(Adnkronos) - “Noi non vendiamo un prodotto all'estero, come sistema Paese, ma uno o tanti marchi, per questo siamo diventati importanti e stiamo continuando a crescere. Ciò, infatti, contribuisce in modo attivo e proattivo alla ricchezza anche della nostra bilancia commerciale”. Sono le parole di Francesco Mutti, presidente di Centromarca, a margine dell’evento di presentazione delle evidenze della ricerca ‘La Marca crea valore per l’Italia’, promossa da Centromarca e condotta da Althesys sul valore condiviso dell’industria di marca sul sistema Paese.
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00:00When we talk about something that is excellent, we automatically think of a name, we automatically
00:11think of a brand, we automatically think of the author of that production, and the brand
00:20is the synthesis, the brand is really the way in which Italianness can go into the world.
00:26We do not sell a product as a country system abroad, we sell one or many brands.
00:34That is why we have become important, that is why we are continuing to grow, and this
00:40is what actively and proactively contributes to the richness of our commercial balance.
00:46We are talking about more than 87 billion, these are the data that the research of Altesis
00:52has just communicated to us, we are talking about a value of the supply chain, therefore
00:57fallen both on companies, but also on our agricultural world, on the world of logistics,
01:04on the world of transformation and distribution, and once again on those people who work
01:11within the system of the brand world.
01:14Why?
01:15Because when we do the analysis, this is also told to us by the study of Altesis,
01:20on the growth of wages from 2019 to 2023, a time when the country has obviously suffered
01:28a significant increase in inflation, but has been strongly counterbalanced by a growth
01:35of more than 17%.
01:37This represents a positive model of development.