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Hear from Narell Vasquez and AJ Marino, co-founders of Full Of Beans Kitchen, pancake and waffle mixes made from whole fava beans.

On the season 12 premiere of Entrepreneur Elevator Pitch, contestants hoping to transform their businesses and lives must convince a panel of elite investors that their dreams are worth making a reality.

And they only have 60 seconds to do it.

This season, the stakes are higher, and the deals are bigger — investors are ready to throw down to get their piece of the next world-changing idea.

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News
Transcript
00:00Welcome to the elevator.
00:0397% of people see beans as a great protein,
00:07but only 35% of them find them easy to cook.
00:11I'm Narelle, founder of Full of Beans,
00:13and we are changing the $200 billion breakfast industry
00:16with our high-protein pancake and waffle mix
00:19that make it easy to enjoy all benefits of beans
00:22by just adding water.
00:24We are looking for $300,000 in exchange for 10% equity.
00:29This investment will allow us to get into 600 stores
00:32and make our first million dollars within a year.
00:38So I'm a little bit frustrated with both of you.
00:40You guys are always voting down the things that I want to vote up.
00:43I mean, think about beans. Who doesn't love a good bean?
00:46You know, listen, I like the idea of beans,
00:48but I would have liked to have seen a path to more dough
00:51if you know what I'm talking about.
00:53You were on the fence.
00:54Yes.
00:55Are you thinking what I'm thinking?
00:57I think I'm thinking what you're thinking.
00:59For sure.
01:00All right.
01:01I'm going to just keep doing what I've been doing,
01:04and I definitely see the future.
01:06Attention, Narelle.
01:08Your presence has been requested in the boardroom.
01:16Hi, Narelle.
01:17Hi.
01:18Welcome to the boardroom.
01:19Thank you so much.
01:20First, I want to say I thought you did a great pitch.
01:22I love your passion.
01:24Personally, I wanted to see a little bit more traction.
01:26It's unfortunate that we're not going to be able to make personal investment,
01:30but on behalf of Amazon Business,
01:32we'd like to give you $10,000 cash to help you grow your business.
01:37Thank you so much.
01:38Thank you so much.
01:40Would you like to try it?
01:42I was able to get the $10,000, which is amazing.
01:47And the best part is, like, the investors tried my product.
01:50That's what I wanted.
01:51I'm super happy for that.
01:53You know what? It tastes pretty good.
01:55It's the best bean-based waffle I've ever had.

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