Our panel full of star content creators like Domelipa, Mario Bautista, Marko, Sophie Talamas, Yeri Mua and Kunno discuss the synergies between content creation and music.
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MusicTranscript
00:00The fact of making that transition to music through pursuing what I wanted, you know, I think that the community is the most important thing.
00:10The community is that team with which you trust and build your dream, as several of us have said.
00:18At the end of the day, without that team, one cannot go far.
00:31Well, thank you very much for being here today.
00:34Today we are going to be talking about a very important topic for everyone,
00:38because it is basically from YouTube charts to Billboard charts, the power of content creators,
00:43which is basically how content creators have become fundamental pieces for the music industry,
00:49and how these five people who are here have become content creators to today's music artists.
00:55Today we are joined by Domelipa, a pioneer TikToker with 76 million followers,
01:00a singer with three singles, including two collaborations with great world artists.
01:06We have Mario Bautista, who has made us toast with his musical successes as a toast,
01:11and a pioneer of digital creator, a musical artist.
01:14We have Marco, a comedian, influencer, artist and Venezuelan spokesman,
01:19winner and nominated to many awards, and a great friend.
01:24We have SofĂa Talamas, TikToker, medicine student, and also a travel lover.
01:31And today she begins her steps as a musical artist.
01:34And finally, my sister Yerimoah, queen of reggaeton, mexa, nice, talented,
01:40and who also joins more than a billion reproductions already in her musical repertoire,
01:45shortly before starting her career in music.
01:48But before we start, I would love it if Dome, who is the expert on this topic,
01:53could tell us how is the work of a digital creator at the time of starting to support
01:59the musical projects of so many artists.
02:02Ok, I feel that the work of a digital creator, apart from promoting the songs of the artists,
02:10I feel that they have to have studied the audience they have,
02:15because it may work for me some things that I give to my audience,
02:21and it may work for other people other things that they give to their audience.
02:24So it has a lot to do with knowing which audience follows you,
02:27and thus be able to support the songs so that they support each other.
02:32You don't support a song just because it's good,
02:36because you want people to listen to it, because you want it to do well.
02:42That's right. And apart from that, nowadays there are so many tools,
02:46when we lived together we knew that there were certain strategies
02:49where one could make a dance video to a song, but nowadays it goes beyond that.
02:54Now it's like inviting you to a video clip, or start living with them.
02:58Because in fact, Sofia, I've heard that different creators and musical artists
03:03are personally in contact.
03:05How does it feel that a TikTok can contribute so much to the career of an artist?
03:09Well, it's really amazing, because years ago there were no networks.
03:14So the artist does all that with their own audience.
03:17And nowadays it's more like a dual partnership.
03:21We are mutually helping each other.
03:23They make incredible sounds and songs for us, as content creators,
03:27to use and make viral.
03:30And we have audiences, because by posting every day we have a family,
03:34so we are in contact with those people every day.
03:37And then, to use a song or something,
03:40the artists can reach other audiences than they normally do.
03:44Because sometimes they don't post every day.
03:47So it's an incredible partnership that can now be done in this world.
03:51Of course. Marco, your creativity is unmatched.
03:54Could you give us some examples of how you have supported your colleagues
03:57within the music industry?
03:59I see that it's basic and very important,
04:03especially since the music industry understood that we are a partner
04:07and we are automatically linked.
04:09When the song is born, the artist looks for different distribution channels.
04:13And yet, we are all very clear that content creators
04:16are the main communication channel.
04:19First, because they bring music to all their audiences, individually.
04:22When we do this en masse, we create a song that,
04:25in general, starts to have a global trend.
04:28And third and last, every time we bring it to our audiences,
04:32those audiences look for it on different platforms, like Spotify.
04:36And it ends up as the last cycle of the song.
04:39That's why I say it's vital.
04:41Nowadays, it's a very personal opinion,
04:44that the music industry automatically mixes with content creators
04:48to distribute the different songs.
04:50And I think it's super cute how, for a favor,
04:53where, obviously, many times we create content for these songs
04:58or for these projects,
05:00then those artists become our friends,
05:02as has happened to us before.
05:04In your case, how does it feel to have started as, for example,
05:08a fan of different artists,
05:10and that now you have become friends with people like Kenya Oz,
05:13La Joaquin, Jordan 23?
05:15How do you achieve all this?
05:17It was really that approach that I had
05:19from the beginning of my career with my followers
05:22that opened the doors for me to be able to fulfill my dreams.
05:25So, this closeness and all this acceptance and love
05:30that I obtained from the base of my fans
05:33was what opened doors for me.
05:35And, above all, in music too.
05:37When I released my first song, which was ChupĂłn,
05:41it was a song that came out at a very good time
05:44when I was creating a lot of content
05:47and people fell in love with the Yerimoa singer
05:51and that also opened a lot of doors for me in the musical field.
05:55Definitely, music today,
05:59yes or yes, has to be linked to social media.
06:03That's the method now.
06:05Mario, you are one of the first people
06:08who transcended from content creator to musical artist.
06:12How was this process and how do you contribute
06:15to the career of so many digital creators
06:18who are also wanting to follow those steps
06:20of becoming musical artists?
06:22Well, the truth is that it has been an incredible journey.
06:27I started on social media, as you mentioned,
06:30on digital platforms, like all of us here on this beautiful panel.
06:33And it was ten years ago when all this started.
06:38The fact of making that transition to music
06:42through pursuing what I wanted.
06:46I believe that the community is the most important thing.
06:49The community is that team with which you build
06:53and build your dream, as many of us have said.
06:57At the end of the day, without that team,
07:00you can't go far.
07:02So it was like that, through my community,
07:06through teamwork.
07:08And today incredible things have been achieved,
07:10like being in the charts, number one on Billboard
07:12here in the United States, with Brindo,
07:14with the record number one.
07:16Oh, what a bitch!
07:17Yes, baby!
07:18And in Mexico too.
07:20So I'm very grateful for the journey,
07:22very grateful for the process.
07:24And it's thanks to the community.
07:26What I see that the five of you mention a lot
07:28is just this, right?
07:29Like the approach to the public,
07:31like everything, how powerful it is,
07:33let's say, the fandoms, right?
07:35So for some of you,
07:37you have a certain approach to them,
07:39for example, in the aspect that,
07:42guys, I would like you to do this dance,
07:44or guys, you know I'm going to release this song
07:46before the release.
07:47What is your closeness with your audience and your fandom?
07:50I feel that people like it a lot
07:52when you approach them,
07:54like the distribution channels, for example.
07:56I've seen that several of us here use it a lot
07:59to show the content that is really exclusive.
08:02That if you are in that channel, you can see
08:04and you can feel closer.
08:06I mean, well, if I were Dome when I was little,
08:09I would really like to get into my WhatsApp
08:11because I got a message from Prince Royce
08:14or from anyone I followed when I was little.
08:16So it's a way to get closer to the people you admire
08:20and it's beautiful.
08:22I start to think a lot about people.
08:24I love the perspective you gave, right?
08:26If I were Dome when I was little,
08:28I think that's very important,
08:30like channeling it like that.
08:32What would I like when I was younger?
08:34How would I like to connect with the artists
08:36and in that way create the formula to connect.
08:38And that the singers understand,
08:40or their record labels understand
08:42how to connect from the perspective
08:44that the creators connect.
08:46That is, if we go to Dome's platform
08:48and we are going to promote a song
08:50or we are going to be through Dome's TikTok,
08:52we have to do it the way she does it,
08:54the same way she does the Foodie channel
08:56or with the one that does the comedy content.
08:58That is very important because it automatically connects
09:01in the issue of considering that if a singer
09:04has two days to do media every day,
09:07he also has to have a third
09:09to meet a full day with content creators
09:12I think that for no one it is a secret
09:14that 80% of the topics are becoming very popular
09:17because of the challenges that are happening on TikTok
09:19since you are a precursor of that, Kuno.
09:21You almost started it.
09:23But apart from that...
09:25And apart from that I feel that, well,
09:27in my case, the way I keep myself
09:29closer to my followers is live.
09:31I mean, it's something that I've always loved
09:34and since I talk too much,
09:36I'm a person that, well, I can be here all day.
09:39I love being live with my followers
09:41and reading them,
09:43that they listen to me day by day
09:45and also being open with
09:47what I feel, what I think,
09:49what I want to wear today,
09:51how I want to do my makeup.
09:52People love it.
09:53And that same connection that you generate,
09:56even with five people that you have connected,
09:59ten, a hundred thousand, whatever,
10:01that connection for them is invaluable.
10:05Hey, apart from that, I think that something
10:07that we're talking about is how difficult it is
10:09to maintain your career,
10:11both as a digital creator
10:13and as a musical artist
10:15and everything that goes with it.
10:16Connecting with your audience,
10:17talking to your label,
10:18being in this kind of events.
10:19SofĂa, I want to know how you do it
10:21to be a digital creator,
10:23now starting as a musical artist,
10:25but apart from all that,
10:27being a medical student.
10:28How do you balance all that?
10:30Well, sometimes I don't even know how I balance it
10:32because if it wasn't for the support
10:34of my family and my team,
10:36I wouldn't be where I am today at all.
10:38It's so important to have those people
10:40who will always be with you, 100%.
10:42So, from now on, I thank them a lot
10:45because I'm very fortunate and blessed.
10:48It's also a lot about choosing priorities.
10:50You know, sometimes you have to say no to some things.
10:53Some days, like today,
10:55I'm good as a content creator,
10:57focused on music.
10:58Tomorrow I have two exams.
11:00So, you have to balance everything as best you can
11:02and say yes or no to things.
11:04Do you remember what motivated you
11:06to become an influencer?
11:08And how does that link now
11:10to your new steps in music?
11:14Well, when I started,
11:16I never thought I would get to where I am today.
11:18But when you start making videos,
11:20you start creating a family
11:22and reaching a lot of audiences
11:24who are loyal to you
11:26and who can show their life,
11:27who can stay there with you.
11:28So, I'm always showing my life for everything.
11:31So, the new stage of my life
11:33will be to become an artist in music.
11:36Because since I was a little girl,
11:37I studied music.
11:39I played the piano,
11:40I sang,
11:42theory and all that.
11:43But I never thought it was possible to be an artist.
11:46And because of social media,
11:47there's this chance for me
11:49to get there.
11:50So, I'm very blessed
11:51and I want to show you everything.
11:52And I hope you support me and follow me in that.
11:55That's right.
11:56We're all here to support you.
11:57We're a small dysfunctional but effective family.
12:01Yeri,
12:02being known as the queen of reggaeton mexa
12:05is not easy at all.
12:06It involves a lot.
12:07Going back to the past,
12:09we know that you started as a make-up artist,
12:12you became a digital creator,
12:14and from the moment you started your musical career,
12:18you were like the foam
12:20and you shut your mouth.
12:21That's impressive.
12:22How was this euphoria for being a musician?
12:24What was the first thing you said?
12:26I mean, I thought of this audio that went viral
12:28and it suddenly hit me.
12:30How was it?
12:31To be honest,
12:32my story with music is quite funny
12:34because my first approach to music
12:36was as a child.
12:37I had an aunt who studied opera and piano,
12:40she played everything.
12:42So, with her,
12:44she made me vocalize,
12:46she made me play the keyboard.
12:48That's when I got this love for music
12:51and even later,
12:52at a time when I was very depressed,
12:55very down,
12:56my best friend,
12:57who I love so much,
12:58Woody,
13:00grabbed Woody
13:03and said,
13:04you know what?
13:05I have a reggaeton song,
13:08you're going to love it.
13:09He showed it to me.
13:11To be honest,
13:12I didn't like it when I heard it for the first time
13:14and I'm 100% honest.
13:15I said,
13:16what is this?
13:17And he said,
13:18put it on, put it on, put it on.
13:20And I said,
13:21well, he's my best friend,
13:22I'm going to listen to him.
13:23I put it on
13:24and the song came out.
13:26One day I said,
13:27you know what?
13:28I made a song,
13:29I'm going to release it
13:30and may God want it.
13:31And God wanted it,
13:32here we are.
13:35I think it's very cool,
13:37because I see it that way.
13:38When you start as a digital creator,
13:41you always have those insecurities,
13:43you don't know how it's going to go.
13:45Because I feel that,
13:46for example, Marco,
13:47you are an expert
13:48in the whole question of statistics,
13:50of analyzing social media.
13:52What do you think is the biggest challenge
13:54from a digital creator to music?
13:58The biggest challenge
13:59from a digital creator to music
14:01is that it brought a lot of people
14:03for a long time,
14:05this was told to me by my friends
14:06from Maury Ricky,
14:07to their party.
14:08And I invited you to my party
14:09with a concept.
14:10And once everyone was at my party,
14:11I told them,
14:12now the party is not reggaeton,
14:14the party is salsa.
14:16There are a lot of people
14:17who didn't come to dance salsa.
14:18So,
14:19I don't know if you understand me.
14:20So,
14:21it's like...
14:22I would dance reggaeton with salsa
14:23because it's the only thing I know.
14:24Yes, obviously.
14:25What I want to tell you...
14:26Besides,
14:27the current generation,
14:28the kids now
14:29didn't teach us to dance salsa.
14:30So,
14:31they put a salsa
14:32and we get traumatized,
14:33we don't know what to do.
14:34He told me,
14:35old man,
14:36and I am.
14:37No, no, no.
14:38No, I'm kidding,
14:39I'm kidding,
14:40I'm kidding,
14:41I'm kidding,
14:42I'm kidding,
14:43I'm kidding,
14:44I'm kidding,
14:45I'm kidding,
14:46I'm kidding,
14:47I'm kidding,
14:48I'm kidding,
14:49I'm kidding,
14:50I'm kidding,
14:51I'm kidding,
14:52I'm kidding,
14:53I'm kidding,
14:54I'm kidding,
14:55I'm kidding,
14:56I'm kidding,
14:57I'm kidding,
14:58I'm kidding,
14:59I'm kidding,
15:00I'm kidding,
15:01I'm kidding,
15:02I'm kicking.
15:03It's terrific.
15:04Yes,
15:05because I want to cross...
15:06I want to become a singer.
15:07I can keep on giving some content.
15:09One example I always give is Lele.
15:11Lele has always been
15:12my greatest reference.
15:13And when Lele started to make music,
15:14she kept on giving her content.
15:15She was fully committed and that helped a lot,
15:16right?
15:17I think that...
15:18A piece of advice I gave was
15:21to say, well, I want to sing, and this is my song.
15:25But yes, how to try to combine them so that everyone
15:27is comfortable and don't leave the party.
15:29I think also something that I would like to hear
15:31in the case of Domi and Mario,
15:34do you think it's difficult to turn followers
15:36of digital creators into music consumers?
15:41Cuno, you're deep, Cuno.
15:42My love, it's that I'm a moderator.
15:45Hey, three years ago I was sitting,
15:47but now I have to be on this side, my love.
15:49Invest in the song.
15:50I think it's just what you were saying,
15:52that if people follow you for the reason that they followed you,
15:58you can't just make the change that,
16:00for example, Yeri.
16:03Yeri continues to make the videos she used to make,
16:05she continues to pay attention to her songs,
16:09and doing everything, I mean, wow.
16:12I start to think a lot about if I had only stopped making videos
16:15and only focused on making music,
16:18I feel that it would have been much more complicated
16:20because the people who follow me follow me because I'm Domi TikToker,
16:24not because I'm Domi artist.
16:27So, you have to adapt to the same,
16:30you can't just change what they're watching
16:32and why people follow you.
16:34And I feel that's the role that the influencer
16:39who decides to make music takes,
16:40you have to keep doing what people liked you to do at the beginning.
16:45Yes, look for the combination,
16:47how you mix, that transition to the music,
16:52or to whatever you want to do, to comedy,
16:55to whatever you want to do.
16:57To your strength, to your branch.
16:59Exactly, to your dream, to what you want to build.
17:01Because I think that's the basis, like the dream.
17:05And from there, you connect.
17:07For example, people connect with you as an influencer,
17:09and from there you want to transition to music,
17:11so, of course, it's important not to let go of that part of influencer
17:16that connects with all those millions of people,
17:19and make that transition to music little by little.
17:22That's part of it.
17:24Besides, I think it brings us a lot more to the music industry,
17:28because when we're in digital careers,
17:29there comes a time when we feel comfortable with our audience,
17:33with the reaction we have at the moment,
17:36to promote a colleague's song.
17:38Jerry, in your case, you've really been successful
17:42in terms of what we mentioned from your first song,
17:44how the numbers you had in your social media, in your music, were noticed.
17:48What do you think is another of the biggest challenges in music,
17:52and how do you address it?
17:54I'm going to share what I think has worked for me,
17:58and something you'll always find in my music,
18:01is that you don't find,
18:03and I think it's the mistake of many content creators
18:06who want to get into music,
18:07that in music they literally do generic things,
18:11and that you don't find them.
18:13Because the creator you're watching,
18:15that you follow, that you admire,
18:16that you've been following for years,
18:17that wants to make music, makes music,
18:19that maybe doesn't combine anything
18:22with what he sold me before.
18:24And it's something that doesn't happen to me,
18:26because I'm a very funny person,
18:29a little vulgar all of a sudden,
18:32but super, super, super extroverted,
18:35and la, la, la, and all of a sudden I talk about things
18:37that I can't mention on this panel.
18:39But you find that in my music.
18:42Someone who follows me and watches my videos
18:44can also find that in my music.
18:47And grabbing that little piece of me
18:51and sending it over there, some crazy lyrics,
18:54in a reggaeton here, very perreador and crazy,
18:57is what works for me,
18:58because people are used to seeing that in my videos,
19:01and I just translate it to the music,
19:04and that's it, you know?
19:05So my personality is 100% in my music.
19:09I think the mistake, I'm telling you,
19:11of the influencers, I emphasize it,
19:13is that they don't put their personality into their music.
19:19I mean, they want to make, maybe, a little generic music,
19:23or maybe something more...
19:25Commercial.
19:26Commercial, but where their soul is not found,
19:29what they truly think is not found,
19:31and that's where the mistake is.
19:32I mean, I'm 100% involved
19:34in everything I do, from the outfit, the makeup,
19:37the music video,
19:38and that's why it's worked for me,
19:40because you'll always find me in my lyrics.
19:43Always.
19:44And I think that's super cute.
19:46So, I think it's also super important,
19:49and I'd love to hear what you have to say about the five,
19:51the importance, after going through so much
19:54in a musical career,
19:55that the famous label comes along, right?
19:58I mean, signing a record deal
20:01so they can support you there,
20:04to form a much better career.
20:08So, for you five who have already signed with a label,
20:11why did you get your hands on it
20:12when you already have a successful career
20:14as digital artists?
20:15I mean, because I feel that many times
20:17we've seen so many creators who, without a label,
20:19have had a huge impact on their music.
20:22So, in your case, why did you get close to them,
20:25and how was it?
20:26Whoever.
20:27Well, when I signed with Sony, for me,
20:29to begin with, it was like a huge blessing,
20:33and, above all, a breath of fresh air,
20:35because I knew that,
20:36having the support of a label as big as Sony,
20:40and knowing perfectly well what it does,
20:42I would be able to have that trampoline in my dreams.
20:45Because, many times,
20:47for an artist to be independent
20:50and take care of everyone,
20:51it's very difficult,
20:52especially when you don't have enough equipment
20:56to do everything you need,
20:57because it's not just,
20:58oh, I'll upload it to Spotify,
21:00I mean, it has too many...
21:02I don't know, it's a huge team
21:04that you need to do a great job,
21:07and, at least, when I signed with my label,
21:09I was the happiest one.
21:12Yes, when I signed with Sony and joined the studio,
21:15it's a completely different vibe,
21:18and even though I have a background in music
21:21and I know it,
21:22it's different when you go to make music
21:24in a professional studio,
21:25where there's a team there,
21:27the composers, the producers, the A&Rs,
21:29everyone is there to help you
21:31live your dream,
21:32and, as you said before,
21:34I'm from Dome, from Niñita,
21:36I'm from me, from Niñita.
21:37Like, they're there to help you
21:41for the whole path,
21:42because, even though we're content creators,
21:45and you can release a song,
21:47it's so different when you have that team
21:48that's really helping you get to the next level
21:51and make that dream a complete reality.
21:53Totally.
21:54Totally.
21:56Yes, it's like maximizing, you know,
21:58what you already have
21:59when you sign with a label,
22:01and since we come from the digital world,
22:03we don't have a lot of knowledge
22:04within the musical spectrum,
22:06and, well, getting to know all of that.
22:09I've been a record label artist for six years,
22:11so, I'm like,
22:12okay,
22:13the marketing strategies,
22:15like, everything that has to do with A&R,
22:17oh, okay, the label,
22:18like, all the different sectors that are in there,
22:21and the different people,
22:22the different positions,
22:24that add to a project and enhance it.
22:26It's like having an iPhone
22:27and putting an extra battery in it
22:29and it enhances everything, man.
22:31I mean...
22:32I haven't signed with a record label,
22:33but I want to thank Beyoncé for my career.
22:38Good.
22:38You're not going to mention Beyoncé in this panel.
22:41I said it, I said it.
22:42We have direct problems.
22:45Well...
22:46Hey, Mario.
22:46Oh, well, take it from me.
22:47Well, I feel...
22:52that for me...
22:53Give her the thanks.
22:54No, I am in a record label too.
22:57I really feel that, like I said,
22:59I started out as an influencer
23:01and the record labels really hired me
23:03to make the songs or make the trend for the artists.
23:08I knew what that was,
23:09but I didn't know what the other side of the coin was,
23:13so to speak.
23:14And when I signed,
23:17with my management and everything,
23:19I feel that it's a peace of mind for everyone
23:22to know that you have a record label team
23:25that...
23:26Well, for example, yesterday I had a meeting with them
23:28and we listened to all my songs that didn't come out.
23:31And I feel that the fact of not just listening to you
23:34and saying, oh, well, I want to release this song
23:36and have people behind me who also like it
23:38and also tell you, well, I think this one would be heard
23:40very well with this person or this one with this person,
23:43it kind of encourages you to keep doing what you're doing
23:46because if you have people behind you applauding you,
23:49you know you're doing the right thing.
23:52If you have people behind you applauding you,
23:53you know you're doing the right thing.
23:56And that's it.
23:57Mario, you just mentioned that you've been...
24:00Oh, yes, applause, applause.
24:01Good, good, applaud.
24:04Yes, you can applaud.
24:05Participate, people.
24:06Get on the stage.
24:08Well, Mario, you mentioned that you've been six years
24:11with a record label.
24:14Do you think there's some kind of saturation issue
24:16in the way that today there are so many digital creators
24:20wanting to get into music?
24:22How do you see this?
24:23I mean, how, maybe, for those who started,
24:25this can be a little difficult, or how do you see it?
24:28Yes, I think the industry is right now in a moment
24:30in which we are over...
24:34Overweight?
24:35Over-exploited.
24:36Overweight, more than anything.
24:38No, over-exploited musically.
24:40I mean, I don't know how many songs
24:42are uploaded to Spotify a day.
24:43I think some...
24:45Does anyone have the data?
24:46120,000.
24:47120,000 songs a day?
24:50No, that's crazy.
24:51A day?
24:52A day.
24:52A year, that's millions.
24:54I mean, it's like...
24:55How many campaigns will we have in two months?
24:58I mean, 120,000 songs.
24:59I only see numbers with that.
25:00Take a look at the TikTokers who are sitting here.
25:03And that's where the label comes in, right?
25:05It comes into this game that all these people
25:08who are dedicated to enhancing music come in.
25:10Because today the market is so overpopulated,
25:12120,000 songs a day.
25:14And if you have a whole squad and a team
25:16that helps you make a good marketing strategy,
25:18a good strategy in general,
25:20of the project,
25:21as Domen says,
25:22listen to this song and how you feel.
25:23Ah, look, I see this artist.
25:25Or I see this person.
25:26Different insights, different...
25:28I mean, that's a super important game
25:30to be able to build something solid
25:32and to stand out from those 120,000 songs
25:34that are uploaded a day, man.
25:36That's crazy.
25:37And, for example, having so many,
25:38as I told you, digital creators
25:40now getting involved in music,
25:41plus other people who maybe
25:42didn't start as digital creators,
25:44but are just going to make music.
25:45Sofi, in your case, I would like to know
25:47how are you going to stand out
25:48and what will be your first goal in music?
25:52My goal is always to show people
25:54what I love and to be very organic
25:56and genuine.
25:58And music is something that comes to me
26:00from the heart.
26:01So I want everyone to see
26:04that this is what I love
26:05and to be part of that with me.
26:08I also want to make people dance.
26:10The songs I'm going to release
26:11are party dances.
26:13So I want to make people laugh and happy
26:15and really put all of that
26:18and everything we've created with my team
26:21out into the world.
26:23And I hope it's super.
26:26Like, I hope, yeah.
26:28Woo!
26:29That's the goal, yeah.
26:31Apart from that, I think something
26:33that the six of us also connect
26:35is that we always want both our music
26:37and our personal projects to reflect
26:39our personality, right?
26:40So connecting with our audience,
26:42as we said at the beginning,
26:43then starting to bring our music
26:45very close to who we are.
26:47Then it's super, super impactful
26:50to see the other side of the coin
26:52when we get hate, right?
26:54I mean, that's one of the biggest factors
26:56for which many end their careers
26:58or in other cases,
27:00I mean, that evolves.
27:01So, in your case,
27:03how does hate impact you?
27:05And how, maybe, do you talk about this
27:07in your music?
27:08Because I think we've seen how many artists
27:10talk about issues of mental health,
27:12issues of personal care,
27:14I mean, all those kinds of things.
27:15I would love to hear if any of you
27:16have thoughts on that.
27:17I repeat, not only with the issue
27:19of music,
27:20the issue of hate is part
27:22of the business, right?
27:23And you have to understand it.
27:24When you're a content creator,
27:25you have to live with it.
27:26You live it daily
27:28and, unfortunately,
27:29you have to assume it
27:30because you can't escape it.
27:32And it's very important to have
27:34someone within the team
27:35who helps you with the issue
27:36of mental health.
27:37It's not something you can let go
27:38or throw yourself in your room
27:39and cry for three days.
27:40You can do it.
27:41But yes, I think a team
27:43nowadays should consider
27:45having a piece
27:46on the issue of mental health
27:47for the artist
27:48they're managing.
27:49Especially today,
27:50when hate is so direct
27:51with the artist.
27:52And this is useful for music,
27:53this is useful
27:54especially for the content creator
27:56who is reading comments
27:5724 hours a day.
27:58Yes, and for the people
27:59who are public, right?
28:00Because at the end of the day,
28:01when you're a public person,
28:02you become a reference
28:03and people pour...
28:04Also, understanding that hate
28:05comes from there,
28:06it comes from
28:07being a reflection
28:08of people,
28:09in general.
28:11So, if a person is going
28:12through stress
28:13or a bad day
28:14or a terrible situation,
28:15many times people
28:16use you
28:17to release that poison
28:18and that's why
28:19they throw hate at you.
28:20And then,
28:21when you understand that,
28:22no one is to blame anymore.
28:23Simply because
28:24you understand the other side
28:25you even feel a little
28:26compassion
28:27for all those people
28:28who throw hate.
28:29Because at the end of the day,
28:30difficult situations
28:31are happening
28:32and it's amazing
28:33to be able to serve
28:34all those people
28:35so they can empty themselves
28:36and clean themselves
28:37of that kind of energy.
28:38To purify the energy,
28:39which is also super important
28:40for all of those
28:41who are watching us,
28:42to prioritize mental health
28:43is vital
28:44so that your career
28:45transcends to another level.
28:46And in your case,
28:47I would love to know
28:48what advice you would give
28:49to all those digital creators
28:50or even artists
28:51to protect themselves
28:52from all that hate
28:53and any adversity
28:54that happens in their life.
28:55The only way
28:56to protect yourself
28:57is to take care
28:58of your mind
28:59and your head
29:00because there will always
29:01be people
29:02who will talk badly
29:03about you
29:04whether you are famous
29:05or not.
29:06There will always
29:07be something
29:08at work,
29:09the neighbor,
29:10there will always
29:11be a hater.
29:12So,
29:13you will have to learn
29:14how to deal with it.
29:15There is no other way.
29:16And it was just something
29:17that when I started
29:18going to therapy
29:19and I explained it
29:20to my psychologist
29:21he was even overwhelmed
29:22because he told me
29:23that
29:24you will have
29:25to learn
29:26how to deal
29:27with that
29:28all your life, Yeri
29:29because if it is
29:30what you love
29:31you will have
29:32to
29:33overcome it.
29:34So,
29:35you decide
29:36if what other people
29:37say about you
29:38especially
29:39bad intentions
29:40because there will always
29:41be someone
29:42who will not like
29:43anything.
29:44If you do
29:45what you do
29:46and you make an effort
29:47and you turn
29:48around
29:49in the air
29:50if someone
29:51doesn't like you
29:52you can't do it
29:53there is nothing
29:54in the world
29:55you can do
29:56to change it.
29:57So,
29:58better
29:59work on yourself
30:00work on your head
30:01and work
30:02on your self-esteem
30:03because if
30:04your self-esteem
30:05is well welded
30:06and well armored
30:07you can't
30:08knock down
30:09that wall
30:10so
30:11you have to
30:12do it
30:13with cement
30:14not with plastic
30:15because
30:16any plastic
30:17the hurricane
30:18comes and takes it away
30:19we have plastic
30:20on our butts
30:21of course baby
30:22but you have to
30:23do self-esteem
30:24look
30:25with cement
30:26Hey Mario
30:27in your case
30:28what a bastard
30:29in your case
30:30you have gone
30:31for example
30:32the moderator
30:33baby
30:34this got screwed
30:35since we knew
30:37you know how I am
30:38that's why I'm here
30:39but let's see
30:40my beautiful love
30:41Mario
30:42in your case
30:43have you gone
30:44through any situation
30:45in which
30:46for example
30:47your career
30:48changed completely
30:49like a before
30:50and after
30:51of Mario Bautista
30:52someone?
30:53no
30:54something
30:55someone
30:56well if there is someone
30:57that is also a situation
30:58baby
30:59tell us the gossip
31:00yes of course
31:01without a doubt
31:02I think
31:03the pandemic
31:04made me reflect
31:05a lot
31:06on my music
31:07and what I wanted to share
31:08the message I wanted to give
31:09I feel that
31:10when we go through
31:11difficult moments
31:12in life
31:13we can get
31:14very valuable lessons
31:15that make us
31:16evolve
31:17to another stage
31:18of our lives
31:19and that evolution
31:20without a doubt
31:21was the song
31:22of Brindo
31:23it was a moment
31:24in which I felt
31:25super confused
31:26I didn't know
31:27what was going to happen
31:28because it had been
31:29two years
31:30I mean
31:31I had a super
31:32fast pace
31:33of all the shows
31:34tours
31:35and suddenly
31:36everything stops
31:37in general
31:38life
31:39and
31:40when
31:41time starts to pass
31:42with the responsibilities
31:43that one is acquiring
31:44thanks to
31:45having that flow
31:46having
31:47that
31:48all the amount
31:49of work
31:50and everything that starts
31:51to happen
31:52in life
31:53suddenly
31:54when
31:55they take this away
31:56for two years
31:57one starts
31:58with all those
31:59responsibilities
32:00to say
32:01fuck
32:02what am I going to do
32:03and
32:04I told him
32:05it's been a long time
32:06that I didn't feel
32:07this despair
32:08this anguish
32:09I didn't feel anguish
32:10and I didn't know
32:11what to do
32:12and he told me
32:13Mario
32:14is your family ok?
32:15and I said
32:16yes
32:17no one is sick
32:18the people you love
32:19are ok
32:20are you ok?
32:21and I said
32:22yes
32:23so
32:24you are seeing
32:25the empty cups
32:26instead of
32:27seeing the cups
32:28full of your life
32:29because I was
32:30anguished
32:31for work
32:32for this
32:33to see life
32:34because I say
32:35fuck
32:36of course
32:37how many times
32:38do we focus
32:39on the problem
32:40on the empty cups
32:41and we don't see
32:42the beautiful things
32:43that are in our life
32:44the full cups
32:45that is
32:46just to wake up
32:47one more day
32:48to be healthy
32:49that our people
32:50it's not a day
32:51that they told you
32:52mom died
32:53dad died
32:54your brother died
32:55it's another day
32:56of life
32:57with you
32:58and with all your people
32:59and then
33:00from there
33:01the inspiration
33:03and
33:04daddy
33:05that changed
33:06the course of my career
33:07forever
33:08now I want
33:09to create music
33:10with message
33:11because
33:12I saw what
33:13it brings
33:14to people
33:15suddenly they
33:16tag me
33:17in stories
33:18in funerals
33:19people hugging
33:20saying goodbye
33:21to their dead
33:22to their person
33:23and
33:24it serves
33:25as comfort
33:26for those moments
33:27and
33:28that's
33:29incredible
33:30that feeling
33:31and that feeling
33:32that's what
33:33changed
33:34the course
33:35of my career
33:36and how
33:37music can
33:38become therapy
33:39for our public
33:40and for people
33:41that see us
33:42around
33:43and for us
33:44and for us
33:45of course
33:46the bastard
33:47that is
33:48in the funeral
33:49recording
33:50what a bastard
33:51I had not thought
33:52at least
33:53he put the music
33:54to make it more beautiful
33:55before
33:56if they don't
33:57take a picture
33:58of him
33:59like
34:00toasting for him
34:01do you think
34:02that this
34:03is a
34:04more
34:05vulnerable
34:06that it
34:07will impact
34:08in your music
34:09or that
34:10it has
34:11the opposite
34:12and motivated
34:13you to
34:14finally
34:15make your
34:16music
34:17thanks
34:18to
34:19life
34:20and
34:21people
34:22that follow
34:23me
34:24today
34:25I'm not
34:26going through
34:27anything bad
34:28but
34:29as Yeri
34:30I also express myself a lot about the traumas of my past,
34:36or anything that could have happened to me,
34:40and I like to talk about that a lot.
34:43I feel that people need to listen to sad music,
34:47and music that they know that the person you admire,
34:53or anything you know,
34:55is also going through similar things
34:58to what you are feeling.
35:00And well, also funny music, right?
35:05But yes, I feel that this is the type of music
35:10that I would like people to listen to about me,
35:14and that they feel identified,
35:17and that they know that I was bad too, like everyone else.
35:22And we all have gone through different circumstances in life
35:25that have made us who we are here,
35:27gathered in this place, or just up here.
35:29So it's super nice to talk about those topics,
35:32because what we say can be therapy for us,
35:35or it can be therapy for those people
35:37who may not understand what they have to go through
35:40to become better human beings, right?
35:43SofĂa, in your case,
35:44you may have gone through a positive or negative situation
35:48that has changed the way you see things in life?
35:52Yes, well, a year ago I went on a medical trip
35:57for volunteering in the mobile clinics,
36:00and there I saw that there are so many people in this life
36:03going through so many different things,
36:05and that being an influencer is not just a little dance,
36:08or a little video that we should also do,
36:10something that will have an impact on this life.
36:12So I'm trying to use the network for good things too.
36:16So going to things like this,
36:19showing people that they should do things like this too,
36:22I'm helping in something.
36:24Yes, it's important to use the network.
36:26And when I was younger,
36:28I didn't notice that we needed that in the networks.
36:31And now I'm involved in some child trafficking,
36:35and here in Miami, next month,
36:37we're going to bring a lot of volunteers here,
36:39about 20,000, to make a change in the city,
36:41in the low-resource areas.
36:43So using the networks, not just to have fun,
36:45but also for important things,
36:47like you were saying, mental health,
36:50and everything, because the networks are to communicate
36:54in all our ways,
36:56help and also share our talents.
36:59Yes, so knowing how to use your platform in the right way,
37:02because obviously if we have people
37:04who are watching us all the time,
37:06and who are interested in our life,
37:08I mean, also to give them a little bit of gratitude,
37:10by sharing the situations in which they happen.
37:13Changing the subject a little bit,
37:15Yeri, I would love to hear,
37:17since we're running out of time,
37:19do you admire anyone,
37:21and maybe you have in mind
37:23some unexpected collaboration in your music?
37:27I admire a lot,
37:29especially a lot of women
37:31who are in the Latin urban scene,
37:34and they're being a great inspiration for me,
37:37because I'm in a new subgenre,
37:39which is reggaeton-mexa.
37:41So one of my biggest inspirations
37:43is definitely Karol G.
37:46Now, Reina Diosa, from Urbano.
37:50She's a collaboration that I dream about a lot,
37:53and she's a woman who inspires me,
37:55even since I talk to my designers,
37:58we think a lot about her
38:00when I'm making my music,
38:02I also think about her.
38:04It's like, well, that woman doesn't leave my head.
38:08Hey, and also to finish,
38:10I would like to know here
38:12a controversial question,
38:14but what do you think about this saying
38:16that a digital creator
38:18can't be a musical artist,
38:20and can't make music?
38:22No, it's false.
38:24There are a lot of creators
38:26who are successful in music.
38:28It's totally false.
38:30It depends on their career,
38:32and it's handled through their team,
38:34and their label supports them,
38:36but no, it's totally false.
38:38What we were talking about,
38:40it's clear what's happening.
38:42And also, I feel that we have to
38:44let go of that false belief
38:46that we only have to do one thing in this life,
38:48because that's something
38:50that mortifies all of humanity.
38:52We have 90 years to live,
38:54to enjoy,
38:56and we get to 90 years,
38:58to live, to enjoy.
39:00I hope so, I hope so.
39:02Kuno doesn't make it.
39:04Kuno doesn't make it.
39:06No, but I'm 10 years old,
39:08but we have to wake up
39:10to this trip of saying,
39:12we have 90 years to enjoy life,
39:14to do whatever we want.
39:16What do I want to do?
39:18And chase that dream, that goal,
39:20whatever it is you want to do.
39:22If you want to be an astronaut,
39:24a lawyer, an accountant, a singer,
39:26go for it, bro.
39:28And lose the fear of what they'll say,
39:30that has us locked up.
39:32Until when are we going to live
39:34because of what my friend or family will say?
39:36And lose the fear of what they'll say.
39:38Break that.
39:40And what they'll say is really bad,
39:42because it never exists,
39:44because everyone is on their own trip,
39:46everyone is creating their own thing,
39:48everyone is creating their own path,
39:50everyone is more focused,
39:52people are not as focused
39:54on what we want, 100%.
39:56And also, don't ever stop us,
39:58neither you nor us.
40:00Here's the clear example
40:02that if you dream it, you can achieve it.
40:04That's how it's going to be.
40:06You deserve it.
40:08We are all destined to be in this world
40:10for some reason, for some purpose.
40:12Thank you very much for being in this panel,
40:14to all those who accompanied us today.
40:16Before finishing, I do want to say something important.
40:18Tell me, beautiful.
40:20I think that something that we did miss
40:22and that one has also been someone
40:24who has also received hate,
40:26and it is always very common that they want to
40:28discredit content creators,
40:30is that you are a person who
40:32opened the doors,
40:34you opened the doors
40:36to that fusion
40:38of content creators
40:40with music.
40:42The fact that now
40:44so many TikTokers are paid
40:46for music campaigns
40:48and that connection
40:50that music celebrities have
40:52with influencers,
40:54we owe it to you.
40:56Applause, brother, of course.
40:58After 4K,
41:00all the TikTokers are full of money
41:02in their pockets.
41:044K bought all our cars.
41:06After that, the story changed.
41:08The king of TikTok.
41:10Thank you very much, beautiful.
41:12Thank you very much to Billboard for this platform,
41:14Leila Cobo, to all the people who are here
41:16to see us, and that they are super aware
41:18of these people's careers, because
41:20I already know some secrets and they are on the right track.
41:22So there we will be.
41:24Thank you very much, Precioso.
41:26Thank you for being here.
41:28Gracias, familia.