そ～だったのかンパニー 2024年10月27日 虹色に輝くジーンズ誕生の秘密
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#EnglishMovie #cdrama #drama #engsub #chinesedramaengsub #movieshortfull
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TVTranscript
00:00A small sewing factory in the mountains of Okayama.
00:06The jeans that were born in this place are now surprising the world's fashion world.
00:12The world is amazing.
00:14The blue-blue color of the jeans changes to a light blue color with the passage of time.
00:19These jeans are like magic.
00:22Beautiful.
00:24The name is Rainbow Jeans.
00:28Uchida Hosei, who has more than 50 years of history,
00:31put the techniques and pride he accumulated in this place together.
00:34He made the jeans and sent them to the world.
00:40I was really surprised. It was beyond my imagination.
00:43It was really cool.
00:46Although the reputation in the market was good,
00:49fate gave the company a tough trial.
00:53In 2018, there was a huge disaster in western Japan.
00:59Rainbow Jeans, of course,
01:01and the dream that the company had,
01:03all went down the drain.
01:07I couldn't take such a risk in a small place like my house.
01:11But I gave up and gave up on re-production.
01:17However, hope never ceases.
01:22Two young sons, who are in their 20s, stood up.
01:26It was like a one-shot game.
01:29It was a very risky challenge.
01:32Once the dream was over.
01:35However, their young power breathed a new life
01:38and lit the light of hope again.
01:42One that decided the rainbow-colored brilliance that overturned the common sense of jeans.
01:47It's coming to the other side of the rainbow.
01:53The rainbow-colored future.
01:55The miracle of challenge spun by Hosei Muchida.
01:59TSUYAMASHI
02:16Tsuyamashi is located in a quiet mountainous area in the north of Okayama Prefecture.
02:22Hosei Muchida
02:24This is the town of Hosei Muchida,
02:26which has a history of 1969.
02:31There are 36 employees.
02:37They mainly produce handmade jeans.
02:42Their work is truly a craftsmanship.
02:46The precision of each thread.
02:51It is also a skill recognized by the dealer.
02:56The top brand in the jeans industry is...
03:00It's very detailed.
03:02There are many places that support us in terms of millimeter units.
03:07We have been able to raise those places without hesitation.
03:13What is the precision of the millimeter unit?
03:18We were able to see one of Hosei's techniques in the company's factory.
03:24The back pocket of the jeans is a flower-shaped part of the jeans.
03:28It's a place where the craftsmanship shines.
03:31What the craftsman is doing now is...
03:33It's a process of stitching 2 mm from the edge of the fabric of the pocket.
03:38It's a place where nothing is marked, right?
03:40Yes, that's right.
03:41It's a place where you can sew as you wish.
03:45Is this really 2 mm?
03:48I think it's about 2 mm.
03:51Let's measure it right away.
03:55It's definitely 2 mm.
03:58Just by looking at the distance between the eyes and hands,
04:01you can see the exact width of 2 mm.
04:04The precision and technology are the pinnacle of craftsmanship.
04:09I think the greatest strength of our factory is that it can be sewn cleanly, precisely, and quickly as requested.
04:19How is such a craftsman's technique structured?
04:23The answer was in the afternoon break.
04:29It's 12.45 in the afternoon.
04:32Normally, they should be taking a break.
04:35The employees are sitting in front of the sewing machine and working on something.
04:40Of course, it's not that they haven't achieved their work standards.
04:47What are you making?
04:49I'm making my own sesame paste.
04:52Is it okay to make it yourself?
04:53It's okay to make it yourself.
04:56In fact, in the company, it is allowed to make whatever you like freely during the afternoon break.
05:03This is their own effort to get used to the sewing machine and improve their skills.
05:08In the third year, they even make such a surprising work.
05:13It's cool.
05:15In this way, the employees improve their skills and respond to the demand for manufacturing from the jeans maker.
05:23However, President Uchida has had concerns for many years.
05:29I can pay the employees to do something,
05:33but I can't do more than that for the employees who work hard.
05:41The employees who have supported the company so far have come together without saying a word of injustice
05:48when they have no work, are in a difficult time, and are in a difficult situation.
05:52President Uchida is deeply grateful for that,
05:55but he has always felt that he has not been able to do anything for them.
06:04In order to fully repay the profits of the company to the employees,
06:09President Uchida decided to launch his own brand without relying on the company.
06:16However, the road was not flat, but there were many difficult trials waiting for him.
06:26Your skills are amazing.
06:29You can sew at that speed.
06:31I can even wear a scarf.
06:35As a brand, I was surprised to see such a beautiful rainbow.
06:41Naoyuki Uchida of Uchida Hosei came to the studio.
06:46Nice to meet you.
06:48Naoyuki is the brother who revived the rainbow jeans.
06:55Is Hosei the only company that makes jeans?
06:59Yes.
07:00This industry is becoming more and more divided.
07:03Hosei is our main job.
07:06Before Hosei, there was a fabric shop, a cutting process, and damage processing.
07:13Uchida Hosei, which is divided like that, focuses on Hosei.
07:17Hosei is a professional in VTR.
07:20Our staff is mean.
07:22Hosei measures 2mm.
07:25I was a little surprised when I was told to measure it.
07:31Is there anything else you are particular about?
07:34When you wear jeans, the color comes off.
07:37When the color comes off, I put effort into sewing to make it look cool like vintage jeans.
07:44You sew to make it look vintage.
07:47I'd like you to explain this in detail.
07:51I prepared jeans made by Hosei and cheap jeans.
07:57It's reasonable and easy to get.
08:01I think everyone can tell that the fabric is different at a glance.
08:05If you look at the sewing part,
08:08I think it's completely different when you compare the seams.
08:14It's a little rough.
08:17I think there's a little unevenness on the side of this seam.
08:23There's no unevenness here.
08:25What we're saying is that it's a neat color.
08:29It's just a color that's falling off.
08:32But I'm sewing it with a thick thread to make it uneven.
08:37I see. You're making it look rough on purpose.
08:40Vintage jeans used to be sewn with a thick thread.
08:44In the old days, it was sewn with a thick thread.
08:48It's gotten better, but it's still this way.
08:51Jeans enthusiasts say this is cool.
08:56Originally, it was sewn with a thick thread.
09:00But I think it's actually easier to wear.
09:04I think it's a matter of preference.
09:07Once you start to like it, it gets cooler.
09:10I think that's what's going to happen more and more.
09:14What is the secret to the birth of the brand Rainbow Jeans?
09:23For more than 40 years,
09:25the company has been running on its own from domestic jeans manufacturers.
09:30But at this rate, we don't know when it will turn red.
09:34President Uchida wants to make more profits for his employees.
09:38With that in mind,
09:40he decided to launch his own brand in September 2016.
09:46However, there is no reason for the jeans industry to go one way or another.
09:54There are a lot of jeans in the world.
09:57We have to get our customers to stop.
10:00We have to make something interesting.
10:03So, President Uchida went to all the clothing manufacturers in Okayama Prefecture
10:07and looked for something that caught his eye.
10:10One day, what caught his eye?
10:16It's just a regular denim fabric.
10:18But when the color fades...
10:21A silver color appears.
10:23It's something I've never seen before.
10:27The fabric of jeans made in Okayama
10:30is dyed in a way called rope dyeing.
10:34This thread is dyed only on the surface,
10:37and the center remains white.
10:40Therefore, when you wear jeans,
10:42the color of the surface gradually fades and a white thread appears.
10:47This creates a beautiful color that is unique to jeans.
10:52On the other hand, the fabric found by President Uchida
10:55is not a regular white thread,
10:57but a green or red thread,
10:59so when you wear it for many years,
11:01the gray color fades and a colorful color appears.
11:06Interesting.
11:07This fabric was made by a local clothing manufacturer,
11:11but it was so unique that it was hard to find a buyer.
11:15However, for President Uchida,
11:17this intense uniqueness was exactly what he was looking for.
11:21I see.
11:22It's not just white from indigo,
11:25but it changes from indigo to various colors.
11:27Isn't it interesting?
11:28I think it's interesting.
11:30That's why I thought this was a good idea.
11:33In 2017, just three months after meeting the fabric,
11:37a completely new type of jeans was born.
11:42The name is Rainbow Jeans.
11:47First, we sell 100 of them.
11:50If this is popular,
11:52President Uchida decided to start manufacturing in earnest.
11:58As a result, many people were fascinated by the novelty,
12:02and 100 of them were sold in a blink of an eye.
12:05So Yasaki decided to start manufacturing for a full-scale sale.
12:12But the sale was suddenly canceled.
12:17The reason was the disaster that struck West Japan in 2018.
12:23The factory where the jeans were sold was severely damaged,
12:26and all the rainbow fabric that had been prepared had been lost.
12:30The jeans that had been dreaming of
12:32were suddenly swallowed up by the flood and disappeared.
12:38Rainbow Jeans require a lot of fabric.
12:41Even with the smallest lot,
12:43if you don't make 600 or 800 of them,
12:46you can't make the fabric.
12:48It's such a difficult fabric.
12:50You can't take that risk with a small factory like ours.
12:54So we gave up on re-production.
13:00Although there was a response,
13:02under President Uchida's calm judgment as a manager,
13:06he gave up on manufacturing Rainbow Jeans.
13:09As a result, the brand's activities had to be shortened.
13:16The challenge of chasing a dream
13:18closed the curtain once and for all.
13:23But four years later,
13:28a package arrived at the company.
13:31Inside the unopened package,
13:33there was something surprising.
13:36Actually, this was the key to the revival of Rainbow Jeans.
13:40It was a piece of fate.
13:43It's amazing. It's beautiful.
13:45It's a colorless culture,
13:48so it's one of the joys of the owner
13:52to keep it hidden inside and let it come out gradually.
13:55I thought it was really interesting.
13:57This is the very first state,
14:00but the way it comes out is very cool.
14:05First of all, this rainbow is dyed in one of the seven colors,
14:09and then dyed in indigo.
14:11It's dyed twice, right?
14:12Yes, it's dyed twice.
14:14Didn't you have jeans with colored threads before?
14:18In general denim,
14:20the vertical thread is indigo,
14:22and the horizontal thread is white,
14:24which is the basic color of denim.
14:27There are few jeans that change the color of the horizontal thread
14:30and the color comes out on the back of the jeans.
14:34But our rainbow is not dyed in the horizontal thread,
14:37but in the vertical thread,
14:39and then dyed in indigo.
14:41It's a rare fabric that I've never seen before.
14:45So the vertical thread is rainbow,
14:47and the horizontal thread is white.
14:49Yes, that's right.
14:51So at first glance, it looks like a normal jean,
14:54but when you color it,
14:56you can see the color for the first time.
14:58So if you buy it, you can't tell which color is the rainbow.
15:03That's right.
15:04Even we don't know what color is inside.
15:08That's right.
15:09When you see the finished product,
15:11you can see the red and green for the first time.
15:15So you can see the difference.
15:18That's interesting.
15:20You can see what color it will be.
15:22I think it's exciting.
15:24It's like we made it for the excitement.
15:28What is the key to the revival of Rainbow Jeans?
15:37The company had to give up the production of Rainbow Jeans,
15:40which was supposed to be the pillar of its own brand
15:43due to the disaster of the factory.
15:47But one day, a package arrived,
15:50and it changed the fate of the company.
15:54Rainbow Jeans, which was sold four years ago,
15:57came back to the company as a pre-order.
16:01The moment he saw the jeans,
16:03a big change came to President Uchida's mind.
16:08I was really surprised.
16:11It was really cool.
16:14The Rainbow Jeans kept the bright rainbow color even after wearing it for a long time,
16:20and it merged well with the craftsmanship of the company.
16:24It was reborn as a brand that no one had seen before.
16:32Younger people than me said,
16:36it's cool.
16:38I said, let's revive it.
16:41But young people said, no, no, no.
16:44There's no such day.
16:46Rainbow Jeans had a better finish than expected.
16:51From that point of view, President Uchida didn't lose his focus on the revival.
16:58However, Naoyuki, the eldest son, and Taizo, the second son,
17:02were the ones who broke that hesitation.
17:10President Uchida was moved by the enthusiasm of his sons,
17:14and decided to restart the project.
17:17However, there was a big obstacle on the way to the revival.
17:24It was a tough reality that the rainbow fabric that was once used no longer existed,
17:28and the fabric had to be redone from scratch.
17:34The manufacturer that had been manufacturing the fabric before had already stopped production.
17:38Therefore, Naoyuki continued to look for a fabric manufacturer for half a year.
17:45And finally, he found a manufacturer that would cooperate with him and started development.
17:53The biggest challenge was whether the colored thread would dye the fabric beautifully.
18:00A special process was required to dye the colored thread with rope dye.
18:07At that time, there was great anxiety about whether the color inside would remain beautiful.
18:14However, Naoyuki did not have time to experiment due to budget constraints,
18:19and carefully considered the results.
18:21He decided to dye the fabric with a one-shot experiment.
18:25You can try to dye the fabric with rope dye,
18:29but it's quite difficult.
18:31But once it's done, it's a one-shot experiment.
18:37It was a really risky challenge.
18:41At the same time, Naoyuki's brother, Mr. Taizo, was in charge of fundraising.
18:46He proposed using crowdfunding.
18:50The target amount was 1 million yen.
18:53However, the result was a surprising development that no one expected.
18:59A total of 50 million yen was raised.
19:03That's amazing.
19:05To be honest, I was surprised.
19:08I'm glad.
19:11The result of a one-shot experiment.
19:14The dyeing was a great success.
19:16While leaving the color inside vivid,
19:19only the outside was able to be dyed beautifully.
19:23However, the challenge does not end here.
19:26In order to check whether the color of the thread rises beautifully due to the change of seasons,
19:31he rubbed the fabric with a paper file and experimented over and over again.
19:38I found green and red.
19:41I found that yellow was a little greenish.
19:44I checked it over and over again.
19:47I dropped the color with a bleach.
19:50I thought it would be okay, so I went on sale.
19:54With the power of the two brothers,
19:56Rainbow Jeans, the long-awaited brand, is back on the market in 2022.
20:03To celebrate this revival,
20:05a pre-sale event was held.
20:07The sale of the brand itself was also a great success.
20:11I asked the person who actually purchased Rainbow Jeans about the charm of Rainbow Jeans.
20:19As soon as it arrived, I was wearing jeans for more than half of the year.
20:27It's like this.
20:29I think it's coming out beautifully.
20:31I think I'm going to fall in love with the rainbow line.
20:37As the sales of the brand grows, the company makes a big decision.
20:43It's the construction of a new factory.
20:46It's not just the employees who are looking forward to this.
20:50The members of the Uchida Hosei OB Association, who have overcome difficult times with the company,
20:55are also looking forward to this new factory.
21:00I'm looking forward to it, but it's hard to move forward.
21:04I don't know what to do.
21:06I'm going to ask my aunt to lend me some money.
21:09I'm looking forward to it.
21:13Uchida Hosei has overcome difficulties and regained its brilliance again.
21:18The challenge of the company will be inherited into a new generation and continue into the future.
21:24Jeans dyed in rainbow colors will continue to color the hearts of many people.
21:33Naoyuki Uchida's younger brother, Mr. Taizo, came to the studio.
21:37Nice to meet you.
21:39And this is what the person who purchased it sent?
21:45That's right.
21:47This is...
21:49It's a moment.
21:51What's going on?
21:54It's strange that it's not white.
21:57Did you two see this when you bought it?
22:00Yes, we did.
22:01The moment I opened it, it was before we got in the car.
22:07I've never seen a rainbow before.
22:10The moment I saw it, I thought it was amazing.
22:12The first impression was that it was beautiful.
22:15I immediately posted it on social media.
22:18Then a lot of customers asked me,
22:21Why are you wearing these jeans? Let me revive them.
22:25It was a great support for me to launch Cloud Pandora.
22:28Where can I buy the company's rainbow jeans?
22:33Basically, we sell pop-up stores all over the country.
22:39From October to early November, we sell online.
22:47How much is it?
22:50It's 31,900 yen for one.
22:53Are there any changes in the company by making rainbow jeans?
22:59Two customers who bought the rainbow jeans came to my house.
23:04They are still working as employees.
23:08I think that's the best thing.
23:11I want to lend money to the OBs.
23:17Can you build a place where people can gather like that?
23:21Yes, we want to build a place where OBs can meet.
23:25Even if we build a new factory, we don't want to build a factory that is hard to get in.
23:28We want to build a factory that is open to the local community.
23:32I think it's great that we can build a place where everyone can gather like a family.
23:39We're working hard to achieve that.
23:42Mr. Yashima, please tell us about today's lesson.
23:47This time...
23:51Be cool!
23:55Everyone wants to be cool.
24:00If you want to wear what you think is cool, everyone will follow you.
24:09I think it's amazing that you can learn a lot of good things from this one pair of jeans.
24:20I'm looking forward to the factory.
24:22Thank you very much for today.