increase more than the population.
17:30I don't think we can keep up with that.
17:36It's a recent story.
17:38The reason why the price of coffee is so high
17:42is that the production of coffee in Vietnam is decreasing.
17:47There are a lot of farmers who can buy a lot of coffee
17:52from coffee to durian.
17:56It's a very specific story,
18:00but it actually affects the price of coffee.
18:03The price of coffee is already very high.
18:11Various countries are aware of this,
18:14and they are starting to do various things.
18:17Yes.
18:18I think that Europe is the fastest in dealing with this kind of environment and various issues.
18:26There is already an import regulation for coffee.
18:31If you don't have a coffee with a certificate that you haven't harvested in the forest,
18:36you can't break the EU regulations.
18:40It's not just coffee, but several products.
18:44It will start soon.
18:46This is the last question.
18:48You are doing a lot of things in this environment.
18:52What kind of coffee future do you have in mind?
18:58This is a company that was established in 1991.
19:03As an entrepreneur, I want to deliver delicious coffee anytime, anywhere.
19:11From the customer's point of view,
19:13I think it's the other way around to be able to drink delicious coffee anytime, anywhere.
19:17In 1991, and in the future,
19:22I think there will be a lot of issues.
19:28It's not easy for us to solve by ourselves.
19:33I'd like to share these issues with everyone.
19:37I'd like to create a future with everyone.
19:43I'd like everyone to help me.
19:46I'd like to make it.
19:48It seems to be more delicious.
19:50Yes.
19:51Thank you very much.
20:21Thank you very much.